user manual for the email marketing platform
Contents
1. W certify that these email addresses have opted in and gave me permission to send them emails Contact us if vou are not sure Ore Now cancel and re upload list UI delete unnamed columns 2011 Mailigen www mailigen com Back to Table of Contents 1 7 MAI G aN user manual for the Mailigen e mail marketing platform If you haven t filled all the necessary fields an error window will pop up Alert S You must map or delete all columns before you can proceed If the clients have opted to receive email from you check I certify that these email addresses have opted in and gave me permission to send them emails 2 1 3 Exporting your list 1 In the My Contacts tab select the list you want to export 2 When you open the list choose which users to export active inactive unsubscribed bounced When you ve chosen the users press export list in the right side of the page If you want to export all contacts press view all and then press export list under the name of the list 4 You can currently export your list to the XLS format 2 1 4 Editing your contacts 1 Find the list you want to edit in My Contacts and press on it 2 Click Edit wi respectively right from the contact you want to edit Edit List Member demo 11 subscriberamailigen com Delete Email Address demo11 subscriberf mailigen ct First Name firsiname Last Narne lasiname2. Field Label Field Type Required Stick this tag in your content Delete Email Address email ALWAYS IEMAILI or you can use MERGED First Name text FNAME J or you can use MERGE1 Delete Last Name text n LNWAME or you can use MERGE 2I Delete Untitled text a MERGE3 Hf or you can use MERGE3I Delete 3 Specify whether or not the field will become a default required field This is important as this field will be used when you create sign up forms For example the user will be unable to register if he doesn t fill in the field you marked as required 4 The button add a field will always allow you to create new fields that have to have names the names will be important during client segmentation 5 When all the necessary fields are added press Save 2 1 2 Importing lists You can import lists by selecting import list in the My Contacts tab A new window will open once you click the link Add or Import Contacts Mailigen supports multiple ways of adding contacts to your lists Need a bigger list size Just click on upgrade account You can import file copy trom excel or add single contact to Your mailing liet button and pick a plan that fits your needs You hawe used total 0 out of 20 contacts Upgrade Account me One by one Copy amp Paste Add Contacts to your list One by One As Use upload form to upload a list of contacts Copy and paste your email addreses from many as vou need one al a t
3. B 7 U az A Ga lig di Div Font family Font size z E ce EE LE Om Ia Hl WEI IM And simply choose the anchor you want to link to in the General tab 7 9 Adding and editing styles To edit or add a CSS style press the following button A The following window will appear 2011 Mailigen www mailigen com Back to Table of Contents 48 MAILIGEN user manual for the Mailigen e mail marketing platform Text Background I Block Box lI Border l List Positioning Font Size aS Ie weight sl Style wd variant wl Line height ll ls Case CO Ts Color ad Decoration F underline F overline F strikethrough F blink F none drie With it you ll be able to edit the text style size font change its alignment and line height You can edit the color of the whole page or change the color of the selected field You can also insert a background picture in the page change the position and size of each field 2011 Mailigen www mailigen com Back to Table of Contents 49 MAI a G aN user manual for the Mailigen e mail marketing platform About Mailigen Mailigen is an e mail marketing management system that provides high end services for all sorts of companies and individuals Mailigen is an easy to use and powerful tool to enhance communication with your existing and potential clients Mailigen allows using contemporary tools such as e mail pe
4. Step 4 Distribute sb REED RE RE RES HER a 41 Fo TUN VICE oe ie REEN OE EE eeu sees Rp ee aes oe ee eee eee eee eae 44 Toke MOOC ii ERA EER EE beets eee eee ees BEL EE ER een DE DAE eee eo 44 Til WAG ASICS fae can ee Rb eee Eee he eee eee eae SR ERA EO RAAR Gees AA 7 5 SONE DICUNGS a4 ok ESRA eae nena eee deed ee bade ees eta EE RM eas 46 7 4 Inserting and editing hyperlinks 0 0 ce ees 47 7 5 Adding and editing styles ses eee RR N AE ER RA Pad Red ee Hee Eee OHS 48 2011 Mailigen www mailigen com Back to Table of Contents 3 MAI G aN user manual for the Mailigen e mail marketing platform The Mailigen com e mail marketing software will help you to plan your marketing campaigns and actions analyze user activity and the returns of your marketing activities We hope that with the help of this manual you will be able to successfully start exploring the myriad possibilities that the Mailigen e mail marketing platform offers 1 STARTING YOUR WORK 1 1 Registration For your days at Mailigen to be happy fruitful and long lasting you have to register first Click Sign up free at the homepage A Email Marketing Overview Features Pricing Resources Support Company Industry Solutions Wi Mailigen Amiliates Program Email Marketing Solutions wt as for Smart Business se Ce Com n Ps mA Simple and easy to manage system for any size of business ia WLLL D i T
5. You can edit styles and work with hyperlinks and text via the toolbar Create E mail CED CED Create or change our template design Palaan Select Recipients ae ale Heualstie HTML body Plain Text Get Your Professional Design B J U S SB ow Fort family 7 Fontsize S Gl a n ev TM Ad merge tags Surveys X Ga lie Wy f j SF ce Jeo LB Bem Q A 2 lg 77 a n m Y E mid di Place your image or logo here 600 pixels wide JPG of GIF E Lorem ipsum Lorem ipsum Lorern ipsum dolor sit amet Lorem ipsum dolor sit amet consectetur adipiscing elit consectetur adipiscing elit Donec ut risus id lacus rutrum lobortis Suspendisse eget Donec ut nsus id lacus rutrum risus id sapien luctus pharetra eget sed metus Phasellus lobortis Suspendisse eget a leo lacus Donec arcu massa imperdiet sed ullamcorper risus id sapien luctus pharetra eu fingilla id dui Quisque sit amet dolor mi vel tempor egel sed metus Phasellus a lectus Sed magna justo tincidunt at sollicitudin quis leo lacus Donec arcu massa sodales vitae massa Curabitur hendrent lectus nibh Duis imperdiet sed ullamcorper al arcu sem Pellentesque at elit sit amet nis tristique BU tempus Integer vel accumsan justo Suspendisse porttitor lao in ultrices wverra sem magna convallis turpis ac a ee TEN eee a Vd ee ET F AttachFile di Test Message g SpamScore check i Save to my templates Language Engish sl a Check everything thoroughl
6. there select Create New Campaign to create a new e mail campaign 3 1 Step 1 Preferences Campaign preferences af hd Mame YaF campai and sei greliarerCes Preferences Campaign Tithe demo campaign Campaign Type Message Subject 4 demo campaign a Keep it relevant and non spammr to avoid de KEREESE N spam fitters med Message From demo Lise something they l instantly recognize like ee your company name ri Reply Address demoginbox hv Ther repies wil go to his email address V Personalize the Tor field A HTML amp Plain Text 5 Plain Text M track Opens Send a lovely HTML email along Send a simple plain text email Y track HTML clicks wih a plan lest alternative wilh no pictures or formatting version F track plain text clicks Google Analytics tracking O O tweet campaign Tweet Your emed campaign on Twitter Connect to Tyitter El EG share on Facebook Post ink to emel on Facebook profile Connect in Fa 1 Enter the name desired The name should probably be easily recognizable 2 Enter the title of the e mails 3 Message From this will show up at the From field in the recipient s e mails Use easily recognizable names here for example the name of your company 4 Reply Address if the subscribers answer your e mails they will be sent to this e mail address You will be able to change this field later on 2011 Mailigen www mailigen com Back to Table
7. 1 ULLE ha s 7 F ee RY IT FREE elevate your email marketing 11 i T i y LEARN MORE Ad ne A DEMO VIDEO FF 1 Enter your desired username password and e mail which will be used as your ID from now on We do not share your information with 3rd parties and we will never use it for anything else but our service After the form has been filled press Create Account 2 Check your e mail An activation link will appear in your inbox shortly To activate your user account click the activation link 3 When you click the activation link you will be redirected to our welcome page where you will be asked to answer some additional questions about you and your company 4 After you have activated your user account click LOGIN or alternatively use the direct URL http login mailigen com where you will be required to enter your username and password 2011 Mailigen www mailigen com Back to Table of Contents 4 MAI G aN user manual for the Mailigen e mail marketing platform 1 2 User account overview The OVERVIEW tab is what you see when you log in Here you will see your account information reports of your recent campaigns and the latest subscribers that have subscribed to your mailing lists My Bomouml Help Log fut MAILIGEN ees eee Email Marketing BEE N ty Contacts Emad Camgeaigrs AL bones ponders Surveys Getting started step by step Account Info
8. Consectetuer adipiscing elit Morbi commodo ipsum sed pharetra gravida orci magna rhoncus neque id pulvinar odio lorem non turpis Nullam sit amet enim Aliquam facilisis misl in Pulvinac odio lorem non turpis Nullam sit amet enim Suspendisse id velit vitae ligula volutpat condimentum Aliquam erat volutpat fermentim bibendum enim nibh blandit sed blandit sed guis velit Nulla facilisi Nulla libero Vivamus pharetra posuere sapien Nam cons ct etuer Sed aliquam nunc eget euismod ullamcorper lectus nunc ullamcorper orci Unsubscribe AttachFile Cg Test Message g SpamScore check ir Save to my templates Language Engish You should do good to make the e mail interesting to read not only will you have more fun writing it the readers will love it and you will profit if you make it interesting while staying true to your business If you want to make the plain text e mail identical to the HTML version press Import from HTML if not write a different text Please note the red separator line It marks our recommended e mail width how it will be viewed on the other side depends on the monitor though c Attach File allows you to create e mail attachments you can attach documents pictures or additional information such as file archives or price catalogues 2011 Mailigen www mailigen com Back to Table of Contents 29 MAI G aN user manual for the Mailigen e mail marketing platfor
9. Forwarding Statistics Email Campaign demo test Cal Open Statistics Mar 1 2011 Apr 1 2011 Total Emails 11 23 Total Opens 2 20 Most ie My pens Mar 1 2011 DateiTima 10 Total Unique Opens 2 os Average Opens i 123 4 5 6 7 amp 9 10 14 1213 14 15 1617 18 1920 M 2223 M 2E 26 27 28 2930 H Open Rate 18 15 BB Era opened Conima Open Rate 18 12 Email Render Rate 18 18 Average Recipient Render Rat 100 3 You can see the following in the Link Statistics tab e Total Click count e Individual links that have been clicked e Individual links that have been clicked e Most Popular you can view the most popular links here e The Average Click Per Email Open count e Click through Rate in percent You can see which links were clicked and when in the chart below 2011 Mailigen www mailigen com Back to Table of Contents 33 MAI a G aN user manual for the Mailigen e mail marketing platform Email Campaign Statistics for demo test campaign Eh export POF export LS Statistics Snapshot Open Statistics Link Statistics Bounce Statistics Unsubscribe Statistics Forwarding Statistics Email Campanian demo test l Link Statistics Mar 1 2011 Apr 1 2011 Total Clicks 77 eg sn al Individual inks that have i been clicked 40 Total Unique Clicks 51 a 20 Most Popular Click to Open Rate f 0376 chckiemed renders ME 2627 28 12 345 6 7 8 9 10 414 1213 14 1516 17 1819 MH
10. Manne Last Mame Interests Age View Edit demol 1 subscriber mailigen com First Last Email marketing 26 demol10 subscriberdmaligen corm demo subscriber mailigen com demo subscriberi maligen com demo subscriber mailigen com demos subscribergimaligen com BESEER ES aeePRPe ee demos subscriber mailigen com You can also choose from additional options to edit your lists a View all will let you see the list of all clients no matter in which editing tab you currently work IN b By pressing Add contacts you ll be taken to a tab where you can add contacts c Remove all contacts as the name implies will remove all contacts from the current list So in the email addresses field you have to enter emails you want to remove from your list each in a separate line Then press unsubscribe d Change columns allows you to edit the column order e In the additional fields tab you can add additional database fields that will help you during client segmentation 1 Click on the name of the list then choose additional fields 2 Click on add a field and then choose the type of the field you want to add For example if you want to know the client s age or place of residence choose a text field and change its value to age or location 2011 Mailigen www mailigen com Back to Table of Contents 14 MAI G aN user manual for the Mailigen e mail marketing platform Edit Contact Fields for Demo list 2
11. Surveys Reports amp Statistics Started Finished Recipients Bounces i test campaign Mar 04 2011 02 29 pm Mar 04 2011 02 29 pm H View Export If you selected view you ll see some categories of statistics In each of these you ll be able to choose the email campaign statistics of the campaign you want to inspect 1 In the overview panel the following information on campaigns is available e Contact List e Sending Time how long it took to send the e mails e Sent To address count e Sent By the sender address you selected e Opened how many times unique open times e Open Rate in percent e Bounced e mails In the simple diagram on the right you can see the same information the count of opened unopened and bounced e mails albeit in a diagram 2 You can view additional information about opened e mails in Open Statistics This includes information such as the IP addresses of openers also when the e mails were opened etc This 2011 Mailigen www mailigen com Back to Table of Contents 32 MAI G aN user manual for the Mailigen e mail marketing platform helps you understand your clients habits and can help you to determine the hours and days when your e mails are more likely to be opened Email Campaign Statistics for demo test campaign BY export PDF exportxLs Statistics Snapshot pen Statistics Link Statistics Bounce Statistics Unsubscribe Statistics
12. TIME COMPIRM_IP LAST demo subscriber mailigen cam 29 12 09 15 16 28 12 09 15 16 28 1 demo subscrber maiigen com 28 12 09 15 14 28 12 09 15 14 23 1 demo subscriber maiigen corn 28 12 09 13 13 26 12 09 15 13 ras demo subscriber mailigen cam 29 12 09 15 13 26 12 09 15 13 2G 1 demo subscriberGimaiigen com 28 12 09 14 34 28 12 09 14 34 28 1 demo subscriber Gmailigen com 26 12 09 14 34 26 12 09 14 34 28 1 demo subscriber mailigen com 29 12 09 14 35 28 12 09 14 35 26 1 demo subscriber G imaiigen com 28 12 09 14 35 26 12 09 14 35 28 1 demo subscriber G maligen com 26 12 09 14 35 26 12 09 14 5 oo 1 demo subscriber gimaligen com 29 12 09 14 35 28 12 09 14 35 28 1 demo subscriberG mailigen com 26 12 09 14 36 26 12 09 14 36 28 1 3 If any of these fields have no name click edit and enter the desired name s of the field If the data file has new fields click edit gt New Column Name and enter a desired name for your new column Success Your list has been uploaded Now let s match the columns in your uploaded list to your Mailigen list Email Address First Name Last Name OPTIM TIME OPTIN_IP CONFIRM TIME CONFIRM IP L email text text advanced advanced advanced advanced edit Delete edit Delete edit Delete edit Delete edit Delete edit Delete edit Delete 5 Check your list again thoroughly If you notice any inconsistencies and or errors use cancel and re upload list 6 If the list looks OK press all done
13. a aln ag et TM Ad mergetags surveys X G amp S S Re lO HI b MAA A V a ld in m Via ai A Heading 1 Lorem ipsum dolor sit amet consectetur adipiscing elit Quisque faucibus ante eu quam porta id tincidunt nulla suscpit Vivamus adipiscing pulvinar enim ac vestibulum Aenean condimentum suscipit turpis vel aliquam Heading 7 Lorem ipsum dolor sit amet consectetur adipiscing elit Quisque faucibus ante eu quam ports id tincidunt nulla suscipit Vivamus adipiscing pulvinar enim az vestibulum Aenean condimentum suscipit turpis vel aliquam Heading 3 Lorem ipsum dolor sit amet consectetur adipiscing elit Quigque faucibus ante eu quam ports id tincidunt nulla suzcapit Vivamus adipizcing pulvinar enim ac vestibulum Aenean condimentum suscipit turpis vel aliquam Heading 4 Lorem ipsum dolor sit amet consectetur adipiscing elit Quisque faucibus ante au quam porta id tincidunt nulla suscipit Vivamus adipiscing pulvinar enim ac vestibulum Aenean condimentum suscipit turpis val aliquam Click on anchor text S AttachFile Gg Test Message g SpamScore check ir Save to my templates Language English sl To create an anchor to each cross heading move the mouse cursor to the start of each line you want to link and press Insert edit anchor Then enter the desired name of the anchor link Insert edit anchor Ss Afterwards select the text you want to turn into a link and press Insert edit hyperlink
14. by SpamAssassin SpamAssassin is served by Apache Software Foundation and Mailigen don t offer user support If you have any questions regarding the results and test methods of SpamAssassin you can seek Support in the official homepage of SpamAssassin http soamassassin apache org 2011 Mailigen www mailigen com Back to Table of Contents 30 MAI G aN user manual for the Mailigen e mail marketing platform f To save the template press save to my templates 3 5 Step 5 Confirm Details amp Send It GED Preferences Select Recipients Choose Design Create Newsletter Confirm details amp Send it Confirm details amp Send it ETD CED QED Check once more your campaign recipients settings and send out the ed campaign i 4 Recipients Malligen will deliver this to ihe lists Deiro list 2 11 recipients HTML Email You re sending an HTML email from the 2 right sidebar template Plain Text Email p gt Campaign preferences You chose to track clicks and opens in the HTML email Q Preview Newsletter Check out your Email Newsletter Send this Newsletter immediately Set the delivery datetime Timezone 02 00 Europe Riga edit timezone amp dd mm vy HH E Please double check everything Check the basic e mail campaign info the contact list and the number of recipients You can send the e mail right away or alternatively send it at a later date amp time you set AA IMPO
15. merged table cells cells Hoa Merge cells Merges the selected cells 2011 Mailigen www mailigen com Back to Table of Contents 45 MAI G aN user manual for the Mailigen e mail marketing platform ICON FUNCTIONS DESCRIPTION EXAMPLE Insert hyperlink Inserts or edits the hyperlink text g3 Remove hyperlink Removes the selected hyperlink text r Insert edit anchor Inserts edits anchor EJ Insert picture Inserts or edits a picture HTML HTML Edit HTML code EI Full view A fuller editor will appear 7 3 Inserting pictures Here you can read how to insert a picture with the TinyMCE editor To start choose the EJ button on the taskbar B 7 U a A Ha Wa Wie Div Font Family Font size ii sa j 3 25 Ai W ES arm ren 3 Ill TM N I gi IFI ii The following window will appear upon clicking this icon General Appearance Advanced General Image URL http admin mailigen cory uple ad user 1461r N Image description _ _ _ S Three columns are available to you 2011 Mailigen www mailigen com Back to Table of Contents 46 MAI G aN user manual for the Mailigen e mail marketing platform e The first column General here you ll be able to upload the picture enter its description and name it e The second column Appearance Here you can change the properties of the picture its alignment size and style e The thi
16. of each auto responder you created Send Settings Lists Sent Opened and Clicked Send Settings Lists Sent Opened Clicked FI oi Thank You message ae ie De 2 tee eee ae Demolt2 HNA NA HA a Preview Copy Edt mal a You can view your auto responder if you press preview b If you press copy you can copy the selected auto responder and then edit it to fit other lists You can change the content and the sending time which can make copying reasonable as it is easier than creating a new auto responder from scratch c If you press edit mail you can make changes in the auto responder s email letter 4 To edit a particular autoresponder you have to pause it 2011 Mailigen www mailigen com Back to Table of Contents 36 MAI a G aN user manual for the Mailigen e mail marketing platform 6 SURVEYS Phone and direct interviews cannot make for a thorough and fast assessment of what people are saying Internet surveys on the other hand are committed in a more timely manner cost less have their data processed more efficiently the answers to internet surveys are generally truer because the answer is thought through Before creating a survey brainstorm the topics of the survey and throughly analyze the problems present in your company also determine the questions that answered will help your company prosper Each survey should have at least one open question which has no given answers thus the respon
17. option Change question type add text or collect contact list data A B C A BC bad good best 0 Bue AAN Single Answer Multiple Answer Rate Items your text here A B uaus 1 ia 2 a ermail Free Response Rank Items Contact Form C Comment Block Add Your text and images Here you can choose the desired type of your question e Single answer This option allows only one answer for the question e Multiple answers This option allows multiple answers for the question e Rate items This option allows users to answer the question with a rating e Free response This option allows users to answer the question freely in text e Rank items This option allows users to prioritize the answers e Contact form This option adds sign up fields to your survey This option is required for adding new subscribers through surveys e Comment block This option enables the user to leave a comment 2011 Mailigen www mailigen com Back to Table of Contents 39 MAI a G aN user manual for the Mailigen e mail marketing platform 6 2 6 Thank You Landing Here you can add a message for those who finished the survey for example Thank you for your time Your feedback is greatly appreciated 6 2 7 Survey Options e Survey Title This field houses the topic of the survey e Description Here you can for example add the purpose of the survey This field will not be visible to the users e Survey Welcome Page Here you can enabl
18. statistics the Respondent list and results window will pop up Here you ll be able to choose which respondent answers you want to see A Registered and Anonymous To see the answers of a particular respondent press view results at the particular respondent e When you click on the letter itself you can see how many users have received the Survey how many of them have completed it how many answers there have been to each question and the relevancy of answers in per cents 2011 Mailigen www mailigen com Back to Table of Contents 43 MAI G aN user manual for the Mailigen e mail marketing platform 7 TINYMCE Editor 7 1 Introduction TinyMCE is a browser based editor control which houses Javascript HTML and WYSIWYG editors TinyMCE will aid in creating HTML based content for your homepages It is supported by numerous operating systems and web browsers for example Mozilla Firefox Internet Explorer Opera Safari and Chrome 7 2 The basics The default TinyMCE editor looks like this HTML saturs Teksta e pasts B 7 U a EE Rindkopa 7 Fonta veids Fontaiicums H F Ba lR m4 AA Merge Tags Surveys TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT Taskbar The following table explains the features and functions of each item found in the taskbar ICON FUNCTIONS DESCRIPTION EXAMPLE al Save Saves current changes Div Text style All
19. Click through Rate 7 03 BB total clicks 4 In Bounce Statistics you can see detailed statistics on how many e mails weren t delivered or had bounced during the campaign e Total Emails The number of total sent e mails e Total Bounces The number of bounced e mails e Total Blocked Bounces The number of e mails that were blocked in server filters as they were considered spam e Total Soft Bounces The number of bounced e mails that will be sent again e Total Hard Bounces These e mail addresses no longer exist or are incorrect e Total Temporary Bounces These e mails were bounced temporarily and will be re sent e Total Generic Bounces These e mails were not delivered e Bounce Rate Total bounce rate in percent 5 In Unsubscribe Statistics you can see how many people have cancelled their subscriptions 6 In Forwarding Statistics you can see how many people have forwarded your emails 2011 Mailigen www mailigen com Back to Table of Contents 34 MAI a G aN user manual for the Mailigen e mail marketing platform 9 AUTORESPONDERS You can create auto responders for your e mails The e mails will be automatically sent to your clients coworkers potential clients etc at the time you specify in this category 1 Open Autoresponders and choose from the options Create New Autoresponder or All Autoresponders MAI LI G EN sa EET i Welcome back Demo User Email Marketin
20. Lnititled 3 Select the information you want to change about the particular client 2011 Mailigen www mailigen com Back to Table of Contents 18 MAI a G aN user manual for the Mailigen e mail marketing platform 4 Press Save You will be sent to the profile of the respective user You will be able to view the current status of the user his join date and his IP address 5 To view the complete list once again select view all Add Contact id add contacts an remove all contacts te change columns 3 custom fields demo11 subscriber mailigen com Membership Status Active Email Address demol 1 subscriberimrmailigen com First Name First Last Name Last Interests Email marketing Age 26 Opt in Proof Fils racinlent ever accused You of soa mening thls could serve as proof that he oofectin to your lst Join Date Mar 01 2011 03 08 pm IP Address TOU added this memberi 2 1 5 Searching for list members When you open the My Contacts tab you can search for users in the text box on the right For example you can search for information in the list fields of the users name surname address phone number etc Discover more about list database fields in 2 1 1 2 2 Segmentation Our fully automated system was carefully planned so that you can thoroughly plan your marketing activities and have a huge database while at the same time having the opportunity to segment your clients via dif
21. RTANT You can close the campaign at every time you don t have to do all of the steps at once The campaign will be automatically saved as a rough copy You will be able to find them in the All Campaigns tab ater on Overview My Contacts Emal EERDER Autoresponders Surveys Reports amp Statistics Create New Campaign All Campaigns Templates New Campaign Sort Al Bratt Scheduled Sent Campaign status Lists Emails Reports Fi You not have any campaigns Chek here to creste a new campaign 2011 Mailigen www mailigen com Back to Table of Contents 31 MAI G aN user manual for the Mailigen e mail marketing platform 4 REPORTS amp STATISTICS The key to modern marketing is getting precise statistics on what your clients do and why they do what they do Our Reports amp Statistics system will let you monitor how many of your sent e mails are received opened or bounced how many clicks your e mails generate how many people subscribe and unsubscribe et cetera You can view the statistics in Reports amp Statistics where you can choose a campaign and view Its Statistics You have two ways to go from here you can either view statistic graphs resembling those of PowerPoint or you can export the statistics to an Excel spreadsheet You can export pdf reports by opening the campaign MAI LI G EN EE ETE Welcome back Demo User Email Marketing Overview iy Contacts Email Campaigns Autoresponders
22. USER MANUAL FOR THE EMAIL MARKETING PLATFORM New Generation of Email Marketing PENI affiliates ee yhy Mailigen Industry Solutions mail Marketings Solutions or Smart Business ple and easy to manage system for any size of business IE TRY IT FREE elevate your email marketing fe EARN N MO he as A Easily Create amp gt Send Emails sales and expand your d energy with Waiigen hiaximize your l autoresponders amp TEN lt 2 slave Forms 1 ek awe time an client lists hy easy adding gen allows Sign Up forms to your website OF blog ermissian based online email narketing software Wag eatiful email ampalgns ine ou to create p an the fly 222 en N perfect Blend of Em Mailigems power a gu marketing softwar wel based e am FE EE Q performar in jus reased future profits oper vannan and bounces gt p ail il Marketing Tools nd flexibility is based on a HE oa armaile with bre ath taking ea Resources pricing ra ER aard Eara LES mms B Email Reports amp ad real time reports on the ce of your email Camp aligns wre resu Its for t minutes and anal a ak amp Features receptive user friendly e which enables you to build ASB du Pi Support ee Incredible Email Tarp ef se any af our cus stom made email tenm alates OT nd use your ov hoo profes sinal alternatively cr
23. ake a new sign up form which will be linked to a list you specify click sign up forms in the My Contacts tab or select sign up form near the list you want to control Overview S Eonia Email Campaigns Autoresponders SUrYEyYS Reports amp Statistics My Lists Add Contacts Segments Sign Up Forms Contact lists Search list members oa Create New List el Contacts View Edit Copy Date FI Demo list 2 T ik a F 0an FI add contacts remove contact send tokst edt contact Fields Business Partners a Ys See d add contacts remove contact sign upform sardtolkst adit contact Fields 2011 Mailigen www mailigen com Back to Table of Contents 21 MAI G aN user manual for the Mailigen e mail marketing platform A window like this will appear when you select Sign up forms signup Form Mailing List Demo list 2 Is Subscription form link id hitp mlgn tato EED Newsletter subscription Title Mewsletier subscription Description Aliguarn eget enim est Aliquam eget enim est Duis ipsum arcu blandt rutrum molestie in gravida st amet purus Cras Duis ipsum arcu blandit lacus nisi blandit ac aliquet id luctus sit amet risus rutrum molestie in gravida sit amet purus Email Address Cras lacus nisi blandit ac aliquetid luctus sit amet First Name SUS Last Hame Button text submit interests Age Label Lett A a Language English Subscribe E Select form fields Alar il recired eri
24. ate E Demo list 2 T ig w ih 00 20 E add contacts removecontact sign upform send boolsk edit contact fields Business Partners a eon add contacts remove contact sign upform send bokst edit contact fields Newsletter Subscribers n iid N n 01 03 2011 FI add contacts remove contat sign upform serdtolkt edt contact fields Demo list ll ig cal L oLz A add contacts remove contact sign upform sendtolst edit contact Fields 2011 Mailigen www mailigen com Back to Table of Contents 11 MAI G aN user manual for the Mailigen e mail marketing platform 2 1 Making a new list Click Create New List in the tab My Contacts List name 4 Remind people how they got on your list amp Write a short reminder about how the recipient joined your list Copy permission reminder from other list choose a list Email Notifications Email me at demo mailigen com edit when People subscribe E People unsubscribe F People can pick email format HTML or plain text Default contact fields are Email First Name Last Name Save Cancel A window will open where you will have to Till the following fields 1 List name choose an easily recognizable list name to make it easier to find The name of the list will be visible to subscribers when they want to unsubscribe from your newsletters 2 Remind people how they got on your list remind the subscriber how he got on your list but be short You can als
25. d you at the third step of the survey creation process e My new survey Here you can see the link of the survey If you follow the link you ll be 2011 Mailigen www mailigen com Back to Table of Contents 42 MAI G aN user manual for the Mailigen e mail marketing platform able to see your new survey You can also answer the questions to which the results will be added anonymously However if you choose Mailing list only at the second step s Survey Options Survey available to an anonymous user won t be able to take the Survey e Embed survey into your website Below the text you can see the HTML code which you can paste to insert the survey into your homepage After sending a survey you can view the report data by pressing Survey Results in the All Surveys tab Start date End date Overall Results Individual Results hy Market research Mar O1 2011 04 00 pm l Views p Student s monthly expenditure Mar 01 2011 03 59 pm 0 No results Choose the survey you want to view and a report window will appear Market research survey results All surveys Cvervievy surveys results List of respondents and results E mails seni 160 Subscribers 16 67 Filed surveys 30 Arm Surveys N Mo Responses 63 335 Here you can see the Individual statistics of the campaign the creation date of the survey when was it sent how many respondents have answered and so forth e When you choose to view the individual
26. dent can enter a free answer from which you can generate ideas Choose the desired respondents men women or an age group Make the survey questions concrete basic and avoid extra words or lengthy sentences Avoid using ambiguous words in the surveys for example often rarely sometimes regularly etc To open the survey tab choose Surveys in the main menu The following window will appear Survey Results Preview and aralze Your survey resus New Survey Start date End date Overall Results Individual Results i Market research Wn la i ii hy student s monthly expenditure Mar OM 2011 03 59 pm 7 0 Nig resides You can choose ready made templates which you can edit copy send view view survey results and create a new survey lo create a new survey press New Survey 2011 Mailigen www mailigen com Back to Table of Contents 37 MAI G aN user manual for the Mailigen e mail marketing platform 6 1 Step 1 Survey Templates In this step you can make a survey from a survey template or create new ones 6 2 Step 2 Survey questions 6 2 1 Survey questions and parameters If you click survey templates or go back you ll be redirected to the 1st step 6 2 2 Save as New Survey Template This option will save the current survey in the first survey page under My Survey Templates 6 2 3 Your logo here This option allows you to upload your own image for t
27. e mail marketing platform 2 WORKING WITH YOUR LISTS Your clients and list subscribers are kept in the Lists tab This tab offers a convenient way of keeping in touch with your clients and organizing the e mail addresses of your clients When a new list is created these database fields are added automatically Name Surname and E Mail You can then adjust change update and add to these fields according to your needs You can create and expand your e mail lists in three different ways 1 By manually entering information about the client in a pre created list 2 By importing contacts from database files 4 Please note that only xls xlsx ods csv files are allowed You can also import txt files that have database entries divided with TAB 3 By copying them into the required field 4 By using double opt in newsletters or subscription forms See Managing sign up forms Contact lists can be segmented or divided into separate groups that follow certain criteria and parameters The tab My Contacts allows you to see your lists and additional information about them This tab also allows you to easily choose the list necessary and to grasp the big picture of your lists Overview Ma Faritarrs Email Campaigns Autoresponders Surveys Reports amp Statistics biy Lists Add Contacts Segments Sign Up Forms Contact lists Search list members Create New List Contacts View Edit Copy D
28. e mail marketing platform view payment options here Login to Mailigen Account Lisemame userdemo Password LOG IN DO Remember mel Buill amp Powered by id dia E Follow Us on Twitter Became a Fan on Facebook Account Settings Manage Your account settings Contact Information Usemame amp Password Price Plans f Upgrade View Login History Billing Statements API Keys Contact Information Lond Username amp Password Mana ge Your account contact information amp settings Change usemame or password S Price Plans Upgrade View Login History View pricing plans or upgrade yours Login history Ga Billing Statements API Keys Print and prewew Your billing statements Connect Mailigen email marketing software to your web projects A Close My Account Permanently Close account a Contact Information your contact and company info can be changed here b Username amp password your username and password can be changed here c Price plans Upgrade This tab allows you to easily upgrade your account by changing your price plan the length of your subscription you can also see the discounts applied After choosing the plan enter the required information and choose a payment option Your account is upgraded immediately after payment according your plans 2011 Mailigen www mailigen com Back to Table of Contents 6 MAI G aN user manual for the Mailigen e mail marketing platform 4 Acc
29. e or disable the welcome page for this Survey e Redirect link Here you can enter the landing page to which the user will be redirected after completing the survey e Redirect after Here you can enter the desired amount of time in seconds after which the user will be redirected once the survey is complete e Survey available to Here you can pick whether or not the survey will be available to non list participants When you ve finished the survey press Next and you ll be at the third step 6 3 Step 3 Survey Colors 6 3 1 Colors In the Survey colors panel you can change the color of the Title Text Question text Answer Text Full background Lines amp Borders Question background Answers background To change a field s color color you simply have to click the corresponding color A color selector will appear You can pick the desired color with the mouse button and you have to click select once you ve chosen a color 2011 Mailigen www mailigen com Back to Table of Contents 40 MAI G aN user manual for the Mailigen e mail marketing platform To leave the color picker simply click on the page outside the picker 6 3 2 Survey Fonts In this tab you can change the text style and size 6 3 3 Width and paddings In this tab you can change the survey width question and answer paddings and the logo spacing from bottom Once you re finished with the design click Next and you ll land a
30. ea ate a wie will help you each step of the w from design to implementation TT inc Industry Solutions Mailigen is perfect online Email marketing Software for your busit e the best out of iN You can mak 1 mot Sint MAI a G aN user manual for the Mailigen e mail marketing platform Table of Contents 1 STARTING YOUR WORK 0 SS SS SS EE EE se Se Se SE EE ee ee se ee 4 EE ie 24 eeeite cer de EE oan head bee eae ee the eee eee oe 4 1 2 User account overview nu SAAD ROER RR OE EE RR RA OR EE N ES ES oes 5 1 3 Configuring your user account sis ie si dek aa a oe a 5 Choose ad ONS ss cag sa ke ba nei ee heed he acd ee EA reedy eae weeded Bea oe 7 2 WORKING WITH YOUR LISTS 3265 5 e004 s a5 heege44555664606 85855 46043655 11 Z do WAKING a NeW WISE 2 04 a424 ERLA RR IE EES DIN eee ee EERE REESE riirii Hae OD 12 ER ed 24s teu cn taba oe ee Oe aes eae ee 14 Flees IMPONE NSIS ER 2 ah Re Rae ER OE Beh ae eee oo 15 Zokvos EXDOMING VOUT IBT sees o Red ek nn od de EER ee RR eee 18 2 1 4 Editing your contacts ion 46455 oo ba hae ed ee ee OD eee ee 18 2 1 5 Searching for list members EE EE EE ee 19 EMS N ie ie 4 0 acer N ee ae KR ee tore ae De ee daa N EE EA 19 2 3 Managing Sign Up se ii EN SE VG ean eee eee be bee St eee ee eee ms 21 3 MAKING E MAIL CAMPAIGNS SS SS SS SS SS ee eee 24 3 1 Step 1 Preferences a ta Gand ore ENE ARE PERE awd e KS doe ee ee ORE NR 24 3 2 Ste
31. enter your name and surname which the client will see when he receives the campaign In the reply address field you should enter your email to which the respondents will be able to reply Check the desired options Track HTML Clicks this will allow you to see exactly which respondent has clicked through the links and when Track opens this field is quite important for the statistics and should be left checked Track plain text clicks if this field is checked all of the links in your email will be tracked When you ve finished your work with the survey template press Send Email campaign invitation If you choose this option you will be redirected to the campaign creation tab See page 24 for more information on Email campaign creation To add the survey to the Email campaign you have to choose the survey you created in the Choose Design tab Y a 2 o26 a4 Ta 44 Merge Tags surveys 4 RA Val Faks Ed od e Close survey This option will lock your survey for the time being but if you want to activate and distribute it later you ll have to copy it It can be done in the survey front page e Send test invitation Pressing this will send a test survey to the email address of your profile e Survey questions and properties This option will land you back to the second step of the survey creation process so you can edit your questions and answers once more e Survey colors This option will lan
32. ferent criteria Client Segmentation 2011 Mailigen www mailigen com Back to Table of Contents 19 MAI G aN user manual for the Mailigen e mail marketing platform Open the necessary list and select Segments from the top menu Overview i Email Campaigns Autoresponders Surveys Reports amp Statistics My Lists Add Contacts Segments Sign Up Formis Contact lists i Search list members Create New List 3 Contacts view Edit Copy Date Demo list 2 T fran ha Li Lasn A add contacts remove contact sign upform sendtolst edit contact fields Business Partners a I Bs Ed 7 add contacts remove contact sign upform sendtolst edit contact Fields Newsletter Subscribers 0 id N Ch 01 03 2011 Fl add contacts remove contact sign uphorm send toks edit contact Fields Demo list ii fram N Ch dios z01 A add contacts remove contact sign upform sendtolst edit contact Fields Use the options you need match any rule OR or match all rules AND Select the contacts you want to segment by name surname or date added which is is not contains does not contain starts with ends with is greater than or is less than and write the filter rule in the textbox Segment Mama European Contacts List Business Partners Match Type Match any rule OR condition Filter Contacts Where Email Address ends with eu EE Email Address ends with Is co uk Oe Example f your contact list
33. g Overview y Contacts Email Campaigns MAMtaresmerilErs Surveys Reports amp Statistics Create New Autoresponder All Autoresponders WS New Autoresponder Send Settings Lists Sent Opened Clicked Fj p al Tr r rd MEE u Thank you message ur sent after 1 hour s after signup Beno kt HA HA HA F Preview Copy Edt mal 7 Choose an action Is 2 You can choose distinct times regularity or rules which when triggered will send your messages Select the sending interval hour s day s week s month s year s Choose the list you want to create auto responders for in list In name please select the name of the campaign It will only be visible to you in the auto responder list List Demo list 2 HI Send settings willbe sent after 1 hour ts after IE ER signup Mame 2011 Mailigen www mailigen com Back to Table of Contents 35 MAI a G aN user manual for the Mailigen e mail marketing platform Enter the desired autoresponder name in the Name field it ll be visible only to you in the list of all autoresponders When you press create you will be sent to Create New Campaign Please see chapter three Making e mail campaigns if you have any questions regarding campaign creation 3 In Autoresponders you can view all the previously created auto responders as well as edit them according to your needs You can also see the status
34. he survey and edit it 6 2 4 Welcome page The welcome page houses the desired text with which you will address your respondents 6 2 5 New block This option is for creating new questions When you press New block the following window will appear when you click Click here to add question text or collect additional data a Question text Here you can write the desired question and as well add a logo b Answers Here you can add as many answers you wish and add images to the questions c Options 2011 Mailigen www mailigen com Back to Table of Contents 38 MAI G aN user manual for the Mailigen e mail marketing platform e Question is required Here you can specify whether answering the question is mandatory e Add answer to contact info in database Here you can choose whether the answer will show up at the database next to the contact This option requires additional actions choose the corresponding list and the field you want to save the answer in e Other option Respondents can add their own answers If this option is selected an Other field will appear when filling in the survey Here the respondents can supply their own answers e Comment field The respondent can leave a comment This allows users to leave comments on the survey and leave a longer answer d Change question type add text or collect contact list data The following window will appear when you select this
35. ime from an wis csv or tet file Excel table spreadsheets select Option Select Option Select Option 2011 Mailigen www mailigen com Back to Table of Contents 15 MAI G aN user manual for the Mailigen e mail marketing platform a Choose One by one if you want to add contacts individually A tab will appear In it you ll be able to choose the required list once again Fill in the fields E mail Name Surname and choose the email type Plain Text or HTML Choose whether or not you want to send a confirmation letter to the client This way the client will only appear in your database once the willingness to participate in your list is confirmed You can edit the content of the letter by clicking Confirmation Request Message 4 You can use this option no matter which way of adding contacts you choose b Choose Copy amp Paste if you need only a few select columns from an Excel file Please note the sorting of the rows and columns c Choose Upload if you want to if you want to upload the data base from a pre made contact list file A Tile uploading dialogue will open d Upload a file with the required entries pre loaded 4 You can import the following file types xls x sx ods csv and txt files with entries divided with TAB The import function will allow you to fill in the remaining subscriber slots of your subscription plan Please keep in mind that you can only add as ma
36. m 4 Supported file types jpg gif png doc docx pdf xls xlsx pps ppt Note that the maximum file size is 5Mb and you can attach a maximum of 10 Mb in data d When the letter is ready you can check it by sending it to yourself as a Test Message Attach File Co Test Message SpamScore check ir Save to my templates Language Engish sl e We suggest you check the SpamScore of this letter The SpamScore determines how likely your letter is to be considered spam You can read more about SpamScore in our blog amp Attach File gp Test Message Cl SpamScore check ip Save to my templates Language English When you click SpamScore check a window like this will open SpamScore check close or Est Key w SpamaAssassin s test rules a spam Assassin results points rule name description 1 0 ALL_TRUSTED Passed through trusted hosts onb via SMTP 0 0 FREEMATL FROM Sender email is freemail neorwireZ ak inbox by 00 T RP MATCHES RCYD Envelope sender domain matches handower relay domain 0 0 HTML MESSAGE BODY HTML induded in message 0 1 OKIM_SIGNED Message has a DKIM or DK signature not necessari E 0 1 DKI MALIO Message has at least one valid DETM or DE signatur SpamScore points 1 0 with maximum allowed 5 0 Your mail will probably be MOT recognized as SPAM If your message won t be tagged as spam it will appear green N Please note that SoamScore is provided
37. n Armour Paid WMGO311 DOOA 04 03 2011 EE eV Upgrade 165 00 no Pay Chick link to open 04 03 2011 N Upgrade 384 00 no Pay click link to open WiiGO0311 000 01 03 2011 Upgrade Lsi0 00 yes chick link to open f API keys use them for identifying the client API functions 1 List management 2 Campaign creation and sending 3 Campaign statistics We suggest API keys are handled by your system administrator or programmer g Close Account if you no longer want to use Mailigen your account can be closed here 2 Log Out When you press this menu you will log out of the Mailigen system 3 Help Search or browse answers to Your questions or just send an email to our support tearm Categories Reporis amp Statistics Seare h Getting Started Reports amp Statistics Reports amp Statistics Getting Started B Here search terms phrases or keywords can be entered and our search system will automatically 2011 Mailigen www mailigen com Back to Table of Contents 9 MAI G aN user manual for the Mailigen e mail marketing platform answer most of your queries If however the information you seek can t be found here please contact our support system The Mailigen support team will gladly help you resolve any questions the support team is available at any given time 2011 Mailigen www mailigen com Back to Table of Contents 10 MAI G aN user manual for the Mailigen
38. n and or props before you make a purchase You can choose from these payment options e Credit card VISA MasterCard e PayPal e Bank transfer Note that making payments via credit card or PayPal is completely safe We use SSL certificates and have an exceptionally safe platform for making payments If you want to make a bank transfer please keep in mind that the payment must be made within 14 days If you want to print your invoice you can do so by clicking on Order ID in the Billing Statements tab If you pay by credit card or PayPal please re enter the Mailigen system log out then log in again to renew your account information d View Login History you can view your Mailigen login history here Contact Information Usemame amp Password Price Plans Upgrade view Login History Billing Statements AP Keys Login History Logged In Logged Out From iP Address 04 03 2011 12 08 Mo Data 04 03 2011 11 28 Ho Data 02 03 2011 16 24 No Data 01 03 2011 16 47 Mo Data 01 03 2011 15 44 Mo Data 01 03 2011 14 39 No Data e Billing Statements you can see the past invoices in this tab you can also print them if needed 2011 Mailigen www mailigen com Back to Table of Contents 8 MAI G aN user manual for the Mailigen e mail marketing platform Contact Information Usemame amp Password Price Plans Upgrade View Login History Billing Statements AFI Keys Billing Statements Date Order ID Descriptio
39. nts Newsletter Subscribers 0 recipients In this category you can select the recipients You can choose to send e mails to users that are In 2011 Mailigen www mailigen com Back to Table of Contents 25 MAI G aN user manual for the Mailigen e mail marketing platform any list or segment you ve created earlier see Working with your lists if you want to know how to create lists segments etc Mark the segments or lists you want to direct your campaign to and press NEXT when you re done 3 3 step 3 Choose Design Choose Design STEP 1 e STEP 2 Choose des ah oF UIE OU man temata Preferences Select Recipients Choose Design Blank layouts Browse Templates Import from URL Archive Inport My Templates amp Get Your Professional Design Chose blank template bellow or pick from our Blank text page Basic Let Column Right Column If you opted to send HTML and plain text e mails in step 1 these options will be visible Blank layouts Browse Templates Import from URL My Templates Each of these options Is pretty needed a In Blank Layouts you can choose from the four most commonly used HTML e mail templates You can choose from the following Blank text page Basic Left Column and Right Column You can edit the layouts yourself if you have the necessary HTML knowledge b Mailigen offer pre ready templates too You can view the available templates in Browse Templates New templates are added
40. ny subscribers as your plan currently allows except if you re a user of the Pay as You Go plan You can view your current plan and the remaining amount of contacts you can add in Overview If our system finds a duplicate e mail that is already on your list the e mail can be updated automatically if you check Auto update my existing list This makes external database synchronizing a lot more convenient However please use this only for lists you are sure have new information about current contacts otherwise the update will commence Significantly slower If you upload a database with more addresses than your plan currently allows the emails imported will be from the top filling the available space 1 When you have chosen a file press Continue Continue 2011 Mailigen www mailigen com Back to Table of Contents 16 user manual for the Mailigen e mail marketing platform MAILIGEN 2 When the importing is completed a window like this will pop up Match Columns in Imported List to Business Partners Success Your list has been uploaded Now let s match the columns in your uploaded list to your Mailigen list Email Address First Name Last Name OPTIN_ TIME OPTIN IP CONFIRM TIME CONFIRM IP LA email text text advanced advanced advanced advanced edit Delete edit Delete edit Delete edit Delete edit Delete edit Delete edit Delete e Emal Address First Mame Last Nams OPTIN TIME CONFIRM
41. o copy the reminder from an existing list provided you have one 3 Choose the additional options at Email Notifications You can opt to receive e mails when people either subscribe or unsubscribe to your list when a A client has subscribed Checking this option will send a message to your email if a client has subscribed b A client has unsubscribed Checking this option will send a message to your email if a client has unsubscribed 4 People can pick email format HTML or plain text If this is checked the list s subscription form 2011 Mailigen www mailigen com Back to Table of Contents 12 MAI a G aN user manual for the Mailigen e mail marketing platform will have an additional field where the user can choose what kind of e mails he she will receive 5 The Default contact fields are Email First Name and Last Name These will be the database fields that every list has at start When you are sure about your selections click Save The new list can now be found in the My Contacts tab You can work with and edit the list by choosing from the additional options found below its name Contacts View Edit Copy Date Fi Demo list Ty BE 11 B 01 03 2011 E add contacts removecomtact sign upform sendtolist edit contact field a Click add contact if you want to manually add individual contacts b Click import list if you want to add your e mail database from a file You can copy the li
42. of Contents 24 MAI a G aN user manual for the Mailigen e mail marketing platform 5 Check the options you think you ll need e Personalize the To field the recipient s e mail address will show up as his name This Significantly improves the click through rate of the sent e mails e Track opens reports are made from the data gathered here we suggest you leave this field intact e Track HTML clicks If this is checked you can see who exactly and when exactly has opened links in the e mail e Track plain text clicks If this is checked clicks from plain text e mails are tracked too Keep in mind though that a tracking link looks somewhat like this http list mailigen com track click u 5 b50590ee5293 amp id 6 Choose between sending HTML amp Plain Text or Plain Text e mails e HTML amp Plain Text e mails can be enhanced with images stylized text hyperlinks and actually is proved to give more results than plain text e mails e If you opt to use plain text e mails you won t be able to insert pictures and text styles You can read about more about the pros amp cons of each e mail sending method in our blog where a detailed post about it is up 7 When all the necessary fields are filled press Next 3 2 Step 2 Select Recipients Select Recipients ETE Select Ests or segments bo receve the campak Pref res rine Fincipinnts Demo list 2 11 recipients Business Partners 1 recipie
43. on a regular basis and more often than not here you ll find a template that works for you You can of course edit the pre ready templates according to your needs you will be able to add the logo of your company edit text and add hyperlinks etc The templates we offer are classical in e mail marketing and have passed the test of time 2011 Mailigen www mailigen com Back to Table of Contents 26 MAI G aN user manual for the Mailigen e mail marketing platform Choose Design CED EED amp g Choose desim OF Upkoed Your man templaie Co EEB 7 Preferences Select Recipients Choose Design Blank layouts Browse Templates Import from URL Archive Import My Templates Get Your Professional Design Choose a template from listor create your own tem select template layout 2 single column 2 right sidebar 2 lef sidebar 3 let sidebar c You can import templates from other URLs by entering the link to them in Import from URL d You can view your previous e mails in My Templates if you have saved them during campaign creation This way you can use the same design all over again in your campaigns 2011 Mailigen www mailigen com Back to Table of Contents 27 MAI a G aN user manual for the Mailigen e mail marketing platform 3 4 Step 4 Create Newsletter When you have selected a template you will see the toolbar at the top quite resembling those of Word and other office applications
44. ount info Your 500 monthly contact list plan is active It will expire 01 04 2011 You have sent already 22 emails this month F Add ons NONE Pay Monthly List Size email contacts 0 500 10 00 8 aia 20 00 501 2500 25 00 40 00 REG pci 5 000 60 00 l 5 001 10 000 60 00 10 000 160 00 10 000 25 000 120 00 A 10 000 240 00 Ifyou want more than 25 000 contact list please Contact Us 100 000 400 00 imonth 6months isave 10 12 months save 20 Total cost 10 00 You saved 0 00 Total cost 0 00 Choose add ons 1 When you purchase the Pro User addon you ll have access to the following features e ability to edit the entire email including the ability to customize the footer and removing the Mailigen logo e up to 4 sender email addresses The Pro User plan allows you to use up to 4 sender names from a single account e The ability to export the full report data Includes individual clicks and open statistics 2 he Additional Library Space add on unlocks the following features e The ability to store up to LOOMB in images to use for email marketing campaigns 4 This add on runs for a month if the add on isn t renewed by the end of the period the excess image files are deleted 2011 Mailigen www mailigen com Back to Table of Contents 7 MAI G aN user manual for the Mailigen e mail marketing platform 4 For additional safety please check your personal informatio
45. ows you to use different text text management styles Format E Paragraph Adorer Preformatted Heading 1 Headina gt x B Bold Style the selected text bold text 2011 Mailigen www mailigen com Back to Table of Contents 44 MAILIGEN user manual for the Mailigen e mail marketing platform ICON FUNCTIONS DESCRIPTION EXAMPLE Fd Italic Style the selected text italic text Align left Aligns the selected text to the left text Center Centers the selected txt text Align right Aligns the selected text to the right text Justify Justifies the selected text text e itemi1 Unordered list Creates an unordered list e item 2 e item 3 1 item1 z Numbered list Creates a numbered list 2 item2 3 item3 i Decrease indent Decreases indent from the left i Increase indent Increases indent from the left Create table Creates a new table Hi Est Table row properties Changes table row properties EE Table cell properties Changes table cell properties Inserts a new row at the top of the J Insert row before selected row 5 Inserts a new row at the bottom of ba Insert row after the selected row Delete row Deletes the selected row J Inserts a column before the selected i Insert column before column J Inserts a column after the selected m Insert column after column 4P Delete column Deletes the selected column Split merged table Eg p 8 Splits
46. p 2 Select Recipients soseer Au ba he OAR doe Hie Gaede wee as 25 3 3 Step 3 Choose Design iis ER MR DE debe eed SOR aR ERE RK EOE POOR RD CES 26 3 4 Step 4 Create Newsletter ee ee es 28 3 5 Step 5 Confirm Details amp Send It aa ee 31 2011 Mailigen www mailigen com Back to Table of Contents 2 MAI a G aN user manual for the Mailigen e mail marketing platform 4 REPORTS amp STATISTIES ves sis ds ana RE READ SA bb EE DAE ER ER SEA bese OER EE ED 32 D AUTORESPONDERS sa os pairie ce Ao EE KORE Ee BAR EE Sh ORO SEE eee eee 35 SP Bid On been a ee eed be aeons eee Ores ote eo eee eee be beeen eee een ses 37 6 1 Step 1 Survey Templates nanana ee ob KEER See awe 38 6 2 Step 2 Survey questions anaana a a ee ei 38 6 2 1 Survey questions and parameters 0 0 eee ee ee eee 38 6 2 2 Save as New Survey Template 0 ss ss eee ees 38 Dao OUr DEO GIS eesse EE LE sean ua EE N EER DOE 38 6 2 4 Welcome page it mi sa RR ER RE Ma OE ee RE ME GEE EO 38 oe N ee RE EE ET EE ER SE NE EE SER A N 38 6 2 6 Thank You Landing EE EE EE eee eee ee ee ee ee 40 6 27 DUE OPTIONS 3 244524 area been beeen eee SA EER eed ee 40 etse ads SUING COIS ca cccaag subdued OE N de eae ae eee bee ee 40 Croats GOIIGs u taage Gab EE eeepc ete coms een OE eee LAE 40 6 3 2 Surve FORMS cue645a5 Rew Seaweed SMEER hoe DRR Se 41 6 3 3 Width and paddingS 6 acc oaaae eee oe oh eRe OG 41 6 4
47. rd column Advanced Here you can insert advanced functions on events AA The maximum size of a picture is 1 Mb After uploading the picture will be saved in your Mailigen account Afterwards you can edit erase and re name the picture If you opt to edit the picture a window where you can edit the picture will appear In the editor you can crop the details of the picture change its size re name it mark and Save It 7 4 Inserting and editing hyperlinks When you press the Insert Hyperlink button a window with 4 tabs will appear e n the GENERAL tab you can add the desired address name and specify the class anchor or target of the hyperlink e In the POPUP tab you can add pop ups and change their properties for the hyperlink e Inthe EVENTS tab you can add events to the hyperlink e Inthe ADVANCED tab you can add advanced properties to the hyperlink ANCHORS Anchors are like headings in Word documents you can link to them An anchor is a piece of marked hypertext If a hyperlink points to an anchor the user is redirected to the respective part of the page This function is particularly useful for bigger documents First of all create a document with headings and cross headings 2011 Mailigen www mailigen com Back to Table of Contents 47 MAI G aN user manual for the Mailigen e mail marketing platform HTML body Plain Text sk Get Your Professional Design B 7 U ac S SB Paas v Fortfamily Fm F
48. rmation You have used 23 of S00 subscriber space oO Create a contact List Hd eerw hd management video Your account will egat TA TTT 2 Create an email campaign H y To UPGRADE your account or change to email Creeks hik Fane View reports H View reports video Upgrade Account Knowledge Base Events MB Schedued Camoakons N Seri Carter ES TE ad Evers Last Campaign Report New Subscribers View all Bats E damoit tubseriben rmailigen com 1 032011 Demo ligl g amp demoli subscibegmailigencom 01 03 7011 Demay ligt AA k E demol subscibengmaliigen com 01 03 2011 Bemotist Vi d E damos Subscriber leper ten 01 03 2001 Demo lie 2 2 demo subscibengmaiigencom 91 03 2001 Demo list A demos tubsoribengmaihpen com 1022011 Deme jis vou Raven san ay EarnpangE yel Hou dont hare ary campaigne clirk hare A demos subscribergmaliigen com 0103 2011 Demolist Support Email Marketing Blog Stay in Touch Mar 2009 114 on heer aipe Your inset D e D EET G Ben an email in support and well sae Mal vee Gan de to help Feb 23 2001 02 36 pa Ki fe Subscribers ig Feb 10 2011 1 256 pa fed niece ff 1 3 Configuring your user account You can see three categories at top right Settings Help Log Out 1 SETTINGS This tab shows the information related to your account you can also change your password and 2011 Mailigen www mailigen com Back to Table of Contents 5 MAI a G aN user manual for the Mailigen
49. rsonalizing list management and segmentation e mail auto responders Mailigen offer contemporary e mail designs and sign up forms Mailigen offer one of the best price quality services in mailing list management Mailigen also provide numerous tutorials tips and simply interesting materials on the topic visit blog mailigen com to read more E mails sent by Mailigen automatically include everything necessary in order to comply with spam laws for example the option to unsubscribe and the sender s contact information More information about Mailigen www mailigen com Mailigen support phone 371 6749 1059 or e mail info mailigen com MAI CS F N New Generation of Email Marketing If you need help with email templates or you wish to have your own unique email design created our createive team will be happy to help you For more information about email marketing best practices you can also contact us via details below Aspazijas blv 30 Riga LV 1050 Latvia 371 67491059 info mailigen com 2011 Mailigen www mailigen com Back to Table of Contents 50
50. s SAVE CHANGES or Exit to ists 1 Choose the list you want to use your new sign up form with and press sign up form 2 Enter the desired text it will be visible in your homepage in Form Title Preferably use something informative for example weekly newsletter 3 Add an informative text in the Form Description category This text will remind your users where they subscribed to your list so it should mention your homepage or products For example News of homepage com would be a good start 4 Name the confirmation button e g Subscribe now and mark the checkbox below if you want other users to see the amount of subscribers 5 Apply the width of the form The width can be changed according to its placement in the homepage You can also change the color of every component of the form You can change the color of the following elements border form title header text inner background and outer background 2011 Mailigen www mailigen com Back to Table of Contents 22 MAI a G aN user manual for the Mailigen e mail marketing platform 6 You can add required fields to a sign up form when creating it You can add every existing field or choose the fields you want to be filled when a user registers To do that press edit required fields 7 There are two ways which you can go from here e Create a link to the form you can place the link in your homepage e mail
51. s etc e Create an embed code which not unlike those of YouTube can be embedded within your homepage through HTML code lf you choose to link the form the client needs to click the link it makes it more flexible as the link can even be posted in forums If you choose to embed the code however you can easily import it into your homepage and external pages you have access to Or alternatively you can opt to use both ways Once a user has filled in the sign up form he ll receive a confirmation letter with a confirmation link in it If the user clicks this link he ll be added to the list of active subscribers If the confirmation letter has been sent but the client hasn t clicked the confirmation link he ll be added to the list of inactive subscribers An example sign up form Newsletter Aliquam eget enim est Quis ipsum arcu blandit rutrum molestie in gravida sit amet purus Cras lacus nisi blandit ac aliquetid luctus sit amet risus Email Address First Mame Last Mame Interests Age 4 IMPORTANT Remember to save changes before logging out 2011 Mailigen www mailigen com Back to Table of Contents 23 MAI G aN user manual for the Mailigen e mail marketing platform 3 MAKING E MAIL CAMPAIGNS You only need to go through five simple steps to create a brand new e mail campaign with Mailigen You can view your past campaigns and information about them in Email Campaigns Once you re
52. sorts clients by name surname age e mail age sex etc an example client could look like this client John Doe is 34 years old his e mail address is Johndoe gmail com he lives in Kansas City Missouri and was added to your contacts in 02 02 2002 John Doe looks something like this in your contact list John Doe M Johndoe gmail com 34 Kansas City Missouri 02 02 2002 2011 Mailigen www mailigen com Back to Table of Contents 20 MAI G aN user manual for the Mailigen e mail marketing platform You can filter your clients extensively e g name starts with J or ends with N e mail ends with gmail com contains Missouri et cetera If you filter clients by age you can put these clients in segments by adding the rule is greater than for example 29 years but is less than for example 35 years You can add such rules ad infinitum You can edit the segment later on by pressing add members when you view the segment You can also add or remove rules to automatically expand the segment You can add the created segment to your recipients in the Email campaign creation steps 2 and 5 you can also export the segment Discover more about sending email campaign sending in 3 5 2 3 Managing Sign Up Forms You can effectively attract new subscribers and expand your mailing list with the help of sign up forms Sign up forms are fully automated if you use the service provided by MAILIGEN To m
53. st from Excel or upload a file that has the required information in it The currently allowed formats are xis xlsx ods csv and txt files with entries divided with TAB c Click remove contact if you want to delete one or more entries A window will open with additional instructions and options Remove people from your list email addresses one per fine demolBmailigen corm demoz mailigen com demos mailigen com demo 4 mailigen corm Unsubscribe ME Cancel d By clicking sign up form you can create a subscription form which will automatically add new subscribers to your list and newsletter e Click send to list if you want to prepare and send a new e mail campaign to the respective list f Click on edit contact fields if you want to add or change database fields of the respective list 2011 Mailigen www mailigen com Back to Table of Contents 13 MAI a G aN user manual for the Mailigen e mail marketing platform 2 1 1 Editing your lists You can edit your client lists any time you want To start click on the name of the needed list in My Contacts You can view individual client data here you ll see that the clients are grouped into four categories active inactive unsubscribed and bounced i view all id add contact ae remove all contacts is change columns i custom fields Active 11 Inactive 0 Unsubscribed 0 Bounced 0 real export list Email Address First
54. t STEP 4 6 4 Step 4 Distribute Before you send a Survey you have to activate it Once a survey has become active you have a number of options Send postcard invitation When you click this field you ll be redirected to a page where you can pick the desired contacts segments to which you ll send the survey select a number of contacts and press Next to be redirected to a page where you can edit your survey template The respondent will have to click the link to fill your survey By default the link will be labeled Take the survey but you can change it or create a new link To do it click the text Take the survey and click the hyperlink editor in the text editor an infinity symbol The following window will open The link address in this case is SURVEY IDI To create a new link on text or images select the text or image in the text editor click the hyperlink editor once again and the same window will appear Simply paste ISURVEY IDI in the Link URL and press Update When you ve finished editing the survey template you have to enter the Campaign Title which can simply be the topic of your survey 2011 Mailigen www mailigen com Back to Table of Contents 41 MAI G aN user manual for the Mailigen e mail marketing platform In the Message subject field you should enter the topic your respondents will see when they haven t opened the email yet In the Message From field
55. y texts hyperlinks pictures so you can move on It is important that you take notice of text styles If you copy a text from Word it would be wise to select the text and remove formatting by pressing the icon below After that you can add the desired Styles to the text Different e mail software echoes standard text differently so the text needs not to be left without a style Biz el I kes 4 If you have added pictures from your Mailigen gallery don t erase them until the campaign is Remove Formatting 2011 Mailigen www mailigen com Back to Table of Contents 28 MAI a G aN user manual for the Mailigen e mail marketing platform over If they are erased from your gallery they won t appear in the e mails the users receive Each user has default 1OMb of allocated space for pictures on our servers b You can see the Plain Text category above the toolbar You have to make an alternative version of the e mail to be sent to clients that don t support HTML e mails e g webmail users Create E mail CED j STEP 4 Create or change our template design BR Select Recipients rr Design Cmaie Newsletier HTML body Plain Text Get Your Professional Design Import trom HTML wrap long lines Merge tags In this issue b ERGOHHEMDED WIDTH Lorem ipsum dolor sit ser consectetuer adipiscing Morbi commodo ipsum E sed pharetra gravida orci Rhoncus neque id pulvinar OLhee news Lorem ipsum dolor sit ser
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