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Bundle Kit Guidelines - The Canon Brand

1. DS El pcd uu distance from the edges of the pack exclusions ILLUM NUMAE Box Code 0039X505 p c T RE T RENT 3 an overall grid and spacing around other design Language circle Highlights the translations These translations are set in Gotham Bold and Book 6pt sentence case Please note any Russian translations are set in Myriad to support the characters 45 of actual size Canon Scene Intelligent Auto ISO 100 12800 sensitivity extends to ISO 25600 5 fps shooting 9 point AF system Range of Creative filters EOS System of lenses and accessories Contents Digital Camera EOS 700D Lens EF S 18 55mm f 3 5 5 6 IS STM Lens EF S 55 250mm f 4 5 6 IS STM lEyecup Ef camera Cover R F 3 Wide Strap EW 100DBIV Battery Charger LC E8E Battery Pack LP E8 attery Cover IAC Cable with E type plug interface Cable IFC 130U User Manual Kit Lens Cap E 58ll SRE Dust Cap E 1 Fos 700D 18 0 Megapixel Hybrid CMOS AF Sensor Kreative Full HD Videos und Hybrid CMOS AF Dreh und schwenkbarer Clear View LCD II Touchscreen Automatische Motiverkennung ISO 100 12 800 erweiterbar bis zu ISO 25 600 Reihenaufnahmen mit bis zu 5 B s und 9 Punkt AF IGroBe Auswahl an Kreativfiltern Fos System aus Objektiven und Zubeh r inhalt igitalkamera EOS 700D Objektiv EF S 18 55mm f 3 5 5 6 IS STM Objektiv EF S 55 250mm f 4 5 6 IS STM Augenmuschel Ef Kamera Geh usedeckel R F 3 Breiter Trageriemen EW IOODBIV Akkuladeger t LC
2. eur pod eutu u ql H eu u espe Ul ut epe H19 GN S non 9 Base 45 of actual size 6 02 Our Accessories Packaging Layout Target audience The photography used for each accessory kit should be relevant to each product category that they are suitable for For example an accessory pack for a specific DSC camera will use appropriate photography for that camera and the category Please refer to each category section in this guideline Overview and architecture The architecture and brand identity elements should be used as outlined Please refer to section 2 for a detailed packaging overview and breakdown of the architecture Layout Imagery and branding panels visual identity elements and simple typography are used to create a set structure to every pack Refer to each category section for further information that s relevant to each kit Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background Q 6 0 60 Q9 6900 Canon Bundle Kit Packaging Guidelines Kit title Adhere to the kit title principles as outlined within the packaging architecture section of this guideline for size relationships and spacing This lock up should be 80 of the front title size The preferred colour of the typographic bullet is Canon Red It may be applied in black or white to increase legibility at small sizes or on
3. iATENCI N Las gu as del usuario y el software se pueden descargar desde la p gina de Canon http www canon com icpd BHAMAHME PykOBOACTBa nonb30BaTena B popmate PDF n nporpaMMHoe o6ecneueHue MOHO CKauarb c Calta Canon no agpecy http www canon com icpd ATENCAO Manuais e software disponiveis para download no site http www canon com icpd re ECC KE Windows 81 8 7 SP1 Mae QS X 106 e 109 Interface Schnittstelle Interfaccia MHmep e c USB OS Betriebssystem S O OnepayuomHaa cucmema Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and or other countries Macintosh and Mac OS are trademarks of Apple Inc registered in the U S and other countries Microsoft et Windows sont des marques d pos es ou des marques enregistr es de Microsoft Corporation aux Etats Unis d Am rique et ou dans d autres pays Macintosh et Mac OS sont des marques d pos es d Apple Inc enregistr es aux Etats Unis d Am rique et dans d autres pays Microsoft und Windows sind in den USA und oder anderen Landern Warenzeichen oder eingetragene Warenzeichen der Microsoft Corporation Macintosh und Mac OS sind in den USA und anderen Landern eingetragene Warenzeichen von Apple Inc Microsoft e Windows sono marchi o marchi registrati di Microsoft Corporation negli Stati Uniti e o in altri Paesi Macintosh e Mac OS sono marchi di Apple Inc registrati negli Stati Un
4. I I Avvicinati all azione Un teleobiettivo compatto che ti consente di avvicinarti all azione Lo stabilizzatore d immagine evita le sfocature dovute ai movimenti non intenzionali della fotocamera La tecnologia STM offre una messa a fuoco silenziosa e fluida durante le riprese video l e Ganz nah am Geschehen Ein kompaktes Tele Zoomobjektiv das Sie ganz nah lan die Action bringt Der optische Bildstabilisator reduziert durch Kamerawackler verursachte Unsch rfen GTM Technologie sorgt f r die kontinuierliche leise Scharfstellung beim Videodreh I Ac rcate a la acci n Un teleobjetivo compacto que te acerca a la acci n Un Estabilizador de la Imagen evita el efecto borroso provocado por el movimiento no intencionado de la camara La tecnologia STM ofrece un enfoque fluido y silencioso al grabar videos l byab 6nwxe K neiicrButo OMrIaKTHEII Teneo6bekraB kOTOD NPUGNU3UT Bac K nelicreuio Cra6unu3aTop 1306paKeH4A NPEHOTBPALLAET pa3MbiTne n3 3a HenpengHaMepeHHOro aBnxeHuA kamepbl STM TexHonorua o6ecneunBaeT nriaBHylo N TUXYIO iokycupoBky NPA CHEMKE BUCO E BONS ep Spacing The Canon logo should be used to create a grid structure A a A el 12800 7cm 3 0 LCD Us i 86400 creative Filters ClearView Il All EX Cross ype ES un point EOS Movie Frames AF FURRED r Sec Right Side EE ES EL 2 HE szei Language circle Highlights t
5. L Li Venez d couvrir le monde de Canon Acc dez la page canon europe com welcome pour vous enregistrer L L I Vieni a scoprire cosa Canon ha da offrire Visita la nostra pagina canon europe com welcome per la registrazione L L L Come and see Das hat Canon zu bieten Einfach auf canon europe com welcome gehen und registrieren L These English text and translations are set in Gotham Bold and Book 7 5pt sentence case 1 Come and See lo que ofrece Canon Solo tienes que visitarnos en canon europe com welcome para registrarte L I L Cneuuure y3HaTb O HOBbIX npegpnoxeHnax Canon Ina perucrpauuu nepe nure no ccbinke canon europe com welcome I Spacing The Canon logo should The design is visually QR code A solid circle be used to create a grid structure centred within the panel highlights the QR code 60 of actual size 5 08 Our DVC Packaging Canon World Canon World feature On the inside box flaps of our DVC packaging we invite our customers to Come and see what Canon has to offer The copywriting Just visit us on canon europe com welcome to register adds more value to our packaging and makes it easier for customers to see and benefit from our Canon services Its also a great way of keeping a longer term relationship with our customers Careful consideration needs to be given to the most appropriate information to include on this panel Priority s
6. 1 3 for the Canon logo Come and See device and product information The typographic bullet highlights the bundle kit title and relevant camera code If this relationship needs to be changed for a restrictive format please divide the space in even proportions for example 1 4 and 3 4 DSC Please note for packaging within the DSC category which are much smaller formats the branding and imagery panels are separated between different sides of the pack This allows both parts to maximise the available area Please refer to section 4 Note Please make sure that the space is sensibly divided to maximise the area for each panel elo The packaging should be segmented to give enough space for both the imagery and branding panels at sensible proportions that work for the over area Canon Bundle Kit Packaging Guidelines Canon Canon Canon Canon The Canon logo Come and See device and tyoography should be used as specified within the core Visual Identity Guidelines Standard logo sizes Please use this as a guide for determining logo sizes on the front face of our bundle kit packaging 0 A3 50mm A pack front face area between these two standard sizes could use a 40mm or 45mm logo size a A4 35mm for example AS 25mm O vi 25mm O 5 20mm For area sizes that fall in between these standard sizes a sensible logo size should be used Version 1 Come and See device The
7. 2 Locating Product Photography Note Carefully select the crop of an image so that vital parts of the shot are not concealed by the Light Circle and product photography Canon Digital Video Camcorders are photographed on a slight three quarter angle to help product identification 5 03 Our DVC Packaging Photography 1 Experience photography The lifestyle imagery adds emotion to our packaging and helps our customers imagine what they could experience with each bundle kit The images serve to showcase the quality of the output from Canon cameras and accessories This photography should follow the directives from the core Visual Identity Guidelines including the feel of images general rules for shooting and any restrictions Our DVC experience photography should help our audience envisage the dynamic movement of video that can be captured with the kit making them want to experience it too The photography should be technically proficient appealing to a professional audience 2 Product photography Our bundle kit photography should be shot front on with consistent lighting and supplied with a clipping path so that the imagery can be used with the light circle and experience ohotography as the background Please note that our Digital Video Camcorders should be shot on a slight three quarter angle as shown right This helps to show the form of the camera and enables our audience to identify the pro
8. Caenano 8 Kutae_ C mera Fabricado na China Kamepa Kbirana xacanra e E e Digitalkamera IXUS 165 Handschlaufe Fotocamera Digitale IXUS 165 Digital Camera IXUS 165 Wrist Strap Appareil Photo Num rique IXUS 165 Camara Digital IXUS 165 Correa de Mu eca LindpoBo dotoannapat IXUS 165 Battery Charger Dragonne Akkuladeger t Cinghietta da Polso Cargador de Bateria PeMeHb ANA 3anacTba Battery Pack Chargeur de Batterie Akku Carica Batteria Bater a 3apagHoe YCTPOUCTBO Case Batterie Kameratasche Batteria Ricaricabile Funda AkkymynATopHaa 6arapen Memory Card Housse Speicherkarte Custodia Morbida Tarjeta de memoria Hexon Ana KaMepbl Carte m moire Scheda Memoria Interface Cable is not included Kapra namaTu Verbindungskabel ist Cable de interfaz no incluido nicht enthalten Cavo di interfaccia non incluso C ble interface non inclus MHTep e cHbi ka6enb B KOMTIUIeKT He BXOAUT Smart SC Servo D 0 Movie 16x LIVE ECO Face Detection im h rue Spent is Le m UR UI T ATTENTION User guides and software can be downloaded from the Canon website http www canon com icpd ATTENTION Les guides d utilisation et les logiciels sont disponibles sur le site de Canon l adresse http www canon com icpd ACHTUNG Die Benutzerhandb cher und die Software sind unter http www canon com icpd verf gbar ATTENZIONE manuali d uso e il software sono disponibili sul sito Canon http www canon com icpd
9. images are used to appeal to the more everyday audience who have much less technical knowledge different things appeal to them like style features and easy of use but the most important benefit to communicate is With this camera kit you can take a great photo Section 4 details how the designs are created DVC Photography should be carefully considered to best show the product s end use using imagery with movement that captures the dynamic nature of video Section 5 gives guidance on constructing these packs Accessories Product accessories packaging is designed to link to each product category they are made for For example an accessory pack for a specific DSC camera will use appropriate photography for that camera and its category Section 6 shows how this approach works with examples for different types 2 Packaging Architecture 2 0 Canon Bundle Kit Packaging Guidelines Overview The packaging architecture is a simple structure that will visually hold all of our EMEA bundle kit packaging together This creates a strong Canon brand presence his is an overview of the key elements that work together to form an overall structure Key Elements ED Canon Logo 6 Come and See Device Q kit Title O Product Name and Code Kit Components List O Kit Title Translation Experience Photography E Circles solid Transparent Keyline Light Product P
10. what they could experience with each bundle kit The images serve to showcase the quality of the output from Canon cameras and accessories This photography should follow the directives from the core Visual Identity Guidelines including the feel of images general rules for shooting and any restrictions Our DSLR experience photography should be carefully considered to best show the products end use If bundling a lens try to use an image that shows the capacity of the lens ie macro Zoom for example a beautifully photographed leopard is ideal for showcasing a lens that s suitable for taking wildlife photography DSLR photography should look technically proficient with the highest level of quality and creativity It should make the audience want to aspire to capture that image and experience it for themselves 2 Product photography Our bundle kit photography should be shot front on with consistent lighting and supplied with a clipping path so that the imagery can be used with the light circle and experience ohotography as the background Product photography should be clean strong and retain a real quality particularly after they have been retouched if this is required Canon Bundle Kit Packaging Guidelines Version 1 3 04 Our DSLR Packaging Front and Top General specifications for our DSLR packaging Logo size Wherever possible across DSLR packs of a Product photography Imagery should be Expe
11. Accessories Consumables to show how the design principles should be delivered for each category These guidelines will helo you strongly communicate the Canon brand and give our kit packaging more impact and stand out on shelf As a large organisation embracing many countries departments and creative partners it s important that everyone embraces the same standards when developing our product packaging A single set of principles uniformly executed will keep our brand s packaging consistent and instantly recognisable as Canon Version 1 1 Packaging Strategy Canon Bundle Kit Packaging Guidelines B Approach Our packaging uses the Come and See and the circles as an intriguing invitation to find out where each product can take our audiences to Our packaging design visually combines the two framework states of Exploring and Locating This is because it not only needs to functionally communicate the product name information features and benefits but also needs to when acting as Point of Sale on shelf inspire uu UL customers with the experiences they cem L e me x Eme could have with the product F ee CAM E Liisi Linking to the Generation Out of the box experience we have created the gocating Product Cholo ora Canon World which appears inside of our packaging Inviting the audience to Come and see what Canon has to offer with engaging information and links for each of ou
12. Cover in silicone 5 Batteria agli ioni di litio NB 4L 1 Tracolla T Custodia morbida Inhalt Y Spritzwasserfestes Geh use SP V1 Silikonh lle i NB 4L Lithium lonen Akku Kameragurt Tragetasche l Contenido d Estuche resistente a salpicaduras SP V1 Funda de silicona d Bater a de ion litio NB 4L Correa Estuche blando 1 l B komnnekT BXOAUT Yexon ana 3al nTbi OT 6pbi3r SP V1 CunukoHoBbll uexo Jintn noHHbi akkymynaATop NB 4L PemeHb Yexon ana KaMepbl Version 1 Information panel A light grey background is used to clearly show product information and translations It holds the product name kit contents information translations and icons E Language circle Highlights the translations These translations are set in Gotham Bold and Book 6pt sentence case Spacing The Canon logo should be used to create a grid structure Bottom panel Additional product information is positioned as indicated on the base of the pack centrally aligned for crash lock bases 6 05 Our Accessories Packaging Reverse and Base Logo size Wherever possible across Accessories packs of a similar size a 50mm logo width should be used this is based on a non standard size between A5 and A4 surface areas Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other de
13. Packaging Architecture Kit Titles Kit titles The packaging kit title helos to communicate What is contained in the bundle and also gives each pack a strong headline message Where applicable the title should always contain the word kit to instantly tell the audience that the pack contains multiple products The examples shown give an idea of the type of titles that can be used A Canon Flash Kit for example would contain a camera and a flash product bundled together for an added value offer Set in Gotham Light in sentence case Typographic Bullet The typographic bullet is to used to highlight the kit title in order to focus the consumers eye on exactly what s in the kit The preferred colour of the bullet is Canon red It may be applied in black or white to increase legibility at small sizes or on dark backgrounds where Canon red is not legible The bullet is always a single line soace above the typography at the same size and weight Note Use the Title typography as shown left as a set lock up with its typographic bullet that can be scaled up and down as required Canon Bundle Kit Packaging Guidelines Version 1 As an imaging brand all Canon photography should be of the highest quality For our packaging we use both exploring experience and locating broduct bhotography Refer to the Photography amp Video Guidelines for the key principles Note Carefully select the crop of
14. an image so that vital parts of the shot are not concealed by the Light Circle and product photography 1 Exploring Experience Photography 2 Locating Product Photography Experience photography should be carefully considered to best show the products end use If bundling a DSLR lens try to use an image that shows the capacity of the lens ie macro zoom for example a beautifully ohotographed leopard is ideal for showcasing a lens that s suitable for taking wildlife photography Then DSC imagery should by contrast appeal to a less technical audience with a sense of engagement fun and dynamism This lifestyle imagery will be further specified within each product category as it should be selected to best suit the type of kit and the target audience 2 05 Our Packaging Architecture Photography 1 Experience photography The lifestyle imagery adds emotion to our packaging and helps our customers imagine what they could experience with each bundle kit The images serve to showcase the quality of the output from Canon cameras and accessories This photography should follow the directives from the Photography amp Video Guidelines including the feel of images general rules for shooting and any restrictions Experience photography should be e Dynamic photographs should never be bland but should always be interesting and unexpected inviting the customer into a new world Real images should always fee
15. couvrir le monde de Canon Acc dez a la page canon europe com welcome pour vous enregistrer Vieni a scoprire cosa Canon ha da offrire Visita la nostra pagina canon europe com welcome per la registrazione Come and see Das hat Canon zu bieten Einfach auf canon europe com welcome gehen und registrieren Come and See lo que ofrece Canon Solo tienes que visitarnos en canon europe com welcome para registrarte Cneuiure y3HaTb O HOBbIX npegroxeHuAx Canon Ana perucrpauuu nepengute no ccbinke canon europe com welcome canon europe com welcome QR code A solid circle The design is visually highlights the QR code centred within the panel 3 07 Our DSLR Packaging Canon World Canon World feature On the inside box flaps of our DSLR packaging we invite our customers to Come and see what Canon has to offer The copywriting Come and see what Canon has to offer Just visit us on canon europe com welcome to register adds more value to our packaging and makes it easier for customers to see and benefit from our Canon services It s also a great way of keeping a longer term relationship with our customers Careful consideration needs to be given to the most appropriate information to include on this panel Priority should be given to encouraging sign up to our database but other elements could be Irista product specific apps and supporting oroducts Care should be taken to avoid this being used purely as a cro
16. dark backgrounds where Canon Red is not legible The area of the image behind the title may also need to be retouched to be lighter or darker to further help legibility The lock up should be positioned as indicated using the Canon logo as a grid structure This title is set in Gotham Light 22pt sentence case Experience photography Imagery should be used at full bleed and cropped to avoid awkward interaction with the light circle Spacing The Canon logo should be used to create a grid structure General specifications for our Accessories packaging Top Wie ve E PE LEGRIA mini Version 1 Product photography Imagery should be positioned over the light circle visually centred A similar scale of camera and accessories should be used on all packs of the same or a similar size The light circle should be used as specified on this example it is 125 x 125mm with a 60 opacity Product imagery should be photographed and used as specified within this DSC section 6 03 Our Accessories Packaging Front and Top Logo size Wherever possible across Accessories packs of a similar size a 50mm logo width should be used this is based on a non standard size between A5 and A4 surface areas Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come an
17. durante le ripre E sia nah am Geschehen mpaktes Tele Zoomobjektiv das Sie ganz na ts n bringt Der optische Bildstabilis de iert durch Kai uda uM r vel EE See S ETET Ed EH E echnologie un hit erliche lei arfstellun ha bem Video odreh SE 9 2 25375 2868 D E m pr F fi D Care eos 7002 E YEF STB 55MM 1 3 5 5 6 IS STM EE TIME xot ei Cchisra gt SS as STE SS aga AWARD all OS mer AF E i ce AE DiG SeN Ka Movie Frames M S LAIA E EE Creative Filters Clea Wie sei ZOE mum e P Canon EOS 5D Mark III Side Front Version 1 The Canon logo is used to determine spacing and clear areas around the pack The Imagery panel continues around onto the packaging sides leading the viewer around the pack to features about the camera on one side left and the accessories on the other right Flexible size di p Canon en EF S 55 250mm f 4 5 6 IS STM Let t yo vity gro Step in into 5 DSLR photon aphy and let you vity gro IProduce superb photos and video with a D e asy to use Vari angle sel and enjoy sho de mne ea Uk LCD II Touch screen ualit ionnelle gra capteui ide pixels et profitez de face duit eel Itactile Clea r View LCD Il orientable pour effectue Vos prises de vues eet Ke lala jen pue D mo o straor ri n dust e da Ec megapele da ae con il Se ZE r View LCD II orientabile iLassen Sie Ihr
18. for different formats and area sizes 3 09 Our DSLR Packaging Examples Packaging Formats The clear and simple Packaging Architecture can be effectively applied across different formats The 1 3 and 2 3 segmentation between branding and imagery creates a unified structure The elements within the branding panel are flexible enough to be moved either horizontally or vertically depending on format Canon Bundle Kit Packaging Guidelines Version 1 Different features The new Accessory kit EOS 750D EF S 18 55mm f 3 5 5 6 IS STM with additional battery pack LP E17 is designed for those on the i move Thanks to additional battery you ll be able to take high quality photos and video longer and always have crystal clear representation of images on your LCD Touch Screen Le nouveau kit accessoires EOS 750D EF S 18 55mm f 3 5 5 6 IS STM avec sa batterie suppl mentaire LP E17 est id al pour ceux qui se d placement beaucoup Grace la batterie additionnelle ils augmentent l autonomie de leur boitier pour encore plus de vid os et photos de qualit gr ce au chiffon de nettoyage l cran LCD tactile sera toujours d une nettet impeccable Il nuovo Accessory Kit EOS 750D EF S 18 55mm f 3 5 5 6 IS STM con la batteria supplementare LP E17 stato ideato per coloro che Sono sempre in movimento La batteria supplementare permette di fare foto e video pi a lungo e il panno assicura immagi
19. in Gotham Light 27 5pt sentence case This kit translation is set in Gotham Book 9 5pt sentence case Sides left SS aze irista ae oe ee qe n Spacing The Canon logo should be used to create a grid structure 85 of actual size CC f A INTELLIGENT d z 20 0 FD IS IS Version 1 Product photography Shows the kit as a line up Front Branding The Canon logo and Come and See device should be used as specified within the Packaging Architecture section of this guideline PIXELS 6 8cm 2 7 48x Keyline circle 2pt line weight 95mm diameter cropped as indicated Icons Camera specific Sides right Barcode area The right side has brackets for sticker placement Experience photography Bleeds around onto the right side The image continues bleeds around onto the right side Please be careful to select an appropriate crop that takes into account for the image being seen from a rotated view for example something specific like a building may look strange on its side 4 05 Our DSC Packaging Front and Sides Logo size Wherever possible across DSC packs of a similar size a 25mm logo width should be used this is based on a standard A5 DL size from the core Visual Identity Guidelines Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid an
20. on the side of pack A circle highlights the language Canon Light Grey is used as a consistent background colour around all sides of the pack The Canon logo is used to determine spacing and clear areas around the pack A solid circle in an appropriate colour from the supporting palette is used to showcase the oroduct imagery showing the camera from a reverse view helps identify its features EF S 18 55mm f 3 5 5 6 IS STM 4EF S_55 250mm_f 4 5 61S_STM __ Eos 700D 18 0 megapixel Hybrid CMOS AF sensor Creative Full HD movies and Hybrid CMOS AF Vari angle Clear View LCD II Touch screen Scene Intelligent Auto SO 100 12800 sensitivity extends to ISO 25600 e fps shooting 9 point AF system Range of Creative filters IEOS System of lenses and accessories 1 IContents Digital Camera EOS 700D ens EF S 18 55mm f 3 5 5 6 IS STM Lens EF S 55 250mm f 4 5 6 IS STM IEyecup Ef Camera Cover R F 3 Wide Strap EW IOODBIV Battery Charger LC E8E Battery Pack LP E8 Battery Cover AC Cable with E type plug interface Cable IFC 130U User Manual Kit Lens Cap E 58ll Lens Dust Cap E 1 Eos 700D h8 0 Megapixel Hybrid CMOS AF Sensor reative Full HD Videos und Hybrid CMOS AF Dreh und schwenkbarer Clear View LCD II Touchscreen Automatische Motiverkennung ISO 100 12 800 erweiterbar bis zu ISO 25 600 Reihenaufnahmen mit bis zu 5 B s und 9 Punkt AF Grofe Auswahl an Kreativfiltern EOS System aus Objektiven
21. principles Hanger Some accessory packs will have a Euro Hook hanger the title should be positioned on here for maximum visibility Information Kit title Reinforced on the pack top or the hanger at 8096 of the front lock up size brackets for panel A light grey background is used to clearly show product information and translations Barcode area The right side has sticker placement Reverse E TM SSS SE REP mn Br ae caer puru Ge amp Ape MICE bc R i g h t S i d e o Sa Compatible avec x Branding panel For accessory packs Tve Shot EE E Accessory feature The sides are the branding panel takes up a 1 3 of b Powershot 5x610 HS D used to hero on a particular accessory the pack front The front presents Powershot SX710 HS with product information the Canon brand Come and See features photography device kit title and photography B oe The imagery panel continues For smaller packs the branding panel E tiene ei onto the side of pack takes up the entire pack front EN Im I k eee S agery panel For accessory packs S e mo the imagery panel takes up 2 3 of the e cua 5 pack front Appropriate experience Met mm Con canuv photography is used at full bleed E within this area Front m FIM JOSSOIDY NAS wmm d 0 me Tora ow OHxO321 5 For smaller packs the imagery panel a x c takes up the entire pack top Y 2 weUa ut i oe ane cies alias pu nbuq S ye as W OZS1 99a EN
22. should be 80 of the front title size Kit title Adhere to the kit title principles as outlined within the packaging architecture section The colour of this circle is taken from a supporting palette colour that is used within the Come and See device on the pack front rem ui This circle is 25mm in diameter use this size on any packs of a similar size and aligned centrally to the vertical axis The preferred colour of the typographic bullet is Canon Red It may be applied in black or white to increase legibility at small sizes or on dark backgrounds where Canon Red is not legible The area of the image behind the title may also need to be retouched to be lighter or darker to further help legibility The lock up should be positioned as indicated using the Canon logo as a grid structure This title is set in Gotham Light 22pt sentence case sentence case Spacing The Canon logo should be used to create a grid structure oF D y m AA Experience photography Imagery should be used at full bleed and cropped to avoid awkward interaction with the light circle Product photography Imagery should be positioned over the light circle visually centred A similar scale of camera and accessories should be used on all packs of the same or a similar size For guidance on imagery please refer to the photography guidelines within this The light circle should be used as specified DS
23. space Portrait ED The light circle opacity strength should be judged independently Imagery for each image 60 opacity is fth should be used if it s not too faint 2 5 t or heavy over the image front visible height Branding Double lens kit Double lens kit EOS 7002 EOS 7005 1 3 of the EF S 18 55mm f 3 5 5 6 IS STM e 1 3 EF S 18 55mm f 3 5 5 6 IS STM front visible ee EF S 55 250mm f 4 5 6 IS STM e ee EF S 55 250mm f 4 5 6 IS STM height PS _ oes z I Ms d a E E E E AE anon E c AMOTT Imagery Branding 2 3 of the front visible width 1 3 of the front visible width fanon ENS Double lens kit EOS 7005 I EF S 18 55mm f 3 5 5 6 IS STM EF S 55 250mm f 4 5 6 IS STM I Landscape 6 x For longer landscape formats it would be too restrictive to divide the pack by the height In these instances it should be segmented into 1 3 and 2 3 by the width of the front face as shown left oneroso osos oras 2 02 Our Packaging Architecture Layout Dividing the space The packaging should be segmented between a branding panel 1 3 and an imagery panel 2 3 Where possible keep to the 1 3 and 2 3 proportions Imagery panel This takes up a larger proportion of the pack 2 3 to give prominence to both the experience and product photography The light circle further highlights the kit imagery Branding panel This area has a background colour of Canon light grey It gives a clear area
24. thick as to add excess weight Or SIZe e Varnishes must only be used If they do not detrimentally affect the recyclable credentials of the box e All Canon s packaging Is regulated by Canon Green Procurement procedure which ensures that any supplier registered in i Procurement Is audited to check the packaging they supply Canon does not contain any illegal or Canon restricted substances Check that the supplier of the packaging is directly registered in I Procurement otherwise we have no guarantee the supplier conforms to Canon s high standards If anew packaging supplier is being considered please request the supplier to complete Canon s Green Procurement documentation URL or consult the Sustainability department If you have any questions please contact the Sustainability team who will be happy to help Please email sustainability canon europe com
25. 14948 Ip WIEL ouos e2ej191u eipeuunjnj4 uoniugeq u6iH 9 INGH 060 I INGH Saed II69U uoneJ40d402 JJOSOJIN Ip 12151681 Iu24euu O IYDIELU ouos SMOPUIMA 9 3JOSOJOI A Conteudo Camera Digital EOS M3 EF M 18 55mm f 3 5 5 6 IS STM Cart o de mem ria Estojo para Disparo R pido EH27 CJ Correia de pesco o EM E2 Correia de pesco o EM 200DB Carregador de bateria LC E17E Bateria LP E17 Cabo de interface MEGA e I Wa PIXELS 1 a gt CER D Titup 180 Tit down 45 EOS Movie Creative Assist LCD Ua S AF UI CMOS Frames ao tai EOS A U m12800 System Per Sec Remote Shooting Intelligent Auto 6400 Accessories Scene I4 IM Sed DOTT Bursue2r INCH UOA ueusrezueJeAA eueBedjeBure Japo USUDISZUSIEAA PUIS uapu uejepue pun wer uep ui PUIS SO SEN pun USOJUI2EN uone10d402 3Joso po usx en puis dn3es pe Jd 13 IM pun 0607 Q31411839 Ia SUBI IH IAA Jap JeBerse 9 ule JS W Jap ueupiezueJeAA eueeJeBure Japo UAL EAN 11934 eipeuunjni4 UOHIUHEG UBIH pun O607 WGH SEP IWGH oul eddy uoa USyolazualem susBenabl 7 Uasapue Japo pun ver uep ui puis smop 0607 031411939 14 IM SUL S9UBI IV 14 IM SU Jo Jew uoneounaeo e SI 0607 931411939 14 1M SUL 977 BUISUS917 INGH Jo sieuiepedn peaejsi6e4 10 SUD ege e ejieduj eipeuuninj4 uoniugeqg u6iH pue 060 INCH SU IWGH saljunoo Jayjo pue er eu ul peJejsiBeJ ou ejddy Jo sx1euiepe ale SO DLW pue ysojuldey saljunoo Jayjo JO PUL se3e3s P PUN 943 ur uone10dJo2 JOSOJIWNIN Jo S
26. 170 Correa de Mu eca IXUS 170 Al a de Pulso a Tutte le immagini sono simulate Battery Charger Dragonne Akkuladeger t Cinghietta da Polso Cargador de Bater a PemeHb ANA 3a ACTbA Carregador de Bateria Todas las im genes son simuladas Battery Pack Chargeur de Batterie Akku Carica Batteria Bater a 3apaanoe ycTPO CTBO Bateria Bce n306paxeHna ycnoBHbl Selfie Stick Batterie Selfie Stick Batteria Ricaricabile Brazo para selfis AxkymynatopHaa atapea Extensor para selfies das as imagens s o simula es Memory Card Bras t l scopique Selfie Verlangerung Monopiede per selfie Tarjeta de memoria PyuHo urraruB Cart o de memoria bs our selfies A i dyriiesessee ees E SEP Speicherkarte Sees Mamea ere PRE Cabo USB n o incluido a rc e Uu re W e S OW S Uu S e Uu e Carte m moire ee j Sr Cavo di interfaccia Vintepdeticbilt kaGenb Verbindungskabel ist C ble interface non inclus nicht enthalten non incluso B KOMNNEKT He BXOAUT sections of the packaging guidelines 1 l 1 1 1 I i5 I 1 1 1 l 1 I 1 I l 1 1 l 1 l 1 L I 1 l 1 L l 1 l 1 1 l 1 1 I 1 1 I 1 1 I l I 1 1 I r 1 24x E 1 Servo p 205 LIVE ECO Movie Face Detecti View ZoomPlus Deet AF AE Za Low Light Control Mode Button Help Button EI Technology EOS 700D Sensore Hybrid CMOS AF da 18 0 megapixel Filmati creativi in Full HD e Hybrid CMOS AF Touch screen Clear View LCD II orientabile Scena Sm
27. 9 x 555mm the Canon logo as indicated Donos kit and the pack top shown is 229 x 170mm as a grid structure on shown at 45 of actual size This title is set in EOS 7002 a Gotham Light 44pt DS en Sentence case i Esta ieee MEA re EE oa Ue This kit contents is D DI K n sek in Gotham Book JOU e SAS IC Branding Kit title Adhere to the kit title principles as outlined Experience 15 5pt sentence 6356 mmm o A The Canon within the packaging architecture section of this photography 0S 700 DEREN logo and Come guideline for size relationships and spacing Imagery should This kit translation is A K KEN eee oe ed eee een and See device _ This lock up should be 80 of the front title size be used at full set in Gotham Book EF S 18 55mm 1 3 5 5 6 IS STM should be used bleed within the Tpt sentence case ee Sd o ue as specified The typographic bullet title and sanera logo code top panel either a Ee within the should be coloured red black or white depending in full or as a crop EE es Packaging on the tone of the experience imagery aim for Came imagea OC CT H 2012 Totem 8 8 8 A tehiteciure maximum legibility The area of the image behind the sed on the front Icons Camera SIM TIPA E section title may also need to be retouched to be lighter or of pack specific as w Technology sere TENA ofthis darker to further help legibility required guideline This title is set in Gotham
28. C section on this example it is 120 x 120mm with a 60 opacity Product imagery should be photographed and used as specified within this DSC section 85 of actual size c Come and See Translation d French translation in A LL En d Gotham Book 6pt 4 04 Our DSC Packaging Top Logo size Wherever possible across DSC packs of a similar size a 25mm logo width should be used this is based on a standard A5 DL size from the core Visual Identity Guidelines Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack top shown is 231 x 143mm shown at 8596 of actual size 6 060 Q9 900 Canon Bundle Kit Packaging Guidelines Kit title Adhere to the kit title principles as outlined within the packaging architecture section of this guideline for size relationships and spacing The preferred colour of the typographic bullet is Canon Red It may be applied in black or white to increase legibility at small sizes or on dark backgrounds where Canon Red is not legible The lock up should be positioned as indicated using the Canon logo as a grid structure For the lower end DSC packs the kit contents is not required and is replaced by the kit translation This title is set
29. Canon Bundle Kit Packaging Guidelines Version 1 April 2015 mpi WE som mum Hmmm eom am maar VN m NE o s OE oe Lt Pu a J keri y E 7 R A a e om IE m m T Q J i el i pa ri epi rama od RES Rx ID ST Waff EI L Zu der a a F 2m a E e ih St n te ERT F is rw E NE vaj a CE i ap E a r d gur D PTT ie Bell wetter Pa res E E Wa en Canon Bundle Kit Packaging Guidelines 1 Packaging Strategy o Approach BS Overview A Categories 5 DVC gt Introduction 5 02 Layout Photography Front and Top 5 05 Sides Reverse and Base Colour Variant Sticker 5 Canon World 5 09 Examples 2 Packaging Architecture Overview 2 02 Layout Canon Visual Identity 2 04 Kit Titles lt Photography Packaging Faces Packaging Reverse 6 Accessories _ Introduction 6 02 Layout ooo Front and Top 6 04 Sides Reverse and Base Examples Version 1 5 DSLR 3 01 Introduction 3 02 Layout o Photography 3 04 Front and Top 3 05 Sides Reverse and Base Canon World Award Icons Examples 7 Exceptions Introduction 022 Co branded Kits Retailer oo Premium Kits 4 DSC 4 01 Introduction 4 02 Layout oo Photography 4 04 Top 4 05 Front and Sides Reverse and Base lt Colour Variant Window o Canon World 4 09 Exa
30. E8E Akku LP E8 Akkuabdeckung Netzkabel Steckertyp E Schnittstellenkabel IFC 130U Benutzerhandb cher lobjektivdeckel E 58ll IObjektivr ckdeckel E Sc ne intelligente auto Sensibilit de 10O 12 800 ISO extensible jusqu 25 600 ISO Syst me AF 9 collimateurs et prise de vue 5 im s Large ventail de filtres cr atifs Syst me d objectifs et accessoires EOS Contenu Appareil photo num rique EOS 700D Objectif EF S 18 55mm f 3 5 5 6 IS STM Objectif EF S 55 250mm f 4 5 6 IS STM CEilleton Ef Bouchon de boitier R F 3 Courroie large EW IOODBIV Chargeur de batterie LC E8E Batterie LP E8 Couvercle du compartiment batterie C ble secteur avec prise E C ble d interface IFC 130U Kit du manuel de l utilisateur Bouchon d objectif E 581I Bouchon anti poussi re E EOS 700D Sensor Hybrid CMOS AF de 18 0 megap xeles V deos Full HD creativos gracias al sensor Hybrid CMOS AF Pantalla T ctil Clear View LCD II de ngulo variable Modo de Escenas Autom tico Inteligente Sensibilidad de 100 a 12 800 ISO ampliable a 25 600 ISO Sistema AF de 9 puntos y grabaci n a 5 fps Gama de Filtros Creativos Sistema EOS de objetivos y accesorios Contenido C mara Digital EOS 700D Objetivo EF S 18 55mm f 3 5 5 6 IS STM Objetivo EF S 55 250mm f 4 5 6 IS STM Ocular Ef Cubierta de c mara R F 3 Correa ancha EW 100DBIV Cargador de bater a LC E8E Bater a LP E8 Cubierta de la bater a Cable de CA con enchufe ti
31. HIELWOPEI Pa49 S HaJ 10 SUD 918 SMOPUIAA pue HYOSOIW 3 Support 8 0 Canon Bundle Kit Packaging Guidelines Contacts Any Questions If you have any questions about the work within this guidelines then please contact the following Individuals Thank you Retail Campaigns Team email retail campalgns dcanon europe com Version 1 For planning and availability of centrally created kits please contact the Customer Marketing Team Aurelie Gervais aurelie gervals canon europe com Canon Bundle Kit Packaging Guidelines Brand Approvals Version 1 The process All creative must be approved through Creative amp Content approval process before going live Please allow five working days for this process For approval please access the Creative and Content SharePoint site visit https sharepoint cgn canon europa com corpcomms CMC CCA For brand assets and detailed information visit canon europe com brandsite Canon Bundle Kit Packaging Guidelines Version 1 Packaging Reductions Requirement Directive 64 62 EC binds us to the essential reguirements on the volume and composition of packaging and Authorities do audit us The key considerations are e Ensure that the size of the actual box is not excessive in relation to the contents e All material used must be easily recyclable e he cardboard must be strong enough to keep the contents orotected and secure but not so
32. ISO Sistema AF de 9 puntos y grabaci n a 5 fps Gama de Filtros Creativos Sistema EOS de objetivos y accesorios Contenido C mara Digital EOS 700D Objetivo EF S 18 55mm f 3 5 5 6 IS STM Objetivo EF S 55 250mm f 4 5 6 IS STM Ocular Ef Cubierta de c mara R F 3 Correa ancha EW 100DBIV Cargador de bater a LC EBE Bater a LP E8 Cubierta de la bater a Cable de CA con enchufe tipo E Cable de interfaz IFC 130U Kit de manual del usuario Tapa de objetivo E 58ll Tapa posterior de objetivo E 4j Version 1 2 07 Our Packaging Architecture Packaging Reverse The packaging structure continues onto the reverse using a simple column structure to detail all relevant oroduct information The back panel is used for holding product information translations icons and barcode data some of which may appear on the side of pack subject to available space This creates a grid of simple typography that clearly shows important information visible to the consumer LI H I H E r H H 1 i H H J l r CH viewer I N 1 IN D D e i 0 onto what s inside the kit pack I H H 7 7 7 Allimages simulated a or E E omponer Toutes les images sont simul es Digital Camera IXUS 170 Appareil Photo Num rique Digitalkamera IXUS 170 Fotocamera Digitale C mara Digital IXUS 170 Undposo foroannapar C mera Digital IXUS 170 Alle Abbildungen sind simuliert Wrist Strap IXUS 170 Handschlaufe IXUS
33. Light 35pt sentence case Spacing The Canon logo should 45 of actual size be used to create a grid structure Canon Bundle Kit Packaging Guidelines Camera focus One side of the pack should be used to hero on the camera with product information and photography Camera logo code is 60 size of that used on the pack front These translations are set in Gotham Bold and Book 7pt sentence case Solid circle DSLR packs use a solid colour circle to showcase product imagery The colour of this circle is taken from a supporting palette colour that is used within the Come and See device on the pack front and should be sympathetic to the imagery This circle is 7Omm in diameter use this size on any packs of a similar size and aligned centrally to the corner of the image panel Icons Camera specific as required 45 of actual size Left Side San a l Get closer to the action IA compact telephoto lens that takes you closer to khe action An Image Stabilizer prevents blur owing ito unintentional camera movement STM technology I delivers smooth quiet focusing when shooting movies I 1 Plongez au c ur de l action Un t l objectif compact qui vous rapproche de l action Un stabilisateur d image r duit les risques de flou dus des mouvements involontaires de l appareil photo La technologie STM permet une mise au point fluide et silencieuse lors de l enregistrement de vid os
34. a El logotipo HDMI y High Definition Multimedia Interface son marcas HDMI norotuni aHe High Definition MultiMedia Interface cayna Genrinepi 6onbin Ta6binagbi Camcorder Made in China Cam scope Fabriqu en Chine Videoc mara Hecho en China Buneokamepa Caenaho B Kurae Be Hekamepa Kerraiima xacanFaH EN Images for illustration purposes only FR Les photos sont pr sent es uniquement titre d illustration IT Le immagini sono solo esempi DE Die Abbildungen dienen lediglich zur besseren Veranschaulichung ES Im genes s lo propuestas para ilustraci n RU M3zo6paxeHna npencraBAieHbl B Uenax nevoHcrpat Version 1 Information panel A light grey background is used to clearly show product information and translations It holds the product name kit contents information translations and icons Language circle Highlights the translations These translations are set in Gotham Bold and Book 6pt sentence case Icons Used as required Spacing The Canon logo should be used to create a grid structure Bottom panel Additional product information is positioned as indicated on the base of the pack centrally aligned for crash lock bases 5 06 Our DVC Packaging Reverse and Base Logo size Wherever possible across DVC packs of a similar size a 50mm logo width should be used this is based on a non standard size between A5 and A4 surface area
35. a ana o6vekruBa E 58ll Kppiutika gna o6bekmea npome neinn E nn nn mines 5 DSLR 3 0 Canon Bundle Kit Packaging Guidelines D Introduction Our EOS Digital SLR camera range is sold with interchangeable lenses and accessories To give added value to our retailers and therefore customers we sell these products in the form of kits with different levels of cameras and accessories bundled together IN one box These guidelines show how to create DSLR packaging through set design principles The photography needs to be considered to be appropriate for the product category and target audience Version 1 Target audience EOS Digital SLR cameras are proven by orofessionals in the field and aimed ata knowledgeable audience They range from keen amateurs who may be purchasing their first DLSR to technically proficient photographers who know exactly what they want from their photography kit DSLR packaging should always be focused on technical proficient and inspiring photography giving emphasis on the quality and technical nature of the camera appealing to this audience The colour palette is consistently used across all DSLR bundle kit packaging Overview and architecture The architecture and brand identity elements should be used as outlined Please refer to section 2 for a detailed packaging overview and breakdown of the architecture Canon Bundle Kit Packaging Guidelines 28 o
36. a velocidad Cable USB Estuche blando para transporte Tarjeta DSHC Contenuto B koMnnekr BXOAUT Videocamera HD Adattatore di alimentazione compatto Lunbposaa Bugeokamepa HD KomnakTHbi 6n0k nutaHua Cavo di alimentazione Pacco Batteria baten nepemeHHoro TOKa AKkyMyNATOP Cavo HDMI ad alta velocit Cavo USB BeicokockopocrHo i ka6enb HDMI USB kaGenb Custodia morbida da transporto Scheda SDHC exon pra kamepbl Kaprouka SDHC FD AVCHD SI 35Mbps XC FULL HD 1920x1080 Progressive pi INTELLIGENT OPTICAL 2 S ren Qs Zu ez LEGRIA HF R606 WHITE BLANC LEGRIA A 20mm diameter die cut sticker is wll applied to identify the Camcorder BLACK colour French translation is applied NOIR Variant sticker Printed keyline 8mm diameter marks the position for a sticker to be added in this position to identify the product colour held inside of the box 10096 of size Canon Bundle Kit Packaging Guidelines Version 1 Linking to the Generation Out of the box experience we have created the Canon World which appears inside of our packaging Inviting the audience to Come and see what Canon has to offer with engaging information and links for each of our category areas Branding The Come and See device invites customers into the Canon World L L Come and see What Canon has to offer Just visit us on canon europe com welcome to register l
37. a6unuaarop u306paxxeuua ABNACTCA UfeanbHbIM PELIEHUAM E Ana npeaorBpauleHua Hepe3kocTu u306paxxeuua nyTeM pacrio3HaBaHMf CLIeHbI 1 M aBTOMaTUYeCKOrO Bbi6opa ONTUMANLHOTO DRM cra6unuaauvn M3 uerbipex H JIOCTVHIHbIX KOMMIEHCHPYAAPOKAHE KAMEPEL _ I Version 1 Additional or accessory feature The right side is used to hero on a particular feature or the accessory with product information features photography These translations are set in Gotham Bold and Book 6pt sentence case Experience photography Imagery should bleed around at the same height as the pack front panel the width is flexible 5 05 Our DVC Packaging Sides Logo size Wherever possible across DVC packs of a similar size a 30mm logo width should be used this is based on a non standard size between A5 and A4 surface areas 30mm Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack sides shown are 142 x 152mm shown at 60 of actual size Choose colours from the Language circle Highlights the translations The imagery panel continues onto the side of pack The imagery panel be used to create a grid structure continues onto the side of pack Spacing The Canon logo should supp
38. ackaging Guidelines Title point size is equal to the leading point size for example 44pt on 44pt leading This leading point size determines the distance between the Title and the typographic bullet The same leading point size is used for the clear area above the bullet and between the title camera code and kit contents Each of our packaging designs across EMEA bundle together a number of products to create a kit The kit title is an important way of communicating exactly what s in the box and gives the pack a headline message Kit title principles Leading spacing Double lens kit The cap height of the camera logo code is equal to the cap height of the kit title Leading point size is 40 bigger than the Contents font point size separating the contents list CFEF S 18 55 1 3 5 5 6 IS STM _ EF S 55 250mm 4 5 6 1S STM Kit2 Obj ctifs pon UE 100 point size The point sizes of the Kit Contents and Kit Translation are a percentage of the Kit Title point size 35 of the title point size minimum 9pt 25 of the title point size minimum 6pt Version 1 Kit title examples Zoom kit Flash kit Macro kit Double zoom kit Double lens kit Compact lens kit Outdoor kit Photo kit Travel kit Power kit Starter kit Essentials kit Value kit Accessory kit Connectivity kit Waterproof kit Adventure kit Getting started kit Special offer kit 2 04 Our
39. age Areas of the experience imagery can be darkened retouched to further help legibility of the title The supporting palette colours within the Come and See device should be chosen to be sympathetic to the experience imagery The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the space Experience imagery should be cropped so that critical parts of the shot are not concealed by the light circle This image should bleed over onto the left and right sides of the pack as indicated Please refer to the packaging examples later in this section for further guidance Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background OQ 6 060 Q9 900 Canon Bundle Kit Packaging Guidelines Version 1 DSLR packaging uses two types of photography experience and product This photography should be appropriate for the technical ability of and used to inspire the professional audience using technically proficient imagery 1 Exploring Experience Photography 2 Locating Product Photography Note Carefully select the crop of an image so that vital parts of the shot are not concealed by the Light Circle and product photography 3 03 Our DSLR Packaging Photography 1 Experience photography The lifestyle imagery adds emotion to our packaging and helps our customers imagine
40. art Auto Sensibilit ISO 100 12800 espandibile fino a ISO 25600 Sistema AF a 9 punti tutti a croce e velocit di scatto fino a 5 fp Gamma di filtri creativi Sistema EOS Obiettivi e accessori Contenuto Fotocamera EOS 700D Obiettivo EF S 18 55mm f 3 5 5 6 IS STM Obiettivo EF S 55 250mm f 4 5 6 IS STM Oculare Ef Tappo per fotocamera R F 3 Tracolla EW IOODBIV Caricabatteria LC EBE Batteria LP E8 Coperchio della batteria Cavo CA con presa tipo E Cavo di interfaccia IFC 130U Kit manuale utente Copriobiettivo E 58ll Tappo antipolvere E per obiettivo A keyline circle can instead be used to highlight a product if required EOS 700D 18 0 weranwkcenbHbiit rn pnanbi gatunk CMOS AF Teopueckoe eugeo Full HD kauecrea c ru6punHbiM cencopom CMOS AF CencopHaiit 3kpaH c nepemeHHbim yrnom HaknoHa Clear View LCD II Vun us VxrennekryanbHi Bei6op Cuen UyscranrenbHocTb ISO 100 12800 c Bo3MoxHocrbio ygennyenna ISO 25600 Cbemka 5 Kanpoa B CekyHAy c 9 TOUeYHON CUCTEMOB aBTOOKYCHPOBKU Cepna KpeaTUBHBIX bunbrpos EOS Cuctema O BEKTUBOB n akceccyapon Komnnext NMoctasku Lubposan Dorokamepa EOS 700D O6bekru8 EF S 18 55mm f 3 5 5 6 IS STM O6bekru8 EF S 55 250mm f 4 5 6 IS STM HarnasHuk Ef Kpbiuika kopnyca R F 3 Ulupokwi peweue EW 100DBIV 3apagHoe ycrpoiicreo LC EBE Axkymynatop LP E8 Kppiuuika Ana axkymynatopa AC Kabenb c nnaruHoM E runa VHrephe cHbi kafen IFC 130U MHCTPYKLMA ANA NONP3OBATENA Kppiuuik
41. bIX PeLUEHUAX uepHeliA n Den visualizzazione e di scattare fotografie Conforme agli standard eme MAE A A EA EID le eee Le Language circle Highlights the translations Capon in stand can still be accessed and used The shield is available in C BCTPOEHHAA CTOMKa OCTAIOTCA AOCTYNHbIMU Npr CbemKe OyTNAp npegnaraerca shown at 60 of actual size O z These translations are set in Gotham Bold and Book 6pt sentence case 60 of actual size O GL eO Canon Bundle Kit Packaging Guidelines Note The term Accessory kit is included on the reverse to avoid any confusion that Legria mini is included inside the box Camera logo code is 80 size of that used on the pack front Solid circle This circle is 75mm in diameter Cuse this size on any packs of a similar size and aligned centrally to the barcode position Barcode area The reverse has brackets for sticker placement Please note any Russian translations are set in Myriad to support the characters 60 of actual size Reverse Accessories kit LEGRIA mini Strap Soft case I Hmm RNC ese EE L cal UM A xQ DIDI Eag A rm em em em Splash Proof Case SP V1 Silicone Shield NB 4L Lithium ion battery Neck Strap Soft Case Contenu Boitier tanche aux projections d eau SP V1 tui de protection I Batterie au lithium ion NB 4L Sangle tui souple Contenuto Custodia impermeabile SP V1
42. d See device should never go inside this exclusion zone The pack front shown is 230 x 110mm and the pack top shown Is 230 x 165mm shown at 60 of actual size Kit title Adhere to the kit title principles as outlined non Branding The Canon within the packaging architecture section of this La GE 9 SE logo and Come and ccn TA uideline for size relationships and spacing ee gt See device should Supporting Palette i P diii eee Fes Kit be used as specified are sympathetic to the The typographic bullet is red and the title camera A E EE within the Packaging Canon Aqua iA experience photography logo code and translation are black LEGRIA MN o EE Canon Deep Lilac and follow the colour palette a Tw Z ss E guidelines this is shown as The lock up should be positioned as indicated Splash cover Shiald YBattery 77707 of this guideline an example only using the Canon logo as a grid structure For UNG SER te ee ee once coe ce the lower end DSC packs the kit contents is not ccu M e Canon Light Gre required and is replaced by the kit translation 9 y Keyline circle 2pt line weight Pantone 427 This title is set in Gotham Light 75mm diameter cropped as indicated C 7 M 3 Y 5 K 8 27 5pt sentence case This kit contents is set in Gotham Book 9 5pt sentence case Product photography Shows the kit as a line up Canon Red Pantone 186 This kit translation is se
43. d spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack front shown is 231 x 65mm and the pack sides are 143 x 65mm shown at 85 of actual size Choose colours from the Supporting Palette Ge Canon Blue supporting palette that are sympathetic to the experience photography and Canon Yellow and follow the colour palette guidelines this is shown as an example only Canon Light Grey Pantone 427 C 7 M 3 Y 5 K 8 Canon Red Pantone 186 C 0 M 100 Y 100 K 5 Q 6 0 60 Q9 900 Canon Bundle Kit Packaging Guidelines Reverse Spacing The Canon logo should be used to create a grid structure 1 Toutes les images sont simul es Alle Abbildungen sind simuliert Tutte le immagini sono simulate The Camera icon code is consistent in size with the pack top 1 Todas las im genes son simuladas L Bce 1306paxeHUA yCnoBHbl Todas as imagens s o simula es These translations are set in Gotham Bold and Book 5pt sentence case Cano 4 Ww ty Un O A These translations are set in Gotham Bold and Book 7pt sentence case This design treatment should be used for tables as required These translations are set in Gotham Book 6pt sentence case Please note any Russian translations are set in Myriad T to support the characters AE RTE SE Denn ee C mara Hecho en China Doroannapar
44. ddy ep sepeijsi6es se jeui oes SO DEW 9 YSOJUIDEN sesied soJjno uie no e sopiu sope1s3 sou uoneJ40d402 3J0soJolj4 ep sepejsi6eJ seoJeuu no S EIDIALUOD SEDJELU oes SMOPUIM 9 3JOSOJOIIAI O6tekru8 Cyenaro B Ta saHe Objetiva Fabricada no Taiwan nus oes sueGeuul se sepo iaugou BUHOKEdOOEN e g sepe nuuis uos seue amp euui Se sepo ejejnuurs ouos WIEL e exin 3ieinuuis puis ue amp unpiiagy ally seejnuurs juos se amp euur s se3no panus se amp euul Fotocamera Prodott Due 14 IM Uuneunoode ni HE UWiaHHegodudiniodes BILOBA dnjes pa1931014 H AA ILHE V Q 3IHLEH3O H AA uin10Jo e2uell v H IA Wteuioo e woweHe WIAHHOUNEHAULdED goresusd CDI IHM LULOIO 5T BUISU221 WGH unhedoudos uweyeH_e uwisHdesoL uniaHHesodudiuiades nun UWBHPHE UWIAHdESOL BDLOIBLIGE DU epauun n JOIH V WGH LULOJOU NH NEU wiAdt n ymp 8 MwisHHesodudisuedee ouj ajddy wwexdew uwiagosdoL BLOKE SO 2eW M ysoyupey xeHedi SA viu vn W UNHRLUNOA wwe xdew wwiaso dor wwiaHHesodudiou redes nun werden wWwiaso IdoL BDLOBLEB SMOPUIM M JOSODIN s205e URN 13 1M ep sepexsiBal se2jeuu o SEIL uos dnjas Pa198 01d 4 IM edew ej A GAISILYAO 4 M 6di3669 3 eoue lly I4 IM ep U919891J1189 ep eojeui eun se 931411939 14 1M odno6ol 3 W uos 398 49 U epa na UOIUYEG YBIH A INGH 041060 je aH sesjed somo ue A NN 33 So ue sepensi6e1 Dul 110 ue o sopiu S LUO S U uos SMOPUIM 3JOSOJOI AI MOLD x Lens Made in Taiwan Object s QUE III 91 IYDIELU O 29
45. duct Product photography should be clean strong and retain a real quality particularly after they have been retouched if this is required Canon Bundle Kit Packaging Guidelines Version 1 General specifications for our DVC packaging Top Spacing The Canon logo should be used to create a grid structure Kit title Adhere to the kit title principles as outlined within the packaging architecture section of this guideline for size relationships and spacing This lock up should be 80 of the front title size The preferred colour of the typographic bullet is Canon Red It may be applied in black or white to increase legibility at small sizes or on dark backgrounds where Canon Red is not legible The area of the image behind the title may also need to be retouched to be lighter or darker to further help legibility This title is set in Gotham Light 22pt sentence case Product photography Imagery should be positioned over the light circle visually centred A similar scale of camera and accessories should be used on all packs of the same or a similar size The light circle should be used as specified on this example it is 100 x 100mm with a 60 opacity Product imagery should be photographed and used as specified within this DVC section Experience photography Imagery should be used at full bleed within the 2 3 panel and cropped to avoid awkward interaction with the light circle For guida
46. ent Image Stabilizer is the perfect solution to combat camera shake by detecting the scene and automatically selecting from four stabilisation modes to counteract movement and prevent blur o Stabilisateur d image optique intelligent Le stabilisateur d image intelligent est la solution id ale pour compenser les effets de vibration car il d tecte la sc ne et s lectionne automatiquement l un des quatre modes de stabilisatio pour contrebalancer les mouvements et viter les flous de boug Dem Intelligent IS ottico Intelligent IS la soluzione perfetta per contrastare le vibrazioni della fotocamera mediante il rilevamento della scena e la selezione automatica di una delle quattro modalita di stabilizzazione per correggere il movimento e prevenire le sfocature Optischer Intelligent IS Intelligent IS so hei t die perfekte L sung gegen Verwacklungsunscharfen Das System erkennt die Aufnahmeszene und w hlt den daf r optimalen Bildstabilisator zur Kompensation unerw nschter Verwacklungen damit Ihre Aufnahmen immer gestochen scharf sind IS Optico Inteligente EI IS Inteligente es la soluci n perfecta para combatir los movimientos de la videoc mara a trav s de la detecci n de la esce y la selecci n autom tica entre los cuatro modos de estabilizaci n para contrarrestar el movimiento y evitar el efecto borroso mm Dm Onruuecku 3yM CMHTOJIIeKTya7IbHbIM cTta6unuzaTopom u306paxenua i m 1 VHTennekTya bHbil cr
47. er Kreativit t freien Lauf Md onre in der neces PESOS rafie ee n M glichkeiten d ES et rats sie e Fotos ne SI gS bediel ae ouchscreen ie E Seng e otogra ivi onsi re Kr SC s fan S COI SN SC SE Mes ue v deos uitiva ie oue iable PasBuBai ITIPOCTBIM B MCTIOTIBSOBaHWM CeHCODHbI IHaknoHa Clear View LCD II Canon Light Grey is used as a consistent background colour around all sides of the pack 2 06 Our Packaging Architecture Packaging Faces he architecture forms a simple packaging structure which is used in various ways around all the faces sides of the box The use of panelling creates a simple and confident visual language that works around the pack It helps to divide the space between imagery branding and product information It also leads the viewer around the pack and helps tell the story of what the bundle kit is all about This very structured approach lets our Canon imagery take centre stage and also creates a simple visual identity that works well across a range of product packaging with variable formats Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background Canon Bundle Kit Packaging Guidelines Packaging faces The back of pack is used to hold additional product information language translations and the barcode identification marks some of this may be located
48. era range for IXUS and PowerShot are also sold with accessories To give added value to our retailers and therefore customers we sell these products in the form of kits with the different cameras and accessories bundled together in one box These guidelines show how to create DSC packaging for different camera types through set design principles The photography needs to be considered to be appropriate for the product category and target audience Version 1 Target audience DSC cameras are aimed at the everyday consumer with varying levels of photography knowledge different things appeal to this audience like style features and easy of use but the most important benefit to communicate is With this camera kit you can take a great photo DSC packaging should always be focused on the lifestyle photography that can be achieved with the camera what the consumer can do with the product kit rather than on the product itself This appeals to an audience who are likely to be inspired by great Canon photography This hero lifestyle photography is supported by simple sharp and in focus product shots to instantly show the consumer what they re getting in the box therefore helping them shop The colour palette is consistently used across all DSC bundle kit packaging Overview and architecture The architecture and brand identity elements should be used as outlined Please refer to section 2 for a detai
49. eurs accediendo y utilizando la pantalla de ngulo variable y el soporte d marrer d arr ter l enregistrement de changer l angle de vue detener la grabaci n cambiar el ngulo de visi n y hacer fotos noir ou blanc integrado La funda protectora de silicona est disponible en dos et de prendre des photos en toute libert En conformit avec les Cumple con las normas IPX5 IPX7 normes IPX5 IPX7 Custodia impermeabile SP V1 0 Yexon gna sau OT 6peisr SP V1 Proteggi la tua LEGRIA mini in ambienti umidi Sia che tu sia CunukoHoBbi pytnap 3aunujaer kamepy LEGRIA mini or ygapos n Uapanun colores blanco y negro z Silicone Shield o CunukoHoBbr i byrnap anon A anon A MMMM MMMM MMMM MMMM an The Silicone Shield protects your LEGRIA mini from bumps and CunukoHosbii byTNAP sauujaer kamepy LEGRIA mini or ygapos n Lapanuk l all aperto mentre piove o in spiaggia questa custodia fara in Npu ncnone30BaHun Yexna 3KpaH c perynpyeMbIM yrJoM HaknoHa N x scratches When the shield is used the Vari angle screen and built Npn ncnonb30BaHun ex na 3KpaH c perynMpyeMbIM yrJloM HaKJloHa Y modo di proteggere il sistema dall acqua e ti offrir la libert BCTPOEHHAA CTO Ka OCTAIOTCA jocTyriHbIMM Npr ceeMke DyTNAp npejyiaraerc T h e D a C k S I d es S h OW n a re 1 6 5 X 1 1 O m m di avviare interrompere la registrazione cambiare l angolo di B ABYX LIBETOBbIX PELLEHUAX uepHblii v Den two colours black and white ABYX UBETOB
50. f a r flex digital y deja volar tu nsor de 18 0 megap xeles y disfruta grabando v deos ke arcas a la intuitiva pantalla T ctil Clear View LCD II de L Angulo variable a3BUBaliTecb TBOPUECKU lo6po noxanoBarb B MAP TBOpuECKO 3epkanbHO oTorpadun CHuma re npesocxogHBie bororpabun n Buneo 6naronapna 18 0 meranukcenbHomy ceHcopy n nonyuaitre yAOBONbCTBNe OT CHEMKU C JPOCTbIM B NCNONb3OBAHNN CeHCODHBIM 3KDaHOM C rIepeMeHHBIM yrnOM HaknoHa Clear View LCD II pack should be used to hero on the accessory lenses with product information and photography kit contents is 60 size of that used on the pack front These translations are set in Gotham Bold and Book 7pt sentence case Experience photography Imagery should bleed around at the same height as the pack front panel the width is flexible EOS System SIM gt 3 05 Our DSLR Packaging Sides Logo size Wherever possible across DSLR packs of a similar size a 45mm logo width should be used this is based on a non standard size between A4 and A3 surface areas Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack sides shown are 1 0 x 335mm shown at 45 of actual Supporting Palette o P Canon Blue and Ca
51. f actual size Version 1 The overall DSLR packaging layout and key components are shown below Top Imagery panel For DSLR packs the imagery panel takes up 2 3 of the pack front Appropriate experience photography is used at full bleed within this area The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the space The light circle opacity strength should be judged independently for each image 60 opacity is should be used if it s not too faint or heavy over the image Kit photography is positioned over the light circle If product imagery goes outside of the light circle it should ideally protrude to 10 of the light circle diameter L and never extrude any further than 15 of L Left side Ge n 1 1 y 1 1 EOS 7003 h EZ I H HEF S 18 55mm f 3 5 5 6 IS STM gt Se kee E _ 1 D rs Ome g2cax 2298 20 gt c rcat pro z D Reihe FFE FN ENT BRE 4 n Centred z FEF 5 18 55mm f 3 5 5 6 IS SIM EF S 55 250mm f 4 5 61S SIM 1 3 r OG y IER ns ISO de af 50 DiG gt i AO CREME Re ne Vey TUM j EIU ear y 2 E Chr one E Lomo SE ET achnalogy PEN IE ri AMO anon Branding panel For DSLR packs the branding panel takes up a 1 3 of the pack front The front presents the Canon brand Come and See device kit title and photography Camera feature T
52. g example This example demonstrates how the image panel and design principles work for a flash kit Experience photography Please use this as a visual reference er The experience for creating different types of DSC Kit title The kit title and E Q S h Ke L imagery changes for bundle kit packaging product logo code change each kit and should for each bundle kit d Z represent the type werShot Gl X f of accessory in DIGITAL CAMERA this instance it has required a flash to take the shot C Vani Product photography Light circle wg 0000999000 9 DVC 5 0 Canon Bundle Kit Packaging Guidelines D Introduction Our Digital Video Camcorder range is sold with various different accessories To give added value to our retailers and therefore customers we sell these products in the form of kits with different levels of camcorders and accessories bundled together in one box These guidelines show how to create DVC packaging through set design principles The photography needs to be considered to be appropriate for the product category and target audience Version 1 Target audience DVC kits are designed to add value to standard CINC kits and provide differentiation in the market DVC bundle packs should be focused on experience ohotography with movement that captures the dynamic nature of video showing what can technically be achieved with the product T
53. ght side has brackets for sticker placement Kit panel The left side repeats the kit title and photography The image continues bleeds around onto the right side Please be careful to select an appropriate crop that takes into account for the image being seen from a rotated view for example something specific like a building may look strange on its side Information panel A light grey background is used to clearly show product information and translations EA UE 20 LIVE ECO Movie View SH AF AE 4 V Lowlight Contro __ Mode __ Button Help Button ccc XR mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm E mm mm mm mm me Appropriate experience photography is used at full bleed 4 02 Our DSC Packaging Layout Design principles Imagery and branding panels visual identity elements and simple typography are used to create a set structure to every pack On all DSC packs of a similar size a 25mm width Canon logo should be used The Canon logo is then used to create spacing exclusions and an overall grid around each side The same kit title and typographic bullet size should be used on the front and right side This lock up should be used at 80 size on the top of pack printed either in white or black for optimum legibility over the image Areas of the experience imagery can be darkened retouched to furthe
54. he colour palette is consistently used across all DVC bundle kit packaging Overview and architecture The architecture and brand identity elements should be used as outlined Please refer to section 2 for a detailed packaging overview and breakdown of the architecture Canon Bundle Kit Packaging Guidelines The overall DVC packaging layout and key components are shown below Imagery panel For DVC packs the imagery panel takes up 2 3 of the pack front Appropriate experience photography is used at full bleed within this area The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the space The light circle opacity strength should be judged independently for each image 60 opacity is should be used if it s not too faint or heavy over the image Kit photography is positioned over the light circle If product imagery goes outside of the light circle it should ideally protrude to 10 of the light circle diameter L and never extrude any further than 15 of L Kit title Reinforced on the pack top at 80 of the front lock up size IO rau R606 ital video camcorder pue ull HD movies without ever wort 2 ing about camera with the Mer ue Image Stabilize put closer i wi ws 57x Advanced zi E Ge that ind i ood a Ses iis SE wit m Ze SS ne Select H ni plan tai iore qu 1 Audio S 9 amma di videocamere digitali vib Sn s SC nza doverti mai preoccupare di event
55. he left side is used to hero on the camera with product information features icons and photography Information panel A light grey background is used to clearly show product information and translations Key icons and features such as award icons are also shown The imagery panel continues onto the side of pack qq Kit title Reinforced on the pack top at 80 of the front lock up size Right side CAnon IS STM IEF S 55 250mm f 4 5 6 IS STM 1 parler senso bares creen eech 2epkanbho bororpabuu Weranuc Inpocteim CEHCOPHsIM 3kpaHoM c NEPEMEHHBIM YOM Barcode s area The e right side has e S brackets sa for sticker placement Accessory feature The right side is used to hero on the accessory with product information features icons and photography The imagery panel continues onto the side of pack 3 02 Our DSLR Packaging Layout Design principles Imagery and branding panels visual identity elements and simple typography are used to create a set structure to every pack On all DSLR packs of a similar size a 45mm width Canon logo should be used The Canon logo is then used to create spacing exclusions and an overall grid around each side The kit title and typographic bullet should be created to the packaging architecture guide This lock up should be used at 80 size on the top of pack printed either in white or black for optimum legibility over the im
56. he translations e SSeS assesses ECCE a Accessories _ I Version 1 Canon Accessory focus One side of the rEF S 18 55mm 1 3 5 5 6 IS STM HEF S 55 250mm f 4 5 6 IS STM 1 Let your creativity grow istep into DSLR photography and let your creativity grow Produce superb photos and video with an 18 0 megapixel sensor and enjoy shooting with an easy to use Vari angle Clear View LCD II Touch screen I e Laissez parler votre cr ativit Faites vos premiers pas dans le monde de la iphotographie avec un reflex num rique et laissez parler Votre cr ativit R alisez des photos et vid os d une qualit exceptionnelle gr ce au capteur de 18 millions de pixels et profitez de la facilit d utilisation de l cran tactile Clear View LCD II orientable pour effectuer vos prises de vues I E Libera la tua creativit Entra nel mondo della fotografia reflex e dai libero sfogo alla tua creativit Ottieni foto e video straordinari grazie al sensore da 18 0 megapixel e divertiti con il touch screen Clear View LCD II orientabile I Lassen Sie Ihrer Kreativitat freien Lauf Willkommen in der Welt der DSLR Fotografie und ihrer kreativen M glichkeiten 18 Megapixel Sensor f r erstklassige Fotos und Videos und intuitiv bedienbares idreh und schwenkbares Clear View LCD II Touchscreen reatividad Consigue fotos y v deos fant sticos con el eja volar tu creatividad In ciate en la fotogra
57. hotography Product Specific Elements Version 1 Structural principles front face If product imagery goes outside of the light circle it should ideally protrude to 10 of the light circle diameter L and never extrude any further than 15 of L 10 1 E L cc The logo should be Imagery 2 3 of the The light circle should be front visible visually sized to approximately height or 6096 of the imagery panel area decisa and centred in the space packaging Please refer to the Visual Identity Guidelines for light circle usage The positioning of the Come and See device is flexible depending on the packaging format It should appear in close oroximity to the Canon 3 brand logo The Come circle can overlap into the image Branding panel and should be 1 3 of the positioned as indicated front visible 7 aligning to the type height or XEF ST18 55mmf 3 5 5 6IS STM ER 7 width for EE S 55 250mm f 4 5 6 1S STM m landscape E O packaging ue c Canon positioned in the bottom anon right hand corner The Canon logo is used to determine Spacing and clear areas around the pack Canon Canon Bundle Kit Packaging Guidelines Version 1 The front face of our packaging should be divided between a branding panel and an imagery panel Segmentation principles front face The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the
58. hould be given to encouraging sign up to our database but other elements could be Irista product specific apps and supporting products Care should be taken to avoid this being used purely as a cross selling exercise as that is not the purpose Canon Bundle Kit Packaging Guidelines 60 of actual size Imagery panel The kit photography is visually centred within the light circle and the overall panel Branding panel The kit title is positioned to the top of the panel Flexibility The elements can alter position to allow for different formats and area sizes Version 1 5 09 Our DVC Packaging Examples Packaging Formats The clear and simple Packaging Architecture can be effectively applied across different formats The 1 3 and 2 3 segmentation between branding and imagery creates a unified structure The elements within the branding panel are flexible enough to be moved either horizontally or vertically depending on format 6 Accessories 6 0 D Introduction Canon Bundle Kit Packaging Guidelines Version 1 Our oroducts are alSo packaged in the form of Accessory kits that are bundled together for use with a variety of our camera printer products These kits are for use with DSLR DSC DVC printers or non specific products generic to be used with a few different cameras for example These guidelines show how to create accessories packaging for different product types through set design
59. iti e in altri Paesi Microsoft y Windows son marcas comerciales de Microsoft Corporation registradas en los Estados Unidos y o en otros paises Macintosh y Mac OS son marcas comerciales de Apple Inc registradas en los EE UU y en otros paises Microsoft u Windows ABJAIOTCA TOProBbIMM MapkaMM MM 3aperMCTPUPOBaHHbIMU TOProBbIMM Mapkamu komrnaHun Microsoft Corporation B CLUA n nnn apyrux crpaHax Macintosh n Mac OS apnaorca ToproBtiMu Mapkamu Apple Inc 3aperucrpnpogaHHbimu B CLHA n apyrux cTpaHax Microsoft e Windows s o marcas comerciais ou marcas registradas da Microsoft Corporation nos Estados Unidos e ou em outros pa ses Macintosh e Mac OS s o marcas registradas da Apple Inc registradas nos Estados Unidos e em outros pa ses cm ce ZA Camera Digital IXUS 165 Al a de Pulso Carregador de Bateria Bateria Bolsa Cart o de mem ria Cabo USB nao incluido Box Code 0192WO48 Camera Made in China Appareil photo Fabriqu en Chine Kamera Hergestellt in China Fotocamera Prodotto in Cina IXUS 165 kit Version 1 EES Canon Spacing The Canon logo should 8596 of actual size be used to create a grid structure Language circle Highlights the translations Information panel A light grey background is used to clearly show product information and translations It holds the product name information translations and icons Bottom panel Additional product information is pos
60. itioned as indicated on the base of the pack 4 06 Our DSC Packaging Reverse and Base Logo size Wherever possible across DSC packs of a similar size a 25mm logo width should be used this is based on a standard A5 DL size from the core Visual Identity Guidelines 25mm Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack reverse shown is 231 x 65mm and the pack base is 231 x 143mm shown at 85 of actual size Canon Bundle Kit Packaging Guidelines Product photography For packs where a number of colour variants are available product photography can be used to help Version 1 4 07 Our DSC Packaging Colour Variant Window Packaging specifics A die cut window can be added to the right side of the pack in order to show customers identify the choice variants of the camera colour This window should be carefully sized Sides right and positioned so that the Canon Inc box sticker is visible This would need checking and testing prior to production Product window A circular die cut shape can be used to reveal the colour of the camera inside the box where a sticker needs Selfie kit to be shown on the IUS 170 Canon Inc box inside A square window can a
61. itzwasserfest und H in stand can still be accessed and used The shield is available in Display und den integrierten StandfuB weiterhin bewegen und H i the casing will ensure complete water resisitance giving you the erm glicht das Starten und Stoppen von Aufnahmen das ndern 1 two colours black and white verwenden Die Abdeckung ist in den zwei Farbausf hrungen H H freedom to start stop recording switch the angle of view and des Bildwinkels und das Aufnehmen von Fotos Entspricht den i schwarz und wei erh ltlich l H take stills Conforms to the IPX5 IPX7 standards IPX5 IPX7 Standards I i 1 I i Bo tier tanche aux projections d eau SP V1 o Estuche resistente a salpicaduras SP V1 pe m m 1 tele o AMS eto LCE iara d H Prot ge votre LEGRIA mini des environnements humides Protege tu LEGRIA mini en entornos y condiciones de humedad i Prot gez votre LEGRIA mini des chocs et des rayures avec cet tui La funda protectora de silicona protege la LEGRIA mini de golpes M H Que vous soyez dehors sous la pluie ou a la plage le boitier Tanto si est s bajo la lluvia como en la playa el estuche garantiza en silicone L cran orientable et le socle int gr restent accessibles arafiazos Al utilizar la funda protectora de silicona se puede seguin 1 garantit une parfaite tanch it en vous permettant de una resistencia al agua completa para darte la libertad de iniciar i et utilisables avec l tui Cet tui est disponible en deux coul
62. ize between A5 and A4 surface areas 30mm Can on Pack structure This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack front shown is 257 x 152mm and the pack top shown is 257 x 142mm shown at 60 of actual size Canon Bundle Kit Packaging Guidelines Camera focus One side of the pack should be used to hero on the camera with product information and photography Camera logo code is 70 size of that used on the pack front These translations are set in Gotham Bold and Book 6pt sentence case Light circle DVC packs use a light colour circle to showcase product imagery This circle is 40mm in diameter use this size on any packs of a similar size and aligned centrally to the corner of the image panel C apoxaHuu kamepbl Byabre 6nwxe naropapa 57 kparHoMy ynyuueHHoMy Left Side J KAPro a Digital video camcorder range Capture Full HD movies without ever worrying about camera shake with the Intelligent Optical Image Stabilizer Get closer With 57x Advanced zoom and create movies that sound as good as they look with Audio Scene Select Gamme des cam oscopes digitaux Avec le stabilisateur d image optique intelligent r alisez des vid os Full HD sans effets de vibration Rapprochez vou
63. l authentic minimal retouching is acceptable but avoid excessive Photoshop effects e Inviting there should always be a strong sense of depth with a background and foreground where possible 2 Product photography Our bundle kit photography should be shot front on with consistent lighting and supplied with a clipping path so that the imagery can be used with the light circle and experience ohotography as the background Product photography should be clean strong and retain a real quality particularly after they have been retouched if this is required Canon Bundle Kit Packaging Guidelines Top Packaging faces The top of pack features full bleed experience imagery cropped to best suit the image The kit title is also repeated to help identification from above Double lam kit OS 7002 Flexible size Ge et clos A compa ode deco n clos dere n An da e Stabilizer pre s blur owin SE e ntional c a movemen ue Sm chnolo ooy bel ers smoo e ios sing when shooting movies Plongez a de Paction Un t l objectif compact qui vi pproche de l acti Un de image r duit ues de flou d pc ts ii san dd Be l appareil phot tel pus cil ST pe ermet ul p luide et lema le l enregis vedo Bem vid D avvicinati ione Un teleobiettivo compa ti consente di avvi rti Bll azione abilizzat d immagin le sfocat Yovute ai movimenti n zionali della fotocam a tecnologia STM offi essa a fi l VR
64. led packaging overview and breakdown of the architecture Canon Bundle Kit Packaging Guidelines 45 of actual size Version 1 The overall DSC packaging layout and key components are shown below Top en Selfie kit bo US 170 Kit title Reinforced on the pack top at 8096 of the front lock up size E Imagery panel For DSC packs which are smaller in size the imagery panel takes up the entire pack top The light circle should be visually sized to approximately 6096 of the imagery panel area and centred in the space The light circle opacity strength should be judged independently for each image 6096 opacity is should Branding panel For DSC packs be used if it s not too faint or heavy over the image which are smaller in size the branding panel takes up the entire pack front The front presents the Canon brand Come and See device kit title and photography Kit photography is positioned over the light circle If product imagery goes outside of the light circle it should ideally protrude to 10 of the light circle diameter L and never extrude any further than 15 of L Key camera icons and features such as Irista are also shown a Left ce Front Right side MON EE n B ea UEU NECS XUECOENMO S sele Kit 3 SBIti amp kit TT LUSO E iby USO Kit SEINE Se ne do ta E cee eae cs oe d irista Reverse CANON gusce Aetna ieee een AIN a Barcode area The ri
65. lso be used if there are restrictions that do not allow for the circle shape Selfie kit Selfie kit I gt lt US 170 I gt lt US 170 Spacing The Canon logo should be used to create a grid structure e irista com 25mm 20 0 INTELLIGENT Cm Wl A Ls 12x i WS mnr FD IS The image continues bleeds around onto the right side Please be careful to select an appropriate crop that takes into account for IUS T70 the image being seen from a rotated view for example something specific like a building may look strange on its side Carte m moire Smart 2 Servo 202 LIVE 24x mb wx ES Sr ECO Movie ZoomPlus Do LE A nls OS ie BRE pits Q 6 0 60 Q9 900 8596 of actual size Canon Bundle Kit Packaging Guidelines These English text and translations are set in Gotham Bold and Book 6 25pt sentence case lrista feature 85 of actual size Version 1 Linking to the Generation Out of the box experience we have created the Canon World which appears inside of our packaging Inviting the audience to Come and see what Canon has to offer information and links for each of our category areas Branding The Come and See device invites customers into the Canon World Canon EH Come and see what Canon has to offer Create a Canon iD account to register your product and get access to other Canon Services such as irista and The Gallery Don t forget to subscribe to our newsletter at
66. mples 8 Support 8 01 Contacts Brand Approvals o Packaging Reductions Requirement Canon Bundle Kit Packaging Guidelines Introduction Welcome to Canon s Bundle Kit Packaging Guidelines The aim of this guide is to inspire you the Canon partners ana associated creative agencies as you bring to life the latest brand creative work on packaging across your market Version 1 In these pages you will fina examples of what to do and what not to do when packaging products in different categories These guidelines are in line with Canon s Core Visual Identity Guidelines that can be found on Canon s brand site branasite canon europe com This document should be used alongside core guidelines for further guidance on fonts colours tone of voice and more These are the key elements of our visual identity e Canon Logo 2 Come and See Device 3 Colour Oo Typography 5 Circles ei Photography Please reference the Core Visual Identity Guidelines which are intended as a guide to how you can use the brand assets to build Canon branded communications Canon Bundle Kit Packaging Guidelines D The role of these guidelines The purpose of this document is to give guidance to those creating bundle kits to ensure that a consistent design is maintained across all packs produced in Canon EMEA It covers our main kit packaging areas of DLSR DSC DVC and
67. nce on imagery please refer to the photography guidelines within this DVC section 6096 of actual size Experience photography Imagery should be used at full bleed within the top panel either in full or as a crop same image as used on the front of pack Ess ntials kit ALEGRIA HFROO6O Front IP x ues Kit title Adhere to the kit title principles as outlined within the packaging architecture section of this guideline for size relationships and spacing A A 5 A EC EE ss Ki EE The typographic bullet is red and the title camera logo code and translation are black CE A E The lock up should be positioned as indicated using the Canon logo as a grid structure This title is set in Gotham Light 27 5pt sentence case Apo This kit contents is set in Gotham Book 9 5pt sentence case This kit translation is set in Gotham Book 7pt sentence case Branding The Canon logo and Come and See device should be used as specified within the Packaging Architecture section of this guideline gardez Come and See Translation The French translation in Gotham Book 5 5pt sentence case This is positioned within the image panel as indicated come and see venez Le 5 04 Our DVC Packaging Front and Top Logo size Wherever possible across DVC packs of a similar size a 50mm logo width should be used this is based on a non standard s
68. nds where the design needs to differentiate these from the CAS identity or be project appropriate In these instances Canon brand should always be made aware and the creative approval process should be followed Version 1 Exceptions These should be tackled on a brief by brief basis and handled sensitively so that they do not compromise our Canon brand Some co branded kits will simply mean that a co brand logo needs adding to the Come and See identity packaging and some co brands will mean that a unique packaging design is required This co branded Stella McCartney and Canon kit for example is a unique design sensitively handled to be appropriate for both brands 0 Canon Bundle Kit Packaging Guidelines Version 1 General specifications for our Co branded packaging Co branded DSC example SX6IOHS NNNM Kit essential nnn 25mm 2025 Camel E HIGH SENSITIVITY 18x 6S INTELLIGENT D Smart bie 7 3 IS CS Loon FULL FD 1080 JUI sega 2989 D 7596 of actual size The logo should be sized to achieve a similar prominence visually to the Canon and Come and See identity 1 1 1 1 1 1 ciciorudaonudoodudobuodoamoudoenoaueoboucop sdamnaoobiuasod 1 1 1 1 1 1 1 1 Positioning On this DSC example the Co brand panel For layouts with a 2 3 co brand should be positioned on the and 1 3 segmentation the branding area is front face in the top
69. ni nitide su display LCD Das neue Zubeh r Kit EOS 750D EF S 18 55mm 1 3 5 5 6 IS STM mit zus tzlichem Akku LP ET7 ist der ideale Begleiter f r alle die oft auf unterwegs sind Der zus tzliche Akku erm glicht langeres Fotografieren und Filmen Dank des Displaysputztuchs k nnen die Ergebnisse direkt auf dem kristallklaren LCD betrachtet werden i El nuevo kit de accesorios EOS 750D EF S 18 55mm f 3 5 5 6 IS STM que incluye una bateria adicional esta dise ado para usuarios activos Gracias a la bater a adiciona Los usuarios podr n realizar fotograf as y videos de alta calidad durante m s tiempo y tener siempre una imagen n tida en la pantalla LCD t ctil e Hospi Ha6op EOS 750D EF S 18 55mm f 3 5 5 6 IS STM c akceccyapamu BKJIOVAIOLUM AONONHNTENIbHbI akkymynarop LP E17 npenHasHaueH gna Tex KTO Bcerna B Deeg bnaronapa nononHurenbHoi 6arapeee y Bac Bcerna 6yner i BO3MOXKHOCTb CHI MaTb BbICOKOKAYECTBEHHbIe bororpabuu n Buneo AONbe n NonyyaTb KpUCTANSHO UUCTbIE N306paKeHnaA Ha CEHCOPHOM 7KK 3kpaHe System EE Accessories Canon poen OR RS RS clu E a e E N Ee 3 09 Our DSLR Packaging Examples Packaging Formats The packaging design can be developed to showcase different camera features The circle device can be used to hold additional photography as shown here 0608000 4 DSC 4 0 Canon Bundle Kit Packaging Guidelines D Introduction Our DSC cam
70. non Deep Blue Canon Light Grey Pantone 427 C 7 M 3 Y 5 K 8 Canon Red Pantone 186 C O M 100 Y 100 K 5 060 size Choose colours from the supporting palette that are sympathetic to the experience photography and follow the colour palette guidelines this is shown as an example only ooe Version 1 3 06 Our DSLR Packaging Reverse and Base Canon Bundle Kit Packaging Guidelines Reverse Logo size eee on ue Ee Solid circle Information panel A light grey Wherever possible across DSLR packs of a Creative Full HD movies and Hybrid CMOS AF Wari angle Clear View LCD II Touch screen Vid os Full HD cr atives et systeme Hybrid CMOS AF cran tactile Clear View LCD II orientable Filmati creativi in Full HD e Hybrid CMOS AF Touch screen Clear View LCD Il orientabile This circle IS 100mm O background IS used to clearly show similar size a 45mm logo width should be in diameter use this product information and translations TP diis shor pa o B y used this is based on a non standard size a similar size and N It holds the product name kit between A4 and A3 surface areas aligned centrally to a d contents information translations the horizontal axis 3 i and icons Camera logo code is B 70 size of that used B on the pack front EOS 70 Pack structure spacing p n UE p 0 4 eon o o o BN This logo size is then used to determine the 8 l
71. orting palette that are sympathetic to the experience photography and follow the colour palette guidelines this is shown as an example only Supporting Palette o C Canon Blue and Canon Deep Blue Canon Light Grey Pantone 427 C 7 M 3 Y 5 K 8 Canon Red Pantone 186 C O M 100 Y 100 K 5 060 60 of actual size Canon Bundle Kit Packaging Guidelines Solid circle This circle is 7Omm in diameter use this size on any packs of a similar size and aligned centrally to the barcode position Camera logo code is 80 size of that used on the pack front Variant sticker Printed keyline marks the position for a sticker to be added in this position to identify the product colour held inside of the box Barcode area The reverse has brackets for sticker placement Please note any Russian translations are set in Myriad to support the characters 60 of actual size Reverse 1 L j A H L Contents HD Camcorder Compact Power Adapter AC Cable Battery Pack High Speed HDMI Cable USB Cable Soft Case SDHC Card H H Y 1 1 U 1 1 1 Li I 1 Li I 1 1 D 1 i L j Contenu t Cam scope HD Adaptateur Secteur Compact V Cordon D alimentation Batterie D alimentation C ble HDMI Haute Vitesse Cable USB tui De Transport Souple Carte SDHC I L Contenuto gt s e e e ESA EN cd Pd Videocamera HD Adattatore di alimen
72. outlined earlier in this guideline Text and icons should be white reversed out of the background colour Reverse Base e SYSTEM REQUIREMENTS CONFIGURATION MINIMALE REGUISE SYSTEM VORAUSSETZUNGEN REQUISITI DI SISTEMA REQUERIMIENTOS DEL SISTEMA CACTEMHbIE TPEBOBAHUA REQUISITOS DO SISTEMA Premium Accessory Kit SE EOS M3 iced Connection via wireless LAN is only supported on 10 8 2 10 9 Zoom Lens EF M 18 55mm f 3 5 5 6 IS STM os Seules les versions 10 8 2 10 9 prennent en charge les connexions sans fil Windows 8 81 7 SP1 WLAN Verbindungen werden nur von Version 10 8 2 10 9 unterst tzt Body Jacket EH27 CJ Neck Strap EM E2 16GB Memory Card Solo le versioni 10 8 2 10 9 supportano la connessione wireless LAN Conexi n v a LAN inal mbrica es compatible s lo con 10 8 2 10 9 Contents Contenu Inhalt TloxnioueHue no 6ecnpOBOAHON NoKaNbHON cera non aepxubaetca 10 8 2 10 9 Conex o via wireless LAN somente suportada na 10 8 2 10 9 Digital Camera EOS M3 Appareil Photo Num rique EOS M3 Digitalkamera EOS M3 EF M 18 55mm f 3 5 5 6 IS STM EF M 18 55 mm f 3 5 5 6 IS STM EF M 18 55mm 1 3 5 5 6 IS STM Memory Card Carte m moire Speicherkarte Body Jacket EH27 CJ tui pour bo tier EH27 CJ Geh usetasche EH27 CJ Neck Strap EM E2 Bandouli re EM E2 Trageriemen EM E2 Neck Strap EM 200DB Bandouli re EM 200DB Trageriemen EM 200DB Battery Charger LC E17E Chargeur de batterie LC E17E Akkuladeger
73. owcase the quality of the output from Canon cameras and accessories This photography should follow the directives from the core Visual Identity Guidelines including the feel of images general rules for shooting and any restrictions Our DSC experience photography should help to bring the product to life and let the customer envisage what the kit can be used for Imagery should be dynamic real and inviting so that our audience can imagine having the same experience and being able to capture it DSC imagery should also where possible be relevant to the type of product For example if a flash is included in the kit then a shot that has been captured with a flash should be used 2 Product photography Our bundle kit photography should be shot front on with consistent lighting and supplied with a clipping path so that the imagery can be used with the light circle and experience photography as the background Product photography should be clean strong and retain a real quality particularly after they have been retouched if this is required Canon Bundle Kit Packaging Guidelines Version 1 General specifications for our DSC packaging Top oap a Solid circle DSC packs i en d Tum P E should use a solid colour A circle which bleeds over Essentials kit of this guideline for size onto the pack s right side NIS gt lt US 165 relationships and spacing j This lock up
74. pa AC kafen c nnaruHom E runa VHrephe cHbi kafen IFC 130U UHCTPYKLUA ANA nonbaoBarena Kpbiuuka ana o6bekTuBa E 58ll Kpbiuuka ana o6bekTuBa NpoTuB nainn E ii re eee Spacing The Canon logo should be used to create a grid structure HD ID CEC uuhediHonot xgu3h 8 I1Hauge12tfodu guHaxedoos y NY uoioegsn i eyed sejsendoud ojos seuebeuy 53 Bunuoijneu sue4eA ueJesseq nz uoi amp ipe ueuerp USBUNP IAA Y eld aa Idujese ojos ouos iui amp euuuur 97 LI uonensniip en e 3ueurenbiun seejueseJd Juos sojoud se Hd Bottom panel Additional product information is positioned as indicated on the base of the pack centrally aligned for crash lock bases tl EE elements as indicated The Come and See device should never go inside this exclusion zone The pack reverse shown is 229 x 335mm and the pack base shown is 229 x 170mm shown at 45 of actual size 060 GL eO Canon Bundle Kit Packaging Guidelines Version 1 These English text and translations are set in Gotham Bold and Book 7 5pt sentence case 80 of actual size Linking to the Generation Out of the box experience we have created the Canon World which appears inside of our packaging Inviting the audience to Come and see what Canon has to offer with engaging information and links for each of our category areas Come and see what Canon has to offer Just visit us on canon europe com welcome to register Venez d
75. po E Cable de interfaz IFC 130U Kit de manual del usuario Tapa de objetivo E 58II Tapa posterior de objetivo E 5 Barcode area The reverse has brackets for sticker placement Scena Smart Auto Sensibilita ISO 100 12800 espandibile fino a ISO 25600 Sistema AF a 9 punti tutti a croce e velocit di scatto fino a 5 fod Gamma di filtri creativi Sistema EOS Obiettivi e accessori Contenuto Fotocamera EOS 700D Obiettivo EF S 18 55mm f 3 5 5 6 IS STM Obiettivo EF S 55 250mm f 4 5 6 IS STM Oculare Ef Tappo per fotocamera R F 3 Tracolla EW 100DBIV Caricabatteria LC E8E Batteria LP E8 Coperchio della batteria Cavo CA con presa tipo E Cavo di interfaccia IFC 130U Kit manuale utente Copriobiettivo E 581I Tappo antipolvere E per obiettivo EOS 700D 18 0 MeranukcenbHbi ru6punHelit ara CMOS AF Teopyeckoe gngeo Full HD kauecraa c ru6puaHbiM ceHcopom CMOS AF CeHcopHbi 3kpaH c nepeMeHHbIM yrnom HaknoHa Clear View LCD II OyHkuua VinrennekryanbHbiit Bei6op Cuen WyacraurenbHocre ISO 100 12800 c Bo3MoxKHOCTBIO ygennyenna ISO 25600 Cbemka 5 KagpoB B CekyHay c 9 ToueuHO CUCTEMOB aBTOPOKYCHPOBKA Cepua KpearaBHeix dunbTpoB EOS Cuctema o6bekr4BOB n aKceccyapoB Komnnext Mocrasku Lubposan borokamepa EOS 700D O6bektuB EF S 18 55mm f 3 5 5 6 IS STM O6bekru8 EF S 55 250mm f 4 5 6 IS STM HarnazHuk Ef KpelLuKka Kopnyca R F 3 Lupoku pemeHb EW 100DBIV 3apagHoe ycrpoiicreo LC EBE Axkymynatop LP E8 KpbiLLka gna akkymynaTo
76. r category areas Exploring Experience Photography 1 Exploring Experience Photography tn E This photography tells the fascinating stories and experiences that engage with and inspire customers to either desire the product from the packaging or reinforce that they have made the right purchase 2 Locating Product Photography This photography clearly simply and beautifully shows the product and content of the bundle kit Canon Bundle Kit Packaging Guidelines D Overview Our packaging design adheres to the core principles of the Visual Identity Guidelines using set elements in a flexible way to work across variable packaging categories sizes and formats The packaging front face is simply divided to create branding and imagery areas Imagery This takes up a larger oroportion of the pack 2 3 to give prominence to both the experience and product photography Helping the customer explore and locate The light circle further highlights the kit Imagery Branding This gives a clear area 1 3 for the Canon logo Come and See device and product information The tyoographic bullet highlights the bundle kit title and relevant camera code Helping the customer locate and see whats in the kit Imagery Panel Branding Panel Version 1 Double lens kit EOS 7 002 EF S 18 55mm f 3 5 5 6 IS STM EF S 55 250mm f 4 5 6 IS STM Kit 2 Obj ctifs Canon Colours The colou
77. r help legibility of the title The supporting palette colours within the Come and See device should be chosen to reflect colours within the experience imagery The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the space Experience imagery should be cropped so that critical parts of the shot are not concealed by the light circle This image should bleed over onto the right side of the pack as indicated Please refer to the packaging examples later in this section for further guidance Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background Q 6 0 60 Q9 6900 Canon Bundle Kit Packaging Guidelines Version 1 DSC packaging uses two types of photography experience and product This photography should appeal to an everyday audience who want to take a fun exciting and dynamic shot it shouldn t be too technical or unattainable 1 Exploring Experience Photography 2 Locating Product Photography Note Carefully select the crop of an image so that vital parts of the shot are not concealed by the Light Circle and product photography 4 03 Our DSC Packaging Photography 1 Experience photography The lifestyle imagery adds emotion to our packaging and helps our customers imagine what they could experience with each bundle kit The images serve to sh
78. r treatment is consistent across all of our bundle kit packaging The branding panel background colour is Canon Light Grey with the Canon Red and Black used for all other elements The supporting palette can then be used for circles to give flexibility as set out within the Core Visual Identity Guidelines Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background Supporting Palette Colours from the supporting palette should be chosen to be sympathetic to the experience photography Canon Light Grey Pantone 427 C 7 M 3 Y 5 K 8 Canon Red Pantone 186 C O M 100 Y 100 K 5 Canon Bundle Kit Packaging Guidelines D Categories Version 1 Kit packaging guidelines have been created for our different product categories each is considered in their own right to best promote the product and appeal to the right audience The Core Visual Identity is consistently applied with the type of photography changing to best represent each product area DSLR Photography that is appropriate to the technical ability of the target audience and inspires them to purchase is used One side of the pack talks about the camera itself and the other communicates the accessory Section 5 will outline design principles and show typical examples as a guide for creating packaging DSC Fun accessible and inspiring
79. rience photography similar size a 45mm logo width should be positioned over the light circle visually centred Imagery should be used at full used this is based on a non standard size bleed within the 2 3 panel and cropped to avoid awkward interaction with the light circle A similar scale of camera and accessories should between A4 and A3 surface areas be used on all packs of the same or a similar size Front 4 The light circle should be used as specified omm dn For guidance on imagery please GH example it is 150 x 150mm with refer to the photography guidelines a 60 opacity within this DSLR section Product imagery should be photographed and used as specified within this DSLR section Pack structure spacing Top This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone Kit title Adhere to the kit title principles as outlined within the packaging architecture section of this guideline for size relationships and spacing Come and See Translation The French translation in Gotham Book 6pt sentence case This is The typographic bullet is red and the title camera logo code and translation are black The lock up should positioned b iti d within the ENER image panel The pack front shown is 22
80. right hand corner limited The co brand should be positioned in a corner of the imagery panel either directly onto the image Cif legible or within a co brand light grey panel Double lens kit EOS 7005 EF S 18 55mm f 3 5 5 6 IS STM EF S 55 250mm f 4 5 6 IS STM Kit 2 Obj ctifs Co brand Directly onto Co Brand the image Cif legible Co Brand 7 02 Exceptions Co branded Kits Retailer Co brand logos Some of our bundle kits will require supporting brands adding onto the packaging This should always be handled sensitively so as to not interfere with or undermine our Canon brand The size and proportions of the light grey panel are flexible depending on the logo format to look visually correct Position the co brand logo to a Canon logo ___ distance from the pack edge and then size the light grey panel around the logo Canon Double lens kit EOS 7005 I 4 EF S 18 55mm f 3 5 5 6 IS STM iFEF S 55 250mm f 4 5 6 IS STM I FKit 2 Obj ctifs Co brand Within a co brand light grey panel 086060689900 Canon Bundle Kit Packaging Guidelines Two kit types Version 1 Exceptions Premium Kits An exception to this guideline is our packaging for the Premium Accessory Kits The dark grey colour is used to both elevate and differentiate these from our core packaging design High quality experience photography with a dark overall feel should be used to give a consis
81. s 30mm Canon Pack structure spacing This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The pack reverse shown is 257 x 152mm and the pack base is 257 x 142mm shown at 60 of actual size Canon Bundle Kit Packaging Guidelines Version 1 5 07 Our DSC Packaging Colour Variant Sticker Packaging specifics A sticker can be added to the reverse of the pack in order to show variants of the camcorder colour This should be sized and positioned with the barcode area as indicated Soft carry case SDHC eg Contents HD Camcorder Compact Power Adapter AC Cable Battery Pack High Speed HDMI Cable USB Cable Soft Case SDHC Card Contenu Cam scope HD Adaptateur Secteur Compact Cordon D alimentation Batterie D alimentation C ble HDMI Haute Vitesse C ble USB tui De Transport Souple Carte SDHC A H P i gt s a L A SC r 1 1 A D D 1 H H 1 1 A H 1 1 Li ETE de i i A A A A H V a Y L H A 1 A X 1 1 Inhalt HD Camcorder Kompakt Netzgerat Netzkabel I Akku High Speed HDMI Kabel USB Kabel Tragetasche SDHC Speicherkarte Contenido Videoc mara HD Adaptador compacto de potencia Cable de alimentatcion Bateria Cable HDMI de alt
82. s de vos sujets avec le zoom perfectionn 57x et r alisez des vid os de qualit exceptionnelle sur le plan tant sonore que visuel avec la fonction Audio Scene Select Gamma di videocamere digitali Registra filmati Full HD senza doverti mai preoccupare di eventuali vibrazioni con l Intelligent IS Ottico Avvicinati ai soggetti con lo zoom avanzato 57x e crea filmati con una qualit audio pari a quella delle immagini grazie all opzione Audio Scene Select Modellreihe digitaler Camcorder Mit dem Optischen Intelligent IS gelingen Full HD Videos praktisch ohne Verwacklungsunsch rfen Mit dem 57fach Advanced Zoom kommen Sie ganz nah ans Motiv und mit Audio Scene Select werden die Tonaufnahmen genauso hervorragend wie Ihre Videoaufnahmen aussehen Gama de videoc maras digitales Graba v deos Full HD sin preocuparte por el movimiento de la c mara con el IS Inteligente ptico Ac rcate m s con el zoom avanzado 57x y crea v deos con un sonido de tanta calidad como la imagen gracias a la Selecci n de Audio para Escenas l iponykrosas ruHe ka unbpoBbix BUAEOKaMep Bnarogapa ONTUYECKOMY 3yMy C MHHTeJI IeKTyaIbHbIM cta6vnuzaTopom n3o6paxeHna BR CMOX Te CHAMaTb BUCO HD kauectBa He 3aAyMbIBaAcb O o6bekTuBy M CHUMa Te BUAEO KnunbI KOTOPbIE 3By4aT Tak Xe XOPOLLIO Kak Y 1 BbIDIRDaT Gnarogaps byHkuun Bel6op aynvocueH K nd Right Side gan Canon IS Intelligent Optical Image Stabilizer IS e Intellig
83. sign elements as indicated The Come and See device should never go inside this exclusion zone The pack reverse shown is 230 x 10mm and the pack top shown is 250 x 165mm shown at 60 of actual size Q 6 0 60 Q9 900 Canon Bundle Kit Packaging Guidelines Version 1 6 06 Our Accessories Packaging Examples Box with a Euro Hook hanger Packaging Formats The clear and simple Packaging Architecture can be effectively applied across different formats The 1 3 and 2 3 segmentation between branding and imagery creates a unified structure This example shows how the guidelines can be applied to a box with a Euro Hook hanger 20mm Canon Photography Bleeds over i i Smaller logo used Flexibility For packaging with limited space the Camera name logo can be moved from the title lock up into this position Feature The side of pack is used for an accessory feature Accessories The accessories are shown without showing the camera as this is not included in the kit Imagery panel The kit Branding panel photography is visually The kit title is centred within the light positioned to the circle and the overall panel top of the panel 7 Exceptions Canon Bundle Kit Packaging Guidelines D Introduction Some of our EMEA packaging will be exceptions from the rules as outlined in this guideline This could happen for packaging like premium kits and co branded kits Cretaller or bra
84. small execution 80 Canon logo size should be used for the majority of our packaging The standard and large CAS sizes can also be used as applicable for larger packs as determined by the logo size Logo clear area For our bundle kit packaging the logo should be used to create an exclusion zone around the mark CAS Colour 80 of x Select and use a CAS device that is sympathetic to the colour of the experience photography Bottom right hand corner of the packs front face The positioning of the CAS device is flexible but it should never be placed inside of the Canon logo exclusion zone 2 03 Our Packaging Architecture Canon Visual Identity Typography is the written identity for our spoken word Please refer to the core Visual Identity Guidelines for usage of our key brand elements The Canon logo should be used as specified in the Canon red colour Where possible the Canon logo should be used in the bottom right hand corner of the packs front face The Canon red CAS device should be used on the Canon light grey background colour consistently across the packaging range Identity tyoography The primary typeface of Gotham should be used for our bundle kit packaging in sentence case in the weights of Bold Medium Book and Light All type should be coloured black white or the Canon Red refer to the examples shown in each of our packaging categories Canon Bundle Kit P
85. ss selling exercise as that is not the purpose Canon Bundle Kit Packaging Guidelines 75 of actual size Award icons Positioned in the bottom right hand corner of the brand panel as indicated Spacing The Canon logo should be used to create a grid structure Version 1 3 08 Our DSLR Packaging Award Icons Pack specific additions Some of our DSLR packaging will need additional icons adding for example for product awards These should be added within the brand panel in their relevant colours Canon Bundle Kit Packaging Guidelines Version 1 3 09 Our DSLR Packaging Examples Examples of different types of kit photography Product photography Each DSLR pack will contain different kit contents and therefore require specific ohotography These shots should be created Front with a composition that best suits the kit The photographic composition should be visually centred within the light circle Front Examples are shown here s EF S T8 55mm f 3 5 5 6 TS STM EES T8 55mm 1 3 5 5 6 TS STM zc n n ren DO nro EE Emm Oben e eee ce o o A MA ano M KK ano 4596 of actual size Canon Bundle Kit Packaging Guidelines Version 1 Landscape format Imagery Branding 2 3 of the front visible width 1 3 of the front visible width ES ee A le vm e zm ml tente E25 19 56 1 3556 1S STM e ERC E 75 300mm f 4 5 6 III OO Flexibility The elements can alter position to allow
86. t LC E17E Battery Pack LP E17 Batterie LP E17 Akku LP E17 Interface Cable C ble d interface Schnittstellen Kabel e E Componenti Contenido Conepxumoe Fotocamera Digitale EOS M3 Camara Digital EOS M3 Ludposon oroannapar EOS M3 EF M 18 55 mm f 3 5 5 6 IS STM EF M 18 55 mm f 3 5 5 6 IS STM EF M 18 55mm f 3 5 5 6 IS STM Scheda Memoria Tarjeta de memoria Kapra namatu Custodia del corpo macchina EH27 CJ Funda EH27 CJ Qyrnap EH27 CJ Tracolla EM E2 Correa de cuello EM E2 Hauue Hbi pemeHb EM E2 Tracolla EM 200DB Correa de cuello EM 200DB Hauenunp pemeHb EM 200DB Carica batteria LC E17E Cargador de bateria LC E17E 3apanHoe ycrpolicrBo LC E17E Batteria LP E17 Bater a LP E17 Akkymynatop LP E17 Cavo di interfaccia Cable de interfaz Untepdencubin ka6enb Interface Schnittstelle Interfaccia Unteppe c USB Wi Fi Schnittstelle Interfaz Visit the Canon website for the latest support information Veuillez visiter le site web de Canon pour obtenir les informations d assistance les plus r centes Fur die neuesten technischen Informationen besuchen Sie bitte die Webseiten von Canon Visitate il sito Canon per aggiornamenti sulle modalita di supporto Visite la p gina Web de Canon con respecto a las ltimas informaciones de soporte l locerure Be6 ca r Canon Ana nonyuenua HOBe LLe uHdopmauun Visite o site da Canon para obter as informa es detalhadas mais recentes de suporte ATTENTION User guides and software can be do
87. t in Gotham Book CO M 100 Y100 K 5 7pt sentence case Come and See Translation French translation in Gotham 60 of actual size Book 5 5pt sentence case Canon Bundle Kit Packaging Guidelines Version 1 6 04 Our Accessories Packaging Sides Logo size Wherever possible across Accessories packs of a similar size a 50mm logo width should be used this is based on a non standard size between A5 and A4 surface areas 30mm Accessory feature Both sides are used to hero on a particular accessory with product an On information features and photography Pack structure spacing Left side Right side This logo size is then used to determine the distance from the edges of the pack exclusions an overall grid and spacing around other design elements as indicated The Come and See device should never go inside this exclusion zone The imagery panel continues onto the side of pack Canon i l o gt 1 BM ANM MDC M Mn O Silicone Shield i D The Silicone Shield protects your LEGRIA mini from bumps and Die Silikonabdeckung sch tzt Ihren LEGRIA mini vor St Ben und i d Protects your LEGRIA mini when in wet environments and Sch tzt Ihren LEGRIA mini vor Feuchtigkeit Ob im Regen h scratches When the shield is used the Vari angle screen and built Kratzern Bei Einsatz der Abdeckung k nnen Sie das schwenkbare 1 conditions Whether you are outside in the rain or at the beach oder am Strand das Gehause ist absolut spr
88. tazione compatto D gt es E A ncc Er cie MM os Cavo di alimentazione Pacco Batteria C DELI Cn ees Cavo HDMI ad alta velocit Cavo USB Custodia morbida da transporto Scheda SDHC L A D I Ac CMM LIE E M AERE NEIN OTI ica AVCHD Progressive 35M bps LEGRIA HF R6O6 Soft carry case SDHC 4G inhalt HD Camcorder Kompakt Netzger t Netzkabel Akku High Speed HDMI Kabel USB Kabel Tragetasche SDHC Speicherkarte Contenido Videoc mara HD Adaptador compacto de potencia Cable de alimentatcion Bateria Cable HDMI de alta velocidad Cable USB Estuche blando para transporte Tarjeta DSHC Li 1 I B komnnext BXOAUT Lupposan Bugeokamepa HD KomnakTHbi 6nok nUTAHUA Ka6enb nepemeHHoro roka Akkymynatop BbicoKocKopoctHoit ka6enb HDMI USB ka6enb exon ana kamepbl Kaprouka SDHC XC am INTELLIGENT OPTICAL DIGIC Smart 2 CERA TM IS LE ove OS SDHC Logo is a trademark Le logo SDHC est une marque commerciale SDHC Logo is een handelsmerk ll logo SDHC e un marchio di fabbrica El logotipo SDHC es una marca comercial Kapta namaTu B KomnnekT He BXOAUT HDMI logo and High Definition Multimedia Interface are trademarks Le logo HDMI et High Definition Multimedia Interface sont des marques commerciales Das HDMI Logo und High Definition Multimedia Interface sind Warenzeichen II logo HDMI e High Definition Multimedia Interface sono marchi di fabbric
89. tent feel across any packaging created for our higher end kits This imagery bleeds around the pack to continue from the front onto the side Product photography is highlighted on the front with a light circle and on the top with a coloured key line circle this colour should be sympathetic to the experience imagery Canon Bundle Kit Packaging Guidelines Left Side Front Premium Accessory Kit zB S M3 i cessoires premium Premium Accessory Kit EO S M3 i cessoires premium Right Side Version 1 Exceptions Premium Kits The experience photography should bleed around from the front onto the right side please select an image crop that allows appropriate parts of the image to be visible on each face A UV varnish should be added over product photography and the camera name logo as indicated Cin lime green which will further elevate the kit Choose colours from the Supporting Palette supporting palette that are sympathetic to the Canon Yellow experience photography and Canon Red and follow the colour palette guidelines this is shown as an example only Canon Dark Grey Pantone 7540 C 41 M 28 Y 22 K 70 SPOT UV indicated by Lime Green Canon Bundle Kit Packaging Guidelines Version 1 Exceptions Premium Kits The dark grey colour background is used on both the pack reverse and base The overall guidelines for information and language translations is inline with the rules as
90. the same time and we ll also keep you up to date with practical advice hints tips and tutorials to help you get the most from Cahon 1 D D D All you need to do is visit us on canon europe com welcomel65s and follow the instructions on the screen irista qq Can on Spacing The Canon logo should be used to create a grid structure den Anweisungen auf dem Bildschirm folgen Venez d couvrir le monde de Canon Cr ez votre compte Canon iD pour enregistrer votre produit et acc der aux services Canon tels qu irista et la Galerie Abonnez vous galement notre newsletter pour que nous puissions vous communiquer r guli rement des conseils pratiques des astuces et des tutoriels qui vous aideront tirer le meilleur parti de Canon Rendez vous simplement l adresse canon europe com welcomel65s et suivez les instructions l cran Vieni a scoprire cosa ha da offrire Canon Crea un account Canon iD per registrare il tuo prodotto e accedere ad altri servizi Canon come irista e La Galleria Non dimenticare di iscriverti alla nostra newsletter e ti terremo aggiornato con consigli pratici suggerimenti e guide per aiutarti a ottenere il massimo da Canon Visita la nostra pagina canon europe com welcomel65s e segui le istruzioni sullo schermo Come and see Das hat Canon zu bieten Erstellen Sie einen Canon iD Account um Ihr Produkt zu registrieren und Sie erhalten Zugriff auf andere Canon Services
91. tura n o se esque a de subscrever a nossa newsletter para que o mantenhamos a par de conselhos dicas sugest es e tutoriais pr ticos a fim de o ajudar a tirar o m ximo partido da Canon Tudo o que tem de fazer E visitar nos em canon europe a d I com welcomel65s e seguir as a with engaging QR code A keyline circle highlights the QR code Experience imagery The image bleeds over onto the flap from the side of pack 4 08 Our DSC Packaging Canon World Canon World feature On the inside box flaps of our DSC packaging we invite our customers to Come and see what Canon has to offer The copywriting Create a Canon iD account to register your product and get access to other Canon Services such as irista and The Gallery adds more value to our packaging and makes it easier for customers to see and benefit from our Canon services Its also a great way of keeping a longer term relationship with our customers Careful consideration needs to be given to the most appropriate information to include on this panel Priority should be given to encouraging sign up to our database but other elements could be Irista product specific apps and supporting products Care should be taken to avoid this being used purely as a cross selling exercise as that is not the purpose Q 6 0 60 Q9 900 Canon Bundle Kit Packaging Guidelines Version 1 4 09 Our DSC Packaging Examples Packagin
92. ua Camcorder feature The left side is used to hero on the camcorder with product information features and photography The imagery panel continues onto the side of pack Variant sticker A sticker can be added in this position to identify the product colour held inside of the box Barcode area The right side has 40 of actual size brackets for sticker placement eEssentials kit ALEGRIA HF R606 Left side pr ES essen iti AAA es gt CE BL O n j oo a A mM AR a Penn PPE BabyMode c te CN Ca n Version 1 Branding panel For DVC packs the branding panel takes up a 1 3 of the pack front The front presents the Canon brand Come and See device kit title and photography Right iiw Additional or accessory feature icm ee The right side is used to hero on a particular feature or the accessory it oes enn E with product information PR E ie re features photography AN ee The imagery panel continues eit sea ter onto the side of pack zee S ER EF i IT 35 SEN iE ai a Information panel A light grey x background is used to clearly show mn product information and translations i Reverse 5 02 Our DVC Packaging Layout Design principles Imagery and branding panels visual identity elements and simple typography are used to create a set structure to every pack On all DVC packs of a similar size a 50mm
93. und Zubeh r Inhalt Digitalkamera EOS 700D Pbjektiv EF S 18 55mm f 3 5 5 6 IS STM Objektiv EF S 55 250mm f 4 5 6 IS STM lAugenmuschel Ef Kamera Geh usedeckel R F 3 Breiter Trageriemen EW 100DBIV Wkkuladegerat LC E8E lAkku LP E8 y kkuabdeckung Netzkabel Steckertyp E Bchnittstellenkabel IFC 130U Benutzerhandb cher bjektivdeckel E 5811 Objektivr ckdeckel E Reverse EOS 700D Capteur Hybrid CMOS AF 18 millions de pixels Vid os Full HD cr atives et systeme Hybrid CMOS AF cran tactile Clear View LCD II orientable Sc ne intelligente auto Sensibilit de 100 a 12 800 ISO extensible jusqu 25 600 ISO Syst me AF 9 collimateurs et prise de vue 5 im s Large ventail de filtres cr atifs Syst me d objectifs et accessoires EOS Contenu Appareil photo num rique EOS 700D Objectif EF S 18 55mm f 3 5 5 6 IS STM Objectif EF S 55 250mm f 4 5 6 IS STM CEilleton Ef Bouchon de boitier R F 3 Courroie large EW IOODBIV Chargeur de batterie LC E8E Batterie LP E8 Couvercle du compartiment batterie C ble secteur avec prise E Cable d interface IFC 130U Kit du manuel de l utilisateur Bouchon d objectif E 58il Bouchon anti poussi re E EOS 700D Sensor Hybrid CMOS AF de 18 0 megap xeles V deos Full HD creativos gracias al sensor Hybrid CMOS AF Pantalla T ctil Clear View LCD II de ngulo variable Modo de Escenas Autom tico Inteligente Sensibilidad de 100 a 12 800 ISO ampliable a 25 600
94. width Canon logo should be used The Canon logo is then used to create spacing exclusions and an overall grid around each side The kit title and typographic bullet should be created to the packaging architecture guide This lock up should be used at 80 size on the top of pack printed either in white or black for optimum legibility over the image Areas of the experience imagery can be darkened retouched to further help legibility of the title The supporting palette colours within the Come and See device should be chosen to reflect colours within the experience imagery The light circle should be visually sized to approximately 60 of the imagery panel area and centred in the space Experience imagery should be cropped so that critical parts of the shot are not concealed by the light circle This image should bleed over onto the left and right sides of the pack as indicated Please refer to the packaging examples later in this section for further guidance Solid mask A solid light grey colour circular mask should be placed behind the come circle to avoid any visibility of the experience image in the background Canon Bundle Kit Packaging Guidelines Version 1 DVC packaging uses two types of photography experience and product This photography should be inspiring capturing the dynamic movement of video in an image technically proficient for a professional audience 1 Exploring Experience Photography
95. wie irista und The Gallery Tragen Sie sich zugleich in den E Mail Verteiler ein damit wir Sie mit Praxistipps Hinweisen Ratschl gen und Tutorials auf dem Laufenden halten und Sie Ihre Produkte von Canon optimal nutzen k nnen Sie m ssen uns dazu nur im Internet unter canon europe com welcomel65s besuchen und Come and See o que ofrece Canon Crea una cuenta de Canon iD para registrar tu producto y obtener acceso a otros servicios de Canon como irista y la galer a No olvides suscribir nuestro bolet n al mismo tiempo y te mantendremos al d a con consejos pr cticos sugerencias y tutoriales para ayudarte a sacar el m ximo partido de Canon Solo tienes que visitarnos en canon europe com welcomel65s y seguir las instrucciones en pantalla Cneuinte y3HaTb O HOBbIX npegnoxennax Canon Co3qjaite akkayHT Canon iD u 3aperucrpupy Te cBo MPpoAyKT uro6b NONYUNTB AOCTYN K AONONHUTeNbHbIM cepBucam Canon Hanpumep irista n ranepee He 3a6ynbre NMOANUCATECA Ha Hallly paccbiky 4 Mbi yneM i ACNUTbCA C BAM NpaKTNYECKNMN COBeTaMM IO ICKa3KaMM PyYKOBOACTBAMH UTO bI BbI MOTIN MaKCUMasIbHO 3ddeKTUBHO rionib3oBarbca BCEMN BO3MOKHOCTAMU Canon Bce uro or Bac Tpe6yeTca nepeltu no ccbuike canon europe com welcome165s n cnenoBaTb UHCTPYKLUAM Ha 3KpaHe Venha ver o que a Canon tem para oferecer Crie uma conta ID Canon para registar o seu produto e obter acesso a outros Servi os Canon como o irista e a Galeria i Nessa al
96. wnloaded from the Canon website http www canon com icpd ATTENTION Les guides d utilisation et les logiciels sont disponibles sur le site de Canon l adresse http www canon com icpd ACHTUNG Die Benutzerhandb cher und die Software sind unter http www canon com icpd verf gbar ATTENZIONE manuali d uso e il software sono disponibili sul sito Canon http www canon com icpd ATENCI N Las gu as del usuario y el software se pueden descargar desde la p gina de Canon http www canon com icpd BHAMAHME PyKkoBOnCTBa nonb30BaTena B popmate PDF n nporpammHoe obecneyenne MOXHO cKauarb c Cara Canon no anpecy http www canon com icpd ATENC O Manuais e software disponiveis para download no site http www canon com icpd riqu Taiwan Objektiv Hergestellt in Taiwan CANON INC n Giappone C mara Hecho en Jap n Doroannapar CaenaHo 8 AnoHun Camera Fabricada no Jap o Obiettivo Prodotto in Taiwan Objetivo Hecho en Taiwan Camera Made in Japan Appareil photo Fabriqu au Japon Kamera Hergestellt in Japan Box Code 0192W046 eouelllv IHM ep epensi6eJ e 4eui no eojeui ewn 931411939 14 IM edio89 O eouetllv IH IA ep ogbe ep e jeui euin 9 031311439 I A odnoBo O 977 BUISUS917 IWAH ep sepensi6eJ Seoew no siero4euuoo se jeui oes e ejy1e1u eipeuunjniA uoniueq u6IH e INCH OANOBO o ell ui ejddy ep SIPIDIBLUOD seojeui oes euieJ4Ji o oquuis o e odi1oB0 O sesied sono w e SOpIUN sope1s3 sou sepeusiBeJ ouj ej

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