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User Guide for Web site Administrators

1. ce eeseecceeeeeeeee 47 Payment method with credit card manual ccccssseceeeees 48 Dependencies sc a a a a ie cede a Ea oa 48 Delivery ODUONS oee a ied Woo AEEA E EE ase 49 Delivery options Details general ccssseccccssseeccesseceeeeees 49 Delivery options Details Selection cccccssssecceeeseeeeeeees 49 Deferred Payment lt occ cccevcccsccvesuosscseevsensaeccivassccasevensscnacseseacerss 49 LOSST S a a en EE T he theasdaele oben s tendo eteeatecdoes 50 Country Setting Soeren voy eeleu ods eawenseck ee eaedecs AEE EREE 52 language Srece ae es seavas A TA EE OELE 52 E A E A T eas eeateneiees 53 Special case Swiss FrankS ccccssssscccrsssscccesssecceessesceeeseeeees 53 COUN OSs ccs Sceccecdeedses casscus Sed es eT AEE E EE EEA a EEE 53 Page 4 User Guide for Web site Administrators Table of Contents REGIONS eyiccescovcuedsosteveecevecesstesessousdvacced esa nsdedeensessncesaegutecesetees 53 Regions Details General cccseccsecceccoeccsscessccescceeceeeeees 54 E mail settings aeieea ea Ee aE Eai 54 E mail settings EVents ccccsccosscessccssccsscccescesscesscessceeess 55 Event e mail Details ccsssssssescerscsssssssssnseceserssssssssnsaneeees 55 Exception E mail messages for the merchant ssscccccceesesseeees 56 Shopping basket settings cccsssccssccessccssccessccessceeeees 57 SHOPPING DASKEL iss 2
2. con setfunction group Some functions and statuses are triggered or displayed with icons There are pre defined sets for these icons Click this icon to view the list of the various icon sets Click on the set that fits your design the best and save your changes with Apply Horizontal areas Horizontal areas are the Header Footer Top and Bottom see Web site structure on page 112 n addition to the File function group the following additional function groups are also available Area function group This group contains all the functions that can be used to configure the background and dimensions of the current area Here you can set the background colour and can upload a background image Read about the basics of this in Uploading images on page 29 and Colour selector on page 29 Note that for entire areas background images have a higher priority than background colours Use Marginto set the space between the active area and other areas Use Padding to set the space between page elements within an area to the edge of the area Alignment determines the placement of the page elements in an area Font function group You can format the individual text elements of the current area such as for example headings and links as well as set various fonts for these Page elements function group Page elements are functional elements that can be placed in all areas apart from the content area The visi tor navigates through the web site wi
3. List of main categories Signing in Compact shopping basket view Shopping basket status Product search Promotional products Content area Whereas the other areas contain mainly functional elements such as menus and links the content area contains the content of the pages that you have created under Content Categories The size of the content area is determined by the height and width information of the other areas as well as the padding The rest of the browser window is left for the contents The parameters for the individual areas create the complete design when they are combined Some pa rameters influence each other or are interdependent These side effects must be considered The following information should be helpful In areas background images have more priority than background colours This means that if you load a background image and also set a background colour the background image will cover the colour All sizes and dimensions for the examples are shown in pixels px You can also use any other sizes which can be used in style sheets for example percent For more information on the possible set tings and how to use them please consult the corresponding specialist literature or Web sites such as Attp www selfhtml org only partially in English Test out the various settings Remember that you can use the Undo function at any time to restore the initial state Alternatively make a copy of the c
4. Product recommendations Page Marketing Product recommendations A product recommendation comprises sending an e mail with a link to a certain product The product rec ommendation is sent by customers to other customers in the product detail view Tell a Friend The Rec ommend product link is displayed in the shop for this purpose on the product detail page User Guide for Web site Administrators Page 137 Marketing Product inquiries Caution For the system to be able to send product recommendation e mail messages when this func tion is enabled the event must be activated in the e mail settings For more information see E mail set tings on page 54 Product inquiries Page Marketing Question about product This allows you to provide your customers with the ability to send you questions or notes about the prod ucts in your shop Caution For the system to be able to send questions about products by e mail the event must be en abled in the e mail settings and you must have entered a recipient address For more information see mail settings on page 54 etracker statistics etracker Web controlling www etracker de is an Internet application for evaluating user data This data is recorded and analysed in real time Use these numbers to evaluate and influence the success and effec tiveness of your Web page After setup you can use this function for a limited amount of time Etracker normally offe
5. Newsletter General campaign General Here you can manage the data that contain additional information about the campaign and in addition that are useful for the delivery of the newsletter Name and Description are shown on the web site on which the customer subscribes to the newsletter Use the Language drop down menu to select the language for which the campaign will be created One fea ture is the language selection nternational Campaigns created with this option are valid for all languages Sender Name Sender e mailand Subjectare all standard settings for all newsletters from this campaign You can overwrite the default settings in the details of the specific newsletter if desired The name and e mail address of the sender are formed together to an expanded e mail address such as Shop Team lt in fo provider com The mail for test address is used by all newsletters in the campaign for text mailings At the time of cam paign creation the Web site e mail address is entered automatically See Address on page 38 Newsletter campaigns Details Addressees Page Marketing Newsletter General campaign Addressees Addressees are planned recipients of all newsletters of a specific campaign There is no direct assignment of addressees to individual newsletters Addressees who receive a newsletter are referred to as recipients see Newsletter details Recipients on page 135 The table lists all the addre
6. On the tabs you can enter and edit information check settings display search results and so on Sidebar The sidebar consists of the following sections described below Help see Help on page 20 Tray see Tray below Favourites see Favourites on page 19 History see History on page 19 By default the first time a particular page is called up the Help section is displayed This happens irre spective of which section of the sidebar was active before If the page that has been called up has been viewed before then the sidebar content does not change If you are happy using the application and do not need the help to be shown for new pages you can edit this default setting see Administrator data on page 35 Tray The tray is an area for temporarily storing objects or object groups These objects may be products cus tomers or even delivery methods You can add an object to the tray at one place in the application and use it at another place An example is sending newsletters containing product information You select the products from the prod uct list and add these to the tray When you create the newsletter you can take the products from the tray and insert them into the newsletter Page 18 User Guide for Web site Administrators History Basic principles The objects are saved in groups according to type The number of elements which are contained in the group is displayed in round brackets Note There
7. below the shopping basket onthe order confirmation page User Guide for Web site Administrators Page 57 Settings Product settings You can require your customers to accept your Terms and Conditions during the order process There is a check box with a text for this You can modify this text here if necessary Text for confirmation page affiliate tracking code If your shop is part of an affiliate partner programme you can integrate the required tracking code here This code cannot be seen by the customers in your shop The tracking code provides your affiliate partner with information about the order enabling him to register the purchase transactions in your shop The tracking code is provided by the affiliate partner You may need to incorporate placeholders into the code in the event of an order these will then be automatically replaced by the appropriate data For example the placeholder Order7ota AmountNetwill be automatically replaced by the net total amount of the order For an overview of the available placeholders in the administration area click on the symbol i next to 7ext for confirmation page affiliate tracking code Registration Page Settings Shopping basket settings Registration This option allows you to define the contents of the forms that visitors must complete in the Web site The se are Signin form for registration new customers Entry of the billing address on registration ordering
8. seen by you in the preview You can manage the visibility using option buttons in the detail views or using the check boxes in the cor responding tables If an object is set to not visible it can still be accessed and displayed directly via the URL or the relevant page Note Newly created elements such as products categories and so on are set by default to Wot Visible so that you can first collect all the necessary data before the element appears in the Web site Attribute types Attributes are used to describe properties of objects For example customers have attributes such as salu tation username or e mail address For products these are product number or description for example Attributes can be divided into different attribute types You can set the usage and allowed values of an at tribute over the attribute types User Guide for Web site Administrators Page 23 Basic principles Attribute types When creating attributes for products or customers you need to define the attribute type This means that you define whether this attribute should be displayed and processed as for example a character string text a number or a date in the system The individual attribute types have the following meanings Table 1 Overview of the attribute types for entry fields Description Usage Example Character string Entry fields for names addresses text and Text field word sentence so on You can use any character
9. 13 Save all entries 14 Click Continue to DHL online postage 15 Pay the fee with the payment method which you have set in the settings You receive a confirmation e mail During payment a shopping basket is created for you by DHL that you can use to print the ship ping postage 16 You are returned to the MBO and the DHL shopping basket is shown 17 From this shopping basket you can print and save the shipping postage 18 After a successful test print begin the postage printing 19 The shipping number is shown in the DHL shopping basket and in the list of DHL shipments 20 After the shipment is received and registered with DHL you and your customer are informed by DHL that shipment tracking is possible using the shipping number You can use batch actions to create postage stamps for several orders at once To do so select the DHL or ders in the orders table and activate the respective batch processing command Then the DHL shipping labels will be created and shown one after the other Enter the delivery data for eve ry DHL shipping label At the end pay the total amount and print the delivery postage Payment methods Page Settings Delivery and payment Payment methods Various payment methods are available that you can offer your customers There are internal methods available as well as offerings of external vendors The types are provided by the system for the internal methods All processes must be manually conf
10. Note When a new user is created manually in the MBO the password is not generated automatically You must enter a password so that the user can sign in to the Web site User details Posts Page Settings User management Users Posts This displays a list of all the posts or messages that the user has written in all forums blogs and guest books on your Web site User Guide for Web site Administrators Page 39 Settings User administration User details Newsletters Page Settings User management Users Newsletters In the table all newsletter campaigns are listed You can see immediately which are subscribed to by the current user If you subscribe or unsubscribe for this user here he is informed about this via e mail User groups Page Settings User management User groups You need user groups if you want to allocate permission to your users to carry out certain commands The se types of permission are always allocated using user groups For example if you want to restrict a page to specific users you must first link the corresponding page to the corresponding user group You must al so assign the corresponding users to this user group To create a new user group the following options are available Enter the new user group into the table For more information see Adding records on page 21 When you create a customer group und Customers gt Customer groups a user group with the sa
11. You can select a template for your Web site here All other design settings will be overwritten Caution All settings made in Quick Design overwrite any other settings that have been configured pre viously in the Des gn area If you are happy with the basic settings but wish to customise individual areas further open the Advanced design User Guide for Web site Administrators Page 123 Orders 11 Orders Page Orders Orders Opening the page by clicking Inbox displays the new orders to you New orders are orders for which the Viewed status has not been set All orders for which the status Viewed has not yet been set will be shown in bold The last status set is always shown for the order in the table If an order contains a customer comment this is indicated by a special symbol behind the order number if you place the mouse there the comment is shown To see the details of an order click the order number To open the details in a new window click the icon in front of the order number You can only delete orders with the status Rejected or Archived As soon as you have opened the details of an order it will be set to Viewed This also sends a correspond ing e mail to the customer The corresponding e mail event must be activated for this to occur however For more information see E mail settings on page 54 Note If you need an overview of all orders for a customer click the customer name All of the cus
12. tacting you as the seller Go from page to page by clicking Next gt gt or lt lt Previous or click the tab headings Payment This is where you define the payment methods that you wish to offer to your eBay customers Each eBay country platform offers certain payment methods which are listed in a drop down menu Select a method for each and save your entries by clicking Save You have to select at least one method A universal method is available This refers to the description of the item Use this if none of the methods of fered applies to you For certain items the selection of the payment method PayPa is required In this case you will be notified about this during the item verification Go from page to page by clicking Next gt gt or lt lt Previous or click the tab headings Verification The last step of the eBay assistant consists of verifying all settings If all entries are correct the item can be placed on eBay Click the Verify button or Activate scheduling to test your settings If all the information is correct the fees for the offer are displayed You can place the item on eBay by clicking Upload to eBayor Upload to eBay Now Scheduled items are placed on eBay at the entered start time Once an item is for sale on eBay the parameters can no longer be changed Default values Page Marketing eBay Default values There are many Settings for an item and many properties are the same for most item
13. Accessories Alternative items References Related products Currencies 24 24 24 24 24 25 24 105 109 39 91 97 98 97 99 99 98 113 52 53 53 52 53 135 128 78 79 78 78 78 78 53 Currencies Swiss Franks Customer details Customers Address data Billing address Customer groups Customers accounts Customers attributes Data synchronisation Delivery address New order Orders Sign in Special attributes User data D Datasheet view General mages Pages Products Default settings Deferred payment Deletion Deletion confirmation Delivery method Index 53 85 85 85 86 87 85 88 87 86 87 87 86 86 86 93 95 94 94 23 49 35 Weight of the products in the shopping basket Delivery method Shopping basket total Delivery methods Dependencies Exemption limit 45 44 43 48 44 Number of products in the shopping basket 45 Shipping method DHL Delivery options General details Selection Delivery options Dependencies Design Design basics Downloadable products Downloads E eBay Account Authentication Default values tems Orders 45 49 49 49 48 111 111 68 79 146 61 61 150 147 151 User Guide for Web site Administrators Page 157 Index Settings Templates Editing the design E mail events Special cases E mail settings System e mail structure E mail settings E mail settings Events etracker statistics Create account Pages Regi
14. Home page shop ping basket as they will look with the current design settings The drop down menu contains a list of vari ous content types that are displayed in the content area This means that you can check very easily wheth Page 118 User Guide for Web site Administrators Page elements and navigation Design er all content is readable using the current design Sample text is displayed in the content area for each type that you select Depending upon the selection another function group may be shown In this you can upload background images and set colours for the respective contents Work with the various settings in order to find the optimal view Use the Undo function to restore the condi tion to before the last command at any time Page elements and navigation The term navigation describes how the customer moves around the Web site and how he opens individual pages or calls functions You can configure navigation for your Web site individually This is done by defin ing the distribution and arrangement of the individual functions on the pages of your Web site These func tions include link to home page Link to the categories Logo display display of a compact shopping basket display of the sign in box product search display Display of promotional products A corresponding page element exists for every available function This element is used to display and call the function on the page Place
15. Product number Product name Manufacturer name Manufacturer product number Product code Short description Long description Keywords for search as well as all the attributes based on the 7extvariable type For more in formation about attribute types see Attribute types on page 23 In addition the fields in which file names are saved are also searched With this you can also search for the names of product images used or attached files such as pdf files video files and so on Use the Language drop down menu to determine which rans ation fieldwill be searched for language dependent fields Inventory or minimum stock level searches find and list variation products and individual products Master products are not included in the search Page 84 User Guide for Web site Administrators Customer details General Customers 7 Customers Page Customers Customers are visitors to the Web site who place orders in the online shop Customers have order related data such as the invoice address and delivery address tax model and tax region invoice data etc There can be registered and unregistered customers Unregistered customers must provide their customer data for each order Registered customers have undergone the registration process and have entered all the re quired customer data during that stage They also receive passwords This makes registered customers us ers See Users on page 39 To open the detail view for a cust
16. You are immediately led to the Downloads tab This tab only exists for downloadable products Upload the files which belong to this See Downloads below After this enter the remaining information as described in Product details Images on page 71 and following In the Product settings under Downloadable product you can set when the files are available to be downloaded You can set whether the customer can download the files immediately after completing the order or only after payment In the detail view of the order you can send the links for downloading manually In the editing mode you can change the limits for downloading for this order Downloads In the table you can see all the files that you have uploaded for the current downloadable product If you want to upload files directly click Upload file If you have saved the files to an external server and the customer should download them from there di rectly click Link file and enter the URL of the file Click the file name to open the file Page 68 User Guide for Web site Administrators Product details General Products The order in which the products are displayed is defined by the numbers in the Sort ordercolumn see Sorting using sorting keys on page 22 In addition you can limit downloading of the current downloadable product by the customer as follows By time Limit the time during which the customer can download the files Quantity Limit how man
17. tomer s orders are listed in the Orders tab Exporting orders Orders can be exported in XML and text formats Export in XML is necessary to use the data in ERP systems for example The XML export can be started asa batch command for the list of orders and in the details of an order The export as a text file is used to utilise the data in a word processor for example This export will be started as a batch command for the list of orders Orders Details Page Orders Orders order General The general properties of an order provide you with an overview of all necessary order information such as the current processing status products ordered delivery and billing address and so on The market status is updated with the current date and time after saving Multiple statuses can be set Reg istered customers can view the status in the shop The order number is assigned by the system You can change these The order confirmation is sent to the e mail address specified in the billing address for this order You can send the invoice in PDF format as an e mail The invoice must be generated previously If multiple invoices exist the last created will be sent For downloadable products you can manually send the link to download User Guide for Web site Administrators Page 125 Orders Orders Details In the internal note you can save processing notes or additional information about the order This data is not show
18. you can define the shop s handling of products that reach a stock level of 0 See Availability on page 59 For variations create a stock level for the main product which is always used when creating a variation The minimum stock level is the value below which you should order more of the product The minimum stock level should not be smaller than the minimum order quantity You can configure the system to send you an e mail if the stock level falls to the minimum stock level see Exception E mail messages for the merchant on page 56 Note If you cancel an order order status Rejected the stock level for the product in question is cor rected automatically Delivery details If you want you can also set delivery data for each product These include the delivery weight and dimen sions of the product You can also restrict the product to specific delivery methods This allows you to restrict specific delivery methods for specific products Page 70 User Guide for Web site Administrators Product details Images Products Attributes You can use the Product type drop down menu to assign a product type to the current product This sets additional product attributes see Product types on page 79 The relevant attributes will be displayed according to product type These can be edited to suit the current product Save your entries by clicking Save Note Once a product has variations the product type assignment can
19. Check the content and design in the WYSIWYG editor 11 Send a test e mail Note sure that the placeholders show example data in the e mail 12 Check the name and the sender address 13 Set a mailing data if you want the newsletter to be sent automatically 14 Save your entries by clicking Save Sending the newsletter A newsletter can be sent in the following ways Enter a mailing data Click Send now After the newsletter has been sent the corresponding data can no longer be changed and the newsletter cannot be sent again You can use the Duplicate function to create a copy of the newsletter which you can use to edit or send out Note No newsletters can be sent in test shops the Send now button is disabled Newsletter details Recipients Page Marketing Newsletter General campaign Newsletter newsletter Recipients Recipients are customers who have received the corresponding newsletter The table lists all the recipients of the current newsletter Coupons Page Marketing Coupons Coupons are an important marketing instrument to motivate existing customers to buy and to reach new customers Using coupons you can provide absolute or percentage based price reductions that you can at tach to specific conditions These are conditions such as using specific delivery and payment methods as well as purchasing specific products A coupon can only be redeemed if the order fulfils these criteria Coup
20. Display name placeholder for the display name No data is stored for the other place holders Product and category data are entered into the newsletter from the tray at the current cursor position To do so click Add products and categories from tray You must provide your customers with the opportunity to unsubscribe Use the Infotext about unsub scribing placeholder for this This placeholder inserts a link next to the text in the newsletter that the cus tomer can use to unsubscribe from the newsletter if desired You can also send coupons with newsletters After selecting a coupon campaign two new functions are ac tivated that you can use to put coupon data into the text See Coupons on page 135 and especially the section Using coupons in newsletters on page 137 Creating the newsletter content Before you can edit the newsletter content with product and coupon data place the corresponding prod ucts in the tray and create a coupon campaign Create the content as follows Set the Use H7ML option to Yes Enter a fitting subject for the e mail to make your customers curious Select a template Write and design your text Add placeholders at the correct places Make sure unsubscribe text is present If not insert the relevant placeholder Add products from tray Select the coupon campaign Enter the desired coupon data NOOO ON ST Pee Noor Page 134 User Guide for Web site Administrators Coupons Marketing 10
21. Glossary Page elements are functions or functional areas that you can place on your web site and move using drag amp drop You can place the page elements in quick design or in advanced design Examples of page elements Tree view of pages as box Signing in Link to home page Country selection using flags German Price Indication Ordinance This sets forth which regulations a merchant must observe when setting prices in Germany For a version of these regulations in German see http bundesrecht juris de bundesrecht PangV Information about the location of a file on a storage medium for example C windows system32 notepad exe A pixel is the smallest graphical unit that a computer can display Providers provide hardware and software solutions Usually consulting services are also offered The base unit of quantity used for comparing products by reverse calculating the price of the products For more information see Reference unit on page 70 A session cookie is a piece of text that is written to the browser s memory when specific Web pages are opened at the beginning of a session This session cookie provides the authorisation details needed for you to use all the functions on the Web site After signing out or closing your browser to end a session the session cookie is deleted A Web site that provides functions that allow products to be sold online Merchants can use this to build up an Internet sales cha
22. Proceed as described in Adding records on page 21 Goto the Select sample templates section Select a template on this page and click Apply You can edit the name and text of the template in the details see Working with text fields on page 27 You can insert placeholders for product attributes in the text When creating the item the actual values for the product are then used The placeholders are located to the right of the text field To insert a placeholder simply click its name The placeholder is inserted at the current cursor position Save your entries by clicking Save Instructions about using these templates with your eBay offers are available in the description of the eBay assistant in 7 tle on page 148 Note Due to security reasons eBay restricts the use of active page contents such as JavaScript Flash and so on If you use such elements in your templates it is possible that your pages will not be dis played properly on eBay For this reason check how your items on eBay are displayed and make any necessary changes to your templates Settings for order documents Order documents can be created as PDF documents and sent via e mail You can define basic settings for texts and sending invoices Page 62 User Guide for Web site Administrators Settings for order documents Settings Texts You can create one print template for every document type This is also used to create the specific PDF document This tem
23. There are no length restrictions For more information see Using text with value selection on page 25 Can be used as Text with value selection Rot Red dependent text for jone value can be entered for each active Gelb Yellow with value selec building a set of language Griin Green tion possible values See Language dependency on page 22 and Using text with value selection on page 25 Options See Using options on page 26 Selection Can be used as options one value canbe Optical mouse entered for each active language Optical mouse English keyboard English keyboard Integer fimteger Decimal number _ Floating point deci mal numbers Yes No Decision Option buttons At this point the user Option button V si makes a Yes or No decision ble Money A fixed point num Entry field for prices 21 95 ber with a specific number of decimal places for saving money amounts Selection This allows you to offer options for services Table reservation that the customer can select for the book with ing See also Service details Customer Flower arrange options on page 106 ment Christmas decora Date Date fields for days 12 06 2010 from 01 01 0001 up to 31 12 9999 Time Time field for the 11 11 range 00 00 00 to 23 59 59 Page 24 User Guide for Web site Administrators Attribute types Basic principles Type Description lUsage Example Date and time Combination of date Entry fields for exact times The entry
24. a product using the New submenu you will be forwarded to a page where you can enter the general product details First enter a unique value in the Product numberfield Having done this enter additional general information see Product details General on page 69 After the general product details have been saved additional tabs will be activated Enter the remaining in formation as described in Product details Images on page 71 and following Note Visibility is set to Not visible by default When all information has been entered set the product to Visible in order to display it in the shop Creating a new product with variations To create a product with variations directly click on Add on the Products page and then select Product with variations or click on the Product with variations link in the New submenu This forwards you to the page where you can enter the general product details First enter a unique value in the Product numberfield Having done this enter additional general information see Product details General on page 69 Save your entries by clicking Save Having done this you will be forwarded to the product variation assistant directly For more information see Variation assistant on page 73 For the basics about variations refer to Product details Variations on page 72 After creating the variations all other tabs are activated Enter the remaining information as described in Produc
25. and can no longer be redeemed by customers Anentry field for entering the coupon code is made available to the customer in the shopping basket However this field is only displayed if there is at least one coupon campaign valid at the current time Ifyou specify the validity period of coupons remember to respect any statutory provisions regarding the validity of coupons for example in Germany for 3 years The Redeemed column is a good indicator of the success of your marketing promotion since you can see here how well the coupon campaign was accepted You can see whether a coupon was used in the order details Creating coupons To create coupons and make them available to your customers proceed as follows 1 Create a coupon campaign Page 136 User Guide for Web site Administrators Product recommendations Marketing Enter all required values into the table Save your entries by clicking Save Allocate a meaningful name Note that you cannot then change the selected currency any more You can edit all other proper ties in the general details 2 Enter the general details for the campaign Add a description to further explain the name Describe clearly why and for what reason you are issu ing coupons so that there are no misunderstandings when they are redeemed This especially applies to coupons to which specific conditions are attached 3 Define the conditions of validity If you want to stipulate further conditio
26. and saved This is a legal requirement in many countries You can use the Privacy policyto display the relevant notification to your customer The privacy policy must be readily available to the customer A corresponding page element exists to do this For more information see Page elements and navigation on page 119 You can read about how to set up the agreement for your customer under Signing in on page 40 Caution You should review the default privacy policy and adapt it if necessary to the current require ments of your Web site or replace it with your own privacy policy Business hours Business hours is the page type that shows your visitors the times during which you offer your services You set the times themselves in the general settings for your web site See Business hours on page 39 For the Layout of the business hours on the web site you can select between a table based or graphical view Site map Sitemap is the page type that provides your visitors with a general overview of the structure of your Web site At a glance visitors can see what pages your Web site contains and can find their place Depending on the layout format up to four levels of the Web site structure can be displayed Part of the general settings for the site map match the general settings for all pages See General on page 93 For the Layout of the site map on the web site you can select between a block view and a tree view Forum
27. areas see Figure 8 User Guide for Web site Administrators Page 111 Design Milestones o meet your goals aM Equippec Categories Jackets Shoes Backpacks Tents Equipment Product search L JA PE products Black Bear Gemini Meindl Air Revolution 2 0 169 95 pair s Mag Lite Mini Coming soon to this shop Maps amp Books Welcome to the Milestones Demo Shop All products and prices shown on these shop gages are for demonstration purposes only They are here to ilustrate the functionality of the ePages AV system x an a W Design basics Contat E Home page Shopping basket Your shopping basket is empty Order form Signin User name Password Sign gt Forgot your password gt Register Subscribe to newsletter Currency selection Euro Pound Sterling Old price 49 95 16 95 ERII 7 Jack Wolfskin Blizzard Ja Prices include VAT plus delivery 215 95 Leatherman Tool Survival Old price 89 95 72 95 Eureka El Capitan V 339 95 Do you have any questions Call our toll free number at 0 800 123 456 We are happy to advise you Prices include VAT plus delivery Fresh wind in the online shop Our shop offers a fresh design an expanded assortment and more service for your purchases gt Display Contact information gt Terms and Gqditions Customer information Privacy
28. click the Edit HTML icon in the multifunction bar WYSIWYG Editor The program offers a comfortable solution for designing text fields a WYSIWYG editor WYSIWYG What You See Is What You Get means that the text is shown during editing exactly as it will be displayed later This has the advantage for you that you can simply and professionally design texts without knowing for matting commands You can insert images links and tables easily The WYSIWYG Editor can be started in the following different ways If the Edit text button is displayed for a text field click on it This opens the Editor in a new window and the text is copied from the field When you click in the text field the Editor automatically opens in a new window When you click in the text field the toolbar of the Editor is displayed above the field Click Apply to store the edited text in the text field Read about the colour selection in Colour selector on page 29 Insert and edit images videos You can add images and videos using the file manager For more about this see File management on page 30 This is how to add an image 1 Click the icon for image nsert edit 2 Select an image from the file manager 3 Click Apply in the file manager to add the image into the WYSIWYG Editor Edit the image settings as follows 1 Click the image 2 Click the icon nsert edit image 3 Modify the properties 4 Click Apply to save the changes for the imag
29. data transfers the customer is identi fied using this e mail address and all eBay orders for this customer are bun dled Order number when sale has been finalised Otherwise a notification is issued that the customer has not yet finalised the order Displays the feedback for this item For more information see General set tings on page 61 Orders that the customer has not finalised within 3 days are marked in the Orders column with the icon In a case like this you can remind your customers to complete their purchase via e mail Use the correspond ing batch action for this The following batch commands can be performed Table 15 Batch processing commands for eBay orders Comment Send feedback The Feedback and the Feedback textfields contain the default settings from the eBay settings see General settings on page 61 These entries can be changed if necessary The command sends the feedback information entered for all selected items Resend reminder mail After the item ends the buyer receives an automatically generated e mail requesting him to make payment and thus to complete the transaction See also Configuration of notification e mail on page 61 This command sends a reminder e mail to customers that have not finalised the transaction Note You can only provide feedback for each offer once You cannot make a correction by submitting a second rating As a seller you can only provide positive ratings for
30. export Page Products Import and export You can import and export products as well as the complete product catalogue You can read a general description about importing and exporting in the chapter mport and export on page 31 Products During product import export all data that directly belong to the product are transferred To create new products the D A ias is required for the import file In the import file you can enter the file name such as camera_s png or a links to the image file for exam ple http imageserver ProductImage camers_s png The references are used if the image is already available anywhere in the Internet If only a file name is provided the image must be uploaded to the product details previously and the corresponding views must have been generated A simplified process exists to importing many products with their corresponding images This is described on the page for product import in the Tips and tricks area under Import images to products and catego ries during product import Product catalogues Importing a product catalogue occurs through multiple steps since not all data can be provided in one file When importing this data a sequence must be observed This is described on the page for product import in the Zips and tricks area under Import product catalogues from other systems Product discounts Import and export the amounts and values for value and bulk discounts with this The correspondin
31. format 6 12 2010 11 11 i is defined by the current country setting For Germany the format is DD MM YYYY hh mm ss File File name You can use this field to assign afiletoa Productinfo pdf product for example Language File name Can be used as File one file can be as Productinfo_de pdf dependent file signed for each active language Productinfo_en pdf Using text with value selection The Text with value selection and the Language dependent text with value selection attribute types form the basis for creating drop down menus or product variations For these attributes you define various val ues for the user to select from In the details for these attributes next to the General tab there is an additional Value selection tab Here you can define a value pool which will be used for this attribute This allows you to make sure that only the values you suggest can be applied to an attribute The following example demonstrates this You would like your visitors to enter how they heard about your site on the registration form You want to set a fixed number of answers which the customer can select from Create a Contact nfo customer attribute of the type Language dependent text with value selection For more on customer attributes see Attributes on page 86 Create the preset values in the attribute details on the Value selection tab as shown in Figure 3 Customer attributes Where did you hear about us General Value selection Li
32. hours empty not open b Shut Fridays in the coming month For the start date enter the date of the Friday on which the rule commences Number 4 Repetition weekly Enter morning opening hours leave afternoon hours empty Page 108 User Guide for Web site Administrators Bookings Booking system Bookings Page Booking system Bookings In the table you can see all bookings that have been performed To call up the details for a booking click the link in the Booking column Use the batch commands to confirm or cancel multiple bookings at once An e mail about this is sent to the corresponding contact person Booking details Page Booking system Bookings booking This shows an overview of all the data for the corresponding booking You can change the data if you need to or move or cancel the booking To confirm the booking manually highlight the Booking confirmed check box After saving a correspond ing e mail is sent to the customer To cancel the booking highlight the Booking cancelled check box Upon saving a corresponding e mail is sent to the customer Before the e mail message can be sent the corresponding e mail event must be activated See E mail set tings Events on page 55 Save your entries by clicking Save User Guide for Web site Administrators Page 109 Design basics Design 10 Design In the Design menu you can find all tools to edit the design and layout of your web site Th
33. is one group for each object type for example customers or categories and one group for each product type The following methods are available to add objects to the tray add a single object from its detail view When you are in the detail view of an object which can be added to the tray its name will appear as the second to last entry in the tray This object has not yet been added to the tray Do do this click the entry with the object name This adds the object to the correct group in the tray The object link will be displayed as long as you are in the detail view for the object If the entry is not a link the object has already been saved in the tray add a number of objects from a table using batch processing commands If you want to add several objects to the tray at the same time you must switch to the table view for the objects in question In addition the Add to tray batch processing command must be available for this table Instructions for executing batch processing commands can be found in Batch processing in tables on page 22 On certain pages it is possible to add objects from the tray There is a button for this Add products from tray Only objects applicable to the current task will be added from the tray To remove an entry from the tray click the icon behind the relevant entry To remove all entries from the tray click Empty tray When you sign out the tray will also be emptied History The History list c
34. missing information indicated by a red asterisk for the packing slip User Guide for Web site Administrators Page 51 Settings Country settings 3 Trigger shipping order Page Orders Deliveries Logistics Vendor Click Trigger shipping order to transfer the order to the logistics vendor You can combine multiple orders and then trigger them as a batch command All triggered shipping orders will then be displayed on the Transactions tab 4 Print packing slip Page Orders Deliveries Logistics Vendor You can now print the shipping label Country settings In the country settings you can define the languages currencies countries and regions that are used on your Web site You are responsible for the language dependent contents such as product descriptions the content of newsletters or the correct price in the selected currencies Languages Page Settings Country Settings Languages On this page you can prepare the languages for the Web site and administration areas For an introduction to this see Language dependency on page 22 The table lists all the languages you have activated for the Web site The appropriate countries are auto matically displayed with the language For each country clicking the icon will display the specific formats which must be observed while entering information Use the option button in the De au t column to set the default language for the Web site An entry must be se
35. newly created administrators the system assigns the default password admin You must en ter this as the old password when you change the password for the first time Administrator details Posts Page Settings User management Administrators Posts This displays a list of all the posts or messages that the administrator has written in all forums blogs and guest books on your Web site Tax calculation Tax matrix Page Settings Tax calculation Tax matrix Your provider will supply you with a table with the most widely used tax classes in the main tax areas This is called the tax matrix The default tax class and the default tax area are marked with a in the table The default setting of the tax matrix is read only It is managed by your provider If necessary you can also edit the entries yourself To do this click Customise After confirming this you can edit the values in the matrix The same applies for tax areas and tax classes User Guide for Web site Administrators Page 41 Settings Tax calculation Caution After doing this you can no longer return to the default tax matrix Once you have made the decision to customise the tax matrix for your shop you will need to manage the tax settings yourself Tax areas Page Orders Tax calculation Tax areas Note You cannot modify the tax areas until you click Customise on the Tax matrix page See 7ax mat rix on page 41 To set a ta
36. on page 119 Newsletter Page Marketing Newsletter General campaign Newsletter Newsletters are e mails that you send as part of a newsletter campaign to subscribers Newsletters can only be created using the table For more information see Adding records on page 21 Newsletters can only also only be deleted using the table For more information see Deleting records on page 21 Newsletter details General Page Marketing Newsletter General campaign Newsletter newsletter General In the general newsletter details you create the content and edit the sending data such as the mailing date or sender address Mailing data Mailing data for newsletters are data that are imported for sending The name and e mail address of the sender are pre filled with the date from the general properties of the corresponding newsletter campaign Both fields are put together to an expanded e mail address such as Shop Team lt info provider com Use Send date to set when the newsletter will automatically be sent to subscribers in case you do not want to send immediately User Guide for Web site Administrators Page 133 Marketing Newsletter The recipient address for the test e mail is defined in the general properties of the corresponding newslet ter campaign As long as no address is entered for the test you cannot send a test e mail When sending a test e mail the placeholders will not be replaced by curren
37. other in the product view in the shop Shows the variations for a product If a large number of variations for a product exist select the layout using a drop down menu This allows the page to be displayed more quickly and increases clarity If only a few variations have been created we recommend the table layout is used Image lists are best used if a small number of variations with different images are to be displayed Shows individual products for a product bundle The compact layout displays the products with an image and the price Table layout is best suited for displaying a large number of products List view corresponds to the product list in a category Price lists Page Products Price lists Overview Price lists form the basis for customer specific pricing and discounts A price list defines the validity period of the price reduction and the affected customers or customer groups The prices themselves are set in the product assigned to the price list see Product details Prices on page 74 n addition shopping basket discounts are configured using price lists Caution Only one price list can be active for a customer and customer group at one time Price lists Advanced settings Page Products Price lists Advanced settings Here you can set which prices are displayed for the customer in product lists and product details If the option 7ake account of bulk and value discounts based on price lists is act
38. selected and therefore cannot be deleted Changes in amount or deleting line items affects the document but not the order itself Changes in the order only affect documents that are created after the changes have been made Doc uments that were created before the changes were made remain unchanged Changes made to quantities in the documents do not affect inventory levels Note When printing via the browser depending on the browser settings disruptive headers and foot ers such as page number Internet address date may also be printed You can change these settings For Firefox click File Page Setup in the menu bar This has a Margins amp Header Footertab The values entered here are printed on every page printed via the browser If you do not wish to print any of this in formation simply delete the entries in the two fields Document details Various numbers and date entries must be entered for each document type Always click Save after enter ing the document number and date Otherwise the current data will not be applied in the print view The sender information is taken from the Web site address data See Address on page 38 For the individual order items depending on the document type you can modify different values or delete the item The line item will be deleted from the document without deletion confirmation Document sums are updated after saving If a line item number is marked with an asterisk this
39. shown The design is displayed in a magnified view in the right column If there are variants they are shown in the form of colour boxes below the preview image 3 Select your colour variant The available degree of customisation of the selected template is displayed below the image using paintbrush symbols If more paintbrushes are displayed you have more free dom to customise the template When you click the preview image a larger illustration of the design is displayed in a new window 4 Click Apply to import the selected template into the table in the My styles tab In case you do not want to use a preconfigured design and you wish to create your own design from the bottom up at the end of every main group the Free templates area is available These contain various lay out variants without designs This gives experienced designers the maximum level of freedom to custom ise Page 122 User Guide for Web site Administrators Quick design Design There is also a Display all templates function This generates an overview of all templates regardless of the sectors and styles Note If you do not change the name of your own template and load a style with the same name any changes you have made will be overwritten and the style will be reset to its original settings You will be asked to confirm this command Quick design Page Design Quick design You can use the Quick design function to change entire design of your curren
40. such as umlauts Caution f the default sender e mail address is not entered no event e mails will be sent Note The sender address is the default sender for all e mail messages It is used when no other ad dress has been entered for the individual e mail messages E mail settings Events Page Settings E mail settings Events The table shows all e mails that are sent from the system to customers and exceptionally also to the ad ministrator Activate delivery by clicking the check box for the event Save your entries by clicking Save You can configure each e mail message separately To do this click the name of the event to go to the as sociated e mail details Event e mail Details For the individual events you can add various recipients and additional texts The fields are mainly used in e mails as follows User Guide for Web site Administrators Page 55 Settings E mail settings From lt sender address gt To lt customer data from database gt Cc lt cc address gt Subject lt subject gt Data from database related to the event Order data Registration data Delivery data etc This data will be created automatically lt signature gt Figure 6 Use of specific fields in the e mail Exception E mail messages for the merchant Certain event e mails are only sent by the system to the merchant Warning when a minimal stock level has been reached Product sold out Chan
41. system checks whether any customers are still assigned to the group If this is the case you will receive a note stating the options available to dealing with the customer assignments To edit the group membership for a customer open his customer account see Customer account on page 85 Customer attributes Page Customers Customer attributes The standard attributes are provided by the system You can define additional attributes to save more in formation about your customers You create and manage these additional attributes in the table For more information about using these at tributes and the standard attributes see Registration on page 58 For more information about attribute types and their usage see Attribute types on page 23 Caution When you delete an attribute all the customer data saved in this attribute is also deleted Import and export Page Customers Import and export You can read a general description about importing and exporting in the chapter mport and export on page 31 In the import file the following columns are mandatory for creating new customers ID Alias If no further data is specified the customers are created using the corresponding alias The default settings are used for all other required data If other columns are filled in the import file the values are entered for the corresponding attributes If the customer number does not yet exist a new customer is created N
42. the Register with UPS link to register with UPS After registration you should log in and request a cus tomer number in the My UPS menu In the next step request the WorldShip software from UPS To do this click the Order UPS WorldShip software link Complete and submit the form that is shown Or you can also download the software from the UPS website Please install this after it has been received Follow the instructions provided by UPS Read the chapter about XML import and reading the tracking number in the UPS software handbook Caution A shipping weight must be provided for products that you wish to send using UPS Creating the UPS control number To create the UPS tracking number the packing slip must be exported and opened in WorldShip A shop address is necessary for this The packing slip cannot be exported without this address If your shop ad dress does not satisfy the UPS requirements you will receive a relevant notification with a link to the shop address Proceed as follows Create a document of type UPS packing slip in the shop administration for this order If all entries are correct click Export Choose a place to save the file and a name for the export file Start UPS WorldShip Select the menu to import XML files for example mport Export data Select a matching import method for example Automatic XML Import Select where to save the XML file and start the import process Select the shipping archive afte
43. the blog Page 100 User Guide for Web site Administrators Page types Content Categories Comments The table lists all the comments for the blog entry If visitors report that a post is suspected of being spam the post is marked with a warning icon In case the SPAM report is invalid you can remove it To do so use the batch command Delete Suspected spam marker You can also enter your own comments about the current post here Guestbook Guestbook is the page type to provide your visitors with an opportunity to provide text comments on your web site publicly In general visitors to the Web site will use this option to leave their opinions notes or criticism of the Web site Your visitors can also subscribe to the posts as an RSS feed You can restrict who can write or read guestbook entries Visitors with permission to do so can report sus picious content using a special function Such entries are marked as spam in the Administration area You can then block these entries from being displayed You can receive a notification via e mail when a new post is made on the web site To do so activate the corresponding e mail event See E mail settings Events on page 55 Entries The table lists all the entries in the guestbook If visitors report that a post is suspected of being spam the post is marked with a warning icon In case the SPAM report is invalid you can remove it To do so use the batch command Delete Suspected sp
44. the posts for the topic If visitors report that a post is suspected of being spam the post is marked with a warning icon In case the SPAM report is invalid you can remove it To do so use the batch command Delete Suspected spam marker You can also create your own posts about the topic here Proceed in this as described in Adding records on page 21 Blog Blog is the page type that shows your visitors new information in a journal format The visitors can leave comments on the blog entries and subscribe to the entries as an RSS feed You can restrict who can read the blog and who is permitted to submit comments for the entries Visitors with permission to do so can report suspicious content using a special function Such entries are marked as spam in the Administration area You can then block these posts from being displayed You can receive a notification via e mail when a new post is made on the web site To do so activate the corresponding e mail event See E mail settings Events on page 55 You can create new topics in the page preview Posts The table lists all posts of the blog Here you can also create new posts For more information see Adding records on page 21 Posts Details The post details allow you to edit the general settings for the blog post and the list of associated com ments Here is where you Set the post to visible and allow comments Blocking comments here is independent of the permission settings for
45. this administrator data corresponds to the general sign in data for users See Administrator details Sign in data on page 41 The Allow sign infield is not shown since you cannot lock the administrator account out of the Web site An additional setting is the option Always display Help for previously unseen pages This allows you to manage the display of the Help pages If you set this to Yes Help topics will be shown for every page that is being visited the first time See also Sidebar on page 18 Save your entries by clicking Save Note In some situations more languages may be available for the Web site than for the Administration area Security query for deletion actions For security reasons you will be asked for additional confirmation with every delete command The delete command will be performed after your confirmation You can switch off deletion confirmation using the De letion confirmation check box Caution f you clear the Deletion Confirmation check box every deletion is executed immediately and without the need for confirmation You will not be able to cancel the action later It is recommended that only experienced users deactivate this User Guide for Web site Administrators Page 35 General settings Settings 5 Settings General settings Use the General settings to set the address of your Web site and enter the business hours In addition you can control customers access to your Web site and
46. to be indicated as the reference unit This means that for example for a 375g package of breakfast cereal the 1kg price is entered The system calculates the reference price using the values in the List price Reference unit and Amount in product fields Description The product descriptions are important for the presentation of products in your shop In addition they are evaluated during the product search in the shop In addition they are also important by enabling your products to be found in search engines The more you invest in the description the better are the chances that your product pages will be listed at the beginning of Google results Use the WYSIWYG editor for entry and design The field Keywords for search is mainly used by the search that the customers perform in your shop Enter alternative descriptions or spellings under which the product should be able to be found Note Trusted Shops warns against using company brand names and labels as keywords for a search engine It is recommended that questionable search terms are not used Questionable terms are those which are capable of being mistaken for trademarked names or those which are identical with trade marked terms Stock and delivery period Manage the stock level of your products in order to show your customers availability You receive an e mail when the stock level reaches 0 see Exception E mail messages for the merchant on page 56 n addi tion
47. to download a PDF document with all details as your template for production of the customized product Click to send the customization details as PDF file to one of the recipients determined by you The recipient receives an e mail with the PDF document as attachment If the customer has uploaded im ages these will be attached to the e mail Below you will find links to the files attached by the customer Note Do not rely on the size information of texts and images specified by the customer If for example the customer selected 12 point as font size this does not mean that you have to select 12 point as font size when printing onto the product If possible use the preview customized by the customer as a tem plate Editing mode To change the order click the Edit button This displays all relevant information in entry fields where it can be edited Delete functions are activated for the entries in the order list It is also possible to add new en tries When you click Update the order will be recalculated with the current values and displayed again This processing status remains until you accept the changes with Apply or cancel all changes with Cancel Note It is also a good idea to notify the customers about changes made to their orders To do this use the Send order receipt confirmation link in the detail view Orders with the status Rejected Closed or Archived cannot be edited You can change the limits f
48. whether the booking function is available only for registered customers To do so set the option Shopping basket only for registered customers under Basket settings Services Page Booking system Services Services are offerings such as trainings reservations or rentals which your customers can book The table lists all the services which you have created To open the details of a service click the name Click the icon to the left of the name to open a new browser window with the service details See also Service details on page 106 The following methods of creating services exist User Guide for Web site Administrators Page 105 Booking system Services Run the assistant to create a service Duplicate an existing service Enter the new service in the last row of the table which lists all services Open the Create new service function from the Booking system menu Service details Page Booking system Services Service General The general properties in Name Price Description and User defined attributes are mostly the same as those of products For the relevant settings see Product details General on page 69 In the Duration Time Limits section you can set the general conditions for this service You can define for example how long the service runs whether customers can set the duration of the service in which in tervals the service can be booked and so on The assignment and management
49. which are first entered by the user or program when the Web site is online The status of data this determines whether these data can be seen by the customer in the Web site or not An Internet application that contains all the functions required to offer products or services or content This application generates the Web site on the basis of a predefined type configured by the provider The Administra tion area allows the layout and design of the site to be customised and the content to be managed The portion of the administration page in which data and tables are dis played and managed The content depends on the function selected in the menu Page 156 User Guide for Web site Administrators 14 Index A Accessories Address Administration navigation Administrator data Alternative items Amazon Attribute types Customer options Date Date and time Decimal number File nteger Language dependent file Language dependent options Language dependent text 78 38 17 35 78 142 24 24 25 25 24 25 24 25 24 24 Language dependent text with value selection Money Options Text Text with value selection Time yes no B Booking system Bookings Business hours C Categories Category Contact information Content page Privacy policy Right of withdrawal Terms and conditions Content area Country settings Countries Currencies Languages Regions Coupons Creating the UPS control number Cross selling
50. window opens containing the text Insert your HTML code here Save your entries by clicking Apply The page preview shows the text with the formatting from the HTML code applied Caution Your changes are visible immediately upon leaving the field but are not automatically saved Click the save symbol in order to save the current status Datasheet view Page Content Categories Datasheet view In a datasheet view you can edit all the available data for the current page Select this view to enter and edit data that cannot be edited in the preview The parameters are grouped into tabs which are described below The specific descriptions of each page type refer to any exceptions The following tabs are always available General see General below Pages see Pages en page 94 Products see Products on page 94 Images see mages on page 95 Layout see Layout on page 95 General Page Content Categories Datasheet view Pages page General There are general settings for each page type These are settings such as page title descriptive texts visi bility or also access control The option Visible in page elementis a special form of the general visibility This page is set as visible or not visible only in the corresponding page element It remains visible generally however This means for example that if you have a large catalogue structure you can elect to just display the most important cat
51. you to configure whether the assignment of a new cross selling product should be made reciprocally The following example demonstrates the procedure in Page 78 User Guide for Web site Administrators Product details Portals Products more detail Product A is the first product Product B is to be assigned to Product A as a cross selling prod uct If reciprocal assignment is activated product A will also be assigned to product B as a cross selling product of the same type at the same time Note Clicking Remove Assignment only removes the assignment of products to each other No prod ucts are deleted For this reason deletion confirmation is not requested Variation products and cross selling The following methods exist for assigning cross selling products to variation products Manual assignment using the Cross selling tab of the variation assignment using the master product variation products inherit the cross selling products of the mas ter product The cross selling products inherited from the master product are displayed in the table above the manually assigned cross selling products You can not edit the Commentand Sort orderfields directly for the inher ited cross selling products To edit the entries in these fields proceed as follows Create a second cross selling product for the cross selling product for which you want to change the values see Adding records on page 71 Enter the desired values in the Comment
52. 125 125 127 126 126 128 57 121 37 119 115 96 97 98 46 48 47 49 79 82 81 81 82 82 143 75 76 77 66 67 138 79 140 137 78 83 58 Page 158 User Guide for Web site Administrators Auto Cross selling Availability Product comparison Texts Product types Attributes Layout Source product type Value selection for attributes Products Bulk discount Category Comparison price Create individual product Create new Creating a downloadable product Creating a new product with variations Creating a product bundle Customizable products Customization Delivery entries Description Discount calculation Images Inventory Prices Quantity discoun Search Special attributes Value discount Variations R Related products S Save Search Search on the web site Search options Search statistics Settings Settings for order documents Shipping methods Free delivery Shopping basket Commands Settings Texts Shopping basket discount Shopping basket settings 59 59 60 59 79 80 81 80 80 65 76 72 69 65 65 68 66 66 69 74 70 70 78 71 70 75 76 84 71 Z7 72 78 20 22 84 120 60 60 82 62 44 57 57 57 82 Registration Sidebar Social Web Sorting keys Status Styles Templates T Tables Adding records Batch processing in tables Deleting records Editing records Selecting in tables Sorting using sorting keys Tax areas Tax calculation Tax classes Tax m
53. Account This information can be viewed in the User data tab You can configure which information the customer can manage in MyAccountin the registration form See Registration on page 40 Note You can convert an unregistered customer into a user by allocating sign in data for this customer After saving the address data is copied from the order to the billing address and the default delivery address Signing in Page Customers customer User data Sign in Here you manage the user access data A checkbox in the Registration process completed field means that the user has completed registration All system generated e mail messages related to this customer are sent to the address in the ma field Note The e mail address in the E mail field is used for registered customers For non registered cus tomers the e mail address in the mail field of the Address section is used see Address on page 85 Billing address Page Customers customer User data Billing address This option shows the billing address the customer entered in My Account in the shop Changes you make here can be seen by the customer in My Account f there are differences to the merchant side customer data the Synchronise data function is displayed See also Data synchronisation on page 87 Default delivery address Page Customers customer User data Default delivery address This option shows the delivery address the cus
54. Bundle products For product bundles you must select and compile the products that make up the packet These are the bundle products The table lists all the products which belong to the current product bundle To open the details of a prod uct click its name Clicking the icon to the left next to the product number opens a new browser window containing the product details To remove a product from the product bundle select it and click Remove assignment The product is re moved from the table without any confirmation The product itself is not deleted The total price of the individual items is compared with the bundle price below the product list The price difference is also displayed The contribution of a product to the total amount is calculated using the quan tity and the list price per item These values are updated whenever you save Import and export of product bundles The import or export of bundles is a combination of the import export of the products and their assign ments The products used must exist Create the products used manually or import them before importing the bundle assignments During import of bundle assignments missing products are not shown The bundle assignments are included in the import and export files for cross selling Therefore after the product import you must also perform a cross selling import To import a product bundle proceed as follows 1 Create a file for the product import which c
55. For CSV files the following are some of the special features which apply Individual data records are separated by a line break Values within a data record are split by a defined separator such as a comma To use special characters such as spaces or commas within a value this value is placed in quotation marks Problems can result when processing CSV files with Microsoft Excel For more information see Editing CSV files with Microsoft Excel on page 32 Social Web The social web is defined by creating and managing relationships through the Internet Contents opinions and various other information is exchanged between users Platforms for this include Facebook Twitter and Mister Wong This network offers opportunities to publicise the contents of your website or your shop This provides you with additional channels through which you can present your products or your services You improve your market profile and profit from rating functions In the shop administration you have various functions which allow you to connect your web site with Fa cebook Twitter and various other portals These other portals are listed under the Social bookmarks term In the following chapters we describe how you can use these connections How to connect your website to Facebook Visitors can use the Z ke button to rate your website In addition they can also see how many other users liked this page You can use this to show how well known a
56. Forum is the page type to provide your visitors with an opportunity to discuss various topics on your Web site Users can start discussions on a given topic as well as write responses to the various topics Your vis itors can also subscribe to the posts as an RSS feed User Guide for Web site Administrators Page 99 Content Categories Page types You can restrict who can read the forum and who is permitted to submit topics or posts Visitors with per mission to do so can report suspicious content using a special function Such entries are marked as spam in the Administration area You can then block these posts from being displayed You can create new topics in the page preview Part of the general settings for the site map match the general settings for all pages See General on page 93 For the Layout of the forums on the web site you can select between a list view and a tree view You can receive a notification via e mail when a new post is made on the web site To do so activate the corresponding e mail event See E mail settings Events on page 55 Topics The table lists all the topics in this forum You can also put in new topics here Proceed as described in Adding records on page 21 If you would like to read more about the topic click the ID See Topics Details below Topics Details In the details of a topic you can rename it and set whether more posts can be made about this topic The table lists all
57. Google Analytics After registration you select the pages whose data is sent to Google In your Google Analytics account you can see the statistical data for individual pages statistically prepared for you Note If you use Google Analytics you must notify your customers of this Add this to the content of your privacy policy Product portals Page Marketing Product portals Product portals are Internet platforms that collect and offer products of various merchants in a single cata logue They are also product search engines that help customers find and compare products and which contain a direct link from the product to the merchant s shop For you as the merchant this can be used to offer your products to a larger group of possible customers To do so you must export your products to the respective platform The table lists all the available product portals A list of country platforms exists for each portal You can export your products to these platforms The in stalled languages and currencies determine the available countries see Country settings on page 50 Every country platform must be configured separately To do this you must enable the platform This can be done by selecting the relevant check box in the Active column and saving the entries by clicking Save The settings for each country platform are edited in the following tabs General By and large these are common setting options see General settings belo
58. Guide for Web site Administrators Page 141 Marketing Product portals To do this the etracker functionality must be available in the Web site administration The etracker func tionality which is activated for your Web site by default is based on the Basic services from etracker To configure an etracker campaign you must book the tracking 5000 with etracker The basis for the reporting are URL parameters you enter on the etracker reporting tab for each country platform Each platform has its own parameters These parameters are linked to the products which are ex ported to the platform If a customer is forwarded to your shop through the portal the platform is recog nised by the parameters and the transactions are evaluated by etracker The parameters can only be generated through your etracker account in the channel of an etracker cam paign You must create a channel in a campaign for each country platform in etracker The parameters are displayed in the details of the corresponding channel in the following form URL http server epages Testetracker02 sf et_cid 5 amp et_lid 5 Transfer these parameters in the URL parameters field on the etracker reporting tab of the corresponding country platform of the portal In addition to this Pangora also has sub channels When you export products to Pangora these are dis tributed by Pangora to the attached portals To allow etracker to evaluate the portal via which the customer was forwarded
59. Keywords for search field in Description Fill any existing gaps in your assortment by adding often searched for products Display products which are searched for often on the start page or in main categories so that your cus tomers find them immediately Product reviews Product feedback gives your customers the opportunity to give their opinions on the products and discuss their own experiences Customers are able to award points from 1 to 5 and can also enter some feedback text Page 82 User Guide for Web site Administrators Import and export Products The ratings provided most recently will be listed in the table at the top You should receive an e mail notification when product ratings are submitted for your shop Create an cor responding e mail event by providing a recipient e mail address For more information see E mail settings on page 54 Settings Page Products Product ratings Settings This option specifies who is permitted to submit ratings and when the ratings will be visible in the shop If for example you want to moderate the ratings before they are published set the option Display new prod uct ratings immediatelyto No Remind your customers to rate the products they purchased To do so you can set up the automatic send ing of a corresponding e mail This asks the customer to provide a product rating Set how many days after the order arrives that the e mail will be sent to customers Import and
60. Pay In the Status column you can see for which orders you must perform a manual debit Use the Open WorldPay administration link to view and edit the transactions at WorldPay The AVS column shows the AVS Code for the transaction The AVS code address verification system dis plays the results of the customer data check Not all WorldPay access methods support this AVS code It depends on the customer s bank and the type of contract you signed with WorldPay User Guide for Web site Administrators Page 129 Newsletter campaigns Marketing 12 Marketing Here you can find the functions for all sales promoting activities Use this to manage your customer rela tionships and increase the market availability of your products Newsletter campaigns Page Marketing Newsletter General Use newsletters to send out the latest information to your customers such as promotional offers or dis counts Before creating a newsletter you must first create a newsletter campaign A newsletter campaign can be regarded as a container for newsletters and related data Campaigns can be used to group newsletters Newsletter campaigns Settings Page Marketing Newsletter Settings In the Subscribe to newsletter section you can configure and edit the texts that describe your newslet ters The language dependent text is displayed on the Web site above the list of newsletter campaigns It allows you to display information and notes on your ne
61. To select all records on the page click the check box in the column header Note The Se ect a function works on all the records displayed on the current page To select any other records you first have to open the correct page and execute the command for this page Batch processing in tables A batch processing command is a command which is executed for all selected records in a table The batch commands available for a table are shown above the table in question The icons for batch commands are greyed out until you have selected one or more entries Perform these steps to use a batch processing command 1 Select the records to be processed 2 Select the action Sorting using sorting keys The sorting key is a number much like a row number which is used to determine the order of records ina table Every record is assigned a position in the table according to the sorting key If the table supports sorting records using sorting keys the column Sort orderis displayed In this column the current sort key for every record is displayed in an entry field Changing the value of the sort key lets you sort the table records any way you like Save your entries by clicking Save In order to be able to more effectively sort new entries after saving a new sort order the key fields are again displayed in increments of 10 Note This sorting command effects both the Web site display and the administration area Search You can switch betwee
62. User Guide for Creation and Administration of Web sites and Shops Version 6 Table of Contents Table of Contents 1 UNO GU CH ON e ne ensaiar redee SEESE EAEE E 11 Prerequisites sicieicsccctediasetecsnecesssacscsdacdssuaste ei wenceetesuactoueesextee 11 About this handbook cccsssccssccessccssccssccesscceccessceees 11 2 Quick start First steps cccccsseccesssccesseeeeesees 13 3 Basic DINACI DIGS 24a aie Aen coment ideal E 17 General page layOut ccccsssccssccssccssccssecessceesscesceeess 17 Administration Navigation cccccssssecccesssecccesssecceetseceeeees 17 Working lO aisz xcccesscetcsd sb ewan cia ediso e d oben seen Roa 18 Side DAK ccc ecicevescctbevessseeesdbed svewelecsuesens cuteness aluseseccdeeeveccbeves dueaeses 18 EA spc es cdieea sci ETO ENT sce vote T 18 FLUSCORY E AE A xtabluaieess 19 FAVOUPITES sssssiriscerssecsitonsacoicesseresesissbascsocetin dret bausias derese ttai 19 Secti NnS escsrecissisceiiresireciivot csi tistrei Estes Es kee Tetes ii i 20 HOLD sccsssccsiscscacinssecvecsedescccscsedabeisheasecessuseces heavivesdasvesedadsevs 20 Active button SAVE serere E oar earns 20 Website VIEWS dooreen A A E E ANE EER 20 HEET OSS EAEE A EE E E E A T 21 Adding recotdSinsionerrciiscciasccnrerenriinn aa a 21 Editing records aoon ietan aeee a 21 Deleting re COrdS sicscass cece ocesceces stoves eA aAA EEE SEa 21 Selecting in tables cccssccsssccssccse
63. a DHL packing slip You can generate and pay the shipping postage using this packing slip User Guide for Web site Administrators Page 45 Settings Delivery and payment Under Orders gt Shipments gt DHL shipment you can find all orders that were assigned a DHL shipping number Under Orders gt Transactions gt DHL online postage you can find all transactions that you have paid de livery postage online To create and pay for DHL postage stamps orders online proceed as follows 1 Create a Delivery using DHL delivery method 2 Open the details in the Settings tab 3 Select the payment method that you would like to use to pay delivery costs with DHL 4 Select the respective check boxes for this The checkbox to confirm the Terms and conditions is a re quired field 5 Enter the values to calculate delivery costs 6 Save your entries by clicking Save 7 Open the Text tab Enter a text if desired that the customer sees in the order confirmation e mail 8 Set the delivery method on the General tab to Visible 9 After an order has been performed with the delivery method Delivery using DHL you are alerted via e mail If you have the corresponding option activated in Settings Otherwise you have to regularly search through orders for DHL orders 10 Open the Documents tab in the details for DHL orders 11 Create a DHL shipping label 12 Open the details of the DHL shipping label and enter all necessary data
64. a selection of images that you can copy directly to your text or your own site structure The left side of the file management control displays the folder structure The files are listed in the right side If you select a folder the corresponding commands that are available for this folder are displayed in the command bar The following functions can be performed Create new folder Rename folder Delete folders To upload files click the Upload files button See also Uploading images on page 29 Here you upload the file directly using the upload dialogue in the browser The following functions are also available for files Delete Delete selected files Download Rename files Copy files Page 30 User Guide for Web site Administrators Import and export Basic principles To copy files proceed as follows Select the target folder Select a folder in the image database Highlight the relevant images Click Copy files BWNPR Import and export Use the import and export functions to share information with other systems This can be used if you have prepared your information using another system or program and you want to use this in the Web site see mport file on page 32 Conversely you may want to use the information on the Web site in another sys tem see Export below CSV files are used for import and export A CSV file is a simple text file containing a list of individual values separated by a s
65. able and does not contain values for one or more records the re spective entries are deleted from the database facolumn in the import file exists and contains entries the corresponding data is replaced in the da tabase by the data from the file The various fields have the following meaning for the import Table 3 Parameters for importing product data Field name Description Field type Example Formatting Defines how numbers currency and Drop down menu date formats are interpreted during the import The selection also determines the cor responding separator symbol Delimiter Setting for the delimiter used to divide Drop down menu data fields in the import file This setting overwrites the delimiter setting entered in Formatting CSV import file Enter the name of the import file in this Entry field alpha C temp import csv field Click Browse to search for the file The size of the import file is limited The current maximum value is dis played under the entry field When all the parameters have been set correctly start the import by clicking Import If problems occur dur ing import you will receive a relevant message In the case of large files the total number of errors is lim ited to 100 error messages Editing CSV files with Microsoft Excel CSV files can be edited with Microsoft Excel for example The automatic cell formatting in Microsoft Excel can cause some data to be incorrectly interpreted and display
66. able in which scope and to what extent the maximum values are being used If you have reached the limit or want to use new functions contact your provider Address Page Settings General settings Address This data is used when the address information for the Web site is made public For example it is the sender address on invoices and packing slips This information is also used when address information needs to be submitted to third party systems for example when registering for product portals such as Pangora or Kelkoo Page 38 User Guide for Web site Administrators User administration Settings Business hours Page Settings General settings Business hours On this page you can manage your usual hours of business These are the times or hours during which you usually offer your services or during which your customers can book The times on this page are the cen trally maintained default times These apply for example to the booking system as the default and can be overwritten for individual bookings You can configure the same hours for all weeks or set different hours for odd weeks and for even weeks When entering hours you should remember You can split a day into two setting opening times for the morning and afternoon For round the clock operation enter the hours from 00 to 00 not 00 to 24 The end time must always be greater than the start time Therefore to specify business hours from 22 00 unti
67. acters set this to Unicode Otherwise this character will be displayed as a question mark Delimiter Delimiter used to divide data fields in the export file This setting overwrites the delimiter setting entered in Formatting Setting that defines which fields relevant for a language will be exported Once you have entered all the settings click Export to start the export process User Guide for Web site Administrators Page 31 Basic principles Import and export Note Some functions in the application will open in new browser windows For this reason your browser must allow pop up windows to open Otherwise certain functions cannot be used Import file Before importing you first need to create a correctly formatted CSV file It is especially important to use the correct field names in the header The field names in the header have two parts the name and the ID The name corresponds to the name of the fields in the product detail view You can modify this name if necessary The internal names IDs are enclosed in square brackets and must never be changed You can also interchange columns as long as each column keeps its own heading Note Use the export file as an example in order to have a template for the headings The following rules are applied to the values in the import file Ifacolumn in the import file is not available the values in the database will not be changed Ifacolumn of the import file is avail
68. age 49 Settings Delivery and payment Field name Description Gor type Example Currency Currency for which you set the monthly Drop down menu rate One table per currency Minimum amount Order amount above which you offer Entry field numeric 1000 deferred payment Interest rates forthe Annual interest rate for term Entry field numeric 5 number of monthly The possible durations are shown in payments months in the column headings Enter values for the durations you offer Note For interest rates simply enter the annual interest rate the system calculates the monthly amounts The customers will be offered a selection of the available financing models in the order process In the or der summary the financing selected is displayed In the Payment Method ine in addition to the deferred payment parameters the additional amount that the customer must pay for using this payment method is indicated The instalments are calculated according to the following formula z pee EN is g 1 or comfimual monthly payments g 12100 P AREE Here Z is the duration in months and P the order value in the currency indicated In the ordering process the APR is also specified along with the interest rate and monthly instalment This is the compounded calculation The procedure is defined for Germany in the German Price Indication Ordi nance Preisangabenverordnung Pangv Logistics Page Settings Delivery and Pay
69. age element on your web site Enter alternative descriptions or spellings under which the product should be able to be found which are not in the page texts but under which the specific page should be able to be found The individual page types contain up to four fields for the extended description in addition to the descrip tion The description is shown in the category lists The texts from the extended descriptions are displayed on the page itself or in the details of the corre sponding category You can set which texts are displayed using the layout options for the page See Layout on page 95 for more details For some page types there are additional special settings These are explained in the descriptions of the specific page types Pages Page Content Categories Datasheet view Pages page Pages All structural elements which are located hierarchically beneath the current page are referred to as sub pages of this page The term Subcategoryis also used The table lists all the sub pages that have been created for the current page The icon next to the ID dis plays type and status To create a new page follow the steps described in Adding records on page 71 Use the batch command Move fo to move pages to another place in the structure tree When you move categories all associated and subordinate elements such as subcategories and products are moved as well These assignments remain in place Caution f you
70. alue See Delivery method s with an exemption limit on page 44 User Guide for Web site Administrators Page 43 Settings Delivery and payment Shopping basket total Basis for delivery methods where the price depends upon the order value In addition to product prices coupons and discounts can be taken into account when calculating the order value see Delivery method Shopping basket total be ow Weight of the products in Basis for delivery methods where the price depends upon the weight of the the shopping basket order Delivery costs are dependent upon the weight of the products in the shop ping basket see Delivery method Weight of the products in the shopping basket on page 45 Number of products in the Basis for delivery methods where the price depends upon the number of shopping basket products ordered Delivery costs are based upon the number of products in the basket see Delivery method Number of products in the shopping basket on page 45 You can Set the sequence of all delivery methods using the sorting key in the last column of the table For more details see Sorting using sorting keys on page 22 General properties for delivery methods Page Settings Delivery and payment Delivery methods delivery method General The properties and parameters for the individual delivery methods have different underlying types The general properties are the same for all delivery methods Using a delivery method can be l
71. alues the values in the database will not be changed You can read a general description about importing and exporting in the chapter mport and export on page 31 Product type details Attributes Page Products Product types product type Attributes The attributes which are available from the source product type are shown first in the attribute list Visibil ity and sorting can only be changed on the source product type Deletion is also only possible at the source product type You can set your own sequence for the attributes that are especially defined for the specific product type For more details read Sorting using sorting keys on page 22 In the case of attributes with value selection and options you must also create and edit the value pool in the Value selection tab For more information see Using text with value selection on page 25 and Using options on page 26 An overview of all attribute types is available here Attribute types on page 23 Page 80 User Guide for Web site Administrators Price lists Products Layout Page Products Product types product type Layout Using the layout options for a product type you can configure how the product information is displayed displayed in the product detail page of the shop You can use the following layouts Table 7 layout variations for product display Layout Comment Product details Alignment of product image and descriptive text to each
72. am marker You can also create your own entries here for more information see Adding records on page 21 Image gallery mage gallery is the page type that you use to display photos on your web site You can show all images as a list with the slideshow The viewer can control the slideshow In addition you can show the images with the cover flow effect The cover flow is a display in which all images are shown as a running horizontal list with the current image in the foreground The page preview allows you to upload images and edit text elements Edit the other settings in the data sheet view The directory under Directoryis the directory under which the images are saved in the file manager See File management on page 30 Images In the table you can see all the photos that you have uploaded for this image gallery To see a magnified view click an image You can enter additional data for each image This data is dis played along with the image on the Web site To enter this information for other languages select the cor responding language from the drop down menu above the table You can change the name of the file To do so click on the symbol in the name of the corresponding file You can set the sequence using the sorting key in the last column of the table For more details see Sorting using sorting keys on page 22 User Guide for Web site Administrators Page 101 Content Categories Import and export To upload new imag
73. and Sort orderfields Save your entries by clicking Save Product details Portals On this page you can see the available portals for product export and the existing eBay items and orders for this product Product portals Page Products product Portals Product portals The table shows an overview of the available product portals and the portals to which the current product is currently being exported To assign the current product to a list for a portal click the relevant check box eBay Page Products product Portals eBay All eBay items based on the current product are displayed in this table The table is comparable in compo sition and function to the table for all eBay items See also tems on page 147 in the eBay chapter On the product eBay page you can immediately create a new item for this product To do this click Create new item The item will be generated with the default values See also Default values on page 150 To edit item details see tem settings eBay assistant on page 148 In the case of master products the variation products are displayed in the table Product types Page Products Product types General Product types include additional attributes for products User Guide for Web site Administrators Page 79 Products Product types All products have the same standard attributes such as product number name and description In addi tion additional attributes can be assig
74. and other parameters The cur rent tax model is displayed for the prices see 7ax model on page 43 Payment method with credit card manual Page Settings Delivery and payment Payment methods credit card manual Settings The table shows all credit cards with manual processing Using the drop down menus you can set which additional information the customer has to enter for which credit card and whether the corresponding entry fields are required or optional Entry fields for Card number Card holder and Expiry date are displayed by default This cannot be modi fied Use a page element to display credit cards in the shop that you accept In the Credit card logos section select the correct logos Save your entries by clicking Save For more information see the section Page el ements and navigation in the Page elements and navigation chapter on page 119 The credit card data is deleted after you have set the status to Pa d or Rejected The only information that remains is a note that the order was paid by credit card For data protection purposes make sure that you set the order to Pa dor Rejected as soon as possible Dependencies Page Settings Delivery and payment Dependencies Here you can Set the which payment methods can be used for specific delivery methods and can be se lected by customers A special assignment is set using the Wo delivery column You can Sell goods or services for which delivery is no
75. aneously be stored as product code in the product details You cannot create any new PriceMinister products from shop administration Inthe case of variation products you must assign every variation individually To delete an offer from the PriceMinister catalogue run the batch command End offerin the MBO in the details of the relevant PriceMinister portal under Products Offer details Following assignment you will see the details of the offer This data is listed in the PriceMinister catalogue Enter the price that you wish to obtain for your product on PriceMinister The list price of the product is al ready entered Specify the article condition If you wish to enter information or pointers about the product for your cus tomers enter them in the field Condition note User Guide for Web site Administrators Page 143 Marketing Social Web When you activate the offer it is immediately transferred to PriceMinister However it is not immediately displayed in the PriceMinister catalogue because PriceMinister is still processing the data Own portals Page Marketing Product Portals Own Portals To connect to other product portals here you can export your product data in the format determined by you To do so follow the steps listed in the MBO If you do not want to export all products specify the products to be exported on the Products tab Comments concerning CSV files The export takes place in file format CSV
76. ange the general hours of business for this service for this limited period you can enter the exception period here The various fields have the following meanings Table 10 Fields for E release Field name Description Field type Example Start date Date of the first day from which the Date field 02 12 2010 exception should apply Date of the last day to which the excep Option button 04 12 2010 date field Multiple occurrence Number of occasions that the modified Option button entry field numeric This is evaluated in conjunction with the field Repetition The time interval between repetitions Option button of the exception periods Repeat as many times during the repe tition period as specified in the Xe peated occurrence field Mornings from to Differing business hours in the morning Entry field alpha 09 00 numeric 12 00 Afternoons from to Differing business hours inthe after Entry field alpha 13 00 noon numeric 18 00 Closing during lunch is not necessarily required Save your entries by clicking Save Note The exception periods for the service are entered in the calendar for the number of weeks speci fied in Repetition The maximum number is limited by the system to 30 repetitions Examples for batch approval a Temporary closure due to holiday e Forthe start date enter the first day of vacation e Enter the end date for the holiday e Repetition daily e Leave fields for opening
77. ating bookings Bookings can be made by your customers using the Web site or created by you in the Administration area This is done by selecting the corresponding service and entering the required data Finally the booking is sent or saved The bookings are entered in the booking overview for the specific service 4 Control and confirmation In the Administration area you can display the booking either using the calendar function of a service or using the search tool If the manual confirmation option is active you must check and confirm each booking individually in order for the confirmation e mail to be sent to the customer If required you can change the booking time in the booking details at any time or also cancel the booking For more in formation see Booking details on page 109 Once that is done the bookings are entered into the calendar and confirmed with the customer The booking system setup assistant can be executed again after the first usage to change settings The services setup assistant is used to set up services To change the details for the service open the de tails of the corresponding service from the table See also Service details on page 106 Services are managed in a similar way to products After editing the general properties with prices and de scriptions you can assign images and define category assignments The bookings for each service are listed in a special tab see Bookings on page 109 You can specify
78. ation products must also be assigned a value for the new attribute In the next step select the value that should be used for the existing variations After selection click Next to display the possible product variations 3 When the product list is displayed continue as described in step 2 of Variation assistant on page 73 Product details Customization Page Products Product Customization Here you specify whether or not a product can be customized and the corresponding options in this regard By activating customization you enable your customers to customize this product with their own text or pictures Customers can then sell personalised T shirts or mugs Product bundles and download products cannot be customized Page 74 User Guide for Web site Administrators Product details Prices Products For products with variations customization applies only for the main product For more information seeProduct details Variations on page 72 Basic settings for customization e g for supported file formats and font types can be made under Prod ucts Product Types Product Type Customization The settings made there apply for all customizable products of this product type The sales process for customizable products The sales process in your shop runs as follows for the customer 1 Onthe product detail page of a customizable product the customer will see the button Customize now as standard instead o
79. atrix Tax models Text fields WYSIWYG Editor Text with value selection Usage Tray Trusted Shops Certification U Uploading images User administration User management Registration Sign in Utilisation V Variations Cross selling Extending with variation assisstant Variation assistant Vertical areas Visibility W Web site updating Web site views Working area WYSIWYG editor Index 58 18 144 22 37 121 122 21 21 22 21 21 22 22 42 41 42 41 43 27 27 25 18 146 29 39 40 38 72 79 74 73 113 23 38 20 18 27 User Guide for Web site Administrators Page 159 The information contained in this document is subject to change without notice at any time This document and all of its parts are protected by copyright All rights including copying reproduction translation storage on microfilm and all forms of archiving and processing in electronic form are expressly reserved All corporations products and trade names are trademarks or registered trademarks of the respective owners Copyright 2012 ePages Software GmbH All rights reserved User Guide for Web site Administrators Page 160
80. ayed in the colour field Set the relevant hue in the colour field To use the current colour click Apply Matching colours A series of colours is displayed under Matching colours These are complementary colours which ideally match the current main colour of your style The series is calculated according to basic design rules To set a colour from this series as current colour click on the appropriate check box User defined colours In the fields for user defined colours you can store colours that you want to use repeatedly To store a col our here first click on the user defined colour you wish to replace Next select a colour as described above in order to store it Some of the user defined colours are initially entered using your selected design template To set a user defined colour as the current colour simply click the corresponding colour box This causes the colour to be displayed in the box for the current colour where it can be applied File management You can use the file management function to upload and manage various types of file You can access the se file from the WYSIWYG Editor Logos and background images can also be loaded from the file manager File management is separated into two main folders Own files and mage database Under the main folder Own files you can create a folder structure into which you can sort your own files You can import the desired file into the text from this structure This contains
81. bottom part of the page and to functions or set tings which are related to the current page Active button Save In the application Save is an active button This means that the button can only be used when a value has been changed on the current page and saving is necessary As well as this a appears in the title bar of the browser so that you can quickly recognise from the Win dows taskbar that the content of the browser has not been saved Web site views If you create or edit information which is visible on the Web site you should also make sure that the infor mation has been transmitted and is displayed correctly You can open the latest version of the pages of your Web site in a new window by clicking the link in the Administration Navigation bar see Administration Navigation on page 17 The page is displayed using the active style If you edit a different style the Web site is displayed using the design stipulated by that style See also Own styles on on page 121 Page 20 User Guide for Web site Administrators Tables Basic principles Tables A table is a list of objects Information can be added to a table modified or deleted To increase the clar ity to fit your requirements you can sort the records according to various methods In some tables you can define the contents using a search filter The table functions are explained individually in the following section Adding records Editing recor
82. buyers User Guide for Web site Administrators Page 151 Marketing eBay After payment by the customers with eBay a corresponding order is created You can display and edit the se in the Orders item eBay orders are indicated in the list of all orders by the eBay icon Page 152 User Guide for Web site Administrators 13 Glossary Administration area Administration page Administrator Attribute Attribute types Batch processing Button Caps lock key Catalogue Category Check box Cookie Currency format Default setting Glossary The Web pages that the technical administrator can use after signing in to fulfil his responsibilities The Web page displayed after signing in where all functions are listed You can access all the functions you need from this page The menu bar and sidebar and the working area are embedded here The operator of a Web site This Web site allows the Administrator to provide content and also offer products and services The available functions are provided according to the type of Web site selected Moreover there are comprehensive options for customising the design and layout of the site A freely definable descriptor for a product or customer Attributes are used to define properties for example prices dimensions colours and so on You can define various types of variables The type of variable controls how it is processed by the system For more information see Att
83. c That means that if you change prices for the products after sorting the list is not sorted again automatically The sequence stays the same as before the price change was made If you would like to sort the list again with ascending prices you must perform the correspond ing batch command again Images Page Content Categories Datasheet view Pages page Images You can manage up to four images for each page The st viewimage is used for page lists A small image is displayed for each page here alongside the title and description The other images are displayed on the page itself in the category details along with any existing long description fields You can specify which im age is displayed using the layout options See Layout below You must upload each image individually using the Upload file button See also Uploading images on page 29 Layout Page Content Categories Datasheet view Pages page Layout The table lists all the options for displaying the content of the corresponding page in the Web site If you move the mouse over an image a small notice is shown This describes what is shown in which order The selected option has two functions The first is to set which content should be shown on the page such as only text or subpages together with products In addition the sequence of content is set for example first products and then subpages or the other way around Depending upon the page typ
84. cally in set intervals The start item must be defined as a planned item with set start time In the first step select the start item and run the command Next you must set the repeat intervals Enter the interval between items and specify how often the items should be created Execute the command by clicking Create If the product is not available and the option Cannot be added to shopping basketor Set to Not Visible is enabled in the product settings the item cannot be uploaded automatically to eBay You can only test items that are not yet for sale on eBay or that are already finished Offers that have not yet been verified cannot be placed on eBay User Guide for Web site Administrators Page 147 Marketing eBay Command Comment Upload to eBay The selected items are placed on eBay immediately irrespective of a planned start time The item must have been successfully verified Delete Items that are for sale on eBay or are finished are only removed from the table and not deleted in the eBay system Update all items Queries the state of all items on eBay You can also upload the item to eBay when it is generated Select the Upload as an eBay item immediately check box before saving the entry or importing the item from the tray The item will be checked and sent to eBay The default values will be used for new items see Default values on page 150 Itis also possible to create a new item from a product directly For more infor
85. can enter a product code directly All Amazon products with this code are then shown Assign your product to one of the displayed Amazon products The code is also saved as the product code in the product details You cannot create any new Amazon products from the shop administration The product name will be used as the standard for the search for offers If no offers are shown for your product change the search term in the search box and restart the search You must assign each variation individually for variation products If you would like to delete an offer from the Amazon catalogue in the MBO in the details of the corre sponding Amazon portal under Products execute the End offerbatch command Page 142 User Guide for Web site Administrators Product portals Marketing Offer details After the assignment the details of the offer are shown These data are listed in the Amazon catalogue Enter the price that you would like to charge in Amazon The list price is entered by default Enter the delivery duration and article condition If you would like to provide information or notes about the product for your customers enter these into the Condition field If you place the offer online it is sent to Amazon immediately It is not shown in the Amazon catalogue im mediately because Amazon edits the data If you set an offer to offline is is invisible in the Amazon catalogue but is still exists within the Amazon sys tem Pr
86. ceholders will not be replaced by current data 6 Normally subscribers register for your newsletter using the Web site However if you already have ad dressees for the newsletter from another source you must enter them Do this on the Addressees tab in the campaign details Enter the known addressees or import the data See News etter campaigns Details Addressees on page 132 7 In order to inform visitors to your Web site of your newsletters and to interest them in subscribing you need to enter and display a corresponding text For more information see Newsletter campaigns above 8 Once all the preparatory work is complete set the campaign as visible You can do this either in the campaign details or by running a batch processing command in the table of newsletter campaigns 9 In order to allow your Web visitors to sign up for the newsletters you also have to display the corre sponding function on the Web site This is for one thing the subscription during the registration or or der process see News etter campaigns Settings above This is done using the navigation elements w User Guide for Web site Administrators Page 131 Marketing Newsletter campaigns Newsletter subscription and Link to newsletter subscription See Page elements and navigation on page 119 This completes the creation of the newsletter campaign and publishes it on your Web site Newsletter campaigns Details General Page Marketing
87. ceseccesceescesessessessceesees 22 Batch processing in tableS ccccsssccessscccsssccesscceesscceaeees 22 Sorting using sorting Key Scorsese Aewee ce vies oesinenr aie bed cices 22 Searchers cups vege esea ee ea E SESE EEEE EEE EEES 22 Language dependenCcy ssessssessssessscesssessssossscosssessseesesee 22 Default setting S couor iociiier irsin EE RETEA 23 VISIDINILY sistemas een aan cee AR 23 Attribute ty DGS ccvssncesesvarses ca srectdecstecets a riats 23 Using text with value SeLeCtiOn csccssceecseccseesscescceceeeeesee 25 USING OPTIONS ss erates sity ceectesccasaucis eats ches AR E sos ches E sic 26 Working with text fields ccscccssccessccessccssccessccessceeeees 27 WY SUWY G ECitO lsc acesacs Gctiscacacseauses dccbaateves a EEan 27 Insert and edit images VIdEOS scccssseccsecceessccesesceeeees 27 Insert and edit multimedia element cssccssscesscessceeees 28 Flash page content ccssccicecsscishceevtecteet eecchecanecgetaalesseetestveosaa ventana 28 Gadgets aise ried ee N REE E O idee ES SAE eed 28 RSS page CONTENE csescssiscecsssceseccsesccessssceccdeassccansasensecedesconssdoasence 28 Insert link Remove link cccecsssceecesccsscsscescesscsscescesseess 28 INSEMANCNOM 2s es Gecesceteedeceseceivel eiiis Enise ceveusdesancesetansdesevcensvees 28 Uploading images ccsccssccssccsscesccsccsscesccsscesscesceesceees 29 Colour selector anran cress tinea
88. ch other until they fit the whole page Editing the design In this chapter you will learn the basics of editing the design of your Web site The information is provided only as a recommendation since the procedures for designing Web pages can differ greatly First you should read the chapter Design basics on page 111 This will provide you with the required basic knowledge To edit the design of your Web site click the menu item Design Depending on the scope and type of de sign changes you can either start the Quick design function or the Advanced design function For more on working with the Quick design function see Quick design on page 123 Note Before you make any changes to the current design we recommend that you save a copy of the design You can do this in the table of your own styles by using the Create backup copy function This ensures that you can always revert to the initial state See also Own styles on on page 121 After selecting the advanced design your Web site will be displayed in the browser using the design that is specified by the current template Initially the background area of the browser is active You can see that from the red border surrounding the display area in the browser window This area is where you configure the general way in which your Web site is displayed in the browser See Page view in browser on page 115 The multifunction bar at the top of the browser displays the corresponding
89. ch price area you set a base price and a calculation multiplier The multiplier determines the variable part of the delivery price the base price the constant part Delivery costs are calculated according to the formula that is beneath the table This is how to create staggered prices 1 Enter for the area from 0 to unlimited for every currency the multiplier and the base price for the first limit value for example 50 Euro Save your entries by clicking Save Enter the first limit into the field in the Price of the shopping basket from column such as 50 Enter the multiplier and base price These values apply from the limit to unlimited Save your entries by clicking Save mR WN Delivery method Weight of the products in the shopping basket Set in which weight unit the weight of the products of the shopping basket are calculated Use this weight unit to define price scales for your delivery costs For each weight level you set a base price and a calculation multiplier The multiplier determines the vari able part of the delivery price the base price the constant part Delivery costs are calculated according to the formula that is beneath the table This is how to create staggered prices 1 Enter into the area from 0 to unlimited a factor and a base price for every currency for the first limit val ue 500g for example Save all your entries with Save In the new entry field in the We ght from column enter the first limit va
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91. cts and variation products are managed together If you want to delete the images of a variation product first check that there are no other products that use these images The order in which the products are displayed is defined by the numbers in the Sort ordercolumn see Sorting using sorting keys on page 22 The variation product marked as default is displayed in the shop as the default variation product Variation assistant The product variation assistant helps you to create variations for a product quickly and simply The assis tant can be started in the following ways Use the New Product with variations function from the product context menu Open it directly from the Variations tab in the product details There you can click the Start product variation assistant link Perform the following steps in the assistant 1 Attributes and values On this page select the product type and variation attributes All available product types are listed in the Product type drop down menu Select the appropriate entry If you need a new product type select the New product type entry in the drop down menu and enter the name in the Name entry field Two attribute edit areas are displayed Edit these attributed as described in the following If the selected product type has no variation attributes yet create new attributes with values as described later After selection the available variation attributes are displayed Each attribut
92. d format Gadgets Gadgets are various functions that can be integrated into your Web pages These allow you to provide your Web site s visitors with additional information services or entertainment Typical gadgets include for ex ample railway timetables traffic information or Google Maps RSS page content RSS page content RSS feeds are lists of short messages that can be integrated into your Web site They are comparable to a news ticker In an RSS feed the news is summarized briefly in headlines A link allows the visitor to jump to the entire message RSS feeds are available from many different providers on many different topics The user can load new Feeds using the update button on the web site Insert link Remove link This is how to add a link 1 Select the text for the link 2 Click on the button to add a link 3 Enter an internet address or select a page 4 Select the corresponding checkbox if the linked page should open in its own window 5 Click Apply to add the element into the text field The list also contains any anchors you have added to the text in the lower section To remove an assigned link move the cursor to the link and click the icon The link is deleted and the text loses the link function Insert anchor Using anchors you can set target marks in the text which can be jumped to using special links Page 28 User Guide for Web site Administrators Uploading images Basic principles Cl
93. d processed Afterwards the customer is returned to the shop The corresponding orders can be organized by transaction numbers There is a transaction list for every provider that you can see under Orders Set the payment method as the default that is used most often by your customers Each payment method can be assigned to customer groups This means that only those customers that be long to an assigned customer group can use this payment method It is then only displayed for these cus tomers The assignment is managed on the Customer groups tab on the details of each payment method General properties for payment methods Page Settings Delivery and payment Payment methods payment method General The general properties are mostly the same for all payment methods If one of these settings for a method is not available it is not displayed or displayed in grey Deferred payment available This allows your customers to use your financing offering To do this deferred payment must be set up See Deferred payment on page 49 Availability restriction Here you can specify a minimum order value and a maximum order value for the payment method The payment method is not displayed in the order process if the order value does not lie within the specified range If you do not want to specify a minimum or maximum order value leave these fields blank You specify the minimum order value for all orders independently of the payment meth
94. dding an image f you have not yet uploaded an image for this product click on the button Upload file Otherwise at this point the image is displayed that you find on the Images tab under Magnified view Ensure that the image is a suitable customization template b Specify customizable areas Customizable areas are those areas of the product that the customer can customize To add a new customizable area drag amp drop one of the grey squares onto the preview im age You can now move this area using drag amp drop or make it larger or smaller by dragging the edges using the mouse You can define up to five customizable areas c Customization options Under Possible operations for text fields and image selection you specify whether the customer can position scale and rotate the texts and images 5 Now add text fields and or image selections For a product to be customizable there must be at least one text field or one image selection There can be a maximum of five text fields and image selections Under Name specify the description of the text field or image selection For text fields you can specify whether these are on one or two lines Under Length imityou specify the number of characters the customer may enter in this text field For image selections you can determine the minimum size of the image Please note that small images are often not suitable as a print template For text fields click on Define fonts or for image selections on Defi
95. delete a page all subpages and their contents are deleted as well The products as signed are not deleted just the page assignments Note If you open the Web page view when in a page you will see the page even if it has been set to Not visible f you switch to the next higher page level this page will no longer be displayed as a sub page as long as the status is set to Not visible Take account of the page cache settings see Page cache on page 37 Products Page Content Categories Datasheet view Pages page Products The table lists all the products which are assigned to the current page The function and meaning of the icons is the same as in the general product list The following methods exist to assign products to the current category Page 94 User Guide for Web site Administrators Creating new pages Content Categories Adding new entries as described in Adding records on page 21 Save your entries by clicking Save Create a new product directly via the Product s sub menu Click the New link and proceed as described in Creating a new product on page 65 The product is assigned to the category on completion You can set the sequence using the sorting key in the last column of the table For more details see Sorting using sorting keys on page 22 Use the batch commands to sort the product list according to various criteria for example according to as cending prices This sorting is not dynami
96. ds Deleting records Selecting in tables Batch processing in tables Sorting using sorting keys Adding records The following methods are available for creating new records Manual record entry Add information from the tray New entry in submenu Editing records You can modify entries in the following ways manual modification in the table open the detail view and modify the entries in the detail view Click the link to open the detail view Modify the information in the detail view Save your entries by clicking Save modifying entries in groups by batch processing If multiple entries are to be processed in one action use the respective batch processing command See also Batch processing in tables on page 22 Deleting records Entries can be deleted in the following ways Button Delete In some tables there is a button marked Delete below the table Select the relevant entries and click Delete The batch processing command Delete In some tables Delete can be selected from the batch processing commands Select the relevant en tries and start the De efe process For more on selecting see Se ecting in tables on page 22 For more on batch processing see Batch processing in tables on page 22 User Guide for Web site Administrators Page 21 Basic principles Search Selecting in tables If a table contains records which can be selected the first column is the selection column
97. e To add videos of Flash files do the same thing Note the following User Guide for Web site Administrators Page 27 Basic principles WYSIWYG Editor The address of the image file is entered in the mage URL field If you want to display an image using an absolute URL enter the address in the format Attp If the image is supposed to be shown ona page that is loaded using Attps the image URL must also contain Attps Otherwise a warning is shown in the browser about unsafe content In the shop all pages after the shopping basket are Attps pages Include a description and a title The description is important for search engines Insert and edit multimedia elements Multimedia elements are active elements which you can include in your web site in order to make it more attractive or in order to include external content This includes Flash files RSS feeds and Gadgets This is how to add a multimedia element Click on the button of the relevant type Select the element from the list Enter the required parameters on the detail page Click on Update to display a preview Click Add to add the element into the text field mARWN PR Flash page content Flash page content contains animated images graphics The user must have installed a Flash player for his browser in order to be able to view the Flash files Flash files are used for example for banner advertising or to realise complex content in an animate
98. e gories for navigation purposes All the categories are displayed in the category list in the display area and the user can access them from here If the page is not visible in general the option cannot be used You can assign access permissions for some pages Use the Allow display fordrop down menu to show who can view this page The corresponding page can only be called up by the configured user group This setting is valid for pages on which visitors can edit entries forum blog etc and allows you to limit creation of such entries To do so use the Adding allowed fordrop down menu User Guide for Web site Administrators Page 93 Content Categories Datasheet view The content of the 7 t e field is shown as a page heading in the title line of your browser and in the page browser in the preview display The content of the Caption for page elementfield is shown as a link in the page element in which the cate gories are shown for navigational purposes For example Tree view of the pages as a box or List of the pages of the top level f you leave the field empty the text from the 7 e field will also be used as the cap tion for the page element If the title is very long enter a shorter more poignant term so that the name of the link is not too long This text is shown in the navigation history breadcrumb The field Keywords for searchis mainly used by the search that the customers perform in your shop that you place as a p
99. e Regions Details General below To assign a delivery or payment method to a specific region do the following 1 Add the country to the country list for the region in Settings Country settings gt Countries For more on this see Countries on page 53 2 Create a new region 3 Select the corresponding countries in the region details For more information see Regions Details General below 4 Open the delivery or payment method and select the desired region from the Allow usage for following addresses drop down menu Save your entries by clicking Save Note the following when using regions Anew delivery or payment method is available in all countries of the shop by default Ifno countries are assigned to a region they cannot be entered for a delivery or payment method Ifall countries for a region are deleted the associated delivery and payment methods apply to all coun tries of the shop The customer is notified if he changes the country of the delivery or invoice address and the delivery or payment method that was previously selected is no longer available PayPal Express and Google Checkout cannot be limited to a region because the billing address is not known These payment methods therefore do not require the settings described in the administration The delivery methods that are assigned to these payment methods must support the countries that can be selected as delivery countries in the payment sys
100. e you have up to four text fields available and can upload up to four images See General on page 93 With the 7exf option you set which of the texts and images are shown in which combination If the icons display indicate more text fields or image than are currently available on the page these are created and can then be edited by you Use Subpages to set whether all subpages should be shown on the subpage or only the content pages Use Products to see how the product list on the page should look Note If you arrange the products or category pages in more than one column these pages are dis played first from left to right and so on down the page Creating new pages There are various ways to create a new page depending upon the context in which you find yourself In the following process we assume that a structure is already existing This is also the situation after running through the setup assistant Proceed as follows 1 Open the Preview in the Content Categories menu User Guide for Web site Administrators Page 95 Content Categories Page types 2 Select a page in the page browser under which the new page should be created 3 Click New on the multifunction bar 4 Entera name and select the corresponding page type Leave the Visible option on No 5 Click Insert 6 Check whether the page was inserted in the correct place in the structure If not use the functions un der Move page in the multifunction bar to move the
101. e is displayed in its own edit area Using the check boxes you can specify whether the corresponding attribute should be used to create variations Existing values are displayed If you need an additional value for an attribute enter it in the entry field below the corresponding value list If you need additional values click Show more fields and enter the values in the new fields If you need a new attribute click New attribute Enter the name and edit the values as with existing attrib utes For new attributes you can determine whether the attribute values should be language dependent The values for the other languages are entered later in the details for the corresponding attribute of the product type User Guide for Web site Administrators Page 73 Products Product details Customization Note In the wizard a maximum number 10 values can be entered per attribute A message is displayed to indicate when you have entered the maximum number of attribute values If you need additional val ues you must enter these directly for the corresponding product type Click Next to go on to the next step When doing this please note the following Existing attributes are displayed in grey The available values cannot be changed You may still add values Existing attributes can only be deleted in the details of the relevant product type If variation products have already been created the product type assignment cannot be chang
102. e possibilities range from the selection of entire templates up to the colour definition of texts and backgrounds of differ ent areas You can find templates under Templates and you can manage multiple templates at the same time under Own styles For more information see 7emplates on page 122and Own styles on page 121 In the Quick design section you have several functions that you can use to make fundamental design changes See Quick design on page 123 In Advanced design functions are available to help you adapt the layout and design of your entire Web site as well as individual areas to your needs Before you begin to edit your design we recommend you read the chapter Design basics and Edit design See also Design basics belowand Editing the design on page 114 Design basics In order to design your web site in all possible ways open Advanced design You edit the design and lay out in a WYSIWYG mode Changes are shown immediately The working area of the browser is split in two In the upper section you can see the multifunction bar This displays the available functions For more information see Multifunction bar and content on page 115 In the lower section you can see the page preview You can edit the design and layout directly there The page preview shows you the current Web page in the design and layout specified by the selected style see Own styles on page 121 The web site is split into the following functional
103. e the table entries For an introduction to this see Batch processing in tables on page 22 The following specialised actions can be performed Table 5 Specialised batch processing commands for products Command Comment Duplicate The system creates a copy as a new product with its own unique product number since every product number may only exist once The duplicate is created as Not visible Export the selected products See Export on page 31 Assign to category The category is selected using a drop down menu in the second stage after starting the command As soon as a certain total number of categories for the shop is exceeded you can select a target category using a special cate gory browser Assign product portals Assigning selected products to active product portals can be performed in two steps 1 Select the desired products and start the command 2 Select the portals to whose export lists the products should be added and complete the process by clicking Assign If the Export all products option is activated for a portal it cannot be se lected here See also Product portals on page 140 Set Mew marker Highlighted products are all flagged immediately as Mew Remove Mewmarker Marked products are no longer displayed as new products To create a new product refer to Creating a new single product below The function to delete all products is available in the Product settings on the General tab Creating a ne
104. eBay accounts eBay runs different auction platforms for each country You need to set up your own eBay account in the shop administration for each country in which you wish to set up eBay offers This determines certain set tings such as category lists or available delivery and payment methods Before creating an account you must configure the necessary language and currency See also Country set tings on page 50 To delete an account proceed as described in Deleting records on page 21 The following accounts cannot be deleted Ilfitems still exist for this account Ifthe account is set as the default account in the configuration see Default values on page 150 Note If you want to create an account for a country which is not included in the drop down menu con tact your provider eBay accounts Details Page Settings eBay Settings eBay accounts account General Enter the location of your shop The content of the selection fields is provided by the assigned auction plat form You must authenticate the current eBay account through the eBay platform The prerequisite for this is a seller account at eBay To improve security eBay has introduced a new authentication mechanism User Guide for Web site Administrators Page 61 Settings Settings for order documents You cannot exchange any data with eBay without authentication The authentication has a time limit and must be renewed periodically The sy
105. eBay offers Look at the values in the offer details and change them if necessary Have your offer confirmed by eBay Send the offer to eBay 0 Update all offers in the table 1 If the customer has paid at eBay an order is created from the offer that can be seen in the Offers point uw E AOOO NON Items Page Marketing eBay Items The table lists all the eBay offers with their current status To view the item offered on eBay click the item item number In the Current bid column of the items table you can see the current bid for the item as well as how many bidders have bid on the item If you offer more than one product for sale the number of products that have been bid on is displayed in brackets The coloured bar in the Current bid column shows the relationship between the current price and the sales price in the shop An arrow marks the current value The colour fields have the following meanings Table 12 colour fields for item price Colour Description red Jitem price is lower than the shop price yellow Jitem price is similar to the shop price green Jitem price is higher than the shop price The following specialised batch commands can be performed Table 13 specialised batch processing commands for eBay items Command Comment Duplicate When you duplicate items for sale and finished items the new item is cre ated in the start status Repeat an item Copies of an item can be placed automati
106. ebsite which will be displayed before the home page is accessed A link appears below the Intro that the user can click on to reach the home page To set up an intro proceed as follows 1 Enter the desired text or programme code in the ntro Code field The intro code can contain elements such as HTML code flash or videos for example a YouTube video 2 Check the preview 3 Activate display of the intro 4 Save all your entries with Save Page Category Page categoryis the page type for the construction of a hierarchical catalogue structure You can assign subcategories and products to it You can enter a separate layout for each category In the page preview you can edit the category texts and texts of the associated products Most setting for the categories match those of all pages See Datasheet view on page 93 Content page Content page is the page type that you use to create general content as articles to display on your web site Most setting for content pages match those of all pages See Datasheet view on page 93 The following de tails should be noted for content pages You can put the date in the Date field This will be shown together with the title In the Texts section you can add an attachment to the article Either enter the name of the file with its path directly in the Attachment field or click Browse to search for the file At the end of the article a link to the attachment is displayed on the website In t
107. ecatexcedensecnvessesscnveevesdadeisavcudeccvaseneeueess saves 40 Signing Neit n Sane i area ae E Eaa ONENA AREA ARE EREE 40 Administratot S eaea raa a T A A a 41 Administrator details Sign in data sesssesessssseesssseesssssessseees 41 Administrator details Posts cccssssccccesseccccsseccceesseeceeees 41 Tax calculation cssrcsinsdsavsecsavocdeeisarcivsssveudesateesstenacesseencsousnes 41 Tax Matrix casecacedecascbencs ebagenceddees EEEE EN Ta RENE E aa 41 MEET S IKT K E E E E E 42 Assignment to countries sessseseessesessseseeossseesseseessseeossseseseseees 42 Tax classes moririisessiersiricetroreiiii trione isi daie sgi sinisi rre i i aeei 42 Tax modelce anae iiai i aa EN EE a 43 Delivery and payment sessssessssssssessssesssecsssessseesssessssesssees 43 Delivery meth dS sodrus a a a 43 General properties for delivery methods ccssscccesseeeees 44 Delivery methods with an exemption limit eee eeees 44 Delivery method Shopping basket total ccssssscccsssssescceeneees 44 Delivery method Weight of the products in the Shopping DESK CL icsusiecstaetiveascccanouitiassviviecbeantedassedsvasseeesenscaane 45 Delivery method Number of products in the SHOPPING baskeli ai aa ana 45 Shipping method DHL sssessseesssesssessssesssessssosssesseessssosssosseeos 45 Payment Method csssccssccnsccssscesscessccesccesscesscesscessceeees 46 General properties for payment methods
108. ed The drop down menu is displayed in grey You must first delete all relevant variation products before changing the product type assignment If you would like to create additional attributes for the new product type open the details of the prod uct type Read about prototypes in Product types on page 79 2 Variation products On this page you can see the variations which can be made by combining the attribute values The name consists of the product number of the master product and a sequential integer The variation products are generated for the selected variations If you do not want a variation product fora variation to be generated remove the selection If a variation product has already been created for a combination the entry is displayed with a grey check box These entries cannot be changed as long as the relevant variation product exist 3 Finish On this page set how the variation products are displayed in the shop Select this desired option by click ing the corresponding option field See also Layout on page 81 Click Finish to end the assistant save all settings and generate the variation products Extending a variation using the product variation assistant Start the product variation assistant in the Variations tab There you can click the Restart product varia tion assistant link 1 Create a new variation attribute with values as described in step 1 of Variation assistant on page 73 2 The existing vari
109. ed This occurs in the following examples among other cases Page 32 User Guide for Web site Administrators Short URL Basic principles Long numbers may be displayed as exponentials e g telephone numbers where 123456789123654 becomes 1 234567 E 14 Dates and times may be displayed in numerical format e g 02 05 2008 becomes 39570 Leading zeroes in numbers may be deleted e g in postal codes 07743 may become 7743 In such cases you must check the corresponding cells or columns and correct the formatting so that the data matches the requirements of the export file Set for example for formatting for the specified cells to Text Alternatively use a different program to edit your import data Short URL Short URLs are short meaningful internet addresses for a website They are handier and easier to use than long cryptic URLs that are generated by the system Here are URLs for two of the same pages as an exam ple Long URL http www shopdomain de epages shopname st de_DE ObjectPath Shops shopname Products lt 0401107001 Short URL http www shopdomain de Leatherman The comparison shows the advantages of a short URL The customer can read the short URL easier and faster The customer can understand the URL on the page with the Google search results faster and easier The customer can remember the URL The customer can see the contents of the web site from the name You can assign short URLs fo
110. egory product assignments are imported or exported the assignment of products to categories is also swapped in or swapped out The assignment of products to categories is defined here In the import file all the columns from the export file are mandatory Caution n order to perform a category product assignment import the products used and a corre sponding catalogue structure must be available If you make this available per import you need to first perform the product importand the category import and then after this the category product assign ment import User Guide for Web site Administrators Page 103 Services Booking system 9 Booking system The booking system allows you to offer services that your customers can reserve through the Web site This could include tool rentals table reservations in a restaurant or booking a hairdresser appointment The services are referred to as Services To offer these services you must perform the basic settings and create the services There are two assis tants to help you do this The booking system setup assistant helps you with the basic settings The ser vices setup assistant helps you to create services You work with the booking system as follows 1 Setting up the booking system Start the booking system setup assistant and perform all required steps 2 Creating services Create services Start the services setup assistant and perform all required steps 3 Cre
111. equirements In Related topics click on Sample formulations from Trusted Shops to view the texts with Trusted Shops eBay eBay offers are products that you upload to eBay and sell during an auction there To do so you have to assign additional parameters to the product data that are necessary for the auction there If you are unsure about the meaning of these parameters or how to use them they are explained in depth on eBay In the shop administration the eBay assistant helps you to enter all required data and parameters and to send the offer to eBay For more details see tem settings eBay assistant on page 148 To be able to enter offers into eBay you must be registered as a seller with eBay and have the correspond ing eBay accounts For information about the settings required see eBay settings on page 60 In order to sell your products over eBay do the following 1 Register with eBay as a seller Page 146 User Guide for Web site Administrators eBay Marketing 2 Setup your eBay account and perform additional settings See eBay accounts on page 61 and General settings on page 61 3 Create a template that you would like to use to present your products on eBay See Templates on page 62 4 Prepare the corresponding products and place these in the tray Create the default values for your offers that are automatically set for each offer See also Default val ues on page 150 Add products from tray into the table of
112. es follow the instructions found in Uploading images on page 29 Caution The images for the photo gallery can only be added using the Upload files function on the Im ages tab You cannot use the file manager for this The same thing applies to editing the file names Image search You can search for images both on the Web site and in the Administration area To enable proper search ing you should define search terms and other content for the images Searches can be conducted using this content You can add the following content for each image Keywords Individual keywords under which the images can be found Multiple terms must be separated by com mas Image location Description The search form in the administration contains the fields Keywords and Text When searching the terms in the Keywords field are compared with the content of the Keywords attribute The terms entered in the 7ext search field are compared with the content of the fields mage location and Description Terms in more than one field are linked using the AWD operator This means that if you enter a keyword and a text in the search form an image must be assigned to the keyword and the text in order to be located The web site only has one search field The search term entered here is searched for in all three previously mentioned fields Import and export Page Content category Import and export You can read a general description about impor
113. es on back ground images on page 113 Colour selector The colour selector is a tool used to help select colours The colour selector is used in all instances where colours can be defined for text background colour etc All elements for which a colour can be set are identified by a corresponding icon that shows the current colour Click this icon to open the colour selector in a new window On the right hand side in the upper half of the paint box you see the current colour and below it a range of colours that match it Below the colour field you see your user defined colours The current colour is circled in the colour field By clicking on the lower half of the paint box on the right hand side you can discard the changes you made and restore the original colour Colour selector You can Set a colour in the following ways Direct entry Colour code You can enter the colour code in the form RRGGBB RR red component GG green component BB blue component with leading hash mark If you do not enter the hash mark it will automatically be added to valid colour codes after saving The coding of colours in HTML will not be covered here For in formation on this please see the relevant specialist literature User Guide for Web site Administrators Page 29 Basic principles File management Selection via the colour field Select the colour with the mouse Using the vertical slider you can change the colour to be displ
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116. ext field and save your entries by clicking Save Page cache Page Settings General settings Page cache This function controls the speed at your pages are displayed Dynamic content is data and information that is read from the database and inserted into the page just be fore the Web page is displayed This ensures that the values are up to date This includes data about pric es amounts and so on Pages where the content changes rarely can be cached and displayed more quickly User Guide for Web site Administrators Page 37 Settings General settings Your customers expect up to date pages with fast loading times For this reason it is a good idea to find the optimum setting between displaying current content and quicker availability of the page The page cache allows you to configure how often certain pages are updated When deciding this bear in mind how often you change and update the data on these pages For example if you change the prices of your products weekly it is good to update product and category pages as well as statistics every week after the price change During the rest of the week these pages can be loaded and displayed from the cache The same applies for stock data When inventory levels of products are evaluated for display in the shop the page cache must be set so that when the stock level changes during the order process the correspond ing pages are updated For more about this see Availability
117. f the button Add to basket 2 Ifthe customer clicks on this button a dialog window opens in which he can customize the product 3 Once customization is complete the customer can place the product in the basket and place his order in the usual way Together with the order information you then receive a complete overview of the customizations carried out by the customer For more information see Orders Details on page 125 Enabling customization of a product To activate customization of a product and to make the necessary settings in this regard complete the following steps 1 First activate the customization of the product by selecting the relevant option 2 Inthe nstructions field you can specify an instruction text that helps the customer to customize the product 3 Under Display preview image you can select whether you and subsequently the customer will see a preview of the product and the areas that can be customized by the customer If you select the option No here the customer will not be able to position the texts and images desired by him on the product This makes sense for products by which the customer already knows the areas to be customized as is the case with ballpoint pens for example If you select the option Yes you can specify under Custom izable areas which areas of the product can be customized by the customer 4 These steps apply only if under Display preview image you selected the option Yes a A
118. f the item on eBay Consult eBay for more in formation about the usage function and any costs of the individual parameters In the drop down menus for image types all images are listed that you have available for the product See also Product details Images on page 71 The address of the image is automatically entered in the re spective entry field If you would like to link to an image which is not listed in the drop down menu enter the address of the image in the entry field You can test whether the image is available at any time by clicking Preview Save your entries by clicking Next gt gt or lt lt Previous User Guide for Web site Administrators Page 149 Marketing eBay Delivery This is where you define the delivery methods you wish to offer to your eBay customers Each eBay country platform offers certain delivery methods which are listed in a drop down menu There is a list for domestic delivery and a separate table for international delivery A maximum of three de livery methods can be selected for domestic delivery Select each method you wish to offer individually and allocate a price to it Save your entries by clicking Save A universal method is available which refers to the description of the item Use this if none of the methods offered applies to you Note that you must also enter a price here If you do not select a delivery method eBay will automatically refer to the description or recommend con
119. for the right part of the tab The image for the right side must be at least as long as the longest button because it fills the tab from right to left In such a tabbed layout the active tab is often highlighted You can upload appropriate images for this purpose Do this using the Active button and Active button Right image options Box A box consists of a header row and a list of entries or entry fields Examples for this in horizontal areas Signing in Product search with link Advanced search Shopping basket summary as a box You can upload a background image and configure a background colour for the box and the header See also Uploading images on page 29 and Colour selector on page 29 When doing this please note the fol lowing The background image for the box covers the background of the complete box including the header The background image of the header is limited to the header and covers the background image of the box within it The background colour of the box covers the box area without the header and covers the background image The background colour of the header covers the header covers the background image of the box and is covered by the background image of the title row In addition you can define the width of the box within the navigation bar Enter the values in pixels px Vertical areas Vertical areas are Leffand right see Web site structure on page 112 n addition to the File fu
120. functions that are available For more information see Multifunction bar and content on page 115 Therefore you should first configure the general display settings for your Web site in the browser Make any changes as necessary to the page layout by hiding and displaying different page areas To select the different Web site areas move the mouse over the Web site Areas available for selection are highlighted To select an area for editing click on it A red border is then displayed around that area You must now check whether all required functions are displayed on the Web site These functions in clude Shopping basket sign in box catalogue tree or links to specific pages These functions are provided by page elements You can modify the arrangement of the page elements within the individual areas and if necessary create new elements For more information see Page elements and navigation on page 119 Start editing the design now Proceed through each area at a time using the functions provided by the mul tifunction bar for the currently active area Upload images play around with colours and fonts and try out as many of the options as you want Use the Undo function to restore the condition to before the last command Once you are happy with the design save all the changes Page 114 User Guide for Web site Administrators Multifunction bar and content Design Multifunction bar and content In the Design and Advanced desi
121. g price lists and products must already exist They are not created during import User Guide for Web site Administrators Page 83 Products Product search in the administration area Import and export You can import and export cross selling assignments Note that you only transfer the assignments this way The products used must exist During import of cross selling assignments missing products are not shown Create the products used manually or import them before importing the cross selling assignments Required fields for import are Class Product TargetProduct Position Note Some functions in the application will open in new browser windows For this reason your browser must allow pop up windows to open Otherwise certain functions cannot be used Product search in the administration area The search allows you access to individual products or product groups simply and conveniently The easy to use search offers numerous filtering possibilities For basic information on using the search function see Search on page 22 Note The product search also applies to attributes and products set to Wot Visible Both master products as well as variation products are covered by the search too see Product details Variations on page 72 Searching by product number is faster than searching using the 7ext search field The following attributes will be searched for the term entered into the 7ext search field
122. ge is shown for the style After the import a log is shown Here information about problems are shown which occurred during import If this information is present check the design and correct the errors manually The imported style will be shown as a new entry in the table Edit page elements User defined page elements contain text fields in which you can also enter HTML code If the code is not correct this can lead to your page no longer functioning in design mode This prevents you from gaining access to the offending page element Use the safe mode in the style table to always have access to your user defined page elements You can edit or delete page elements here at any time For more information see User defined page elements on page 120 Templates Page Design Templates All available style templates can be found under Templates Each template defines a specific layout and design You can either use these templates unchanged for your Web design or use them as a basis for indi vidual customisations The templates are divided into groups in which different branches and designs are proposed There are var ious basic templates per type for which additional colour variants may exist To select a template proceed as follows 1 Select atopic To do this browse through the structure displayed of the listed topics The available de signs for each topic are displayed 2 Select the template you prefer from those that are
123. ge of user address ClickandBuy error e mail Product inquiries Product feedback E mail from the contact form faposttoa blog forum or guestbook was created Page 56 User Guide for Web site Administrators Shopping basket settings Settings For these e mail messages there is an additional entry field Recipient address in the general properties In this field enter the address of someone you have chosen to handle this topic Note the following about the customer contact e mail To enable customers to be able to use the customer contact form you must place a contact form asa page element on your Web site see Page elements and navigation on page 119 The contact form is only shown on the Web site if a recipient address is inserted for the e mail event Shopping basket settings Here you can configure the behaviour of the shopping basket by certain events and define basic settings for the order process Shopping basket Page Settings Shopping basket settings Shopping basket The following are some of the actions and settings you specify Use the Command Add to basket setting to determine what happens after a customer puts a product in the shopping basket Use the Adding a duplicate product setting to determine what happens after a customer puts a product in the shopping basket which is already there Use the Display of the Add to basket function to determine how the button looks that customers use t
124. gin must be installed for the website ad ministration A message is displayed when the site is accessed Mozilla Firefox after 4 and higher Safari 5 Chrome 5 For administrative tasks the requires a screen resolution of 1 024 x 786 pixels and a colour depth of at least 65 000 colours For certain languages Spanish French Catalan Russian Portuguese the pages of the administration only will display correctly with a resolution of 1280 x 1024 In order to use all the functions of the application you must enable the following in your browser JavaScript Session cookies Pop up windows Flash content About this handbook This handbook explains basics and shows functions and methodologies All basics are explained that that are required to use the application effectively The handbook does not provide a full explanation of all functions It is a supplement to the information available on the administration pages and should be read in conjunction with these Functions which are self explanatory or where all important information is already shown on the page are not explained here Only functions and processes that are complex and that do not contain all information on the user inter face have extra information and notes in the help The following multi step concept should help you to get to know individual functions 1 First look for the intuitive usage and meaning of fields and information 2 Read the information
125. gn area you will see the multifunction bar in the upper section of the browser window This makes available the functions that can be used to design the Web site Only the functions that can be used in the selected area active area are shown Functions are grouped together in function groups Various subfunctions can be selected for some function groups In this case the row with the group name is shown with an arrow Click the arrow to view the selec tion options Select the desired subfunction for editing The associated setting options are displayed in the group area Depending upon the selected area various functions are available See Pageview in browser below Horizontal areas on page 116 Vertical areas on page 117 Content area on page 118 The File function group is always available File function group In this group you can find the functions to save undo and repeat changes In addition you can activate or deactivate the editing helps The editing helps are frames around the areas that you have currently selected This enables you to localize the areas on the page Page view in browser Alongside the design and layout of your Web site you can also define how the Web site is shown within the browser The corresponding function groups are shown when then browser background is selected as an active ar ea In this case the complete browser window is enclosed in red beneath the multifunction bar Area funct
126. gnment of tax areas In addition you can create Special tax areas for every country Those are areas in a country where differ ent tax rates apply To assign such an area its own tax rates do the following Create a tax area in the Tax areas section Go to Assignment to countries For the corresponding country click Add exception Enter the name and the postcode for the special area and select the newly created tax area in the drop down menu Click Save Change to the Tax matrix tab Enter the corresponding tax data in the row for the new tax area Click Save AUNE i Oy Sh Tax classes Page Orders Tax calculation Tax classes Page 42 User Guide for Web site Administrators Delivery and payment Settings Note You cannot modify the tax classes until you click Customise on the Tax matrix page See 7ax matrix on page 41 To set a tax class as default click the option button in the corresponding row The preseftax class will be set as the default when new products are added Tax model Page Orders Tax calculation Tax model Here you configure whether prices are entered net or inclusive of tax how they are displayed in the shop Displaying and calculating prices in the shop The way prices are displayed and calculated in the shopping basket depends on the tax model that is set According to the tax model that has been configured a suitable price text is displayed alongside the price See Jexts on
127. good example of this is items of clothing such as t shirts or one type of jacket Typical differentiating crite ria include the properties size or colour Page 72 User Guide for Web site Administrators Product details Variations Products The variations are generated from the original product This is the master product or main product The var iations are called variation products or sub products The simplest way to create variations is to use the variation assistant This can be used to create variations and to add new variations See Variation assistant below Note the following when working with variation products Variation products are completely separate self contained products You can modify any individual property if necessary Ifyou delete the master product all the derived variation products will be deleted as well You cannot derive any further variations from a variation product When itis created the variation product inherits the price of the master product Using the Own price option field in the general product details you can configure whether a different price should be set for this variation product As soon as this option is activated you can also access the Prices tab and set the discounts for this variation Category assignments made via the master product cannot be removed from the variation product However additional assignments to other categories can be made The images of master produ
128. h function The sign in function for registered users Functions to switch language and currency Shopping basket User Guide for Web site Administrators Page 13 Quick start First steps Depending on the topic you have selected the most important associated page elements will be displayed on each Web page Check whether the necessary elements are correctly placed You can find information on the basic principles of design and working with page elements in Design on page 111 and Page elements and navigation on page 119 5 Modify the design Your selection of a topic for the site determined the matching site design If required you now have many options for modifying the design The section Design on page 111 contains a detailed description of how to customise the layout and design 6 Create Products Services If you want to operate an online shop and sell products or services you must now create some products and assign them to categories You can create new products in the Products menu Services can be cre ated under Booking system The most important data you need to enter is a product number product name list price and selecting a tax class Set the status for Vis bleto Yes If required fill in additional fields Save your entries by clicking Save Assign the products to categories To do this click the Categories tab and select the correct categories For a complete description on how to best implement and
129. he Attachment labe field enter the text for the link Link Link is the page type that you use to create links to external or internal pages of your web site The link is displayed in page elements such as the category tree or in category lists Most setting for the link match those of all pages See Datasheet view on page 93 The following details should be noted for the link With the New window option you set whether the link opens in a new window or in the same browser win dow In the Web site field enter the target address for the link User Guide for Web site Administrators Page 97 Content Categories Page types Promotional products Promotional products is a page type that you can use to offer specials on selected products Use it to pre sent special offers promotions or new products to your customers The Promotional products type is a special category that can only be used once Most setting for the promotional products match those of all pages See Datasheet view on page 93 There are two special page elements for displaying promotional products in the shop Promotional prod ucts as boxand Link to the promotional products Place these on the web site in the Layout area For more information see Page elements and navigation on page 119 Contact information Contact information is the page type that you use to display your company information The contact information is an important part of your Web site and ma
130. he page with the order details click the order number A general description about orders can be found in Orders on page 125 The following methods of creating orders for a customer exist Click Create and edit new order in the bottom row of the table The Create new order function is now active in the Orders menu An order will be created for the customer and you will now be in edit mode see Editing mode on page 126 Customer details Newsletter In the table all newsletter campaigns are listed You can see immediately which are subscribed to by the current customer If you subscribe or unsubscribe this customer here he is informed about this via e mail Customer groups Page Customers Customer groups You can use customer groups to offer selected customers various advantages These are for example cus tomers or customer groups specific prices or payment methods Here you can define and manage customer groups The table lists all the customer groups you have cre ated The names are displayed in entry fields Enter changes directly in the respective field Save your entries by clicking Save User Guide for Web site Administrators Page 87 Customers Customer attributes In the options fields of the Default for new registration and the Default for ordering without registration col umns you can set which customer group a new customer will be assigned to in each case Before deleting the customer group the
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133. ible or delete is shown in the page browser but is not yet save Click the save symbol in order to save the current status Layout function group This group contains functions allowing you to arrange and display the content on the individual pages Var ious layout options are available depending on the current page type The function group is only shown if the display can be changed for the current page The icons indicate the currently configured options Click the arrow to view all options If you move the mouse over an image a small notice is shown This describes what is shown in which order This function group corresponds to the Layout tab in the details of a page See Layout on page 95 Page 92 User Guide for Web site Administrators Datasheet view Content Categories Language function group Here you can configure the language of the content that you want to edit for the individual pages When you select a language the current page is displayed in the corresponding language and you can edit the texts in this language Editing mode You are in the editing mode if you have clicked a text field in the preview In this mode the function groups for editing text are shown on the multifunction bar These functions correspond to the functions of the WYSIWYG editor see WYS WYG Editor on page 27 You can enter HTML code for the text fields as a special function To do so click Edit HTML in the multi function bar A new
134. ically Once you have entered the registration data this section will no longer be displayed Enter a password complete the password confirmation and click Set up account Use this password to sign in to the etracker administration Page 138 User Guide for Web site Administrators etracker statistics Marketing Customer number Security code and Direct Login Bookmarkwill be entered automatically in the registra tion information You can also register automatically in the Set up assistant Registration data If you have already registered with etracker enter your registration information in the corresponding fields here This includes the Customer number Security code and Direct Login Bookmark You can find the Security code in your etracker administration at Settings gt Setup Tracking code You can create the Direct Login Bookmark in your etracker administration under Settings gt Personal set tings Save your entries by clicking Save After you save the registration data the Show etracker statistics link and direct login bookmark are dis played Click this to go to your etracker administration The statistics displayed depend on your contract with etracker Search engine reporting Using etracker you can evaluate how easy it is to find your Web site using search engines such as Google or Yahoo You must create a campaign to do this in etracker of the type search engine generated index Use the campaign assis
135. iceMinister Unlike other product portals the products are not sent to PriceMinister in an export file Every product must be assigned to an existing offer in the PriceMinister catalogue Only following assignment can the product then be activated on PriceMinister To publish a product on PriceMinister proceed as follows 1 Activate the relevant PriceMinister country platform on the Product Portals page 2 Access the detail page and follow the steps specified there as far as entry of your PriceMinister access data Access the Products tab Add the product from the clipboard or by entering the product number directly Click on the product name From the list select a PriceMinister product and click Assign Enter the necessary data into the offer details and save all entries with Save Click Activate offer OS Oe Pee Note the following when exporting products to PriceMinister New products can only be listed by merchants who are Pro members of PriceMinister A fee is payable for Pro membership Ifa product code is stored for a product it is automatically assigned to a PriceMinister product If there is no product with this code on PriceMinister no assignment is possible First a product for this code must be created on PriceMinister You can enter a product code directly All PriceMinister products with this code will then be displayed Assign your product to one of the displayed PriceMinister products The code will simult
136. ick the icon to place an anchor Enter the name of the anchor in the Anchor name field and click Insert If you want to insert a link to an anchor follow the instructions for nsert link Remove link on page 28 Select the corresponding anchor in the page selection list Uploading images Images are uploaded through the Open file dialogue In addition an Upload file button or symbol is avail able in the corresponding places Use the following process to upload images Using the upload file dialogue Here you upload the e directly using the upload dialogue in the browser In some places in the appli cation a size alteration can be made with the image during upload A check box is shown for this if it is possible Using the file manager The file management is opened You select the desired file from the file list For more about this see File management on page 30 You can open the kinds of files that are allowed for the current opera tion Note You can use the Open file dialogue to upload external images In the field for the file name enter the external URL of the file http If the image is supposed to be shown on a page that is loaded us ing Attps the image URL must also contain Attps Otherwise a warning is shown in the browser about unsafe content In the shop all pages after the shopping basket are Attps pages For background images there are a number of special points that must be noted Read Not
137. imited by geographic region Select the region from the field Permit usage for following delivery addresses These regions must be defined beforehand For more information see Regions on page 53 Under Note you can provide additional information about the delivery method The language dependent text is displayed to the customer during the order process directly below the method and the packing slip is printed The Visible and Defaultfields are not active for the method marked as Default If you want to edit the set tings for this method you must first set another method to default For all chargeable delivery methods there is an additional tab Settings that contains specific settings for the method This tab is used to set the tax class prices maximum values and calculation basis The cur rent tax model is displayed for the prices see 7ax model on page 43 Delivery methods with an exemption limit The base price will be used on the invoice for the customer as long as the order value is smaller as the set limit In the field Free above order value ofyou can set the shopping basket value above which delivery is free for the customer You can also set how the limit is determined Delivery method Shopping basket total Set from which partial prices the total price is calculated Depending upon this total price you can stagger delivery costs Page 44 User Guide for Web site Administrators Delivery and payment Settings For ea
138. in the blue box on the side of the page For example about how to set up a payment method 3 Read the short information about the fields that are not self explanatory This short information is shown by a symbol behind the respective field 4 Read tips and tricks that are shown for certain functions 5 Look at related topics that discuss connections 6 Open the online Help Additional information is available on the user blog and in the video tutorials that you can access in the MBO Links to these are shown in the Help area of each page User Guide for Web site Administrators Page 11 Quick start First steps 2 Quick start First steps Once these steps have been performed the Web site is basically ready for use However there are many other options for optimising the Web site in respect of your own needs After completing the following steps your Web site is ready for use Sign in Run through the Setup assistant Check the site pages Check place the main page elements Modify the design Create products Check important system settings Test the site ABNAWAWNHKE 1 Sign in Details on how to access the Administration section of your web site are provided by your provider Sign in to the Administration section using the username and password This information has either been sent to you or you have already defined it yourself in the course of setting up the web site Caution After running the Setup assistant
139. ion about the presentation of your Web site This includes the definition of colours images and fonts as well as the layout configuration and the distribution of functional elements on your Web page You can create several styles for your Web site The basis for a style is a template that you have used from the template selection See 7emplates on page 122 In the table you can see all styles you have created for your Web site A preview image is displayed for each style The image shows the original layout of the template for this style If you make changes to the style these changes are not visible in the preview image in the table As soon as a Style is edited and the changes have been saved the change is indicated by an icon paintbrush on the preview image In addi tion the date of the last change to the respective style is entered in the table Use the photo symbol to upload your own image for the style This is relevant if you export your own style See Export and import of styles on page 122 The style that determines the look of the web site is the style used It is shown indented on the first posi tion of the table You can edit all the other styles without this having any effect on how the Web site is presented to your customer This allows you to prepare and test additional styles You can activate one of the other styles at any time To do this click Activate now You can edit a style using one of the following methods C
140. ion group Here you can Set the background colour and can upload a background image Read about the basics of this in Uploading images on page 29 and Colour selector on page 29 The image or colour is shown under the web page If the web site is set smaller than the browser window the colour or the background image will be a frame around the web site Note that background images have a higher priority than background colours If the background image is not visible check whether you have uploaded a background image Width and padding function group Here you can define the width of the Web site in the browser You can specify absolute values in pixels px or relative values in percent Relative values are relative to the width of the current browser window If the user changes the width of the browser the width of the web site will change correspondingly in the browser With 7op margin you define the space from the top of the browser window to the top of the Web site Page areas function group Here you can define which individual sub areas of your Web site are displayed See Web site structure on page 112 User Guide for Web site Administrators Page 115 Design Multifunction bar and content Note Remember that the page elements assigned to the areas are hidden if their corresponding areas are hidden The page elements may then have to be arranged in other areas before hiding see Page elements and navigation on page 119
141. irmed by you The internal types are Free No other costs are charged to the customer when this method is used Fixed price You define the additional amount that the customer should pay when using this payment method Page 46 User Guide for Web site Administrators Delivery and payment Settings Exemption limit You define the additional amount that the customer should pay when using this payment method In addition you define a limit value Zimi above which the customer must pay an order Direct debit No other costs are charged to the customer when this method is used This type makes sure that the customer s bank details are requested during the ordering process in the shop The information entered is tested for completeness but not accuracy No test is carried out for the existence of the account entered or the presence of sufficient funds Direct debit via fax No other costs are charged to the customer when this method is used The customer downloads a fax form during the order process that he uses to send his bank details Credit card Use this method if you would like to offer your customers credit card pay ment and to edit the data manually For the external payment methods the transactions will be performed on the platforms of the external pro viders These are providers such as PayPal or Moneybookers The customer will be sent to vendor s system for the payment process where all necessary data will be gathered checked an
142. is available for this For more on working with page elements see Page elements and navigation on page 119 Currencies Page Settings Country Settings Currencies On this page you can prepare the shop currencies for your customers to select from The currency the cus tomer selected remains active until a different currency is explicitly selected or the session ends Use the option button in the Defau tcolumn to set the default currency for the shop An entry must be set to visible before it can be made to the default To activate a new currency select it from the drop down menu at the end of the table and confirm with Save To delete a currency follow the steps described in Deleting records on page 71 The currency will still be available in the drop down menu Caution Products which are not priced in a particular currency cannot be put in the shopping basket or ordered in that currency In you want to offer products at no charge such as pamphlets or brochures enter the price as 0 00 Special case Swiss Franks Due to the fact that in Switzerland the smallest unit of currency is 5 Rappen all the prices must be round ed to increments of 5 Rappen that is every price must end with 5 or 0 As soon as you enter prices in the currency Swiss Francs the system checks the entry and rounds the price whenever necessary Countries Page Settings Country Settings Countries This is where you specify the countrie
143. is not included and any addi tional delivery costs For example in Germany the text Price inc VAT ex deliveryis common You can configure the text as you wish including for singular and plural prices The texts can be formatted For more on formatting see Working with text fields on page 27 User Guide for Web site Administrators Page 59 Settings Search In addition you can display a comparison price for the current list price An explanatory text can be pre fixed to the comparison price You can enter this in the field 7ext before comparison price You can also se lect to format the price with a strikethrough effect Do this by selecting the check box Strike through com parison price The preview shows you immediately how the comparison price is displayed in the shop For more information on the comparison price and how it is used see Comparison price on page 69 Product comparison Page Settings Product Settings Product comparison This option allows you to enable your customers to compare products in the shop If you activate this option the customer can select and compare any products in the shop The products are displayed in a table with all visible attributes The customer can take products from this table and put them in his shopping basket or save them as a shopping list Shopping lists Registered customers can save shopping lists under My account In these shopping lists products shop ping baskets and order
144. ite Administrators Page 89 Preview Content Categories 8 Content Categories In this area you generate the structure of your Web site and edit the content of individual pages This is where you build the page hierarchy or the category tree of your web site The elements used to build the structure are the pages There are various page types that all offer various functions See Page types on page 96 and subsequent In the Previewyou can manage the structure and edit basic content directly within the page view See Preview below In the Datasheet view you can edit the rest of the data about the page See Datasheet view on page 93 Use the Change view function to switch between the edit modes Read about how to create a new page in Creating new pages on page 95 You can import and export existing structures See mport and export on page 102 Preview Page Content categories Preview This area allows you to generate and edit the structure of your Web site and to edit the text directly in the page view The page is divided into the following three areas Multifunction bar in the upper area see Multifunction bar and content on page 92 Page browser on left Page preview on right Page browser The left part of the page shows the page browser It shows the structure of your Web site You can use it to create move and delete the various pages You can use these elements to construct your site structure as you
145. ity on page 23 This search is faster than the general search For the product search use the page elements Product search with link Advanced search or Product search with entry field The general search function includes all types of page and product If the search term appears in both product descriptions and in pages such as categories blogs and forums then all these objects are dis played in the hit list For the general search use the page element General search as an entry field The search field allows the visitor to enter several search terms These terms are linked by the AND opera tor during the search In other words the search function shows objects that contain all terms User defined page elements As well as the specified page elements you can also define your own To add such an element proceed as follows 1 Activate the area in which you wish to place the page element 2 Click Insert page element 3 Click on User defined page elements 4 Select an element type and click Insert 5 Edit the corresponding details and then click Apply The following types can be used for user defined page elements Text HTML This element allows you to show short HTML formatted texts in the relevant area This can be used to display notes or information for your customers An example of this is an informational text about de livery and payment For more on formatting the associated text field see Working with text fie
146. ive then the customer sees the prices that apply to him in the product lists and product detail view The prerequisites for this are Aspecial price must be entered for one ordering unit in the price list such as one piece The price list is currently valid The customer belongs to a customer group that has been assigned to the price list Other price reductions such as bulk prices for larger purchase quantities are displayed on the product de tail page using the Price reductions link Note Usage of this option reduces the display speed of the corresponding page because the prices must first be calculated User Guide for Web site Administrators Page 81 Products Search Statistics Price list details Page Products Price lists price list You can limit the applicability of the price list to customer groups and individual customers The available customer groups are listed in the drop down menu beneath the table on the Customer groups tab You must first create customer groups under Customers gt Customer groups to be able to use them for price lists See also Customer groups on page 87 To be able to assign customers directly enter the customer number on the Customers tab or paste cus tomers from the tray Note Direct customer assignment has a higher priority than customer group assignment If one price list is valid for a customer directly and a second price list is valid over a customer group assignment
147. ks are available User Guide for Web site Administrators Page 17 Basic principles Tray Web site link The See your site Website link displays the current page in the browser as seen by the visitor See Web site views on page 20 f your website is closed for visitors a symbol for this is also shown in addition to the link Page cache link In some cases a link is shown in front of the link to the site Page cache update now in a red arrow This link displays the status of the page cache Use this link to activate the page cache with the current settings or open the settings for the page cache For more information on the page cache see Page cache on page 37 Administrator link Click your administrator name to open the page containing the user settings for the administrator See Administrator data on page 35 Sign out link Click Sign Out to leave the Administration area Signing out ensures that your connection to the system is closed correctly and securely and that no unauthorised user can gain access to the Administration area of your site After you sign out the sign in page will appear again Working area The working area may contain forms tables or other functional controls depending on its current purpose Each area is organised into tabs Every tab has a title which is displayed in the form of a link See Figure 2 on page 20 You can click this link to activate the tab if more than one tab is visible at a time
148. l 04 00 enter 22 O for the evening and 0 4 for the next day To display the business hours on the Web site you must create a page using the Business hours type and set it as visible See also Business hours on page 99 n addition you can place the page element Busi ness hours as box on your pages For more information see Page elements and navigation on page 119 User administration Users Page Settings User management Users Users are visitors to your Web site who register and have a user name e mail address and password This allows you to make certain pages or even your whole Web site only accessible to registered users You can also assign user specific prices Alternatively restrict the use of forums and blogs to registered users User details Sign in data Page Settings User management Users Sign on data A checkbox in the Registration process completed field means that the user has completed registration us ing the double opt in process Whether this special registration process must be performed is determined by you on the Signing in tab in the option Use safe registration double opt in process See also Signing in on page 40 If a user has forgotten his password you can provide him with the possibility to set a new one Click Send e mail This e mail contains a link that the customer can use to enter a new password If you manually assign a new password you must send the new password yourself
149. lds on page 27 Text with heading Box with HTML This element allows you to show short HTML formatted texts in the relevant area in a box with a title This can be used to display information or a group of functions for your customers For more on format ting the associated text field see Working with text fields on page 27 Link Page 120 User Guide for Web site Administrators Own styles Design This element allows you to display links in the relevant area This can be used to provide links to addi tional internal or external Web pages for your customers Examples of this are Link to contact informa tion or Link to business hours Always enter external pages in the following form Attp www User defined page elements adjust their size and design to fit the relevant area If no user defined page el ements are permitted or if the maximum permitted number of elements has been reached the selection is deactivated Caution f you remove a user defined page element from the page area you delete the entire element including its content If you want to use it again you must create it again You can access the user defined page elements in the list of your own styles See Edit page elements on page 122 This can be necessary if the elements contain errors and thus can no longer be accessed over the page preview JavaScript for example Own styles Page Design Own styles A style contains all the informat
150. le 2 You have three products Product 1 Product 2 Product 3 which you would like to send using the Special delivery delivery method and would like to offer your customers a coupon for this Apply the three products and the delivery method in the table To be able to redeem a coupon from this campaign a customer has to order Product 1 or Product 2 or Product 3 and select the delivery method Special delivery Coupons Coupon codes You can generate coupon codes with the following methods Manual creation Proceed as described in Adding records on page 71 Automatic generation using the code generator Enter the number of codes in the Numberfield and click Generate codes automatically Creating new coupon codes using newsletter dispatch See Using coupons in newsletters on page 137 If you do not want to distribute the coupons to your customers through a newsletter you can export the generated coupon codes into a text file using batch commands and then distribute them to your customers via other channels Notes Note the following when working with coupons Coupon campaigns can always only be created for one currency To offer coupons for the same event using another currency you need to create a separate campaign All coupons remaining in the possession of customers after the deletion of a campaign which are not redeemed lose their validity and are no longer recognised by the system Deleted coupon codes lose their validity
151. lect a category from the catalogue structure You can only select a category if an option button for this category is displayed in the Se ection column Click the respective category The option button is marked and the number is entered into the Category 1 field You can also assign the item to additional categories There is one entry field for each category The as signment procedure is the same as for the first category The currently active entry field is indicated by an arrow If you own an eBay shop you can also import the item into two categories used by your eBay shop Select the target categories in the Categories in your eBay shop selection fields Save your entries by clicking Next gt gt or lt lt Previous Details This is where you define settings that affect the sequence of events for the item These are the same set tings you edit when you place an item on eBay directly Consult eBay for more information about the usage function and any costs of the individual parameters Note If you set the Accept returns option to Yes you should specify the conditions under which you will accept returns in the item description Depending upon the selected category various product traits are displayed that you can fill out Use these in order to make your item more visible at eBay Save your entries by clicking Next gt gt or lt lt Previous Layout This is where you define settings that affect the presentation o
152. lect on which eBay platform the offer will be placed For more information see eBay accounts on page 61 Caution Payment and delivery settings are lost if you change eBay accounts This is because they de pend upon the country platform and are imported again when you change The subtitle includes a short description of the item and which is displayed on the eBay page and also in the gallery directly under the name of the item The description contains the item description that is shown to eBay bidders Note Due to security reasons eBay restricts the use of active page contents such as JavaScript Flash and so on If you use such elements in your description your pages might not be displayed properly on eBay Page 148 User Guide for Web site Administrators eBay Marketing The template determines the presentation of your product on the eBay page Define selection list of tem plates in the eBay settings See 7emplates on page 62 To use a template for the current offer select this in the 7emp ate drop down menu and click Load template Save your entries by clicking Next gt gt Category Each item must be assigned to at least one specific eBay category The following methods exist for cate gory assignment Enter the category number directly in the Category 1 field Select the category from the Recently selected categories drop down menu After selection the number is entered into the Category 1 field Se
153. lick on Start quick design This takes you to the page preview where you can edit the basic style set tings For more information see Quick design on page 123 Click the link Start advanced design This takes you to the page preview where you can edit the style directly All style editing functions and options are available See also Design basics on page 111 The View on the web site link allows you to see how your Web site would appear in this style Before making comprehensive changes to the style you should first make a backup copy Click Create backup You can create new styles by importing them from the templates or copying existing styles User Guide for Web site Administrators Page 121 Design Templates Export and import of styles You can export a complete style and import the design for example into another shop During export the files are compressed and saved in a file of the type sty e A log is displayed This lists which page elements pages and functions must exist on the target system in order to import the style successfully Print the log This enables you to check before the import whether all requirements are filled for successful import You can upload your own preview image for the style which is to be exported To do so click the photo symbol of the export style In the following dialogue upload an image file with a screenshot of the style This will also be exported After the import your preview ima
154. lue 500g for example Enter the multiplier and base price These values apply from the limit to unlimited 5 Save your entries by clicking Save Negative values can be used for the base price as well This allows you to use models such as up to 20 Kg delivery costs 5 Euro over 20 Kg every additional Kg costs 0 50 cents DWN Delivery method Number of products in the shopping basket For each amount you set a base price and a calculation multiplier The multiplier determines the variable part of the delivery price the base price the constant part Delivery costs are calculated according to the formula that is beneath the table This is how to create staggered prices 1 Enter into the area from 0 to unlimited a factor and a base price for every currency for the first limit val ue 50 for example Save all your entries with Save In the new entry field in the Quantity from column enter the first limit value 50 for example Enter the multiplier and base price These values apply from the limit to unlimited Save your entries by clicking Save mARWN Shipping method DHL DHL offers the possibility of online postage This allows you to pay create and print postage stamps for your shipment simply and quickly For more information on this go to www dhl de onlinefrankierung To be able to use these functions in your shop you have to create a Delivery using DHL delivery method For orders with this delivery method create
155. mation see eBay on page 79 To open the details of an offer click the name As long as the item has not been sent to eBay you can edit the details See tem settings eBay assistant below Details of items which are for sale on eBay and of closed eBay sales are displayed in an overview They cannot be changed There is also an Orders tab in the offer details All orders pertaining to this offer item are displayed here The table is comparable in composi tion and function to the table for all eBay items For more information see Orders on page 151 Item settings eBay assistant Page Marketing eBay Items item The eBay assistant helps you create edit verify and upload eBay items Apart from the product information which is imported from the shop all other parameters are eBay specific The assistant contains multiple steps that can be performed sequentially as well as in any order Caution To save the information you have entered or modified on individual pages you must change page by clicking the Next gt gt or lt lt Previous buttons The information is only saved if you do this If you change pages using the links in the tab headings the changes are not saved The same applies if you leave the assistant without confirming your changes via Next gt gt or lt lt Previous To start the assistant click the name of an item in the eBay items table Title Through the selection of the eBay account you can se
156. me name is created automatically For more information about customer groups see Customer groups on page 87 To display the list of assigned users click the ID of the user group To add users to the list the following options are available Proceed as described in Adding records on page 21 Adda registered customer to a customer group This customer will automatically be added as a user in the user group that has the same name as the customer group Registration Page Settings User management Registration This section defines the content of the registration form Your visitors must complete this form when regis tering By the act of registering your visitors become users The registration settings are described in Registration on page 58 Signing in Page Settings User management Sign in This section allows you to define the options for accessing your Web site Using the Reguire sign in option you can make it compulsory for your users to sign in This means that only visitors who have a user account are allowed to navigate on your Web site New visitors can only access the Web site once you have created user profiles for them in the administration area Enter a relevant text in the 7ext if signing in is required field to inform non registered visitors of the configu ration and explain the steps required to register The Double opt in process provides a secure registration for you and your customers The custome
157. means that this product is contained in at least one other document of the same type In the print preview additional customer information is displayed below the customer address This is in formation that the customer has entered in My Account The documents are printed in the language that the customer used for the order User Guide for Web site Administrators Page 127 Orders Orders Details If you would like to save your documents so that they cannot be changed you can use the Finalise func tion After clicking Finalise documents can still be displayed and printed but they can no longer be edited or deleted In this way after finalising the corresponding process you can save all of your documents in the system in a tamper proof state You will have to create new documents for possible amendments and cor rections The comments on the payment method are only printed on the invoice if the order status Pa dis not set UPS packing slip A UPS packing slip offers you the possibility of configuring order tracking for the corresponding orders This allows you and your customer to track the delivery status of the package To do so enter the UPS tracking number into the details of the UPS packing slip This number is generated by the UPS WorldShip software This is a requirement for package tracking Preparation In order to offer your customers package tracking you must register with UPS and install the WorldShip software Use
158. ment Logistics On this page you can add logistics vendors and define dependencies between delivery methods and logistics vendors Whereas delivery methods are different types of shipping e g standard or express delivery logistics vendors are companies that handle delivery for you e g FedEx or UPS Logistics vendors are linked by you to delivery methods When a customer selects one of these delivery methods for his order the delivery is made by the logistics vendor to which the delivery method is linked Advantages of logistics vendors If you instruct one of the logistics vendors supported by the software to handle the delivery this offers the following advantages over conventional delivery Easy creation of packing slips directly from the administration area of your shop Clearer organisation of orders Delivery costs are invoiced together Both you and the customer can view the delivery status of orders More favourable delivery conditions in some cases Page 50 User Guide for Web site Administrators Delivery and payment Settings Setting up a logistics vendor To set up a new logistics vendor follow these steps 1 Create the logistics vendor Page Settings Delivery and Payment Logistics Create the new logistics vendor in the table entering the name of the vendor and under 7ype selecting the vendor that you wish to set up 2 Complete the data for the logistics vendor Page Settings Delivery a
159. mer A corresponding page element exists to do this For more information see Page elements and navigation on page 119 Note You can set up the order process so that the customer must confirm the privacy policy before the purchase can be completed see Shopping basket settings on page 57 The customer can either print out the terms and conditions or save them to a file as required Page 98 User Guide for Web site Administrators Page types Content Categories Right of withdrawal Right of withdrawal is the page type with which you display additional information about the cancellation options on your website Information on the right of withdrawal supplements the Terms and Conditions and informs your customers of the general conditions for cancelling an order and how to do so We recommend that you incorporate the page element Link to right of withdrawal page To do so in the data sheet view click on the link Page design at the bottom of the page For more information see Page elements and navigation on page 119 Caution nformation on the right of withdrawal must be modified to match the current conditions of your shop and or be replaced by your own conditions Privacy policy Privacy policyis the page type that you use to explain how you use personal information on your web site Since you receive and record personal information from your customers you must inform your customers of the ways this information is being used
160. mes language specific files and other attachments At all places where language dependent content must be maintained the corresponding entry fields for different languages are displayed The drop down menu contains the languages you selected in Languages on page 52 Always enter date and time information in the administration language The display on the web site will al ways be in the selected language automatically Default settings Your customers must select between various values in the shop in various places This is for example the selection of the payment or delivery method or the selection of product variations You define a standard value for each selection This value is shown to the customer upon opening the page as selected and is valid as long as the customer does not select any other The setting of the standard value is termed the default In all tables in which you can set a default value there is a Defaultcolumn The column contains an option field for each entry Click the option button of the value that is to be the default setting Save your entries by clicking Save On the detail page of the corresponding objects you can set the default as well Select the values your customers use the most Visibility The visibility setting defines whether an object is displayed in the Web site If you activate Visible the cus tomer can see and order these elements in the shop If you deactivate Visible the element can only be
161. n quick search and advanced search The quick search is a full text search and offers one entry field The entered search term is applied to all fields of the objects that can contain text The advanced search contains additional fields The entry fields adjust to the type of objects to be filtered For products there are product specific fields for customers there are customer specific fields and so on You can use the placeholder in the text fields to complete the search text Capitalisation is not consid ered If you only enter or leave the field blank all objects of that type will be shown The search fields are connected using logical AND In other words a record must meet all the criteria de fined by the entries in the search fields and not just one of them Language dependency The application supports various languages both in the Web site and also on the administration page Page 22 User Guide for Web site Administrators Default settings Basic principles The administration language is set in the administrator settings see Administrator data on page 35 You can set up language selection for your visitors on the Web page so that every visitor can select his pre ferred language Activate these languages in the Country settings see Country settings on page 50 Note that you have to enter and maintain your specific content for the various languages yourself This is information such as product descriptions or na
162. n to the customer You can only delete orders with the status Rejected or Archived It is possible that a Conflict warning is displayed for an order This applies to orders that were paid using external payment systems A conflict occurs when the order value and the transaction value differ This dif ference can happen if the order or shopping basket is changed subsequently Such a change may include for example adding a new item to the order Since the customer has already paid via the external system the difference occurs and a conflict warning is displayed When doing this please note the following Ifyou set an order to Rejected the stock level for the relevant product is corrected automatically Due to security reasons credit card data in the database for orders paid to you by credit card payment method Credit card manual is deleted after the order is set to the status of Paid The only information that remains is a note that the order was paid by credit card Before the order confirmation e mail message can be sent the nbox confirmation e mail event must be active For more information see E mail settings on page 54 Order details for customizable products If the customer has customized one of the ordered products you will find customization details in the overview of ordered products The following options are available to you here Click to see only the most important customization information Click BB
163. nction group the following additional function groups are also available Area function group This group contains all the functions that can be used to configure the background and dimensions of the current area User Guide for Web site Administrators Page 117 Design Multifunction bar and content Here you can Set the background colour and can upload a background image Read about the basics of this in Uploading images on page 29 and Colour selector on page 29 Note that for entire areas background images have a higher priority than background colours Use Padding to set the space between page elements within an area to the edge of the area By changing the size values in the padding Leff and Right the page elements can possibly be reduced Font function group You can format the individual text elements of the current area such as for example headings and links as well as set various fonts for these Page elements function group Page elements are functional elements that can be placed in all areas apart from the content area The visi tor navigates through the web site with these and opens the functions See also Page elements and navi gation on page 119 n the vertical areas mainly page elements are placed in boxes such as Currency selection via list Shopping basket overview with all items in box format Business hours as a box A box consists of a header row and a list of entries or entry fields You can
164. nd Payment Logistics Logistics Vendor Follow the steps listed in the administration area to integrate the logistics vendor into your shop 3 Create a new shipping method Page Settings Delivery and Payment Delivery Methods Create a new delivery method that you will later link to the logistics vendor See Delivery methods on page 43 Some logistics vendors offer their own delivery methods that you can select here 4 Specify the settings for the delivery method Page Settings Delivery and Payment Delivery Methods Delivery Method Here you can specify the settings for the new delivery method Remember to switch them to visible 5 Specifying dependencies Page Settings Delivery and Payment Logistics Dependencies Link here the new delivery method with the logistics provider A delivery method can only be linked with a maximum of one logistics vendor When you have followed these steps customers can select the new delivery method in your shop Process in the administration area If for their order customers select a delivery method that is linked with a logistics vendor you must complete the following steps 1 Add Packing slip Page Orders Order Documents First you access the order and create a packing slip To do so on the Documents tab click Add followed by Packing slip 2 Supplement the information in the packing slip Page Orders Order Documents Packing slip Add the
165. nd liked your website is In order to use this function you don t have to be registered with Facebook You can place the Facebook button on the product detail pages or on other pages In addition to the Like button you can show visitors images of their Facebook friends who like the displayed page as well For this the customer must be signed in to Facebook in the background The corresponding settings for the product detail pages can be found here Marketing Social Web gt Fa cebook Facebook button On other pages add the corresponding gadget from the Social web group in a text field In addition you can display the data of your Facebook page on the website To do this you can use the Like box gadget In the box the image and name of the Facebook page your current messages on this Page 144 User Guide for Web site Administrators Google AdWords Marketing page and a list of friends that like this page is shown The prerequisite for this is that you have created a page for this at Facebook Enter the URL of this page in the settings for the gadget Facebook page field Another possibility is the display of products from your shop on your Facebook page Here you can either display the products on the home page or promotional products If visitors click on one of these products they are brought to your shop The corresponding settings can be found here Marketing Social Web Facebook Shop in Facebook How to connec
166. ne file formats to modify the relevant options for the en tire product type 6 Click Save Product details Prices Page Products product Prices User Guide for Web site Administrators Page 75 Products Product details Prices For every product you can create bulk prices and discounts as well as a list price You can configure the following price reductions Bulk discount prices see Bulk discount below Value discount see Va ue discount on page 77 Shopping basket discount see Shopping basket discount on page 82 As soon as you have configured price reductions for a product a Price reductions link will be shown in the product detail view in the shop The customer can click this link to see the price reductions You can show special product prices to registered customers immediately as well See Price lists Advanced settings on page 81 Bulk discount Page Products product Prices Bulk discount In this section you can configure discounts based on unit numbers You can define bulk prices and or per cent discounts The prices and reductions are connected to a price list in which you can set the validity pe riod and the customer or customer group see Price lists on page 81 In the table you can display and edit two price lists at the same time This lets you compare for example lists for different currencies or periods of validity The icon to the left of the drop down menu shows whethe
167. ned such as colour or size Such additional attributes are defined in the product type Through assigning a product type to a product additional attributes for the product can be used Product types thus allow grouping of products with similar qualities If you change the product type assignment you change the set of additional attributes for the product The current additional attributes of the product are displayed in the general product details in the Attributes section See Attributes on page 71 A special type is the Source product type For one thing this new product type will be automatically as signed to new products For another this is the source product type for all other product types All attrib utes of this product type are passed to the other product types when they are created In this way you can specify additional attributes that apply to all products The shared additional attributes can only be de leted via the source product type The source product type itself cannot be deleted Note If you do not want any shared additional attributes delete all attributes from the source product type Caution A product type can only be deleted as long as no products are assigned to it Import and export You can import and export product types Required for import is the A as field If the A ias is empty the system uses the standard product type and changes its values If a columns in the import file do not contain any v
168. nes 10 E iD Value Sort order aa Google English OORA Google Deutsch a Yahoo English DD Y mee Yahoo Deutsch Personal recommendation English nal oe Pers nliche Empfehlung Deutsch English 9999 Deutsch Number 3 Delete User Guide for Web site Administrators Page 25 Basic principles Attribute types Figure 3 Value pool for the attribute type Language dependent text with value selection Save your entries by clicking Save The customer can then use the following drop down menu in the registration form gaun munu Additional information Where did you hear about us Select entry 1 Google Yahoo Privacy policy No personz Personal recommendation ithout your express consent We collect data on this form to process your order processing would not be possible without this information You are entitled to view and correct the data collected on you and to object to it being processed Figure 4 using an attribute with value selection Using options These attribute types provide the user with a value pool from which to select multiple values Each value can be selected by clicking the check box next to it This technique is useful for creating different product configurations Just as in 7ext with value selection you define a value pool which can be used for this attribute This allows you to make sure that only the values you suggest can be applied to an attribute The following example demonstra
169. nnel Product of the provider that he sells or leases to merchants or shop opera tors Each shop type is provided with specific functions and in varying price classes Merchants create their own shops by selecting from among these shop types A procedure for obtaining access to an application by entering a user name e mail address and password Frequently the combination of both a user name e mail address and password is called sign in information A menu the functionality of which changes according to the chosen working area The field in a form where you can type a large amount of text This can be used to compose descriptions or other information Text fields can be edited using a WYSIWYG editor For more information see Working with text fields on page 27 A short informational text that is displayed automatically when you move the cursor over a specific area The presence of a tool tip is often indicated by an icon next to an entry field User Guide for Web site Administrators Page 155 Glossary Upload URL Variable Visibility Web site Working area If you want to publish files or pages on the Internet you must copy them to a server This copying procedure from a local computer to a foreign com puter is called uploading An abbreviation for Uniform Resource Locator the unique Internet address of a Web page The URL is used to open the page in a browser Variables are placeholders for concrete values
170. no longer be changed Product details Images Page Products product Images Product images are displayed at various places in promotional products as part of product lists and obvi ously also in the product details You can provide images in various sizes as well as group them together to form image galleries and slideshows There are two areas in which a product s images are managed Views and Gallery slideshow Views The images are made available here for display in product lists and product details Since the images can be displayed in different sizes on different pages the images are generated in various sizes Table 6 Product image formats Description List view This image will be used in product lists A product list can be the representation of the products in a category or the results of a search This image is shown in a new window to a maximum size of 800 600px when the visitor clicks the product image in the product details You can upload images usually using the Upload file button For more details see Uploading images on page 29 The individual formats can be prepared as follows Create all formats automatically when master image is uploaded When uploading the image using the large image upload button all formats are created automatically An image in the specified size is created for each format Any existing images are overwritten Create formats individually You can upload a separa
171. ns for the redemption of the coupon set them on the Validity tab Use the corresponding products payment and delivery methods from the tray 4 Create the coupon codes Enter your coupon codes manually or have them be generated automatically For more information about this see Coupons Coupon codes on page 136 f you want to distribute the coupons to your customers through a newsletter you do not need to assign coupon codes See Using coupons in news letters below Using coupons in newsletters First create a coupon campaign see Creating coupons on page 136 Note You do not need to generate any coupon codes The system generates a new code for each news letter that is sent All available coupon campaigns are listed in the newsletter details in the Coupon campaign selection field Select the desired campaign After selecting the coupon campaign and clicking Save the following special functions are shown Anew placeholder for the Coupon code Place the Coupon code placeholder in the newsletter text When sending the newsletter a separate coupon code is generated and entered for each customer The Insert coupon template button This allows you to add not only the code but also additional information about the coupon campaign The customer receives with the newsletter the name and description of the coupon campaign the price reduction the coupon provides and the coupon code itself Save your entries by clicking Save
172. nt 1 Inthe area in which you wish to place the page element click Insert page element 2 Select the desired page element from the list 3 Click Insert to apply the page element for this area User Guide for Web site Administrators Page 119 Design Page elements and navigation Page elements that are marked in the list with an asterisk are already on the web site Page elements that are shown in grey are not available at the moment Either the corresponding feature has not yet been activated or the maximum amount has already been reached Browser title of the page page element This page element shows the title of the current web site as it is shown in the title row of your browser If you put this page element as the last thing on your web site in the footer you increase the ranking of your page for search engines Page elements for search on the web site A search function on the Web site is provided to allow visitors to find information directly You can offer your customers a product search or a general search function There is a Separate page element for each of these searches You must place this element on your Web page in order for the function to be made available to your visitors When Searching for products the system looks for the search term in all product data The search function can be offered as a simple search box or with more advanced options Customers can only search for visi ble products see Visibil
173. o add products to the shopping basket Via the setting Order process you specify whether the order process should be classic or in individual steps with two steps more If you set a minimum order value you can set which parts of the shopping basket are used to calculate the order value Select a possibility from the selection field Price of minimum order value relates to total of The order value calculated in this way is compared to the minimum order value This setting is independent of the tax model that is used so applies equally to gross and net prices Therefore you cannot have differ ent minimum order settings for different tax models The standard is that the tax area is assigned automatically based upon the customer s address Using the setting Enable selection of the tax area in shopping basketyou can allow your customers to set the tax ar ea themselves Remember that you as a merchant must verify that the billing address of the customer cor responds with the selected tax area or that the customer is entitled to make purchases in the selected tax area You can specify whether the order process is available only for registered customers This setting applies analogously to bookings Texts Page Settings Shopping basket settings Texts Frequently it is necessary to display order information and additional information to the customer in the shop The following places are available for this above the shopping basket
174. od under Settings Basket settings For more information see Shopping basket on page 57 Discounts Create a discount for the payment methods that you want your customers to use more often In contrast you can pass the costs for a payment method on to customers by entering negative values User Guide for Web site Administrators Page 47 Settings Delivery and payment Creating the order occurs This setting is useful for payment methods of external vendors This helps you manage whether the order is saved by the system before or after the payment process If you save the order beforehand you always have order data even if the payment process has errors in the external system You can then discuss the order with the customer and solve the problem Permit usage for the following billing addresses This allows you to limit payment methods to specific regions For more information see Regions on page 53 Comment This text is displayed to the customer during the order process directly below the method and order doc uments are printed Save your entries by clicking Save The Visible and Defaultfields are not active for the method marked as Default If you want to edit the set tings for this method you must first set another method to default For the payment methods with special settings there is an additional Settings tab This tab is used to set the values such as tax rate prices maximum values and calculation basis
175. of images categories and cross selling matches the process with prod ucts Read about this in Product details Images on page 71 Product details Categories on page 72 and Product details Cross selling on page 78 Service details Customer options Page Booking system Services Service Customer options You can create options for a service Using these options you can allow your customers to make certain se lections for the service For example in the case of a table reservation you could offer the type of table decoration as a Selection To create such options you must create a corresponding attribute for the product type to which the service is assigned Proceed as follows 1 Click Edit product type This takes you to the page containing the attributes for the displayed product types 2 Enterthe ID and name of the attribute such as 7able decorations and select the attribute type Cus tomer options Save your entries by clicking Save Click the name of the new attribute to edit the details Enter the general details 4 Click the Value selection tab to enter the selection values For example Birthday decorations Can dlelight dinner Save your entries by clicking Save 5 Switch to the page with the options for the corresponding service Here you will see the attribute val ues with check boxes Highlight the options that you want to make available to the customers on the Web site 6 Save your ent
176. omer click the customer number Clicking the icon to the left next to the customer number opens a new browser window containing the customer details The following methods exist to add new customers to the system The customer registers in the shop You can determine the contents of the registration form See Registration on page 40 This creates him as a user simultaneously Acustomer does not register and orders without signing in He is created as an unregistered customer Click on Add on the Customers page Use the Create new customer command in the customer context menu in the administration area En ter information as described in Customer details General below and following Customer import see mport and export on page 88 Caution f you delete a customer her orders will also be deleted Customer details General Here you enter and manage the merchant side customer data of a customer The user does not have access to this information Address Page Customers customer General Address Here you can edit the address information of the merchant side customer data If the customer is not a registered customer all system generated e mail messages related to this cus tomer are sent to the address in the ma field If the merchant side user data differs from the billing address you will be informed by e mail In addition the Synchronise data function will be displayed which you can execute if neces
177. ommunities The corresponding settings for the product detail pages can be found here Marketing Social Web So cial Bookmarks General On other pages add the corresponding gadget from the Social web group in a text field Google AdWords Google AdWords allows companies to place their ads quickly and easily into Google s search results both in the right hand column and in the top shaded horizontal area as well as in partner advertising networks in other search engines using Google technology and on websites with advertising by Google AdWords advertisers Via Google AdWords companies can place their advertisements so that they will be displayed to potential customers for search requests that relate to the services of that company Advertisers who create a campaign in Google AdWords can have their advertisements displayed to a strongly segmented target group according to location and language administer their desired budget also select the keywords for their advertisements just like the advertisement texts change these settings at any time User Guide for Web site Administrators Page 145 Marketing Trusted Shops Certification expand the campaigns to different formats and devices image advertisements video advertisements and interactive advertisements as well as campaigns in Google Maps or on mobile devices Advertisers only pay if a user clicks on the advertisement and thus accesses the soliciting web
178. on page 59 The status of the page cache is displayed in the Administrator menu see Administration Navigation on page 17 Use the check box Activate page cache to switch the page cache function on or off Once you have switched the page cache on select your preferred update intervals for the pages listed on the screen Save your entries by clicking Save If you have made extensive changes to data and information you can update all the pages with one click To do this click Update immediately If you click the menu bar option See your site all pages will also be updated at once Note If you make changes while in the administration area and these changes are not immediately vis ible on the Web site check the setting for the period of validity If necessary click Update immediately Remember the following The page cache only applies to users who are not signed in Customers will not see the changes until after the administrator has started the update or it has been performed automatically We recommend that while setting up the Web site you disable the page cache option in order to apply fre quent changes immediately When your shop goes into L ve operation click the check box and set the longest possible periods of validity Utilisation Page Settings General settings Utilisation Your Web site supports a range of functionality with defined limits The Utilisation tab shows you which functions are avail
179. onal products as well as the current product Accessories Accessories are products that extend or improve the functionality of the basic product or are necessary to use the product fuel batteries and so on Related products Products that lend themselves well to being related products are products that enhance the functional ity of the base product that are necessary to use the product or that make using the product more comfortable for example torches for tents and so on Alternative items The alternative items function is not so much about offering the customer product enhancements You present alternatives to the selected product in the form of a product comparison You can use this function to show the customer similar products you are offering and draw his attention products for sale that he otherwise may not have viewed References The table shows an overview of the products the current product is linked with and the type of link In addition to the various cross selling types assignment to a product bundle is also displayed Accessories and related products are shown in the shop on the product detail page The Alternative items link provides information about alternative items on the product detail page You can set the display sequence of cross selling products in the shop using the sorting key in the corre sponding table See also Sorting using sorting keys on page 22 The Create reciprocal assignments check box allows
180. ons are organized into campaigns The campaign includes a code as well as all other parameters and settings For editing the details of a campaign the following tabs are available Coupons General You can change the following settings here Type and size of the discount Minimum value above which the coupon can be redeemed Length of the validity period for the coupons in the campaign Number of coupons that can be used The setting for this action is meant as follows The first 100 customers that buy this product re ceive Single or multiple usage of coupons For example if you place a coupon in the newspaper multiple customers can use it Coupons Validity The table lists all the conditions that limit redemption of a coupon for the current campaign If no entries are in the table customers can redeem the coupons without any restrictions User Guide for Web site Administrators Page 135 Marketing Coupons The various entries are inserted into the table from the tray For more on working with the tray see ray on page 18 The conditions of the same type are connected with an OR Conditions of different types are related by AND You have included a specific product the payment method Cash and the delivery method Pick upin the table To be able to redeem a coupon from this campaign a customer has to order the product entered and select the delivery method Pick up and the payment method Cash Examp
181. ontains links to the most recently visited pages that you have called up in the Administra tion area To copy a link from the history into your favourites click the icon For more information see Favourites below Favourites This area contains links to your favourite pages in the administration area This allows you to open these pages directly The following options are available for saving pages to your favourites Pages can be added from the History area See History above In favourites click the link Add current page to favourites This link is only visible if the page has not yet been added to the list of favourites Favourites continue to be stored after signing out The number of favourites you can have is unlimited User Guide for Web site Administrators Page 19 Basic principles Sections Sections Sections are subareas on tabs and serve to group data Sections are used if the amount of relevant infor mation is too large for one tab but these belong together The individual sections can be selected by clicking the section title see Figure 2 Tabs Products MA ner General Categories Variations Ra Gallery Slideshow Sections Figure 2 tabs and sections The arrow shows the selected section Help The application includes a multi level Help system The most important information are available in the form of notes right on the web page The current page may contain links to related topics on the
182. ontains the data for all products that belong to the bundle Use the export file as a template for this 2 Enter forthe product which is the bundle itself base product in the Product bundle lsBundleProduct column a Z Import the product data for the object type Products with the import 4 Create a file for importing bundle assignments Use the export file of the type Cross sellingas a tem plate for this w 5 Enter for every row with a bundle product the value BundleProductMap in the Type Class column 6 Enter for every row with a bundle product the product number of the base product in the Base product Product row 7 Fill out the other columns according to the template 8 Import the bundle assignments with the import for the object type Cross selling 9 Check in the product table whether the bundle product was correctly created Required fields for importing the bundle assignments based on the cross selling import are Class Product TargetProduct User Guide for Web site Administrators Page 67 Products Creating a new product Job title If the Quantity BundledQuantity column is not present in the import file or is empty the value of 1 will always be assumed You can read a general description about importing and exporting in the chapter mport and export on page 31 Notes about bundles You should note the following information about working with product bundles The stock le
183. or downloadable products for this order See also Creating a downloadable product on page 68 Page 126 User Guide for Web site Administrators Orders Details Orders In addition to products you can also add services to the order from the tray To do so click Add products from the tray Documents Page Orders Orders order Documents For each order it is possible to generate various documents such as invoices packing slips and credit notes You can create documents with the following methods Running the batch command Create and print documents for the table of orders Use batch commands to create and print packing slips and invoices In addition the displayed status can be changed in the dialogue as well The documents created in this manner are added to the docu ment list of the corresponding order Create the documents in the details of an order on the Documents tab The Documents tab becomes active when you are not in Fd t mode for an order The number shown in brackets after Documents shows the number of documents which have been created for the current order For more information about document details see Document details below Depending on the type of document you may also be able to display it in PDF format and send it by e mail Take note of the following information when working with order documents You can only delete documents which have not been finalised Finalised documents cannot be
184. or in My account Entry of the delivery address on ordering or in My account Click the check box for the desired field in the Visible column to display the corresponding field in the form Click the check box for the desired field in the Required column to include the field as required in the form The address fields are included in the form country specific The basis for this is the language which the customer has selected currently for the shop At the top of the table you can see the system attributes These are created by default You may use these fields but not modify them In the lower part of the table you can activate the attributes you have created yourself in Customers gt gt Cus tomer attributes See also Customer attributes on page 88 Click the name to edit the details Note To send your customers e mails for order confirmation and other events you must set the ma field to required Product settings General Page Settings Product Settings General Here you set whether the product numbers in the shop are shown in product lists and on the product de tails pages as order numbers If prices for variations of a specific product are different you can enter the corresponding price informa tion If you show the cheapest variation as the default you should write for the prices from xx Page 58 User Guide for Web site Administrators Product settings Settings Availability Page Setting
185. orrectly for the automated upload process Product list and export Page Marketing Product portals portal Products On the Products tab you can manage products that are exported to the corresponding platform The table lists all the products which are to be exported Caution The products can only be exported to a portal if the prices are specified for the tax model that is used by the portal For example if the portal expects prices that include tax you must have specified only the gross tax included prices for the products and no others To export products go to the General tab of the relevant platform and click Export When products are included in the export file the system checks whether all the requirements on format and content have been met If a product does not fulfil one of the criteria an error is displayed after the process is complete There are two classes of errors simple errors where the data can be automatically corrected in such a way that the product can be exported and serious errors where the product cannot be exported etracker reporting Page Marketing Product portals portal etracker reporting Etracker allows you to monitor the efficiency of a portal connection Using statistics you can generate a cost benefit analysis for each platform This provides you with full control over your costs and a tool that will allow you to manage your work with individual portals User
186. orum Search engine optimization First steps 3 of 13 tasks completed Dashboard Additional topics Video tutorials First steps Orders Customers Work with tray Manage customer orders Create documents prs The customer database contains all ad Work with history such as invoices and packing slips dresses and access data Search by criteria such as customer groups or purchase vol umes Work with favourites Search for help topic ea P i Products B Content Categories gt Display contents 4 Prepare your products for presentation with P Organize your products into categories Sup Download guide texts and images Organise your inventory plement your site with your own content such Product types Price lists as news and upcoming events Search statistics Product rating Contact information Promotional products Terms and Conditions Booking system Design fis Offer the option of booking services via the gE Design your Web site using various tem web site plates Refine your design by using images colours and page elements My Styles Advanced design Figure 1 Structure of Administration pages The areas are Administration navigation 1 see Administration Navigation below Menu bar 2 Working area 3 see Working area on page 18 Sidebar 4 see Sidebar on page 18 Administration Navigation The Administration Navigation menu is available on every page The following lin
187. ote the following when creating a new customer If no user data is entered in the import file an unregistered customer is created If user data is entered in the import file the customer is created as a user and can sign in to the Web site For more information about user data see Customer details User data on page 86 Note When a user is created the sign in name and the automatically generated password are sent to the customer by e mail The corresponding e mail events must be activated for this to occur however see E mail settings Events on page 55 In the import file you can set the default language and currency for the user in the columns Language country User Locale D and Currency User Currency D These settings are effective when the new user signs in to the Web site for the first time Page 88 User Guide for Web site Administrators Import and export Customers In the BillingAddress Country and ShippingAddress Country columns the country is not provided in stead a country code is used The corresponding assignment is available on this web site http www iso org iso country_codes iso_3166_code_lists english_country_names_and_code_elements htm Use these codes during import in order to assign the customer to the correct country The following codes apply to Great Britain Spain France and Germany GB Great Britain ES Spain FR France DE Germany User Guide for Web s
188. page 59 You can specify a different tax model for each customer See Customer details General on page 85 When Selecting the tax model Gross you can set whether the VAT is shown in the shopping basket and in all e mails and documents associated with the order In some cases merchants are not required to show tax Note that these settings must also match the text that is displayed in addition to the product prices For more information see 7exts on page 59 Entering prices The option Entry of prices in administration on basis ofstipulates whether the prices you enter are net or inclusive of VAT This applies to product prices that are linked to a tax class The tax model does not differentiate between prices for which no tax class has been assigned Such prices include for example coupon values Delivery and payment Here you can manage and configure the payment and delivery methods you offer in your shop The system provides relevant types which form the basis for the individual methods Delivery methods Page Settings Delivery and payment Delivery methods The system provides the following internal types as the basis for the delivery methods Free delivery Basis for delivery methods where no further costs are incurred Fixed price Basis for delivery methods at a fixed price Exemption limit Basis for delivery methods with price limits Using this you can offer your customers Free delivery for goods above a certain total v
189. page to the correct place 7 Click on the text fields on the preview and enter the corresponding content 8 Select the correct layout options for the page Test multiple variation until you have found the optimal page display 9 Click the link to the web page preview in the administrator navigation Look at the page again on the web site 10 Click Visibility on the multifunction bar 11 Select the Visibility option to yes and click Apply Now the new page is shown on your web site If you also want to offer the page in additional languages switch the language using the selection box This way you can see what language dependent data you still have to enter If necessary enter additional data in the datasheet view Click Datasheet view on the multifunction bar and enter all required data in the tabs provided For more about the basics of working with the various views see Preview on page 91 Datasheet view on page 93 and Multifunction bar and content on page 92 Page types Page types are the foundation for the various types of pages from which you can build your web site The page type determined the type of content and the functionality that is shown in the content area of the respective page See Web site structure on page 112 For the page type Category for example these are descriptive texts heading and images for the category as well as the product list and the list of subcategories The page type Right of withdrawal con
190. pecific delimiter Each object takes up one line in the file For more on CSV files see also Editing CSV files with Microsoft Excel on page 32 Use of an export file as a template for the import file en sures that you correctly spell field names and field and column names The details for import and export for specific object types is explained in the respective chapters Note Before importing a file with a large number of records we recommend that you test the import process with a file of just one or a few records Export The export can be done in the following ways Export selected objects using batch processes In this case the Exportcommand can be used on tables for specific objects such as products or cus tomers This allows you to export the selected objects in the tables For more on batch processing see Batch processing in tables on page 22 Export all objects of a specific type using the Import and Export menu item The various fields have the following meaning for the export Table 2 parameters for exporting product data Field name Description Object Type D epee oe a re ee Formatting Regional setting for the data format in the export file for example for currency or date information The selection also determines the corresponding separator symbol Coding Selection of the character set to be used The Defaultis the default character set for the administration language If you are using additional char
191. plate is filled with example data and entry areas for text Click in a text field in order to edit the cor responding template Printing the header and footer is done using the Display header and footer option If you use corporate let terhead which already has a header and a footer activate Only for PDF documents In this case headers and footers are only shown in the print template for PDF files For printing on paper they are not overwrit ten Invoices in e mails You can make it so that whenever you set a specific order status an e mail with the invoice as a PDF doc ument is sent automatically The invoice must be generated previously If multiple invoices exist the last created will be sent The corresponding checkbox can be selected only after the e mail event which belongs to it was previously activated To do this click the link to the checkbox of the connected e mail event Set the option for the event in the details under Activated to Yes User Guide for Web site Administrators Page 63 Creating a new product Products 6 Products Page Products The table lists all the individual main products and product bundles To display the variations to the main products in the table you must perform a search To open the details of a product click its name Clicking the icon to the left next to the product number opens a new browser window containing the product details Batch processing commands are available to manag
192. policy Figure 8 Web site structure Area 1 Header Area 2 Top Area 3 Left Area 4 Content area Area 5 Right Area 6 Bottom Area 7 Footer In addition there is the surrounding working area of the browser on which the Web site is displayed See Page view in browser on page 115 If you want to edit an area click the mouse in the corresponding location This activates that area It is highlighted by a border and the multifunction bar displays the functions that can be carried out in this ar ea In terms of editing and configuration options the areas of the site can be categorised into vertical and hor izontal areas as well as the content area Page 112 User Guide for Web site Administrators Design basics Design Horizontal areas Header Top Bottom Footer The horizontal areas mostly extend over the entire width of the Web site They are wider than they are high They mostly contain links and narrow display ele ments Typical page elements for horizontal areas include Logo Name of the Web site Link to the Home page Contact information Terms and Conditions Catego ries Shopping basket Flags forthe country selection Vertical areas left right The vertical areas are mostly located between horizontal areas and lie parallel to the content area They are higher than they are wide They mostly contain boxes with texts lists links or entry fields Typical page elements for vertical areas are among others
193. provider check the system settings Page 14 User Guide for Web site Administrators Quick start First steps If the tests run to your satisfaction delete all the test data products customers etc and make the Inter net address of your Web site available to your client le We wish you the best of success User Guide for Web site Administrators Page 15 General page layout Basic principles 3 Basic principles This chapter explains the basic structures functions and procedures that are used throughout the entire application This knowledge will be required to use the application effectively General page layout All pages of the administration are based on the following structure Page cache Activate now 1 7 See your site Website Signed in as Max Mustermann Sign out Orders Customers Products Content Categories Booking syst Design Marketing Settings Help Welcome to the administration Cl la amp J P The latest product news market trends and tips for your success in e commerce gt subscribe to the ePages cus tomer newsletter now Related help topic Page layout and navigation Q Use the page cache to improve the speed at which pages are displayed You have not activated the page cache for this shop Itis strongly recommended that you configure the settings to increase Advisor the page display rate for live operation Activate page cache settings now gt More about this topic User blog User f
194. r completing the import process and look there for the matching pack age The tracking number is shown The UPS WorldShip software is being developed continually by UPS If you are not able to perform the im port and creation of the tracking method using the method described previously read the current UPS WorldShip handbook or contact someone at UPS CONAN RWNPR Activate order tracking Enter the UPS tracking number in the UPS tracking numberfield of the relevant document UPS packing slip Page 128 User Guide for Web site Administrators WorldPay transactions Orders Save your entries by clicking Save After saving the Track shipment link is displayed next to the UPS tracking number Use this link to open the UPS page where you can see the status of your delivery Order tracking in the shop As soon as the tracking number has been entered and saved the order tracking link also becomes avail able for the corresponding customer The customer opens order tracking in My Account under the Query order status option The UPS tracking number is also displayed as a link in the order The customer can use this link to open the UPS page where he can see the status of his delivery A link to the order tracking is also inserted into every status e mail sent to the customer WorldPay transactions The Amount column shows the value from the basket The Authorised amount column shows the value in the currency that the customer paid to World
195. r products category and informational pages The prerequisite for assigning a short URL is your own domain You can create short URLs for all relevant pages with one comment from the start page of the administra tion You can also manually change or create the short URL in the general details of the relevant page later Creating a short URL for all pages Make sure that the provider of your web site has entered a domain name This is how to create a short URL for all pages 1 Click this link to open the Administration home page 2 Click Generate short URLs 3 Read the ensuing message carefully and click Generate short URLs This is how to edit a short URL for individual pages 1 Open the general details of a specific page such as a product or a category 2 Enter a descriptive name in the Short URL field for example the product name 3 Save your entries by clicking Save If you would like to utilize the URL in other channels click Use link externally The URL is then shown in the normal form and in HTML Copy and paste the URL into other media User Guide for Web site Administrators Page 33 Security query for deletion actions Administrator data 4 Administrator data This is where you configure the personal settings that control the way you work in the administration area These include for example data for accessing the administration area and the e mail address used to send you system notifications By and large
196. r re ceives an e mail after registration Only after the customer clicks on a special link will the registration proc ess be completed The customer has to confirm that he has performed the registration himself Page 40 User Guide for Web site Administrators Tax calculation Settings Once you start to use customer information for purposes not simply restricted to the ordering process you must inform your customers of the reasons of your using their data and the customers must agree to this usage You can enable the Activate privacy policy option to require customers to agree to you saving their personal information This step ensures that your customers have agreed to this usage before they register If the option is active an agreement is queried in the following places during registration for unregistered customers when they enter their address in the order process inthe contact form For information about the privacy policy see Privacy policy on page 99 Administrators Page Settings User management Administrators Administrators are all users that are registered in your web site and can work there Note The administrator created by your provider cannot be deleted from the administration Administrator details Sign in data Page Settings User management Administrators Sign in data To find out about the security question for deletion see Security query for deletion actions on page 35 Note For
197. r the price list is currently active You can click this icon to call up details for the price list being displayed Note The price lists in which the current product is already included are marked with an asterisk This gives you a quicker overview of which price lists are associated with the product Note the following You can set both a bulk price and a discount for a quantity If you offer both bulk pricing and a dis count the bulk price will be charged first and then the discount is subtracted see Discount calculation for product prices on page 78 The discount entered last effects all subsequent list entries if no other discounts are entered To re move the discount on subsequent entries enter a Oin the next discount field or the affected discount field The following example in Figure 7should explain this Page 76 User Guide for Web site Administrators Product details Prices Products Products Berghaus Paclite Jacket Women be_40402 gt Pp General Images Categories Variations Customization Cross selling Portals SEO 65 ESA Value discount List price Gross 22 95 H For regular customers O Select entry A Bulk price Discount Bulk price Discount 10 piece s 21 95 20 piece s 10 30 piece s 19 95 40 piece s 16 95 0 pieces 1 g No price list selected i ad Delete Product is included in this price list Figure 7 Bulk discount for products If the c
198. ribute types 23 A command that affects multiple elements at one time This option is offered in tables where multiple instances of the same action can be combined into a multiple or batch process for example deleting multiple lines in a table at once A function area on Web pages used to trigger actions They are usually graphically designed to look like buttons A key that switches on capitalisation permanently Deactivate this feature by pressing the key again When this key is activated this is usually indicated by a small light on the keyboard This term describes the entire inventory of all the products The catalogue is the equivalent of a mail order catalogue Categories are used to set up structured hierarchies A subgroup of a catalogue Categories act as containers for product groups such as computers office supplies and shoes A field in a form which is selected or cleared by clicking it with the cursor It is used to make specific selections A small file containing text information that is sent from a Web server to a Web browser This information is saved on the hard drive and can be re trieved later Cookies are often necessary for Internet applications See also Session cookies A currency dependent format for price information The system formats the prices according to the set currency The status of the attributes If this status has been set the attribute or the value will be used as the default value un
199. ries by clicking Save 7 The options are displayed for the customer in the form of a drop down menu when reserving the ser vice To add or remove options click Add or remove values This takes you back to the page with the attributes which you can edit accordingly w For more on product types and attributes see Product type details on page 80 Bookings Page Booking system Services Service Bookings Here you will see all the bookings that have been reserved for a service in a calendar overview format Page 106 User Guide for Web site Administrators Services Booking system Overview You can use the calendar to access all the bookings for the service Use the bar containing the day num bers to choose the corresponding day in the month that is displayed Select the month using the left and right arrows next to the month indicator The individual icons in the days bar have the following meanings Table 8 Key to calendar icons background Day number Current date with border Day number Day has at least one booking displayed in bold No bookings can be created for this day grey If you move the mouse over the days bar an overview of the bookings for the corresponding day is dis played in a small window If you click a specific date the table containing the bookings for this day is displayed and you can edit the bookings for this day The number of columns that are displayed is governed by what
200. rs recording and reporting of visitors click behaviour pages opened click behaviour click paths viewing times and so on After the test phase is completed you will be requested to select a service package If you do not select a service package you can only use a limited amount of the statistics features You can also use etracker to evaluate how your customers click on your Web pages Etracker provides the Clickmap and Heatmap functions for this purpose The Web site is ready for this analysis and sends the re quired data to etracker In order to use the functions you need to enable the Transfer as URL parameter op tion in the etracker administration Contact your etracker support contact for more information Note If you use etracker you must notify your customers about it Add this to the content of your pri vacy policy General Page Marketing etracker statistics General You can register automatically with etracker on the page If you are registered with etracker this is where you enter your etracker registration data and where you can manage the basic settings for search engine campaigns The tab is divided into the following sections Setup etracker account see Create etracker account below Registration data see Registration data on page 139 Search engine reporting see Search engine reporting on page 139 Create etracker account If you have not yet registered with etracker you can sign up here automat
201. s Product Settings Availability On this page you can define how the order process in the shop should continue if an ordered product is no longer available that is the stock level is the same or less than 0 The function requires that you fill out the Stock eve field for the products If this field is not filled the se lected option will be ignored If a product reaches the stock level of O during an order the available amount will be added to the shop ping basket in the case of options with order stop Example For example two items are on stock but four items have been ordered Only the existing two items will be added to the shopping basket If you increase the stock level of a previously sold out product the product will not automatically be made Visible again since there could be other reasons for it to be Not visible You must set the product to Visible either in the details or using batch processing see Products on page 65 You can configure the system to notify you as soon as a product has reached the stock level Oor has reached or fallen below the minimum stock level To do this configure the corresponding e mail messages in the e mail settings For more details see E mail settings Events on page 55 You can decide yourself what information is displayed on availability and delivery depending on stock levels To do so you can use placeholders and conditional displays Further information here can be found directly in
202. s For this reason you can assign standard values to these parameters to avoid having to enter them again for each item An overview of all default values is displayed on this page The areas shown correspond to the steps of the eBay assistant You can change these default values at any time To do this click the link Customise default item values You are transferred directly to the corresponding page of the eBay assistant For more details see tem set tings eBay assistant on page 148 Page 150 User Guide for Web site Administrators eBay Marketing Changes to the default values are only valid for the products that are included in the list of eBay items after the changes Orders Page Marketing eBay Orders As soon as a bidder buys your product or wins your auction this item is marked as closed and entered into the table of eBay orders The individual columns have the following meaning Table 14 table columns for eBay orders Comment Initial offer for the order The icon indicates the eBay platform User account eBay user who won the item Click the icon to send an e mail message to the address in the user s eBay profile Price for which the item was won Name of the bidder in the customer administration of the shop When the details of a customer are transferred from eBay for the first time the system creates him as an unregistered customer The eBay e mail ad dress is saved as well During further
203. s 116 Font function SOUP erreira orn near a ISIA Anar A SES 116 Page elements function group sssssssssesesssesssssssesssssssessreeesssssse 116 Active button Active button Right Image ccccccccsssssssesees 116 BOX te ccceelacw r N E E E E 117 Vertical areas arer deea rereana iana da a Paced eae 117 Area function group ccssar i r ia 117 F nt toneto group sereias E ATEA AEREAS ARTEA 118 Page elements function group ssssssssesessssssssssresssssesessseeesssssse 118 CONTENT AE noeneen ese cde ecastawadeyheeud dies ceaheedsdexceetis tele eeslen 118 Area fUNCtION group teiseieserisiescii nies eiei tevin r EN EENE S 118 Font function group ccccsessscccnsscecccesssecccesssscceasssccceasssecenenes 118 View function groUp sssssssssesesssssssesceosssssssscceosssssssseeeossssssseeee 118 Page elements and navigation ssssssssesesesesseseseessseseseeeo 119 User defined page elements cccccsssssecccceesssccceeesseeeeeees 120 OWN SIVIES meciria a E E E O 121 Templat S sa eanan eaa EEEa ETE EEEE Eka 122 Quick desig Nossos ree ia EA E S ESS 123 Tils Ordets een e ensen a E e E 125 Orders Details aa aa 125 EGitiNS Mod er neare Gous ois EEE Aa R R 126 User Guide for Web site Administrators Page 7 Table of Contents DOCUMOENIUS arres iii jeans coosberiedndeonvedsdenseeeeseciecceecdsces 127 DOCUMOENE details osioissa aaa ie aiaa 127 UPS packing slip lt s ceccsecsnassedaosscocai
204. s available for users when registering on your Web site or when en tering their address To add a new country to the list select it in the drop down menu below the table and click Save To delete a country from the table proceed as described in Deleting records on page 21 This will delete the entry from the table The country will however still be available in the drop down menu below the table and can added again at any time Note Note that if you select a country from the list you must be able to guarantee order processing and delivery in this country Only include those countries in your list for which you can deliver under the given conditions Regions Page Settings Country Settings Regions User Guide for Web site Administrators Page 53 Settings E mail settings Regions are the foundation for area specific delivery and payment methods Use regions to define which delivery and payment methods are available to your customers in various countries The regions are based on countries that you set under Settings Country Settings gt Countries For more on this see Countries on page 53 During the order process the country from the delivery and billing ad dress is checked for assignment to a region To create a new region enter the name of the region in the entry field in the last row Save your entries by clicking Save Assign the respective countries to the region details For more information about this se
205. s can be saved To do so there are links on the corresponding pages Use this option to manage the visibility of the shopping lists function Search Here you can make the settings for the search results page Under Display of search results select how the products found are listed Under Zips if search returns no resultyou can specify a text that the user sees if his search was unsuccessful Here you can for example incorporate a link to the contact form of your shop Search statistics Page Settings Search Search statistics The search Statistics provide an overview of the search terms used in your shop by your customers and how often they are used The table lists all the search terms your customers have used They are all written in lower case letters because capitalisation is not considered in the search For every search term you can see how often it was used and how many hits it yielded The following considerations or actions are recommended Use search terms that have no hits in descriptions or product names Use the search terms as keywords for products that you offer in these areas see the Keywords for search field in Description Fill any existing gaps in your assortment by adding often searched for products Display products which are searched for often on the start page or in main categories so that your cus tomers find them immediately eBay settings The eBay interface enables you to offer your produc
206. s icon to call up details for the price list being displayed User Guide for Web site Administrators Page 77 Products Product details Cross selling Note The price lists in which the current product is already included are marked with an asterisk This gives you a quicker overview of which price lists are associated with the product If you have configured bulk discounts as well as value discounts the price is calculated as described in Discount calculation for product prices below Discount calculation for product prices Since you can assign more than one discount for each product the sequence for calculating the discount needs to be defined The individual discounts are calculated sequentially as follows 1 Calculation of the bulk price based on the product price this results in a reduced unit price per prod uct for the corresponding number of items 2 Calculation of the bulk discount based on the bulk price 3 Calculation of the value discount The total from bulk pricing minus the quantity discount is compared with the limit for the value discount If the limit is exceeded the value discount is applied Product details Cross selling Page Products product Cross selling When using cross selling additional products are offered in relation to a particular product These are ac cessories or related products The purpose of this offer based on related products is to motivate the cus tomer to buy additi
207. saee eee dee 29 File MANASEMENL cnssasvivonsdsacsssierccnssccndsavorsdestvantsayeeeawhcewersaeee 30 Import and export niiae eaaa e e eiai 31 EX DOM E EE E E A E T 31 Importieren E E A aa a ETT EE 32 Editing CSV files with Microsoft Excel ccsccssscessccnsceeees 32 SHOU RR a ae akc eek ene roe ed aeaeta sae 33 Creating a Short URL for all pages cc esseccccessscccensssccceeeees 33 User Guide for Web site Administrators Page 3 Table of Contents 4 Administrator data cicisjcctesiccajasedeansedieeasaiaebeaigaes sis 35 Security query for deletion actions cccsscesecescessceeees 35 5 SOU CS eaeoe aea EEE aTa 37 General Settings eirnsrersirirrerircer iseer e lrei reee 37 ETA E SETAE E 37 PresentatiO Nesine acs caen E E e sees 37 SLALUS is oorsien ino ae E E a i soaa 37 Advanc d setting Siennas eiae ia toe een EAE OEE ia 37 Pagecache a aa te E E EEE SEES EE EOE 37 UT dd os Lae Mosneni 38 o o E EEE 38 Business NO TS yovcsoweshudeantawsssadiuauhteesesivenseacsundavadeedavadcaduat ets 39 User administration ssesseessesseeseesssosecsssossesesoseesscsseessesee 39 UEL e E EEE E E EER 39 User details Sign in dat a seosseosseossessscssecsseosseosseossessecesse 39 USer details POStsiscc csccccsnssosssesovscdesascocosscavaceoasnsssesesssecasanaseees 39 User details Newsletters ecccccesssecccesseccccessecccessececenens 40 UAA A N E TT EE 40 Registration cicecscicecc
208. sary See also Data syn chronisation on page 87 For more information about user data see Customer details User data on page 86 Customer account Page Customers customer General Customer account The customer number is recommended by the system You can accept the number generated by the system or use your own The number must be unique When a new customer is created the customer group you Set in the Customer groups is set as the default See Customer groups on page 87 User Guide for Web site Administrators Page 85 Customers Customer details User data Use the tax model to decide which prices the customer is shown in the shop and how the shopping basket is calculated See also 7ax model on page 43 The tax model can only be applied after the customer has registered in the shop The tax area can be assigned manually or automatically If automatic assignment is activated the tax area is assigned according to the country of the customer address Attributes Page Customers customer General Attributes In the Attributes section you can manage and edit the attribute information you entered in Customer attrib utes on page 88 Click the link marked with the corresponding attribute name to jump directly to the detail page for the attribute Customer details User data Page Customers customer User data Users are registered customers They can manage their user data in the shop by clicking My
209. sceeees 66 Creating a product bundle ssesssessseesssesssessseeseeesseessseoseeess 66 Bundle Products an ccccecicceeasetbeeessccscedaisndeovesdessedensneveevencesevenssss 67 Import and export of product DUNALIES cccccsessecceeseeeeeeees 67 Notes about bundles ccccccccssseccccesssccceessecceeessscceeesseeeeeees 68 Creating a downloadable product essssssesssssessssseessssseessseeee 68 Downloads thccsaiidertiitsteiteniirad ciate nats 68 Creating a customizable product cccsscccssssccesseccesscceees 69 Product details General ccccsssccessccnssccssccessccescenens 69 Comparison price sass eiaeia e ea ENES EAA aaas aaia 69 Reference UNIts scsicssssveviccsdedsvatavetenccuvianssusseceesctavcdsoedaeaveeceesass 70 Description sv crisusrskanetaastverwoucossvoieasectabeiasnanacamarnaust aventeaes 70 Stock and delivery period cssecccssssccsssccesseccesseccesseceaes 70 Delivery details wicissscadscssisssisataensisdaxesstaraecedecactusdecsasstueveiessees 70 Attri UES Sic oases neos eai a a aa e ian 71 Product details Images ccesccscceccsccscescesccscescescescescs 71 Product details Categories ccsscccsssccssccessccsecesseeees 72 Product details Variations ccsccssccsscesccescesscesceesceees 72 Variation assistant deeem titii ansees eeen ieia 73 Extending a variation using the product variation assistant 74 Product de
210. sessacccvievcosccussesedaneess SA aV YAN 143 Own DOM ANS she tered ticeaies ienaa isa a a RE eai 144 S cialWe b anran aa ee a ai 144 How to connect your website to Facebook sscccsssssecceeees 144 How to connect your website with Twitter ccssssccsssceeeeee 145 How you use other social bookmarks for your website 145 Google AdWordS esesesessssesesesscsesessoscsesessoscsesessoscsesessoseses 145 Trusted Shops Certification esessssessseessseosssossssessseesssees 146 Page 8 User Guide for Web site Administrators Table of Contents BAY eeu s see cb eae ee Gaol ease one eaa a e ua a 146 MEMS icse casas decveeussVeciecawsesnwes edds a a ai aE 147 Item settings eBay assiStant ccccsssseccccssssccceeesescceeees 148 Tile roren iaoe TEE E E ELETE 148 Category aein eE E EAER E aE 149 DO E E E E T 149 Layout a ern a a E EN Eha 149 BL h eR EE A A E EE A OE 150 P yment oes ieran a T E AESA E EE A aa E 150 Verificati Mrsiescnoror ioiei e EEE EREA EEEE 150 Default yalU Siin ncinet a ea anara 150 OND ET a E EE AE eves cebueeases 151 13 Glossa aeara vescen ter hncs eens ecco ee D T4 OMG ER ceresc n eein LOT User Guide for Web site Administrators Page 9 Prerequisites Introduction 1 Introduction Prerequisites The program is browser based The administration will function using the following browsers Internet Explorer 9 and higher The Google Chrome Frame Plu
211. site You can find additional information about Google AdWords and the registration of the campaign under the following link http adwords google de You can also find free AdWords Online courses at http support google com adwords bin static py hl de 419 amp page webinars cs Trusted Shops Certification Page Marketing Trusted Shops Certification Your customers require a high level of security for online purchases Certification from Trusted Shops www TrustedShops de ensures this security for your customers and helps build trust in your shop Along with checks for security and data protection Trusted Shops also offers a money back guarantee and com prehensive customer service Your shop is optimally prepared for certification with Trusted Shops When the check is successfully completed you will receive a Trusted Shop ID from Trusted Shops Enter the Trusted Shop ID in the entry field Save your entries by clicking Save You must enter your own ID for each language You then have the right to display the Trusted Shops quality seal in your shop There are two navigation el ements which you can place on your Web site for this purpose For more information see Page elements and navigation on page 119 If you have not saved a Trusted Shops ID the Trusted Shops page element will not be displayed on the Web site Trusted shops offers various templates for the contact information or customer information that match le gal r
212. so it can be displayed in another language Some attributes can be localised This means that you can enter different values for these attributes in different languages They are then displayed in the respective language for example descriptions or names The merchant is an administrator who sells products online The Web site and Administration provide the additional functions required for this task Area of the Web page that contains various functions for editing content Similar functions are classified into function groups For more information see Multifunction bar and content on page 92 and Multifunction bar and content on page 115 Name of a language dependent object or method in the administration area and on the Web site In this way a descriptive name can be displayed in any language on the Web pages Active area with a structure of links for selecting specific functions Navigation bar that shows how you arrived at your current location in the program The individual hierarchy levels are shown as links so that you can go backwards one step at a time A field in a form which requires you to make a decision Option buttons allow you to select just one option from several possible options Page 154 User Guide for Web site Administrators Page elements PangV Path File path Pixel Provider Reference unit Session cookies Shop Shop types Sign in signing in Sub menu Text field Tool tip
213. ssees who are entered in the current campaign The following methods exists to add addressees to the list Direct entry of customer name and an e mail address This possibility is best for addressees that are not registered customers Direct entry using customer number Add all customers of a specific customer group Add from tray Importing addressees Visitors that register themselves on the website for newsletter campaigns For more information see Subscription from the Web site below When addressees are deleted for registered customers only the assignments to the campaign are deleted The other customer data remain Unregistered visitors are deleted from the system for this campaign Caution Deleting this also deletes the Subscription status subscribed or unsubscribed for the cor responding customer If one of the customers is added to the campaign later the status is automatically set to subscribed This can lead to legal problems if a customer receives a newsletter from which he had actually unsubscribed Think about this before adding a customer manually Subscription from the Web site The web page visitors can subscribe to the newsletter in the following ways Directly subscribing to newsletters on the web site Open the pages to subscribe to newsletters using Subscribe to newsletter Page 132 User Guide for Web site Administrators Newsletter Marketing For registered users subscribing under M
214. stem checks your authentication details on a regular basis If they are no longer valid for whatever reason you will receive an automatic e mail with a corresponding error report In order to receive this e mail you must set the default sender e mail address in the e mail settings For more information see mail settings on page 54 The following methods exist to authenticate an account Click the Request authentication button After this you must sign in to eBay eBay verifies the information and generates a corresponding token To transfer this to your shop you must agree on the eBay page You will be returned to the shop You will see confirmation in the authentication field in the eBay account details Using a valid token of another account If you already have an account with valid authentication you can instead use the token from the other account The corresponding function is shown in the details of the new account Note The authentication can only be used from live systems Templates Page Settings eBay Settings Templates eBay offers the possibility of presenting items using your own design and layout You can use this option in your shop administration area by using the existing templates or designing your own In the Selection of template patterns section prepared templates exist that you can use in the table and edit if necessary The following options are available for adding a new template to the list
215. stration Registration data Search engine reporting Export Categories Customer export Product export F Favourites G Google Adwords H Help History Horizontal areas Icon set Images Import Categories Customer import Product import Import file L Language dependency Layout Navigation Loading times Logistics M Marketing Multifunction bar and design N Newsletter Creating content for Recipients 60 62 114 56 55 54 55 138 138 139 138 139 139 31 32 102 88 83 19 20 19 113 116 29 31 32 102 88 83 32 23 119 38 50 131 115 134 135 Subscription Newsletter campaigns Adressees Create new Create newsletter General details Texts Newsletters General details O Options Usage Order tracking Orders Details Documents Edit details Editing mode UPS packing slip ORders Shopping basket settings Own styles P Page cache Page elements Page view in browser Pages Home page Link Promotional products Payment methods Credit card manual Customer groups Deferred payment Portals Preislisten Customers Price lists Advanced settings Price lists Price lists Details Price lists Shopping basket discount PriceMinister Prices Product bundles Bundle products Product inquiries Product portals Product portals Product recommendations Product references Product reviews Product settings 132 131 132 131 131 132 131 133 133 26 128
216. t Web site style with just a few mouse clicks Caution Any changes that you make here are saved automatically and can be seen on the Web site immediately Create a backup copy before working with quick design Because the quick design is a special case of advanced design we recommend learning the basics about design To do so read Design basics on page 111 and Multifunction bar and content on page 115 In the quick design you cannot select any areas The multifunction bar offers the following special func tions Logo Header image You load the images directly from the file management You must have previously uploaded these images into the file management For more about this see File management on page 30 You can also provide a link with the logo Colour You can set a basic colour for the entire design using the Co ouroption Your selected template is dis played using the specified basic colour with the areas using matching colours This colour is shown in the box of the Co ourfunction If you select a colour this is used as the new basic colour for the design and the matching colours are recalculated The areas of the site are then displayed using the newly calculated col ours If the design template consists of several basic colours there is a selection option for each colour Read about the colour selection in Colour selector on page 29 Font Here you can select a shared font for all areas of the web site Template
217. t data No coupons are created for test e mails Design You can send the newsletter as a pure text or with formatting images and links You can control these over the Use HTML option If you have selected Wo all HTML code and formatting will be sent as text You cannot use a template If you set this option to Yes all HTML instructions will be applied to the e mail The basic structure and design is selected using a template The template is loaded into the 7exffield Text previously contained there will be deleted after confirmation The text and the design can be edited further in the WYSIWYG editor See WYS WYG Editor on page 27 Note Newsletter templates are pre set You cannot modify them To be able to create your own news letter template you can create a newsletter with your own design duplicate it and use the duplicate to send a new newsletter Contents The content of a newsletter can contain manually created text and contents from the database such as product and customer data Insert customer data using placeholders The available placeholders can be found in the Placeholderbox on the right side of the text field To insert a placeholder in the 7exffield click its name It will be inserted in the field at the current cursor position When sending the newsletter the relevant information will be substituted for the placeholders For customers who subscribed to the newsletter as non registered users you can only use the
218. t details Images on page 71 and following Creating a product bundle A product bundle is a packet or set made up of products that belong together and that are then offered to gether for a combined price To create a product bundle directly click on Add on the Products page and then select Product bundle or click on the Product bundle link in the New submenu This forwards you to the page where you can enter the general product details First enter a unique value in the Product numberfield Having done this enter additional general information see Product details General on page 69 Note the following exceptions Page 66 User Guide for Web site Administrators Creating a new product Products You cannot enter any values in the Stock eve and Minimum stock leve fields These values result from the smallest values of each of the individual products The Reference unitfield and the corresponding Amount in product field are inactive This is because the packages cannot be compared to other products as they are compiled individually Save your entries by clicking Save After saving additional tabs will be activated You are forwarded directly to the Bundle products tab This tab is displayed for product bundles in place of the Variations tab Enter the associated products here see Bundle products below After this enter the remaining information as described in Product details Im ages on page 71 and following
219. t list cannot then be edited any assignments remain New products are automatically considered during the next export You can decide with variation products whether only the master product or all product variations will be exported The option becomes active when Export all products is set to active You must enter a delivery method for your products Customer must be information about a possible deliv ery method on the portal You can edit the display of your products on the portal by choosing which images and description texts will be transferred You can set up the automatic export for many portals The export and uploading if required are repeated automatically at set intervals This updates modified product information on the platform This is also an advantage primarily for the portals which remove products from the catalogue after a certain time for ex ample Google Base after 30 days This allows you to keep your products up to date in the portal cata logue The Export button becomes active when the Export all products option is set to Yes or products are added to the product list If the platform requires the export file to be uploaded to it the Upload button is displayed This becomes active when all parameters are set correctly and the export file is generated Note Once you have configured all the parameters and an interval test the settings manually using Upload This way you can make sure that the parameters are set c
220. t required or useful but that must be paid Use the Without delivery column to assign the products or services that are not shipped to the corresponding payment methods After creating a payment method the checkbox is selected by default Page 48 User Guide for Web site Administrators Delivery and payment Settings Note After it has been created a payment method is assigned to all delivery methods by default In the same way new delivery methods are assigned to all payment methods Remove the check marks for the combinations that you do not offer Make sure that at least one combination is activated Otherwise no orders can be made in the shop Delivery options Page Settings Delivery and payment Delivery options Using delivery options you can offer your customers a Service in connection with the order This is where you can prepare services such as gift wrapping or similar The customer can access this service by clicking a link in the shopping basket You can set the name for the link in the Display name in shopping basket field Delivery options Details general The description is shown to the customer during selection of the options Use these to provide the custom ers with all necessary information about the specific delivery option If you activate the option Display entry field the customer can provide a text about the delivery option This is useful for delivery options such as greeting cards Deliver
221. t to visible before it can be made to the default Using the sorting in the Sorting language column you can set in which sequence the languages in the se lection field for the are shown See Language dependency on page 22 Using the sorting in the Sorting country column you can set in which sequence the countries are shown on the web site To activate a new language select it from the drop down menu at the end of the table and confirm with Save Note The languages listed in the drop down menu are part of the installation If you need additional languages contact your provider Before you can deactivate a language you must make sure that none of the associated countries are set to Default and that all associated countries are set to Wot visible Once these requirements are fulfilled you can deactivate the language as described in Deleting records on page 21 The language will still be avail able in the drop down menu Page 52 User Guide for Web site Administrators Country settings Settings Caution As soon as you have activated an additional language check all the objects products catego ries and so on for language dependent fields and enter the translation If the text data does not exist in the corresponding languages it cannot be displayed If you have set up more than one language for your Web site you should offer your visitors the option of se lecting a preferred language A corresponding page element
222. t your website with Twitter Enable your visitors to talk to friends about your website To do this put a 7weet this button on product de tail pages and other pages This enables your visitors to share the URL of the current page immediately within a tweet with their followers The corresponding settings for the product detail pages can be found here Marketing Social Web Twit ter Button Tweet this On other pages add the corresponding gadget from the Social web group in a text field You do not have to be registered with Twitter to use this function If you actively twitter provide your visitors with the ability to follow you Use the Follow me button gadget for this Use this function to keep your customers up to date with information about your website Show your customers tweets about a search term that has a meaningful connection to your website This allows you to offer your customers external short information that extend the contents of your website To do so use the witter search gadget If you would like to show your visitors the tweets of a specific twitter user place the Show tweets gadget on your pages You can Set the user name in the gadget settings How you use other social bookmarks for your website Use this link to allow your visitors to publish the URL of a specific page on the corresponding service and supplement this with comments This allows you to make sure that your website is shown in the relevant c
223. tails Customization ssessesssessesssessesecsseessesee 74 Product details Prices vascccssscenccndestesesass deen caaneddeesdossaawesoass 75 User Guide for Web site Administrators Page 5 Table of Contents BULK GIS COUNIE itsasdssencssevincainsetestebirsidddseiceer a E E aa aa 76 Value diSCOUNTs senesini aaae A LT aa 77 Discount calculation for product prices sssessssseesssssersssseeese 78 Product details Cross Selling ccsccsscssecssccseceeceesceees 78 Variation products and cross selling cccsssscccsssssecceesssecenens 79 Product details Portals ccsscssscssccsscesccsscesscesccsceees 79 Produvct portals neraka Mvsdecsiel aAA SES 79 OBA A E EERE O E NE EA 79 Pr d ct types sisndssissasisaveisiausieuliierancsdeseevrsinversitoevertlevesduwens 79 Import and expo acena naa N AR T 80 Producttype de tdilSii ssie sresirise sis nasai anaa iaie 80 Attribute ieee aaneren deaaes obebescou sedsucdsecdeoseesentes 80 LAY OU bee cosccived caceenete ce decdeveserdebedselaustovaacetesaa eoedie des eobedeevaeaseeeedss 81 PHICEMISTSS sasssnidcussentide coxiaecin rE EE LESE 81 Price lists Advanced SettingS cccssssccssssccessccceeseceeeses 81 Pricelist details sinai Hoek a e N aaRS 82 Shopping basket discount ssssssesssssssesseesssssssscceessssssseeeesssssss 82 S arch statisti Spe ococ succco stevirouees Ee EE E A 82 Product TEVICWS ceinen n a 82 Imp rt and Exporta mene
224. tains text with corresponding information for the visitors of your web site In addition the page types differentiate by the type and amount of data that are saved in the details of the respective pages When creating a page the corresponding type is selected and determines the following process during creating of the page You can access the page types in the page browser and in the datasheet view of a page See Page browser on page 91 and Pages on page 94 The usage function and specialities of the various page types are described in the following chapters Home page Page Content Categories Pages Datasheet view The home page is the main page It is the root of your site tree structure All other pages are subpages of the home page It is the start page of your web site The home page cannot be deleted You cannot change the ID for this page The home page only exists once Page 96 User Guide for Web site Administrators Page types Content Categories Most setting for the home page match those of all pages See Datasheet view on page 93 The following details should be noted for the home page General In the Summary for search engines field enter the text that is shown in the results list for search engines Keep the text short but powerful in order to interest your customers for your page Intro Page Content Categories Datasheet view Intro If you wish you can create an introduction for your w
225. tant for this After creation you can read the code parameter out of the campaign details It takes the following form var et_se 3 Enter the number in this case 3 in the field of the same name on the Search engine reporting in the gen eral etracker details in the website administration Save your entries by clicking Save Pages Page Marketing etracker statistics Pages The table lists all the pages that can send information to etracker Select the check box in the Enabled col umn for the pages for which information should be sent You can also specify an importance value for the individual pages This defines how important it is for you that your customers view these pages Using the etracker statistics you can then evaluate which of the pages that you consider important are actually visited by your customers Select the corresponding importance for the page using the drop down menu The most important pages are allocated the setting 10 Save your entries by clicking Save Note Depending on your page cache settings you will need to update your pages after saving them For information about this see Page cache on page 37 To view the records and statistics for your Web site open your etracker administration page User Guide for Web site Administrators Page 139 Marketing Google Analytics Google Analytics You can analyse the usage of your web site using Google Analytics After this you must register with
226. te image for each format Use the button which applies to the correct format This allows you to set whether the image size should be modified during uploading Each image that is uploaded to the Views section is stored in the image list in the Gallery slideshow sec tion User Guide for Web site Administrators Page 71 Products Product details Categories Gallery slideshow On this page you can upload and manage images that you want to show additionally on the product de tails page in the image list or in a slideshow The following options are available to adding images to the list Upload the image as a master image or individual format in the Views section Upload the image via the image upload button in the bottom row of the table See also Uploading im ages on page 29 In the table you can see all the images that you have uploaded If you want to display an image in the product details check the corresponding check box in the Visible column The display sequence of the im ages on the Web site is defined in the Sorting column See also Sorting using sorting keys on page 22 To the right of the table you can see the preview area If you move the mouse into the display area of the slideshow the control elements are displayed The display of images and the slideshow in the shop on the product detail page are set using the display option for the product type See Layout on page 81 Caution f you delete the image to
227. tem Using regions you can define various prices for various delivery areas For example you can have a different price for delivery via UPS in Germany than delivery via UPS ship ping to other EU countries For this purpose create two regions Germany and EU Then create two de livery methods UPS Germanyand UPS Non EU except Germany Assign the delivery methods to the corresponding regions The regions should be named so that the customer can immediately see which regions a method ap plies to Regions Details General The name of the region can be edited in the Dfield The table lists all the countries that you have assigned in Settings gt Country settings gt Countries E mail settings The system provides various e mails for notification confirmation and information You can configure which of these e mails are sent to the customers To do this you must configure certain default settings and activate sending for the relevant e mail In the general e mail settings you can include values that are valid for all e mail events You can enter an extended e mail address in the form of Name lt e mail address gt for all e mail addresses Multiple addresses can be entered The delimiter is a semicolon Page 54 User Guide for Web site Administrators E mail settings Settings The coding determines how your characters are processed in the e mail Unicode is a setting which allows all known characters to be processed
228. tes this A basic product is to be offered with various additional components In a Configuration attribute you pro vide possible configuration characteristics see Figure 5 Product type Daypack amp Edit product type English Preview Select file ri N mum file size 10 MByte Handbook Select file ri Maximum file size 10 MByte Features Yi Camel back Back ventilation Rain cover Page 26 User Guide for Web site Administrators Working with text fields Basic principles Figure 5 attribute type options When creating a product of this type the configuration of this product is displayed in the check boxes Working with text fields Text fields are entry fields where longer texts can be entered They are used to contain for example prod uct descriptions or the text of a newsletter You can format these texts to make the layout more attractive This can be done in the following ways Usage of the integrated WYSIWYG editor see WYS WYG Editor below Usage of HTML formatting instructions directly in the text When working in the page preview there is also the option of using the inline editing mode This allows you to edit text directly in the page preview For formatting purposes use the WYSIWYG formatting tools in the multi function toolbar See also Preview on page 91 and Multifunction bar and content on page 92 You cannot use HTML code directly during inline editing To enter HTML code at this position
229. th these and opens the functions See also Page elements and navi gation on page 119 In addition to making the page elements available on the web site you can also edit their design to a cer tain extent by uploading images and changing colours Active button Active button Right Image Buttons are areas that contain links Depending upon the template these buttons are designed differently See Figures 9 and 10 Milestones gt Equipped to meet your goals Categories Shopping basket Figure 9 Rectangular buttons Page 116 User Guide for Web site Administrators Multifunction bar and content Design Milestones P Noo Gut ger stet fiir Ihre Ziele Left part Si es Right part Jacken Schuhe y Rucks cke Zelte Kategorien Warenkorb O Jacken A D VASE f Ihr Warenkorb ist leer Figure 10 Buttons as tabs You can assign a background image to these buttons For simple rectangular buttons such as in Figure 9 it is good enough to upload an image for Button The image must be at least as long as the longest button If the buttons are tabs with rounded corners such as in Figure 10 you have to upload left and right hand image sections each containing the right and left pare of the tab Proceed as follows 1 Activate Buttons in Page elements 2 Upload a background image for the left part of the tab 3 Activate the Button Right image in Page elements 4 Upload a background image
230. the administration area Auto cross selling Page Settings Product Settings Auto cross selling As opposed to manual cross selling see Product details Cross selling on page 78 automatic cross selling is based on analysis of customer buying patterns according to the principle Customers that have purchased this product have also purchased the following other products In this process data is col lected about how often a product is bought in relation to another product Set how many products are shown as auto cross selling products for one product In the Minimal match field set how often a product needs to be sold along with another in order to be dis played as across selling product Note The function can slow down the display of products because multiple products have to be read from the database and statistical information is managed and evaluated Immediate and constant sta tistical evaluation is also not available for the same reason The statistics are calculated at times when few users are signed in to the system usually at night Texts Page Settings Product Settings Texts Depending on the tax model the prices in your shop will be displayed with or without VAT included A text indicating the current tax model is displayed for the prices Select the section that matches your tax model for displaying prices on the Web site The texts should also be used to inform your customers of any VAT that is or
231. the customer specific price list only applies for the customer This applies to bulk pricing and discounts as well as for the shopping basket discount Shopping basket discount Page Products Price lists pricelist Shopping basket discount Use this function to give your customers discounts on their shopping baskets You can scale the price re duction according to the shopping basket value You can assign absolute values or percentage discounts The shopping basket discount is displayed on the product detail page using the Price reductions link Note The shopping basket discount you allocate applies to the total of the products Any charges for delivery and payment are not included in the calculation In the shopping basket the customer is shown the difference to the next discount level Search statistics Page Products Search statistics The search Statistics provide an overview of the search terms used in your shop by your customers and how often they are used The table lists all the search terms your customers have used They are all written in lower case letters because capitalisation is not considered in the search For every search term you can see how often it was used and how many hits it yielded The following considerations or actions are recommended Use search terms that have no hits in descriptions or product names Use the search terms as keywords for products that you offer in these areas see the
232. the first thing you should do is edit your password so that no unauthorised person can use the system See Administrator data on page 35 2 Run through the Setup assistant The first time you sign in the Setup assistant will automatically take you through the initial steps The as sistant will help you configure the main settings for your site 3 Check the site pages The site topic selected in the Setup assistant determines the basic structure of your Web site To view this structure select Content Categories gt Preview This preview allows you to verify that the main pages with which you want to launch your site are in place You can add delete or move pages at this stage Check the content on each page and update it as re quired You will find more detailed information on this in the section Content on page 91 et seq The most important aspect of this stage of the setup process is that you check the existing sample content for its appropriateness for your requirements and make any modifications you need 4 Check place the main page elements Page elements represent the functionality of the Web pages they are the means by which your customers can operate the various functions and browse your site These page elements include for example Link to Terms and Conditions and Privacy Policy The categories tree or a list of categories that provides access to individual product categories and products The Searc
233. the page elements respectively on the page In addition to this you can create user defined page elements see User defined page elements on page 120 All page elements are available for every area shown in Figure 8 on page 114 except for the content area Due to the way they work and their design certain functions are best used in specific areas They function in other areas but are out of place and disturb the design or do not fit in the defined area With your design you decide which page elements are assigned to which areas so that they are completely visible and can be used If you move the mouse over a page element in the quick design or advanced design the functions are shown with which you can edit the design The following functions are available Table 11 Functions for page elements Function Comment You can move the page elements to different areas or within an area by using drag amp drop Click the icon for the corresponding page element keep the mouse button pressed down and drag the mouse pointer over the target area A red dashed border indicates the position at which you can deposit the page element Now release the left mouse button The page element is displayed at the corresponding location This deletes a page element from the area Details can be edited for some page elements These include all user defined page ele ments Click the icon to call up and edit the details This is how to add a page eleme
234. the speed at which individual pages are rendered dis played General Page Settings General settings General The following tabs are available here Presentation Here you can edit the name and slogan of your web site Place these data using the page element Name of the Web site with slogan They are usually shown in the Header See Design basics on page 111 Here you can upload an image for your web site logo in optimal size See also Uploading images on page 29 Place the logo using the Logo page element It is usually shown in the Headerarea A favicon is a small image that appears in the browser s address bar to the left of the Web site address URL The file should contain an image in the size 16x16 pixels or 32x32 pixels You can do the following to create the Favicon Directly from the logo To do this click the link Create own favicon from logo Create from another image Upload the image directly see Uploading images on page 29 You can only use ico or cur images for this Status You can close your web site Instead of your web site a message is shown You can edit the content of the message If you do not use your own text a standard message is shown Advanced settings You can add your own code to every page in the header HTML code These can be your own style informa tion for example You can enter instructions for example which remove the availability display for products Enter the code in the t
235. til the user makes a different selection User Guide for Web site Administrators Page 153 Glossary Duplicate Entry field Favourite FTP HTML Link Localisation Merchants Multifunction bar Name Navigation bar Navigation history Option button This creates an exact copy apart from the ID This is helpful for example when creating products from a template product if one exists from which a majority of the attributes can be transferred This is a field in a form where the user can enter information Web pages that are opened and used repeatedly A favourite page is saved as a link in a special folder and can be opened with a single click File Transfer Protocol FTP is a method of transmitting data over networks This is used to transfer files between different computers regardless of the operating system and location Hyper Text Markup Language source code for Web pages that determines how the content is displayed Individual HTML formatting instructions are called HTML tags This is a unique identifier that is used to locate a data element product customer attribute etc The ID is used in the database and is not the same as the name displayed on the Web site Furthermore IDs serve to uniquely classify data when exporting and import ing and to manage objects in multiple languages A link to another Internet page or to a document Preparation of the data and content of a Web page
236. ting and exporting in the chapter mport and export on page 31 in relation to contents and categories the following import and export types exist mport export of Pages and categories see mport Export of Content Categories Pages below Import export of category product assignments see mport export of category product assignments on page 103 Note Some functions in the application will open in new browser windows For this reason your browser must allow pop up windows to open Otherwise certain functions cannot be used Import Export of Content Categories Pages The Categories Import Export function allows you to import or export the catalogue structure of your Web site This refers to all of the categories and pages and their properties and how they are arranged in the catalogue structure When creating new categories via the import file the following columns are mandatory Type Class Parent Object Parent ID Alias Page 102 User Guide for Web site Administrators Import and export Content Categories If no further data is specified the categories are created using the corresponding alias and specified type and are sorted accordingly into the structure The default settings are used for all other required data If there is no entry in the Parent Object Parent column the corresponding elements are placed directly under the Home page Import export of category product assignments When cat
237. to your shop relevant sub channels are displayed in the statistics You can create for ex ample a Pangora Germany channel Pangora then distributes your products to portals such as Fireball de and freenet de n the etracker statistics the Pangora Germany channel contains sub channels for Fireball and freenet Pangora uses abbreviations for the sub channels Contact Pangora for an explanation of the se Amazon In contrast to other product portals the products are not sent to Amazon in an export file Each product must be matched to an existing product in the Amazon catalogue After successful assignment the product can then be activated online at Amazon To publish a product with Amazon do the following 1 Activate the corresponding Amazon country platform on the Product portals page 2 Open the detail page and enter the access data 3 Open the Products tab 4 Paste the product using the tray or by directly entering the product number 5 Click the product name 6 Select an Amazon product from the list and click Assign 7 Enter the required information in the offer details fields and save all entries by clicking Save 8 Click Set offer online Note the following when exporting products to Amazon Ifa product code is saved for a product it is automatically assigned to an Amazon product If no prod uct exists at Amazon with this code no assignment is possible A product must be created at Amazon with this code You
238. tomer entered in MyAccount and set as Default Changes you make here can be seen by the customer in My Account Page 86 User Guide for Web site Administrators Data synchronisation Customers Data synchronisation Merchant side customer data are customer data which you manage under Customers customer gt General see Customer details General on page 85 The customers themselves can manage their informa tion on the web site at My Account gt Manage personal data The merchant side customer data and the user data may contain differences In this case the Synchronise data function will be displayed and the system will inform you via e mail To enable this the corresponding e mail event must be activated see E mail settings Events on page 55 Click Synchronise data to display the differences and select the changes to be adopted On the right side you can see the fields of the billing address the customer has entered in My Accountin the shop On the left side you can see the relevant fields in the merchant side customer data Fields which contain differing information are marked blue Click _ to import the merchant side customer data into the billing address Click to import the invoice address information into the merchant side cus tomer data Save your entries by clicking Save Customer details Orders Page Customers customer Orders On this page you can see the orders for the current customer To open t
239. tries with Save A page now appears on which you enter the options for customization More information on customization options can be found in Product details Customization on page 74 Product details General Page Products product General On this page the product attributes are displayed in different blocks For a better overview you can open and close these blocks Use the Drag amp Drop function to change the order of blocks Comparison price The comparison price is a price that you can contrast with the current sale price of a product This allows you to show price reductions or special prices in an eye catching way You can configure one comparison price per currency for each product User Guide for Web site Administrators Page 69 Products Product details General Once a comparison price is entered for a currency it is displayed in the shop for the corresponding product along with the current list price To describe the price comparison you can add text and define the way the comparison price is to be displayed For more details see 7exts on page 59 Note The comparison price is only used for display purposes It is not a sale price and is not used to calculate discounts or bulk prices Reference unit In order to compare the prices of similar products with differing quantities there needs to be a common starting point Therefore according to PangV in Germany a comparable unit of quantity is
240. ts on eBay The basics about this and how you set up and manage offers is available under eBay on page 146 Page 60 User Guide for Web site Administrators eBay settings Settings Preparation In order to integrate eBay with ePages you must understand the functions and rules of the eBay platform eBay offers this information on the eBay site Register with eBay as a Seller You will need valid seller registration data to send items to eBay from the shop offer them there and receive ordering information All relevant information to sellers can be found on the eBay page under Sell Configuration of notification e mail After an offer is completed the customer receives an e mail from the system with a note about conducting the payment This e mail is an automatic system e mail with pre configured standard content You may however add your own hints information or advertisements Open the e mail referring to eBay under Set tings gt E mail settings gt Events For more information see mai settings on page 54 General settings Page Settings eBay Settings General Set when the stock level for the corresponding product is updated when you place an offer with eBay Define a default feedback text which will be used for completed items You can overwrite this feedback for every offer if necessary Because of eBay rules as a seller you can only provide positive ratings eBay accounts Page Settings eBay Settings
241. u edit the page structure the multifunction bar is shown in the page mode and offers the correspond ing functions See Page mode below If you edit text fields in the preview the multifunction bar is shown in edit mode and offers text editing functions See Editing mode on page 93 Page mode You are in the page mode if you are in the preview mode and have not activated any text In this mode the function groups Commands Layoutand Language are shown in the multifunction bar In this mode you can edit the structure of your web site create new pages and set the visibility of the con tent of individual pages Commands function group The New function corresponds to the function New in the submenu of Content Categories The new page is created as a subpage of the current page The visibility status of the page is indicated by the icon in front of the page name If you do not make the home page visible it means that you close the web site After deleting the page is deleted from the view immediately No confirmation is shown If you have not yet saved you can restore the page Click on Undoto do so or open the complete page again Use the Move page function to move the current page within the structure This allows you to define the sequence of the pages and to put a page into various hierarchical levels Only functions are active that are possible on the current place on the page Caution The result of commands for example vis
242. upload a background image and configure a background colour for both the box and the header See also Uploading images on page 29 and Colour selector on page 29 When doing this please note the following The background image for the box covers the background of the complete box including the header The background image of the header is limited to the header and covers the background image of the box within it The background colour of the box covers the box area without the header and covers the background image The background colour of the header covers the header covers the background image of the box and is covered by the background image of the header Content area Area function group This group contains all the functions that can be used to configure the background and dimensions of the current area Here you can Set the background colour and can upload a background image Read about the basics of this in Uploading images on page 29 and Colour selector on page 29 Note that for entire areas background images have a higher priority than background colours Use Padding to set the space between the content images and text to the edge of the area Font function group You can format the individual text elements of the current area such as for example headings and links as well as set various fonts for these View function group Here you can see a preview of the content of various pages of the web site for example
243. urrent style and test out the various options on the copy You can do this in the table of your own styles by using the Create backup copy function See Own styles on page 121 for more information about this Once you have created the desired design there activate the style for your customers Notes on background images Matching templates are loaded for the background images in each design template You can replace these with your own images If you delete your own images the template is reloaded automatically If you do not want a background image at all you must delete the template image too To do this click the Delete tem plate link When the template has been deleted the name of this link changes to Restore template Click this link to restore the default template for the background image without having to search for file names Note If you set both a background colour and a background image the background image will always be on top of the background colour Therefore if you want to display the colour delete the background image If the background is to be filled completely the image must be resized to fit the area or you can activate Tile image User Guide for Web site Administrators Page 113 Design Editing the design Tile image Background images can either be displayed as a single image or repeatedly displayed so that the back ground of the entire page is filled This arranges copies of the image next to and below ea
244. use all the functions for products see Products on page 65 The booking system and services can be created using the assistant in the Booking system menu item You can find all relevant information under Booking system on page 105 7 Check important system settings All system parameters have a default setting and can be used immediately Check the most important ones at this stage to optimise the settings To do this click Settings in the menu bar We recommend checking the following settings at this stage Languages currencies countries see Country settings on page 52 Delivery and payment methods see Delivery and payment on page 43 E mail settings for various notices and confirmation messages see E mail settings on page 54 This completes the basic settings needed to operate your shop An overview of all settings is available un der Settings on page 37 8 Testing Before publishing the Internet address of your web site you should test it as a visitor Doing this lets you check whether your settings and changes for your logo design products and so on have been correctly applied and are displayed as planned It is also important to check whether e mails such as registration confirmations or order confirmations are being sent Sign in as a customer to provide a valid e mail address for messages to be sent to Note If e mails are not being sent properly although you entered all the addresses correctly have your
245. ustomer purchases 10 products each product costs 21 95 The total price for these 10 prod ucts would be 219 50 If the customer purchases 20 products each product costs 21 95 For the total product sum 439 a 10 discount is provided 43 90 The total price for 20 products is then 395 10 If the customer purchases 30 products each product costs 19 95 The discount from the previous en try is still valid For the total product sum 598 50 a 10 discount is provided 59 85 The total price for 30 products is then 538 65 If the customer purchases 40 products each product costs 16 95 The total sum for the products is 678 0 discount is entered Therefore the 10 are no longer valid No additional discount is pro vided The total price for these 40 products would be 678 Note Remember that you can create customer specific and customer group specific price lists You can define prices for individual customers by entering the price or discount for the amount of 7 and assign only the one customer to the list Value discount Page Products product Prices Value discount In this section you can configure a price reduction which depends upon the total price The value discount is joined to a price list in which you can also set the validity period and the customer area see Price lists on page 81 The icon to the left of the drop down menu shows whether the price list is currently active You can click thi
246. vel and minimum stock level of the bundle are determined by the smallest respective value for the individual products After the order has been placed the inventory for all the associated components is updated at the same time Only products of the same VAT class can be assigned to a bundle The status Wot for sale is taken into account for bundle products If one of the bundle products is set to Not for sale the entire bundle cannot be bought The unit price is calculated by adding the respective list prices of the individual products together Any price discounts defined in the price lists are not considered at this point As soon as products have been added the total of the list prices of the individual products is displayed next to the bundle price The price difference possible the saving is displayed Creating a downloadable product Using downloadable products you can offer digital products such as images documents and other files To create a downloadable product directly click on Add on the Products page and then select Download able product or click on the Downloadable product link in the New submenu This forwards you to the page where you can enter the general product details First enter a unique value in the Product numberfield Having done this enter additional general information see Product details General on page 69 Save your entries by clicking Save After saving additional tabs will be activated
247. vesccsescosscevseescasscosesdsscasedaessauevesesavesaeecse 57 TOXUS AE EE E EE E E 57 Registration sorserien niic aa aaa E 58 PrOdUCE settings ssccissessssscassoosdesccescdossseecdsnecenoanaesenecsnncoees 58 Generalene e te aia etme EA A 58 Availability cinirenen nannan enaa a a 59 AUtO cross selling aisre i ai ana 59 E EE AS TAE E 59 Product compatrisSon esseesseessssesseesssessscossressecesscosseosseceseeo 60 Shopping MISES osasia a aa a a Eaa iaae Eren 60 er EEEE AEE E EN E E EE 60 Search SAUSLICS enearo reani ear iaae R RRE 60 eBay Settings a dicccasivedsnarsiecsvestaincucievsieseslnintneedicestenssaasectaas 60 Ge neral SCttINGS cesses ccsiccesiecveacescesededstevscesecesscasesstavcesvecewedee 61 EBay ACCOUMIS scr ccascncsisecessessneseesesddececcnscseccceavecsectecceossetaeend sed 61 eBay account Details ccccsssccssssccsssccessccesssceseceesceesees 61 TOM pPlatesiisssccocssssseicesticestevecaseccuesbuses cs cadscseuadeseaescusaswers genes 62 Settings for order documents ccccssccessccssecesscceesceseees 62 TOXUS ics cocewcusccwsaccevsesawveuss EE T O E 63 INVOICES in emails oreert rire EEA E 63 6 PEOCUCUS 5 0 ssn seas cuonciseneweanavaeeaceiceseasaneoeecerand stone 65 Creating a new product ssessesessesseseosesscssossosesseseoseeseese 65 Creating a new single Product ccssscccsssccesssccessecceescceees 65 Creating a new product with variations ccccssssccns
248. w Specialised pa rameters are possible see the chapters on the individual portals Products The product list is edited for all platforms in the same way see Product list and export below etracker reporting All platforms are edited in the same way see efracker reporting on page 141 Dif fering contents are possible Note The portals do not support HTML coding in the product descriptions The HTML codes are auto matically removed during export to allow you to use your product descriptions in the portals General settings Page Marketing Product portals portal General To use a portal you must register there A link to the registration page is available for every portal In addi tion there is a link to the home page of the portal During registration on the portals you receive your sign in data such as merchant login or merchant ID For some portals you must enter this sign in information into the shop administration in the general details for the corresponding country platform Note Due to security reasons passwords are displayed as asterisks in the entry field irrespective of their original length If you would like to transfer all products to a country platform set the option Export all products to Yes In this case the corresponding product list will be ignored The Products tab is inactive Although the prod Page 140 User Guide for Web site Administrators Product portals Marketing uc
249. w product The submenu offers the following possibilities for creating a new product Creating a single product see Creating a new single product below Creating a product with variations see Creating a new product with variations on page 66 Creating a product bundle see Creating a product bundle on page 66 Creating a downloadable product see Creating a downloadable product on page 68 Creating a customizable product see Creating a customizable product on page 69 Creating a new single product The following methods exist for creating a new single product Click on Add Direct entry in the table User Guide for Web site Administrators Page 65 Products Creating a new product The New Product function in the sub menu The entry fields in the last row of the table are available for direct entry Proceed as described in Adding re cords on page 21 and save your entries by clicking Save The following specifications apply to products created in the table directly the product number is a required field the name entered is assigned to the language of the administration the price entered is valid for the currency displayed in the table The new product is set to Not visible the new product is not assigned to a category the default product type is assigned to the new product You can edit all remaining parameters in the product details see Product details General on page 69 If you create
250. was entered for this service in the stock level The individual icons in the bookings list have the following meanings Table 9 Key to bookings list Icon Description JReleased reservation period can be blocked for reservations Blocked reservation period can be released for reservations Delete Delete selected bookings This function appears when you move the mouse over the booking To configure a new booking the following options are available Click atime period in the day list and enter the details see Booking details on page 109 Click the New Booking link and enter the details see Booking details on page 109 Create a booking on the web site To call up the details for an booking click the corresponding entry in the bookings list Set allowed booking times Here you can enter the periods during which the current service may be reserved The business hours are entered as the default setting see Business hours on page 3 You can overwrite these times here These times then only apply for this service Save your entries by clicking Save User Guide for Web site Administrators Page 107 Booking system Services Batch clearance You can use the batch release function to configure simple releases blocks for specific periods of time Such exceptions could be special opening hours closure for vacation etc During these periods the ser vice is not available as usual However in order not to have to ch
251. which the views in the Views section belong the views will be de leted too No further images will be displayed in product lists etc for this product Note Slideshows can only be viewed in the shop if JavaScript is enabled in the customer s browser Product details Categories Page Products product Categories The table lists all the categories to which you have assigned the current product To assign a product to a category select a category from the drop down menu under the table In addition you can set whether a product is shown in the product list of this category on the first or the last place Select the corresponding option for this Display in this category before you save the selection This option only applies for the category that you are currently assigning As soon as a certain total number of categories for the shop is exceeded selection of a target category is performed using a special category browser Mark the required category Note A product should always be assigned to at least one category To remove the assignment to categories select the corresponding categories in the table and click Re move assignment Note You are not required to confirm this command as no data is being deleted only the assignment Product details Variations Page Products product Variations Variations are products of the same type that only differ in terms of the values of one or more properties A
252. wish The icon next to the ID indicates the status A coloured icon means visible while a grey icon means not visible The functions to edit the structure are in the commands function group of the multifunction bar See Commands function group on page 92 Page preview The right side of the page shows a page preview Some areas of the page shown are marked by a dotted border These are text fields or areas to upload im ages These can be edited directly Click on an these areas to edit them There are two types of these text fields HTML text fieldsWhen the field is activated the multifunction bar changes and provides functions for text editing See Editing mode on page 93 Such fields are product descriptions or other long texts Text only fields n these fields you can only enter plain text with no option for formatting These com prise product names or category names for example The multifunction bar never changes User Guide for Web site Administrators Page 91 Content Categories Multifunction bar and content Multifunction bar and content The multifunction bar is contained in the top area of the page with the preview area It provides all func tions that are necessary to edit the page structure and the text fields Functions are grouped together in function groups The File function group is always available File function group In this group you can find the functions to save undo and repeat changes If yo
253. wsletter campaigns for your customers You can also offer your customers the possibility to subscribe to your newsletters during the order or regis tration process To do this set the option in the Allow product comparison Section to Yes The text that you write there is shown with the selection of the newsletter campaigns in the specific address form Creating a newsletter campaign What should you do when you create the newsletter The next section will describe the individual steps in volved without going into too many details These details are discussed in the relevant chapters To create a newsletter and send it to your customers proceed as follows 1 Create a newsletter campaign and provide a meaningful name 2 Enter the details of the campaign Add a description to further explain the name and edit the sender data You must set the e mail address for test distribution For the basics about the campaign details see Newsletter campaigns Details General on page 132 Do not make the campaign visible until all data has been entered and tested Create a newsletter in the details of the newsletter campaign on the Newsletter tab 4 Open the details of the new newsletter and enter the relevant data and lay out the text For more infor mation see Newsletter details General on page 133 and Creating the newsletter content on page 134 5 Conduct a test distribution and check the results Note that in this test e mail the pla
254. x area to default click the option button in the corresponding row The default setting of the tax area applies to the following places During tax calculation for product prices in the MBO If you save gross prices net prices will be saved And the tax level of the default tax area will be used During selection of the tax area in the shopping basket If the customer is allowed to select his tax area in the shopping basket available areas are displayed in a drop down box The default tax area is pre selected in this field See also Shopping basket on page 57 The tax area is the basis for the tax calculation for the specified customer Therefore each customer must be assigned a tax area The assignment can occur manually or automatically See also Shopping basket on page 57 During automatic assignment the country of the customer address is analysed and determines the tax area Assignment to countries In the Assignment to countries Section you can see a list of the countries which are assigned to various tax areas Which countries are contained in the list can be managed in the country settings See Countries on page 53 Note If you would like to edit the country assignment you must go to the Tax matrix page and click Customise to activate entry mode See ax matrix on page 41 In the entry mode each country entry has a drop down menu that lists the tax areas created under Tax ar eas You can use these to change the assi
255. y account gt gt Newsletter Subscribe during the order process The user is shown a page with the newsletter offering He selects the desired newsletters and clicks Sub scribe Due to security reasons the customer receives an e mail message that asks him to confirm that he has subscribed to the newsletter After confirmation he is added to the addressee list with the status Sub scribed This is to prevent unauthorised people from subscribing to the newsletter on behalf of others This process is the double opt in process For subscribing in the order process the double opt in process does not occur because it is assumed that it is not an unauthorized use of the e mail address Unsubscribing from newsletter is done the same way The user must confirm unsubscribing by e mail for his status for the corresponding newsletter to be set to Unsubscribed Note The subscription and unsubscription of newsletters and the corresponding confirmations are events for which the system sends e mail confirmations To enable this the corresponding e mail events must be activated see E mail settings Events on page 55 f you as the administrator assign customers to newsletters manually then no event is triggered For unregistered customers you must provide one of the following page elements on your web site Link to newsletter subscription Newsletter subscription For more on working with page elements see Page elements and navigation
256. y be a legal requirement It is also called the vendor information Contact information is obligatory The content of the contact information is determined by the respective countries In Germany the require ments for the contact information are contained in the tele media laws The following is required Name and address of the vendor Communication data Legal registration number and registry location VATID or business tax ID Depending upon the type of corporation other information can be required Get information about the cur rent legal requirements It must be possible to open the contact information page from every page in the Web site A corresponding page element exists to do this For more information see Page elements and navigation on page 119 Terms and Conditions Terms and conditions is a page type that you use to display your business and contractual conditions on your web site The terms and conditions are a component of a shop and strict regulations also apply here The content and access is dictated by laws of specific countries In Germany for example the Terms and Conditions have been legally regulated since 2002 BGB para graph 305 ff Caution You should review the default set of Terms and Conditions and adapt it if necessary to the current requirements of your Web site or replace it with your own set of Terms and Conditions The Terms and Conditions must be readily available to the custo
257. y options Details Selection In Selection you can create all variations of a delivery method from which your customer can select This can be for example various images on the greeting card or the type of packaging You can describe each variation with a name or a short description The names are displayed in entry fields Enter changes directly in the respective field You can optionally add an image For more on using images see Uploading images on page 29 Click the image in order to show it in original size Note The selected variation applies to the entire shopping basket and not for individual products Deferred payment Page Settings Delivery and payment Deferred payment You can offer your customers deferred payment for various payment methods You can activate these in the general settings of the corresponding payment method in the Deferred payment possible option button see General properties for payment methods on page 47 The individual fields for deferred payment have the following meanings Table 4 fields for deferred payment Field name Description Field type Example Text for Financing This text is displayed on the web site Text field We can offer deferred stage of ordering using the table of financing options payment options for Provide your customers with all the your order Select information and notes relating to your deferred payment options User Guide for Web site Administrators P
258. y times the customer can download the files It can be useful for the sale of downloadable products to not put any files here This applies to software or documents that you need to customize for the customer In this case you are responsible for sending the files yourself Creating a customizable product Customers can create a customizable product using their own texts or images allowing you to sell customized T shirts or mugs for example Basic information on the customization of products can be found under Product details Customization on page 74 A customizable product is created in two steps 1 Create the product and enter the general product details 2 Decide on the options for customization You have the following options when creating a customizable product a Click Add followed by Customizable Product b Onthe menu bar click Products followed by New and Customizable Product c Use the direct entry in the table as described in the chapter Creating a new single product on page 65 and afterwards specify the customizing options for the product details For more information see Product details Customization on page 74 If you chose option a or b you are automatically taken to the page on which you enter the general product details First enter a unique value in the Product number field Afterwards enter the additional general data for more information see Product details General below Save all your en

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